I remember Concentrate Cereal. I LOVED it! Still in my adult life I hoped for a comeback myself. There is no cereal on the market like it and I truly miss it. Nothing comes even close to the flavor it had or the distinct wrapping. By the way, anyone know which company made it?

Concentrate was made by Kellogs. I LOVED that stuff. I sure wish they'd bring it back!

I keep looking every time I go grocery shopping, hoping it will come back.

Sooooo good.....I miss it so much!!!

I sure wish this cereal would come back, too. When I was young Mom had an awful time getting me to eat breakfast. I hated it. The only thing I lied and was actually nutricious was this wonderful cereal. Please Kellogg's take head!!! We loved it then. We'd buy it for sure now.

Kellogg's, PLEASE bring this cereal back. It's the best one you've EVER had!!!!!!!!!!

Best thing about this cereal? If you poured seltzer over it (or any soda), it EXPLODED. Hilarious!

I grew up with Concentrate! A box will last only two days. I would take a 12 oz glass and fill it up to the middle, add sugar and milk and I was in heaven. I wonder why Kellogs took it out of the market. Darn!

I loved this stuff also-what were they thinking???!!!! Wake up Kelloggs and smell the coffee-it goes great with Concentrate cereal!!!!!

I want my Concentrate even though you had no extra milk to play with. My mom and I would always have a bowl together and suddenly there was no more concentrate and mom has been gone for 10 years. Bring the cereal bacl..please

Does anyone know if Kelloggs has released the recipe for Concentrate? I think they took it off the market because it was simply too expensive to make. I seem to remember it pricing out for over $4.00/box in the late 70's however... it was so good that it would definitely be worth making at home as a treat. If they(Kelloggs's) won't make it again maybe they'll let us make it for ourselves!

I thought I was the only one that loved the cereal. I do remember it being expensive.

I loved Kelloggs Concentrate. I would buy it every week, but my little sister would get down to breakfast first and eat my cereal!!! i would get so mad at her and my mom would say "if it's in this house, it's for everyone" of course I had 7 brothers and sisters...

I, too had 7 siblings to share with. Concentrate was my all time favorite cereal growing up in Hawaii. When I get desperate for my favorite cereal, I take my Kellogs corn flakes, smash it with the back of my spoon so that it breaks into small flakes (like the Concentrate Cereal), sprinkle some sugar on it, pour milk over it and enjoy it like I did when I was 10! That's the closest I can get to having my all time favorite cereal.

It was my favorite cereal of all time!! It was just so unique...milk, sugar and oh, my, the way it chewed. I absolutely loved it. Each time a new store opens in my area, I look for it. After all these years, I am still looking for it. I can't believe in this day and age of "healthy" foods, Kellogg's hasn't brought it back. Small gold and white box with a big C...I loved it.

This is so fun/funny to read since I see I'm not alone when I crave this cereal. The reason I loved it was because I was allowed to put sugar on it and the mix of sugar and concentrate at the end of the bowl was yummy.

Hey fellow Concentrate lovers - does this ring a bell ?! I can recall so easily, sitting at our breakfast bar eating this & reading the box more than once in those early years ! http://www.tias.com/cgi-bin/google.fcgi/itemKey=1923015791

I first had Concentrate at Grams house 40 years ago. We would take a trip from CT. to ME. to visit my Grandmother every year, and the best part of the whole trip was Concentrate for breakfast !!! I would love to see it on the shelves again.

We purchased it by the case at a wholesale food store. My kids just loved it. We keep hoping they will bring it back so our Grandkids can have the experience of tasting a really great cereal, instead of all of these sugar coated pieces of cardboard. PLEASE BRING THEM BACK!

My mom is 86 and I am 47. We started talking today about Concentrate Cereal and how good it was. While us kids were eating Apple jacks mom kept a box of conentrate for her adult breakfast. The box was so little but this was a very filling cereal....ok...so I sneaked it a few times!!! I can almost taste it!!! Please bring it back!!

I'm amazed that there are so many that remember this cereal and still in love with it and craving it even now. I would love for Kellogg's to bring our cereal back!

i'm 52 and WAS hoping that it was available somewhere..

BRING CONCENTRATE BACK.I WOULD PAY MORE FOR IT.CONCENTRATE WAS THE BEST CEREAL I EVER HAD GROWING UP.I WOULD PAY 10 DOLLARS A BOX.ITS PROBABLY TO HEALTHY FOR THE FAT KIDS THESE DAYS

I loved it and would pay extra also

I was telling my kids about how much I loved Concentrate cereal while eating dinner tonight. I think they thought I was crazy!

