Food of the Seventies, Yum Yums

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Description
Made by the Sunshine Baking Company (they still produce a saltine cracker, vanilla wafer cookies, Hydrox & numerous other items). These were oblong wafer crisp like with a light ribbon of caramel throughout. It also included coconut & chocolate . The closest thing you can get nowadays is the Samoa Cookies from Girl Scout Cookies.
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User Stories and Comments

The following are comments left about Yum Yums from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Linda - January 07, 2008 - Report this comment
Yes!! I thought I was the only person who remembered these. I loved them! Thanks.
Peggy - January 17, 2008 - Report this comment
I loved these too.
Margie - January 24, 2008 - Report this comment
I WISH they were still available. I have fond memories of camping in Tuolomne Meadows, Yosemite and we always had these cookies. They were my favorite. I contacted Keebler a few years ago and they said they had no plans to make the product, it didn't fit they're target market or something. Perhaps if we all contact Keebler, they'll realize there is a market out here for Yum Yums and either start making them or sell the rights to someone that will!
Jeni - February 23, 2008 - Report this comment
Yum Yums were my favourite cookies growing up. I've been trying to find them for years without success, it's nice to know someone else misses them too!
Andy - March 05, 2008 - Report this comment
Yum Yums were a memorable experiance. They will always be #1 on my list of cookie to die for. Fathful Yum Yum lover for life !
Donna - March 05, 2008 - Report this comment
I loved these cookies! My grandmother used to bring them from California after she visited family there. (We live in Mississippi) I always looked forward to this special treat. When I first tasted Samoas, I thought they were similar, but just not the same....Yum Yums were better!
Deanna - March 12, 2008 - Report this comment
My grandmother bought these for me occasionally. I _loved_ them. They were my very favorite. She got them at the Winn Dixie in Dublin, GA.
Sheryl - March 13, 2008 - Report this comment
I loved these cookies too! and you are right samoa's are similar BUT NOT the same---Yum Yum's are the best!! Maybe we should all write to the Sunshine Bakery Co.
YumYumLuvr - March 13, 2008 - Report this comment
I have been searching online for years to find information about YumYums. Thank you so much. Yes, the Samoas are the closest thing to them. Though not exactly the same, eating the Samoas bring back so many good childhood memories.
Maria - March 15, 2008 - Report this comment
I am so shocked to see how many people are also like me searching for yum yums, they were so good and like so many of you I now also buy the girl scout samoas for my husband, but would love to have the original Yum Yums back...Wonder why they discontinued them?
IdahoVandal - March 17, 2008 - Report this comment
Nehi grape and Yum Yums were my favorite snack growing up. I too buy Samoas to quench my desire for Yum Yums. Not the Same. Does anyone know of a decent recipe?
Jennifer - March 26, 2008 - Report this comment
I have also been searching online for Yum Yums! I'm glad I'm not the only person who misses them! Anyone have a recipe that is similar?
daryl - May 28, 2008 - Report this comment
Yes I been looking and missing yum yums for years. You would think someone would by the rights to make them if Keebler feel it not a fit for is line.
Lisa - May 30, 2008 - Report this comment
Was just reminiscing about these cookies with my mom...haven't had one in about 30 years or more. Samoans are good, but there is something missing. They sure beat any of the stuff Keebler has out now!!
Christy - August 04, 2008 - Report this comment
I can't believe it!! No one I have asked knows what I am talking about! I'm glad to find out I'm not the only one missing this cookie! I too have taken on the Samoa as a close substitute.
camille - August 22, 2008 - Report this comment
I have been trying to find these cookies for years!!! Is there anyway we can contact the sunshine baking co. I tried to do a search but found nothing on the co. I live in Seattle, Wa and I used to buy them and eat the whole box!
CaliGal - September 11, 2008 - Report this comment
What a surprise to see how many of us feel the same way about these cookies. I, too, fulfill my childhood memories of these cookies by buying several boxes of Samoas each year. The popularity of the Samoas should give Keebler a clue that there is a NEED for Yum-Yums year round! Heck, Keebler makes a Thin Mint-like cookie now.
