Toys of the Seventies, Looney Light

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Hollow rubber doll about 4" tall (various colors available orange, blue, maybe others) with battery-powered light in head and momentary power switch under belly (a slide-in plastic cartridge). A gremlin/ratfink bald guy with clear plastic jewels for eyes and a tooth. An elastic lanyard out the top of his head. The jingle went: "You press their funny tummy, it makes 'em light; Everybody's having fun with Looney Light." I'd love to find one of these... but no one has heard of them. Must be around 1971.
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The following are comments left about Looney Light from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Allhallowsday - January 13, 2008 - Report this comment
I found this webpage doing a search for a LOONEY LIGHT. I had one of these, and I remember what year it was, 1968, I saw the ad on television (I do remember "Looney Light! Looney Light!" and kids riding bicycles) and wanted one for my birthday, and I got it (I expect he wasn't expensive)! Hard to believe that was 40 years ago. He had a lanyard as you wrote that went thru his head so you could wear him 'round your neck. I collect a lot of vintage 60s stuff, even Mini Martians, but LOONEY LIGHT never seems to turn up. You may contact me at
ZOE - May 02, 2008 - Report this comment
I just found this page searching for LOONEY LIGHT, too! There's not a one to be had, on ebay...but SURELY, they must still be out there somewhere...I think mine was green. I got this in the mid '60's, i think. Yep. Wasn't as late as '70. Let me know if you find 'em! I'm starting to recollect all the toys i loved from my childhood...have you SEEN the price of upsy downsies, and the Green Ghost game?!? Gasp. I must be old....:)
samidog - May 05, 2008 - Report this comment
I still have mine from when I was a kid. The dog got it and pulled out the insert and its toes have some teeth marks on them. To bad, I wish he was in better shape. I loved that ugly little thing! Nearly Killed the dog!
Gazella - April 06, 2009 - Report this comment
I was so excited to read these stories about looney lights. I was beginning to think noone else in this world knew what one was! I had a yellow one when I was a little girl. I used to have dreams that he would run away from me then reappear on my window sill. I had kept him for about 40 years until one day my husband talked me into throwing him away because I had lost the battery insert. I wish I hadn't done that! I miss that little guy!
Shawn - April 10, 2009 - Report this comment
I still have 2 or 3! There was the bald guy, but also a furry guy. My blue bald guy lasted with the original battery (from 1971) into the late 80s's! I was thinking of contacting Guinness Book of World Records- an AA battery lasting more than 15 years! Anyway, I'll have to go dig them up now...
PJ - May 30, 2009 - Report this comment
I still remember getting my Looney Light from Lit Brothers department store in South Philly around 1969. He was yellow and I carried him everywhere. I have no idea where he went, but I wish I still had him. Even seeing a picture of one would be cool. A friend of mine had a blue one, and she is the only other person I know who even knows what a Looney Light is!
Trevor St. James - June 02, 2009 - Report this comment
They come up on ebay from time to time. My brother & I used to have them also here in LA.
Shawn - September 02, 2009 - Report this comment
I found my blue one the other day! He is the bald guy. Also have a green furry one I'm still searching for. I'm going to clean up the blue one and try putting a new battery in him. I remember they had elastic cords with which you could hang them around your neck. It's no longer attached to my guy though. Once I clean him up I'll take a picture and give a link here for everyone to see, and reminisce.
Teresa - September 17, 2009 - Report this comment
I have a little blue Looney Light. I would explain him to my friends and no one had any memory of him! I searched all over the net only using the name I found stamped into the rubber on his back, "Horsman Dolls 1968"..and I was able to find "Looney Light", and even "Louie Loonie Love Light!!" haha. I am so happy to find this site! I have submitted a photo of him which is being reviewed before they publish..I hope others also submit photos!
Kim - November 04, 2009 - Report this comment
WOW! I'm so glad others remember the Looney Light toys too. My sisters and I each had one and we used to sit in the dark and intone "looney light, looney light, looney light..." and my dad would make us stop 'cause it sounded so creepy. I would LOVE to find one that works to give to my little sister (now aged 47) for x-mas... Can't wait to see photos in the gallery! Thanks !
Shawn - April 05, 2010 - Report this comment
I just found the green doglike one. I will photograph both the blue and green ones and put them up here...
Shawn - April 06, 2010 - Report this comment
I just found one on ebay. I don't think it's worth anywhere near the $100+ they're asking for it, but it is cool to see one in yellow.
Shawn - April 06, 2010 - Report this comment
Debbie - July 20, 2010 - Report this comment
My sister wore a looney light around her neck when I was singing "The Messiah" in high school and kept lighting it when we were trying to sing, everyone cracked up. I would love to find one to give her for Christmas.