Oh my GOD, I'm so excited I found this site. I have been thinking about that cereal so much lately. Craving it. I loved it when I was a kid. I'm pregnant with my second child and it's like my body is craving it. Oh! If it would only come out again.

My Dad would buy it, and I would sneak in the kitchen and eat it till I would almost get sick, I couldn't get enough. I grew up on Concentrate, it was always my favorite, that cute little Gold box with the Big C, I can almost taste it, I know it's "just a cereal" but I have honestly thought about it so very often, in fact I probably think of it every time I walk down the cereal isle! I've missed it for years. If I like it I buy it...I don't care if it's higher than the others....Sure wish I could taste it again. I don't understand why it can't be brought back...C'mon Kelloggs, give it another try!!!!!

I loved this cereal as well. It was nutritious and had a great taste. I'll never know why Kellogg's took it off the market. It was a BIG seller for them. Please bring it back!

Quisp and Concentrate were my favotites

Has anyone ever started a write-in campaign to Kellogs? None of my friends remember this cereal. They think I'm making it up.

My brother and I ate Concentrate growing up and to this day (40 years later) I sometimes crave the taste that I cannot match. We ate the cereal in little fruit bowls and one small bowl would completely fill you up. I think it was actually to be sprinkled on other cereal but we ate it alone. I beg you to bring this back!

i am 47 and grew up with this cereal. I don't eat cereal now, but i would eat this. There is no way to describe the taste unless you had it. I REALLY miss it.

we used this cereal as a weightlifting diet boost stuff, and loved it.it really should make a come-back.With a bigger box too.Let's notify Kelloggs!

I'm 52 and I used to eat Concentrate with my Grandmother in the morning before school. My kids think I'm making it up when I tell them how good it was. I also wish they would bring it back. I check the store regularly.

I just sent Kellogg's a message with a link to this page. Maybe if we keep letting them know that there are people out there who want Concentrate back, they may hear us. Let Kellogg's know you want Concentrate back, too!! Yum!!!

I am 51 years old and think about this cereal so often that today I had to google Concentrate Cereal and can't believe that their are so many of us that want it to make a come-back. My mom would buy the cereal and talk about how expensive it was and my brother and I would finish it off in two days, so my mom made us pay for it, and we did with our allowance. Bring is back Kellogg's!

I am 51 years old and still searching for this cereal. Though expensive, my mother bought it for me often. Luckily my siblings never discovered it's additive flavor, so I only had to share it with my mom! I've tried for years to find a similar flavor in other cereals, but nothing comes even close. Please, bring it back Kellogg's!!

I grew up with that cereal and been looking for it for a long time. IT'S THE BEST ceral that i've eaten. Kellogs need to bring it back

It's so cool to see that I am not alone in my Concentrate cravings! I also miss the cereal and think about it all the time. It's frustrating because my husband just doesn't understand why I talk about it... but he's never eaten it.

oh man...this stuff was the greatest...i would take it over the sweet stuff every time. time to bring it back kellogs!

my grandfather had to hide it or put it up high in the cabinet so me and my brother would eat a whole box in one sittin

I cannot believe there are so many of us who loved Concentrate! None of my friends remember it and think I'mm crazy! I also loved it on vanilla ice cream!!!!!

I loved it too and looked for it for years before realizing that it was no longer made. I'd buy by the case at it's return. I can still close my eyes and taste it.

It's nice to know I'm not alone looking for and craving this cereal. My husband thinks I'm crazy, but he's never had it, or he'd be craving it too!!! He's recently lost a lot of wt and eats extremely healthy now, and this would be great for him!

I was trying to describe to my friends about how great this cereal was and decided to Goolge it and I, too, am amazed at how many people also are looking for it. It is my all-time favorite cereal and nothing compares to it - NOTHING! Please Kellogg's -bring it back!!!!!

I LOVED this cereal. I would eat 1/2 a box at a sitting, but it had to be made just right: 2% Milk poured to just cover the small flakes and allow the milk to warm up to room temperature. This process made it taste nuttier, but you couldn't leave it too long or it would turn to mush. I want some NOW!

Yes, I remember eating this in the late 60s. It was expensive, so we used it as a cereal topping, like wheat germ. Heaven was an occasional 6 oz bowl of Concentrate and milk! The texture as well as the taste was very pleasing. I'd really like to see this come back!