Tim - January 11, 2009 - Report this comment
These were my favorite as a kid in Tennessee. I always look for them in the cookie aisle when I go to a new town. I sure wish they would bring them back.
ana - January 17, 2009 - Report this comment
i cant believe so many people loved them. Sunshine please make them for us 70's people. They were wonderful
Janet - January 19, 2009 - Report this comment
Yum-Yums were the bomb! I wish younger generations could enjoy them!
Oveta - March 02, 2009 - Report this comment
I feel the same as everyone else. No cookie can ever compare. As for not fitting into their line, they brought back the Hydrox why not Yum Yums?
Fred - March 03, 2009 - Report this comment
We all need to unite. Yum Yum's were the best cookie ever made. I still have no idea why these were discontinued. They need to bring these back.
Linda - March 18, 2009 - Report this comment
Yum Yums are my all-time favorite cookie. And I too always check out the cookie aisle when in a new store. My second favorite is Nabisco's Hey Days and I haven't seen those in years either.
David - March 30, 2009 - Report this comment
I contacted Sunshine Baking Company and told them that Yum Yums and Lemon Coolers were the best cookies ever made, and that they are losing out on huge profits by no longer producing them. They said they appreciated my comment, however, the company is seeking a different target market. Too bad...It's definitely OUR loss! I love me some Yum Yums and Lemon Coolers!!
Jinni - April 01, 2009 - Report this comment
OMG!! It's wonderful to know other people loved Yum Yums the way I did as a kid.. they were my absolute favorite cookie growing up. I have been trying to find or buy them for years. The girl scout cookies just aren't the same as the original
D. Jensen - April 05, 2009 - Report this comment
I used to eat these! I think they came in a yellow box and had coconut in them!
outlaw - April 07, 2009 - Report this comment
oh yeah yum yums where the best cookie i ever ate.... i sure do miss them...bring em back ...
JEANNE - April 10, 2009 - Report this comment
YUM YUMS WERE IT! NOW DOES ANYONE REMEMBER IF IT WAS KEEBLER OR NABISCO MADE A SIMILAR COOKIE CALLED "HAY DAY" OR " HEY DAY" WHERE DID THOSE GO? ANYONE KNOW? :)))
R.Maurer - June 28, 2009 - Report this comment
I Loved Yum Yums. Always had them in my lunch when I was a Kid... Mom Loved them too!
vickie - July 08, 2009 - Report this comment
oh yes I remember these cookies they were so good but can not find them anywhere. I have hade a taste for them for a long time. these were the good old days when they had nice cookies out. anyknow is there somewhere on the interent where someone makes them.?vickie in michigan. remember the old fashioned squirrel candies they were so good too nice and thick and tasty. not any more
Russell - July 12, 2009 - Report this comment
Come on Somebody. Make these cookies please. My favorite cookies growing up as a kid. A box of those and a 1/2 gallon of Milk. Oh my!!!!
jd from detriot - July 20, 2009 - Report this comment
Yum Yums are my my favorite. I wish the SUNSHINE peaple make them again, I really miss them
Michigan Katy - July 25, 2009 - Report this comment
Man, these were the best! My Grampa and I could eat a whole box at one sitting. I still look for these when I go shopping even though I know it's a lost cause. But maybe someday...and then I will buy a cart full!
Rob - August 07, 2009 - Report this comment
Oh My Goodness just think of how much money they would make, creating a good oldie focused toward the baby boomers. *Scratches head* Make me wonder about how stupid manufacturers really are.
Lana J - September 14, 2009 - Report this comment
The sad thing is Sunshine was bought out by Keebler in August 2008....so I do not think there will be a Yum Yums revival. They were also one of my faves growing up. A more recent favorite of mine was Sunshines Lemon Coolers which have also been discontinued when Keebler bought Sunshine out. Cheez-it still carries the Sunshine name.
Adrian - September 15, 2009 - Report this comment
Oh Man!!! I loved these cookies as a kid! My mom and I would eat the #$@!! out of these. We would open a box of these and watch the Saturday night double feature with Bob Wilkins and root for the monsters! I loved these things and I tell everyone about them. A far second runner up is the Girl Scout Samoa, but again a F-A-R second. If they brought these back I would gain about 40 lbs in one year.
