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Commentor Name:
Max
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I am absolutely dumbfounded that after all these years/decades, Kellogg's has not brought back Concentrate. With everyone being so health conscious these days - and boomers willing to spend their hard earned wealth on healthy/nutritious products - I would think that Concentrate would be a MASSIVE hit -- and could help reinvigorate the cereal segment. Concentrate is definitely my #1 favorite cereal of all time! Which is saying something because my numbers 2 and 3 respectively would be Captain Crunch (aka Quisp & Quake) and Sugar Smacks (the 50's/60's/70's recipe, not the current Honey Smacks version.)
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