Another fan. Concentrate was the best! A great snack after swim practice! Was thinking about and hence found my way to this site!

I still crave this cereal all the time. I remember eating it as a kid at night as a bedtime snack. Would love to see it in the stores again. I'm so glad I'm not alone!

We used to call it "Little Cereal" :)

THERE IS NO CEREAL LIKE CONCENTRATE CEREAL AND NEVER WILL E. BRING IT BACK. i STILL LOOK FOR IT. IT WAS SO DLICIOUS TO SUCK THE MILK OUT OF IT IN YOUR MOUTH AND THEN CHEW UP THE LITTLE CEREAL. I THOUGHT I WAS ONLY ONE WHO MISSED IT!

I was just asking my mother what the name was this Easer. When I traveled to my Granny's when I was little I used to eat it all the time - I loved it! Was just on the Web seeing if I could find it again. Would love to see it come back!

I *loved* this cereal as a child and have been looking for it / hoping it would make a comeback ever since. (I'm 52) I have wonderful memories of sitting down to the breakfast table with my dad and each of us having a bowl. It was expensive cereal and went quickly, but I'd buy it again in a heartbeat!

I just mentioned this cereal the other night to my younger brother and his girlfriend...they don't remember it but my sister and I loved it!!!!! I can't believe this many people have the same memories of it! Gotta love technology!

WOW...all of these Concentrate lovers...I, like so many of you thought I was the only kid who loved it. It was amazing...just seeing a picture of the box with the gold foil brings back great memories. My Uncle would buy it by the case from the army PX. To this day, one of my favorite foods is cereal-although all pale in comparison to my beloved...OUR beloved Concentrate! Kelloggs, BRING IT BACK! : )

This is AMAZING! I knew I thought it was 'the elixir of the Gods' but who knew there were so many others! I concur--I can still taste it!! I always look fot it in the cereal isle & believe it was taken off because of production costs : (

When I was young we kids used to put just enough milk over the cereal to make it wet and dense and add way too much sugar and carve away at it with a spoon. When it was gone we'd do it all over again! We couldn't get enough. I still remember the chewiness and the nutty flavor -- hard to describe but not hard to eat!! I'll bet it would be a great ingredient in a loaf of homemade bread. Bring it back Kellogg's!

I, too, have wished to find Kellogg's Concentrate again. think I'll write Vermont Country Store because they find or replicate out of production items. I wouldn't touch milk as a kid (and still won't) so I ate Concentrate straight out of the box through the little aluminum pour spout. I remember it being expensive but, for some reason, the number 50 sticks in my mind, as in maybe 50 cents. I'm certain I ate it before 1960 and purchased it in the mid 1960's when I lived on my own.

I fondly remember eating Concentrate cereal compulsively in 1969 and totally loving the texture and nutty/grainy taste. I was heart broken when we could no longer get it! I still crave this stuff, an that's why I made it to this site. Brings back nice memories! BRING IT BAAAAAACK ----PLEEEEEEEEASE!!!!!!!!!

I LOVED this cereal. I would use it on Life and then all alone. It was the best!!!! I wish they would make it again. I too would pay whatever they wanted.

I'm 48 and absolutely LOVED Concentrate Cereal...PLEASE bring it back,Kelloggs!! PLEASE!! You'll make MANY people VERY happy!!And that's just what we need!!!

I'm so happy to find this site. I thought I was the only one that remembered this fantastic breakfast cereal. I too, check the shelves at my Kroger every couple of weeks thinking it will finally be there and nothing :( Surely there is a recipe out there somewhere that could replace it. Please Pleaes..

probably the greatest cereal ever!! it wont be back cause it would probably be 6 bucks a box and it was a very dense product in a small box..people would feel ripped off unless it was in a box the size of a tv! great stuff...i do miss it!

I can remember eating this cereal as a kid..My mother used to prctically ration it because we would have eaten a box a day if given the chance. This was and still is THE BEST CEREAL EVER.I wouldn't care if it was 15.00 a box i would pay it gladly

I miss THE BEST CEREAL EVER bring it back! email Kellogg let them know you want it back. vote on breakfast web sites. here is one. http://www.mrbreakfast.com/cereal_detail.asp?id=1143#form

Best stuff ever - a bowl would really fill you up and get you through a morning. Concentrate indeed! Looking at the ages of all my fellow boomers here you'd think that Kellogg's would cater a bit more to our demographic...;-)

Kellogg's Concentrate was the best. I lived on the stuff when I was a kid. I'm 57 and still remember that gold box with the big red C. Why did they discontinue it?