Shelly - September 18, 2009 - Report this comment
I have been dreaming of Yum Yums for years and was heartbroken to find out they quit making them.Last time I had them was in 1983 when I was in college in Nacogdoches, Texas. I must have bought 5 packages when I found them. That was the last time I had a yum yum. If I had only known.........Lemon coolers are my next fav cookie and they are gone as well.
Peg - October 03, 2009 - Report this comment
Shelly, I was just writing someone and told her Yum-Yums came first, then LEMON COOLERS - but couldn't remember the name. Thanks! You know, Vermont Country store is doing a lot of revival of "old" recipes in response to customer requests. Perhaps if we flooded them....
Kris - November 11, 2009 - Report this comment
My mom used to buy me these as a special treat because they were so expensive for us to afford I didn't get them as often as I wanted. I have been searching for them for years and I too have tried the Girl Scout cookie but it is no where near the same... Cracker Barrel in the Southern states also sells "old time" treats not found anywhere else...Maybe they could make them if Vermont Country Store won't... I think it would be worth a try to get at least one of them to make these cookies again. There is a market for them. I would order them from anywhere in the country and pay an outrageous price for them because I miss them so much!!
vicki - November 18, 2009 - Report this comment
I remember eating them in a rain storm with the lights going out. Those little diagonal stripes were cool
Mary - November 24, 2009 - Report this comment
I love these. I can't beleive there are others out there that love them too. I remember eating them when I was a kid. They were the best!!! Pleaae, please, someone should make these cookies and sell them. You can only get Girl Scout cookies once per year.
Nick - December 09, 2009 - Report this comment
I had these when I first moved to the SF Valley in 1974. My mom and I had a whole box to ourselves (actually it was all we had to eat that day; we were pretty full afterward). What a fantastic coookie! Wish Sunshine would bring 'em back.
Beth - December 10, 2009 - Report this comment
If I'm remembering correctly, we had these in the '80s at a cousins house in Marshall, Michigan, but they were called "Yes Yes" cookies. Perhaps same cookie, different regional name?
Tana - December 20, 2009 - Report this comment
These were/are the best! We always took them camping in the Sierra Nevadas. I will wish for a return with all of you!
Daniel - December 20, 2009 - Report this comment
Thank God, I'm not the only one missing Yum Yums! I told my girlfriend about the cookies and she thought I was crazy. But if you only knew... Yum Yums were the best!
occ - December 24, 2009 - Report this comment
i was thinking of them and gooled it man i loved those also bring them backkkkk
cgc - January 13, 2010 - Report this comment
yum yums rocked....nothing compares!
RANDY - January 14, 2010 - Report this comment
I WROTE THE COMPANY THAT BOUGHT SUNSHINE OUT AND REQUESTED THAT THEY BRING BACK THE YUM YUM COOKIES,KEEBLER BOUGHT SUNSHINE SO IF WE ALL BUG THEM TO BRING THEM BACK WE MIGHT GET TO EAT SOME VERY SOON. THEY DO HAVE A EMAIL ADD TO WRITE THEM AND THEY WILL ANSWER YOU BACK. THAY TOLD ME THERE WAS NO PLANS TO BRING THEM BACK!
cheryl - January 19, 2010 - Report this comment
please please bring back yum yums!!! now you can only get something close to them when you order girl scout cookies
Liz - January 27, 2010 - Report this comment
I'm writing Keebler right now...Yum Yums are the best....it was a big treat for us to have them growing up...just thinking about them brings back many wonderful memories....
MARK - January 30, 2010 - Report this comment
SOMETHING THAT TASTED LIKE YUM YUMS LITTLE DEBBIE GERMAN CHOCLATE RINGS
steve - February 10, 2010 - Report this comment
i too recall the name change to yes yes in mich. comfort cookie to the max!
Robby Carlisle - February 13, 2010 - Report this comment
I wish they still Sold Yum Yum Cookies when I was a Kid I could eat a whole box They were the best I love them sunshine put them back in the Gro Stores
Pam - February 19, 2010 - Report this comment
Its February and good ole samoa girl scout are back. The first bite and I instantly go back to my childhood and the best cookie ever! Yum Yum. My Mom would buy a box for my Dad on Saturday and he would hide them from us kids in the bottom of the refrigerator(he thought). He would ration them out to us which made them even more special. I love the memory of sharing a moment with my Dad. Come on guys... bring Yum Yums back!!!!!!
