Toys of the Seventies, Squirmin' Herman

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This was a toy that was only available in Canada. I know because I saw a commercial and wanted one in the worst way, and my parents actually drove over the border to get me one (luckily we lived in the Niagara Falls area). Squirmin Herman was about 12 inches long and 4 inches wide, made of hairy material but it was kind of flat like a tiny rug. It had eyes on it but that's about it. When you stroked it, it would sort of move like an inchworm. This had to be the early 70s, maybe 1973-74 maybe.
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The following are comments left about Squirmin' Herman from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Darlene - August 09, 2007 - Report this comment
I just ran across my Squirman Herman that was stached away in the attic. He is made of a brown fur material and moved around when you petted him. He's in a box that resembles a flat cage and it say's "I want to come out and play". These were available in the states, cause my Dad got it for me and he's extremely cheap and would not travel to Cananda for one. I think it was around 1977 when he got it. I'd like to sell him if anyone's interested. I looked on Ebay and found no info. My email is Thanks!
HOLLIS - December 22, 2007 - Report this comment
Barmp Barmp - February 11, 2009 - Report this comment
I had a Squirmin' Herman...and thought I was losing my mind because I could find no reference of it Anywhere on the internet....Until this site popped up. Mine was royal blue with long fur with 2 googly eyes. Got him for Chirstmas, maybe 1974ish? Oh, I am from Newfoundland (Canada).
Debby - February 26, 2009 - Report this comment
Does anyone out there have a squirmin Herman in good condition that they would sell? Let me know at
edie - March 27, 2009 - Report this comment
Hi there, I had a squirmin' Herman back in the early 70's. He was fuschia pink, with a darker colour down the middle of him. What he really was, was sheepskin that was puffed up and dyed. He of course had 2 eyes glued to him. You could make one yourself.
Rhonda - May 01, 2009 - Report this comment
I had a toy very similar to this in the 1960's, but I thought it was called Squirmy Wormy.
Frank - May 03, 2009 - Report this comment
I still have a similar toy also from the 60's. I don't know if it had an official name but it sounds like it could have been Squirmin' Herman's predecessor. There is no name on it and I know it didn't come in a box because my parents bought it for me at the 1964 NY World's Fair. It's a red furry rug like worm about 8" long and 3" wide. It has flat black eyeballs that move freely inside clear, flat plactic eyes and a small black piece of felt for a nose. Both are glued to the fur. When you lay it on a flat, textured surface and "pet" it, it curles up like an inchworm. It doesn't work very well anymore because the "sheepskin" backing has since worn out a bit. Im not sure how it didn't end up lost or tossed over the years but I'm kinda glad I still have it. One of my favorite childhood memories is of going to that fair so now the little guy is something I'd hate to part with.
ButterCup - July 10, 2009 - Report this comment
I also had a Squirmin Herman ..Loved the little toy... I remember it being a hairy material with eyes but on the bottom there was a strip of leather or suede that the hairy material was glued to....thats what made him squirm when you pet it in a downward fashion...I am from Newfoundland Canada
Jan - September 18, 2009 - Report this comment
Found mine the other day. It's an ugly brownish yellow colour--SOOO 70s! White suede strip on the bottom, flat glued-on eyes that remind me of bad special effects; supposed to give a hologram effect of following you with its eyes. My boys are 12, 14, and 16, and thought it was hilarious to play with--this from kids who grew up with computers!
Jamie - October 28, 2009 - Report this comment
I loved my little sheepskin pet with the eyes! I had several of the furry creatures. I loved petting it and making it's back arch. I even slept with mine. I wish I had kept one of them. It amazes me how something so simple would bring such joy to kids from that era. Kids today would just laugh at it and call it lame.
Bonnie - February 25, 2010 - Report this comment
I had one of these things and my siter did was called something else, definitely not purchased in Canada, and was from the sixties..does anyone remember the American version's name? - April 29, 2010 - Report this comment
I had one in the 60s yellowish fur and loved it! Would love another if anyone had one reasonable. Thank you to everyone who said they had one. I thought I was nuts!
Stormie - June 10, 2010 - Report this comment
I too had a red one of these toys in the sixties. I don't believe it was called a Squirmin Herman. That name doesn't ring a bell for me. Mine was red in color, about 6" wide, a foot long, with a light suede underside. It had eyes glued onto the faux fur, and when I would stroke it, it would raise up. I loved it, kept it looking like new, and had it for years. My mom said it was a cheap toy that acted almost alive. I would like to know the true name for it, and see if there are any out there still around.
miro - August 03, 2010 - Report this comment
I actually will be putting one on ebay either today or tomorrow, it is in its original cage (box) super condition. Check it out if interested. Thanks! During the same time frame I believe there was a worm type toy called Squirmel, I think he had fishing line attached to one end and moved around erratically.