I remember eating this as a child. It was without a doubt the absolute best cereal I ever had. Don't recall when it stopped being sold...it just disappeared out of my life. I have craved that stuff for 45+ years. Oh what I'd give for a bowl of Concentrate. Please bring it back!

Sorry, guys, it's all my fault! Anything I love to eat, they stop making. Concentrate was THE best cereal ever made. Seeing the little gold foil box with the big red C on the grocery shelf when I was a kid was nothing short of magic every time. I wish I could see it again...

My brother and I loved this cereal!! I was looking to see if they still made to surprise my brother! My Mom would hide the box way back in the cabinet so we couldn't find it. She saved it for herself! Bring it back Kellog's!

As a child, I'm 54 now, I always remember grabbing that golden box of Concentrate from the kitchen cupboard every morning, in fact as often I could...delicious. I especially enjoyed traveling to grandmothers, she would put half and half, and sometimes cream, in my cereal. Just don't let the stuff dry in the bowl, it becomes harder than 5000 psi concrete. Bring it back!...satisfy us old junkies and start a new gerneration!

I cant believe i found this.I think about this cereal weekly,I like most cereals but would trade them all for concentrate,Please bring it back or something close.

It has to have been more than 25 years since I have had a box of this cereal but I still think about it regularly! I grew up in a small TX town and we got it at the local independent grocery store. It was the best - totally! Bring it back!!

This is one of the only tastes I can remember vividly. It was the BEST.

I loved it too ... and look for it at the grocery every time. It was our favorite. Please bring it back!

This is really funny - I was looking at Nostalgic Win (tab on the same page as ICanHazCheeseburger) yesterday and thought I should find a picture of the Concentrate box - and found this page! Kellogg's: Bring back Concentrate! I, too, would buy it by the case!

I just sent Concentrate to Nostalgic Win. They may put it on their voting page - keep an eye out and vote for it!

Think about it alot in the am when Im pouring the only cereal I can tolerate,,,,Fibre 1. Nothing has ever come close to concentrate. Extinction must have been because of the market saturation of sugar infused cardboard flakes that got Americas youth 'addicted'. I too would buy by the case :)

please bring cocentrate back it was the best, we used it on ice cream and with milk

Concentrate lovers unite! I'm so glad to see that I'm not the only one who misses this cerealy. I would definitely pay the price if it were brought back.

Kelloggs Concentrate YES that precious little golden box packed with that special flavor!! Yum Yum Yummity! It was my favorite cereal! I wish they would bring it back! Maybe if we start a petition we could get them to make it again. I know the address! If any of you are interested just email me at jinx54@msn.com and I will start one and add your names to the petition. I will report back in a week (today is 8-28-2009)Spread the word maybe with a couple thousand names they will consider it! that would sure make our taste buds H A P P Y!!!

I loved Concentrate cereal! I want it back so bad. What I loved about the box was that metal opening to pour it out. It was the best tasting cereal ever! and healthy! Kelloggs, please bring it back for another try.

I stopped eating breakfast when they discontinued Concentrate. Kellogg's, have you noticed that people 30 years later are Googling this product and making comments everywhere? Charge what you have to charge and we'll buy it.

It was the best-tasting, worst-looking cereal ever--my childhood favorite. I even knew a guy in college who brought it with him all the way from Chicago because he liked it so much.

Whip and Chill and Kelloggs Concentrate. I found where to get one, but the other craving is gnawing at me big time! I called Kelloggs and the young gal I talked to had never heard of it. What a treat to see others recall this cereal too, and what a treat it would be if Kelloggs would bring it back!

A coworker and I were discussing how much we both loved this cereal when we were growing up! We wish Kellog's would bring it back. We would buy mass quantities!

I LOVE CONCENTRATE! Please bring it back. Bring it back, bring it back, bring it back, bring it back, bring it back, bring it back, bring it back...............................................................................................

I loved it soooo much I'd buy cases of it if they brought it back even for a short time. What were they thinking when they discontinued it? Come on Kellogs it was the one product of yours I bought mostly (or Mom used to)

I was a cereal maniac growing up as a kid in the 70's and I made sure to try every kind of cereal at least once. I think that's why I started eating Concentrate and ended up thoroughly besotted. It's comforting to know that I'm not the only one wandering the cereal aisle mourning plantively for that beloved little gold box. At the very least, Kellogg's should search out the old recipe in their archives and make it available to those of us who'll try to do something with it. I've always wondered what the ingredients were that made it so addictive because I've yet to come across another food that even comes close to that unforgettable taste.