Ali - November 10, 2010 - Report this comment
I posted a comment about Looney Light on my FB page - no one had heard of it. And then I found this page with all of you looney light comrades. It was my favorite toy as a kid growing up in L.A.
robert - December 02, 2010 - Report this comment
I have 2 looney lights for sale:
Lora - January 08, 2011 - Report this comment
I loved my looney light. I just found him today. He still has his insert, but needs a new light bulb. I hope I can get him up and running!
Dana - February 05, 2011 - Report this comment
i still have mine it is blue but doesnt work was on trying to find him a buddy.
Ken - February 12, 2011 - Report this comment
I had a yellow one. Glad to see others who are looking for them! If you have a yellow one, please contact me:
Winter2010 - May 18, 2011 - Report this comment
I found this one at flea market. My wife bet me what I could buy for $3.00 I found this for .50 and a few other things. So I was curious about it and researched them. WOW I didn't know these little guys had a following!
Linda - June 19, 2011 - Report this comment
I have all of them!! I have a blue one, yellow, green and orange. I also have the Animal one. They are in good condition and work well. I remember them and enjoy taking them out and looking at them from time to time. Anyone want to share there story with me I am at - Thanks
diane - September 06, 2011 - Report this comment
can someone please post a picture of a link to a pictue
Rusty G. - January 02, 2012 - Report this comment
I too had the blue one. I got it one Christmas from "Santa" along with 'Adventure Boy' and 'Wee Pals'. They don't make toys like those anymore.
geo - January 16, 2012 - Report this comment
I am putting one on ebay in a few minutes. Yellow. Cool looking - April 22, 2012 - Report this comment
I still have a green one. Really liked it when I was a kid. They came out in 1968.
Brian - May 18, 2012 - Report this comment
Got one on ebay for just under a hundred bucks and no regrets. It's in remarkably good shape. Insert still there and it still lights. The cord is still attached. Even came with the original box! Expensive, yes, but just awesome to replace the one I had as a kid. Now, anyone know what the numbers on the back mean? In addition to the date (1968) the number 19 shows up. Curious about that.
Brian - June 02, 2012 - Report this comment
The number on the head is 17, not 19. Still no idea what it means.
dave - June 11, 2012 - Report this comment
I have a mint condition yellow one. It has a 45 in the middle of its back.
Greg - June 27, 2012 - Report this comment
I had a green one as well
Greg - June 28, 2012 - Report this comment
Brian you are lucky. I think it was one of my favorite toys as a kid. I cannot find one anywhere. I don't know what happened to the one i had. I took real good care of it so it was in great shape. The parents probably gave it away..........they have scarred me for life! :)
LISA - September 03, 2012 - Report this comment
I have an original.from 1968. Nocord left but still lights up. I remember night's as a kid scared under the covers and My only company being my little lite up troll buddy
jim - November 11, 2012 - Report this comment
I,ve got to say i,ve been looking for one of these loony lights for about 15 years.Ihad the one that looked like a little bald troll and i think the color was a blue greenish? I cried when i found this site because i was a sickly kid in the mid 60s my parents got me one. I was beginning to think i imagined it.I would love to see a picture or the image of one. It,s the last link and memory of a happy and innocent child hood.
Renae - March 28, 2013 - Report this comment
I also thought I was the only one to remember this guy. Mine was blue with hair, my sis had yellow. The only thing similar I have found was a green monster on eBay just now. Would love to see a picture as well. I remember it looking similar to a troll doll.
John - January 04, 2014 - Report this comment
I'm dying to hear the looney lights commercial from the 60's. The woman singing "Looney lights, Looney lights... They're goovey little people, you'll love em' day and night...."
Jack - July 24, 2014 - Report this comment
John, that's EXACTLY how the commercial went! :-) SOMEbody's gotta know how to find that commercial! Back in 1968 and '69, Looney Lites were only 99 cents a piece! I wish someone like Polar Lites would reissue them!
VES - October 07, 2014 - Report this comment
They show ip on ebay periodically. Correct spelling for this toy is LOONIE LITE. Maybe u will have more success with that spelling. I still have mine since childhood.
Donna - November 10, 2014 - Report this comment
I just found my Yellow Lion Loonie Lite the other day. It has been packed away for many, many years. It brought back great memories of being a kid growing up in the 1960s.
Andrew - June 02, 2015 - Report this comment
Joyce - June 24, 2015 - Report this comment
I got one for my 9th birthday in 1968 and I loved him and remember the song and would buy it in a second if I could ever find one.
Lisa - September 21, 2016 - Report this comment
I still miss my little green Loonie Lite. Came across a green dinosaur shape in working order a few years ago. He has the same eyes and tooth and has become our roaming gnome. Happy to see all the love for the Loonie Lite!

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