Jason - August 30, 2010 - Report this comment
Hey, Miro! I hope you do put it on eBay, I have been looking for on on there for a while!
Susan - September 15, 2010 - Report this comment
At my first grade birthday party in 1964, I received two Squirmy Hermies. Yes, I remember it as Squirmy Hermie, not Herman. Maybe I liked the rhyme, or maybe I am the only one that knows. The ones I got: One was a fuscia pink, and one was tealish green. As I remember, they were 12 - 13" long, and about 4 - 4 1/2" wide. I believe they were made of real sheepskin. They had glued on eyes. They were flat, you petted them, and they would hump up, and move along. They were advertised on TV at that time in San Diego, California, so it was great getting a popular product, right along side the Barbie commercials on Saturday cartoon day. There were knockoffs years later, usually consisting of fake fur and woven undermatting. Never as durable or cool looking.
Pat Lawson - October 25, 2010 - Report this comment
Our home internet business, Lawson, makes and sells what we call Inch Worms, made from real sheepskin. We have made them for over 25 years. I am told the Inch Worm first appeared at the 1932 World's Fair.
Rene - October 26, 2010 - Report this comment
I am looking for some information on something simulary but it was like a stuffed pillow, about the size of a football, had big eyes and you combed it's hair. I remember it being called a "Nothing" . No one in my age group ever remembers it. Can anyone help.
Dennis - November 24, 2010 - Report this comment
We had two of them. One green and one yellow? Either commercials or the box said something like "If you want Squirmin' Just As Herman". Early 70's I think.
Lisa - April 16, 2011 - Report this comment
I haad a squirmin herman mine was pink!!!(1973-4)i got it for christmas . i guarded with my life but it disapeared i think my cousin stole it and never returned it can you still buy them ? and who was the original maker??i would love to have another one..!! i am also from Newfoundland Canada....
Deb - May 19, 2011 - Report this comment
To Dennis' comment from Nov 24, 2010. I got here by looking for that same old toy. I saw something new called a Buttfreckle and it made me remember the thing with big eyes and you combed its hair, usually neon-colored. I thought of "The Thing" maybe it was a "Nothing". Going to do more looking. I also remember the strips that raised up when you petted them, but don't remember that name either!
teresa delaney - March 20, 2012 - Report this comment
i had 20 of them.....every color..i wish i had one now
Tina - May 20, 2012 - Report this comment
There's a photo of one on ebay right now. ;)
Elsie - July 13, 2012 - Report this comment
In Britain it was called 'Squiggles'. I wrote a blog about it
Dorothy - October 04, 2012 - Report this comment
I am looking for one that was the 60's version, in good condition to give a friend as a gift (who had one when she was little). Let me know if you have one for sale at reasonable price - if you have the box - that would be great.
Kevin - November 23, 2012 - Report this comment
I have an orange one I got at an October fest in the 70's. I had to choose between it and an electric toy slot machine as my souvenir of the trip. Since I still have Herman, and I'm sure the Slot machine would be long dead. I think I chose right.
Tracy - November 26, 2012 - Report this comment
I lost my Hermen in the snow and cried for a week. Mom could never find another! She brought it up the other day! lol
gerry - December 26, 2012 - Report this comment
Hello Everyone. I sell these that i call pet pals not squirmin herman. Mine are 1 1/2 inches wide by 9 inches long. you can see all the differnet colours. i have about 73 colours all together. Here is the website;
Tamlparsons - December 29, 2012 - Report this comment
I couldn't remember the name but finally came across this site I had one back in the 70's and thought it was so cool, I hope to find one just to show my kids
Brad - January 20, 2013 - Report this comment
I found "Squirmin Herman", featured at (see
Cathy - April 13, 2013 - Report this comment
We called them Wigglebies. I can't find any references by that name or any pictures. I had a purple one but my friend had many of them.
Barry - April 21, 2013 - Report this comment
I sold (and made) Squirmin Herman for 13 years back in the 60s and 70s in Canada and across the North Eastern states. I'm thinking of bringing him back. Who wants one?
Ri-Ri - May 03, 2013 - Report this comment
My squirmin Herman was deep red with black tinged fur tips. Loved it!
Laurel - July 05, 2013 - Report this comment
re: Frank - May 03, 2009 comment - I had the exact toy, also from the NY World's Fair! I'm glad someone else remembers this. I loved that thing; wish I could find any record of what it was called, if it even had a name. If anyone knows or even has a picture of one, please email me -
Deb - November 10, 2013 - Report this comment
I have one from the early 1960's gold fun fur with leather backing...and stamped Brooklyn Products Brooklyn Michigan...probably a give away...I agree with a guy a feww comments up that it was either called THING or IT
Jim - January 04, 2014 - Report this comment
I had one back in early 1970's, the other night we were talking about stuff we had as kids no one knew what I was talking about. I couldn't remember the name so a friend checked (Google) and there was the name once he said it then I remembered. From Nova Scotia, I purchased mine in Barrington Passage, living in Newfoundland now. strange how we remember little things like this , oh mine was black..