We were always in a hurry on school mornings and my Mom knew that CONCENTRATE was full of nutrients. It had a taste like no other and I'd love to have some right now. It WAS addictive...who knows what was in it!!

Ok, I never heard of this cereal, just stumbled across an ad for it in an old magazine and got curious. After reading everyone's comments, I thought I'd make a suggestion. If you really want it back you might try The Vermont Country Store. They sell a lot of long-gone things and I have no idea how they manage to do it, but I love them for it! There's a Suggest a Product page at the bottom of the homepage of their site. Good luck!

I was a very picky eater as a kid and the only cereal my Mom could get me to eat was Big C Concentrate by Kelloggs. I didn't know it at the time but it was Kelloggs brand of a "Healthy" alternative. I just knew I loved it and would eat nothing else for breakfast. I called it Big CC. As I got older the only place she could find it was at Ralph's. Then she heard they discontinued it. Please Kelloggs BRING IT BACK!!

I loved Concentrate cereal! I spent a lot of time at my Grandmother's and it was the only cereal she ever bought. I wish Kelloggs would bring it back because I have lots of fond memories associated with it.

I am 49 and we LOVED Concentrate at our house...I can still taste it today!! I think that Kelloggs should bring it back!! It would sell....come on Kelloggs...make us happy!!

I always look for it. It was the greatest and worth every penny. BRING IT BACK!!!

This was the best cereal, nothing else like it. The only cereal that comes close, not very but close is Wheetabix..once you leave the milk on Wheetabix and it gets a little soggy, you can get that slight Concentrate test, try it

I loved the cold and fresh smell after milk was poured over it. Unforgetable

Concentrate would SELL!!!! Best thing Kellogg's could do is BRING IT BACK! I've been missing it for years and would love to turn my own kids onto it

I only hope Kelloggs gets the message and begins producing it !!!!

I used to eat it dry every morning at the dorm dining hall in college. I've been looking hopefully in the cereal aisle for years. Please bring it back!

I loved this cereal, it was the best ever!!! My kids think I'm crazy and live in the past, but they just don't know how good this cereal is!! Gotta love the '70's!! Kelloggs please bring it back!!!

I LOVED this cereal and have never forgotten it. I even wrote to Kellogg's to bring it back. It was sooooo good. Maybe if enough of us write they will bring it back. Here is the link to write to Kellogg's. http://www2.kelloggs.com/ContactUs.aspx

Too bad Kelloggs never seems to get the message. My entire family would buy it. Great stuff and I am not much for heathy cereal.

Concentrate dry cereal was a special treat and soooooo satisfing as a snack,or quick morning start for the day. I used to hide the little gold foil box behind the other cereal since it was more expensive and I did not want the kids to divore it when I could pleasure my taste buds after they had gone to school. Why,Oh Why,did Kellogg drop it from the line of cereals? Was it too good and healthy when they could make more money off the "fillers full of sugar"? At this point in time it would be perfect to try and bring it back when everyone is paying for the healthy foods without the added sugars. Come on Kellogg,resurect an old time,short lived favorite and see what would happen.

I miss this cereal soooo much. I looked for it for years. I just ate some oatmeal and was pining away for some Kellog's Concentrate. I used to occasionally mix it with vanilla yogurt. Mmmmmmm.

Add my name to the long list of CONCENTRATE DEVOTEES! My mom had to ration the cereal because I loved it so much as a child. I could have one bowl per day; this was circa 1960s. After I was grown, I bought it until it was no longer on the grocery shelves!! My grown daughter sent me this link because I have talked about this great cereal all her life, but she has never had any, as she is only 25 years old. I am now 56 years old and would buy it for the rest of my life if they ever returned to the market!! CAN SOMEONE PLEASE GET KELLOGG'S TO READ THESE COMMENTS AND CONSIDER A "COMEBACK"?? IT WOULD BE A HUGE SUCCESS. Thanks for all the fun comments and memories above. Sincerely yours, Diane

Let me add my 2 cents and say I would pay $20.00 for a box of Concentrate. I ate it soaked in milk just enough to make a paste. It was great, and I think about it all the time. Kelloggs - Do yourself a favor, and bring this back. Pleeeease! Pleease! Pleeeeeeeaaase! oh please! I do wonder how healthy it really was? It tasted too good to be healthy. If you had a choice between chocolate or Concentrate - which would you pick. CONCENTRATE of course!!!!