Ileen Cuccaro - March 14, 2010 - Report this comment
I thought only a few people remembered these cookies my all time favorite, I was more heartbroken when they stopped making these as fudgetown cookies
Susan Young - March 19, 2010 - Report this comment
I'm sitting here eating a few Samoas and thought about googling whether or not anyone else remembers Yum Yums! I was so happy to read this thread and know that I'm not alone. My husband does not remember them. Such memories!
ERNIE - March 20, 2010 - Report this comment
I LOVE YUM YUMS THE GIRL SCOUT COOKIES DON'T COME CLOSE. I ASK FRIENDS 4O AND ABOVE THE LOVED THEM TOO
Dj - April 01, 2010 - Report this comment
Yum Yum's were my favorite growing up and my grandma would be sure to have a box on hand. Whenever I helped her with household chores, she'd give me a couple. I got to the point I'd do LOTS of choirs for LOTS of cookies! She didn't drive, so I would take the 4 mile round-trip walk to go to the store for those as well as other groceries.
Dee - June 05, 2010 - Report this comment
What a wonderful cookie! We ate the whole box in one sitting. No luck finding them in the near future I see. I will try to make my own, I know where to find buyers!
Guy - August 14, 2010 - Report this comment
Grandpa loved these and I would only get 1, I would wait until he was out and sneak another one. I have looked for them for years.
THS-TIOGA LA - September 21, 2010 - Report this comment
OMG! I'm so glad I'm not the only one that misses the most delicious cookie EVER made! For goodness sakes....BRING 'EM BACK!
Ria - October 04, 2010 - Report this comment
It's funny how all of us remember how our moms liked them too. My mom is 83 and has been complaining for years about how the things she likes always get discontinued. The Yum Yums are her prime example. The main difference from the Girl Scout Samoas was the chewy waffle cookie inside instead of a crumbly sugar cookie. Yum Yum!
Denah - November 08, 2010 - Report this comment
I loved Yum Yums and I have good news for fellow Yum Yum loves. Keebler now makes a cookie called Coconut Dreams that tastes like a Yum Yum. It is round like a Samoa but the taste is like a Yum Yum.
Bileth - December 01, 2010 - Report this comment
Yum Yums Rule! No other cookie can compare to it's chewy magical goodness.
CaliGal - January 03, 2011 - Report this comment
Keebler Coconut Dreams are just like Samoas. Could be because Keebler produces Girl Scout cookies. Yes these are awesome cookies, BUT does not come close to the deliciousness of Yum Yums! Yums Yums are more like candy than cookie. The wafer, caramel, coconut, peanuts and chocolate are recipe for a darn great morsel! How hard is it to bring this product back, Keebler?!
DebiGibson - March 07, 2011 - Report this comment
I told my husband how much we miss them I starting getting when we got married in 1979 for a treat!! We miss them not as good as the girlscout cookies I do wish they would bring them back the best ever the yum yum cookies bought them at SafeWay we live in Van Buren Arkansas they no longer exist!! Live on for loving these best in the world cookies please bring them back!!
Dave Sperling - May 17, 2011 - Report this comment
Yum-Yums have made kids grow up with a good filling about good taste,they gave us dreams of what is good in life,and memories that filled our hearts,as they say! when its a good thing? they always take it away from us,,,,,, damn pollatics any ways!!!!""ace"""
Bev in missouri - July 07, 2011 - Report this comment
Getting ready to make yumyums for the first time. I have waffle wafer sheets from an international food store, carom, chocolate and coconut. My mom, brother and I used to ration them and ate only one a day. They were a bit expensive for the time, but oh, so good. Sanoas are the nearest I have eaten, but are too sweet and somewhat grainy. Wish me luck!
yumm yumm eater - July 14, 2011 - Report this comment
It was the best snack in the whole world. I want them back in grocrie stores so i can eat them up. Thank you. the yumm yumm snacker.