Kathy - February 12, 2014 - Report this comment
Jim, What was the name of your toy?
GrandMama02 - February 14, 2014 - Report this comment
I also had one of those in the late 60's or early 70's. Mine was a pale purple. It was a gift from an older brother. I always thought one of my other brothers destroyed it, but was just told that it was another brother who let out cat attack it and tear it apart. Family confessions on Valentine's day. I loved that toy. I am also from Newfoundland.
Nancye - September 09, 2014 - Report this comment
I have a black and white Squirmin' Herman with flat, holographic eyes. He still squirms when you pet him, but I could never teach him to jump onto my shoulder like the TV commercial and instructions said he would. I lived in VA at the time I got him. He is still in pretty good shape. I figured the backing would have dry-rotted in 40 years.
Mel - October 05, 2014 - Report this comment
I named mine Mr. Mustache and pulled some of the fur on his "face" out to the sides and twirled it like a mustache. I used to make him sing "I Left My Beard in San Fransisco." Mr. Mustache was orange. Does anyone have a picture?
Mary - October 12, 2014 - Report this comment
I am from Calgary and I thought maybe I was the only one who remembered "Squirmin Herman" as I had tried to find info years ago, but came up empty. Mine was bright pink with royal blue tips. Every time I look at a sunrise, it reminds me of Herman! I LOVED that thing! Also always assumed it was a Canadian product. Have often thought of making myself one for old time sake. It would be easy enough to do.
Rosemary - February 28, 2015 - Report this comment
My brothers and sister and I all got a Squirmin' Herman for Christmas in the early 70's I think. They were the coolest present ever. Does anyone know what company made them because I would really like to have another one and would like to give my grandkids one too. I live in Ontario Canada
Nancy - May 21, 2015 - Report this comment
Mine was green felt - about 8 inches. Worked great - rose straight in the air like it was on a string when you stroked it. We were in Canada a lot - maybe got it there?
andrew - October 24, 2015 - Report this comment
It is very touching to see all the stories about the toy. It's origins are as many have mentioned are in fact Canadian and made by Bayview distributors of Toronto Canada. The toy was also on tv across North America starring the inventors daughter Anna Lee.. I The toy was sold all over North America mostly as a staple in many of the largest fairs from the CNE in Toronto to be the Big E fair in Mass and the winters in Daytona Beach Florida. My connection to all this is that the inventors were none other than my Uncle Ray and Aunt Marion who gave me some of the most memorable trips around the U.S.A and Canada. They will be touched to see what you have all wrote and thank you!
carol - May 11, 2016 - Report this comment
I too remember the fuzzy little creatures. Spent a couple summers at the CNE demonstrating how they curled up when petting them. Proud to say my uncle and aunt crested them .
Wendie - August 25, 2016 - Report this comment
I can't believe I found this site! I was in bed the other night when suddenly I remembered the toy. Mine was red with silver eyes that reminded me of small hubcaps. I remember he humped and jumped, and if you stroked him backward he'd curl back over your hand. I Googled everything I could think of to find this toy and here it is. I loved mine and even slept with it. I had it during a very difficult time in my childhood and he was very comforting. I would love to acquire another. Please contact me at I live in Erie PA.
Joyce Mc. - November 29, 2016 - Report this comment
I still have mine. Pink with blue tinged fur. I wrote my name, address and phone number on it in case I lost it. One of the few things I have from my childhood.
David - December 09, 2016 - Report this comment
I'm holding one in its box right now. It measures about 10 3/4" long and 3 3/4" wide. The box looks like a cage. It say's "As Seen on TV" in the top left corner front of the box. On one end of the box is printed: The Sentry Co. Duarte, Calif. 91010
Walter - May 25, 2017 - Report this comment
These were on sale in Cocoa Beach, Fl in the early to mid 60's. They were quite the fad in my elementary school. We were sorely disappointed when no new stock came in. In agreement with Elsie above, they were called Squiggles. We used to wear them on our shoulders. I had a solid black one, my sister a solid red one, and one female student Dorsay had a half blue half green one.
Lisa - August 26, 2017 - Report this comment
I had a red Squirmin Herman when I was a little girl. It would curl when you rubbed your hand over it. I would love to be able to find another one but it would have to be red.
Amber robinson - March 21, 2018 - Report this comment
Yes, I had a light blue one. I was trying to explain the toy and how it moved but my kids didn't really get it! I wish I still had mine.

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