Concentrate was my favorite cereal as I grew up, and remains my favorite cereal of all time. The completely unique texture, subtle taste with sugar and milk... and good for you! I was so disappointed when my home town store stopped stocking it. Even after I moved away for college I would check back at that store when in town to see if they had it. Kellogg's -- please bring back Concentrate!! Bob Stanley

I just found this site!!!Yea..no one remembers this delicious cereal except my siblings. I'm 50 yrs old and think about Concentrate whenever I go down the cereal aisle..but sadly it's never there!! I too would pay at least $20.00 for a box!! Please bring it back!!!!! Best to all fellow Concentrate lovers!!!

OMG...I too loved this cereal in the 1960's. If I had a choice between filet mignon, Lobster, Chocolate cake, etc.....I would rather eat Concentrate cereal. I think they stopped making it because the cost of goods was high and sales were low. This was my favorite cereal. My second choice was Post Oat Flakes which they stopped making in the 1980's. I don't really eat cereal anymore.

My family ate caseloads of this in the 70's and I'd beg my parents to keep buying more! I still think about Concentrate ALL THE TIME when I walk down the cereal aisle and see all the air-puffed, artifically flavored, sugary CRAP. Concentrate had none of that! With people being so health-conscious now it would probably sell better than ever- low fat, low sugar, low-salt, low-cholesterol, great taste and nutrition. I'd pay $20 a box too for such a perfect food! The taste was unique and amazing considering how nutritious it was. Kellogg's: why struggle to make new cereal recipes? Whoever took this out of the product line made a goof! This was one of the greatest foods ever!

I fondly remember this cereal as well. My folks bought this for me as a kid, so 1959, and I'd use just milk or also added sugar sometimes too. I still prefer no sugar/reduced sugar cereals, like rice chex or wheaties [ sure they have sugar, but can hardly taste it, not even close to frosted flakes ] I may try smashing corn flakes to mimic the concentrate as another poster suggested. Yup, sure would be nice to taste that again...

What a relief. I think about this cereal so often but no one I know remembers it. I loved it and wish for it and frankly am thrilled to read all these comments because they mirror mine. It was the tastiest cereal and the texture was perfect and nothing I have tasted since tastes like Concentrate. I had forgotten the foil box until reading the comments here but now I remember that and the amazing spout that made it different and somehow tastier than the other cereals.

Another Concentrate devotee checking in. I am drooling thinking about the taste of the wonderfood. I had forgotten the texture thing. I think that a "serving" was about 1/4 cup but that was NEVER enough. I'd love to see it on the shelves again.

Like all of the other people leaving comments, I really liked Concentrate. I too look for it every time I go to the cereal section hoping it will make a comeback. I am 57 and remember eating it for the first time in 1960. I think the last time I tasted it was in about 1975.

Here it is, 2010, I haven't had Concentrate since I was a kid in the 1970s. I am writing Kelloggs, sending this link plus the one from mrbreakfast that ranks Concentrate as #8 in 100 top breakfast cereals. I would love to have this in my pantry again some day, and be able for my daughter to try it. The best cereal ever, I won't forget it.

My grandmother introduced me to this cereal in 1966! I fell in love with it with the first bite. I still look for it in stores and hope that it might come back again or that some cereal close to it might appear!

My Mom always bought Concentrate cereal for her and would sometimes share it with my sister and I. I remember how delicious it was-I would love to see it back on the shelves! I would definately buy it....

I was looking through old newspapers today and saw an ad for Kelloggs Concentrate. I was telling my wife about it, and how we used to eat it in Football camp. I'm 65yrs old and will never forget the great taste and texture of this cereal. So I wanted to look it up on line, and found this web site. Incredible that there are so many positive comments on something I've missed and continue to look for, but cannot find. Wow did this bring back memories.

Best cereal man ever made. I would pay $20 a box......

Concentrate was a real treat for me as a kid. My mom always bought it for my sister to eat, and sometimes I would be allowed to have some as well. I think it was a bit more expensive than other cereals so we could not always have it. However, I loved it and savored every bite of Concentrate. I remember the small box and the spout on the side of the box to pour the cereal. It had a unique taste, and was truly delicious. I, too, wish Kellogs would put it back on the market.