Tony O - July 15, 2011 - Report this comment
Best cookie ever, would love to see them again
Casey - August 14, 2011 - Report this comment
Man i miss those cookies!
james - September 01, 2011 - Report this comment
I loved Yum-Yums.I want Yum-Yums.Give me back MY YUM-YUMS!!!
Janet in MN - September 13, 2011 - Report this comment
Yum Yums were the best. Back in 72-73 we use to walk to a little grocery store and buy treats on our breaks and Yum Yums were top on our list they were to die for. No Girl Scout cookie compares. Please bring them back in all there glory no imitation.
Susan in MI - September 30, 2011 - Report this comment
I loved Yum Yums when I was a kid! My paternal grandparents kept boxes of them in their chest freezer in the basement and brought them out when we would come to visit. I found out as an adult that I was the only grandchild that received this privilege...probably because we lived the furthest away and didn't get to visit as often as the other 50 grandchildren. I was their favorite:) I found them 20 years ago by accident and have never again been able to locate them. Keebler has a similar product called Coconut Dreams that is relatively new so I'm going to try those out this weekend. If they ARE like Yum Yums, I am throwing a whole bunch in MY freezer! Ah, the good old days...............
Patty - November 18, 2011 - Report this comment
I miss Yum Yums. I really want them back.. I remember them as a child, and we only got them on picnics. Come on Sunshine... I am 53 and want some and the good memories back... Please make them again!!!
KK - January 23, 2012 - Report this comment
Yes Yum Yums my favorite I use to keep them in the freezer what ever happend to them
ree - March 08, 2012 - Report this comment
OMG! I was just telling some friends about these...the girlscout samoas are so similar. When its girlscout cookie season I get nostalgic!
Sue - May 18, 2012 - Report this comment
In MN here and I remember my parents buying them and they did not last in the box. Once on a camping trip, the last time I had them, we had them gone before we hit the campsite. They need to bring them back, I love the somoas, but Yums top somoas hands down
Deal Dishing Mom - June 07, 2012 - Report this comment
I loved these cookies. Maybe if enough people send emails they will bring them back? Go to the Keebler website and there is a "contact us" section. I emailed.
amanda - September 13, 2012 - Report this comment
I have missed yum yums for so many years!!! No cookie out there even compares to yum yums!!! I am contacting keebler now!!!
sonofhin - December 12, 2012 - Report this comment
Now I know I was not crazy remembering these....
Carter - March 23, 2013 - Report this comment
I was introduced to Yum Yums by a friend whose father owned a small grocery store. I asked him one morning, while waiting for the school bus, what he was eating with a half a gallon of chocolate milk. THEY ARE THE BEST DAMNED COOKIES IN THE WORLD....PERIOD!!!
Williamson - April 03, 2013 - Report this comment
Just ONE MORE of the faithful Yum Yum fans here!!! I've continued for YEARS to rant about them. I've decided to try to figure out how to make them myself, but so far I haven't nailed it. Needless to say, none of the failed attempts have gone to waste!!! (waist, yes; waste, NO WAY) Considering how great they were, and how many of us maintain this current, it strikes me as really STRANGE that Keebler doesn't see fit to TRY a rerun. It can't be that they're compelled by conscience to worry about OUR HEALTH or anything! Well, remember "the squeaky wheel...."
Stephanie - May 04, 2013 - Report this comment
We would always make sure there where YUM YUMS in the house when my grandfather came to visit. If they were not, for some strange reason, one of us children would run uptown to purchase a box.. we ALL loved them.
jay - October 16, 2013 - Report this comment
yes sir yum yums were the best cookie made in these hills of arkansas.
Karl's Sis - October 24, 2013 - Report this comment
Yum Yums were a favorite treat at our house in the 60's and 70's. When Nabisco stopped making them, my brother went on a mission to find out what the deal was. He scouted out the delivery guy at the local grocery store to inquire. He was told they were just too expensive to make, so were discontinued. He then wrote to the company to ask them to reconsider. Hey Deys and Samoa's have some similarities - but, don't come close to the fine taste of a Yum Yum.
Joh - March 08, 2014 - Report this comment
I remember back into the early 60s what a treat to get the first one out of the box chewy gooy goodness. Miss out on a large market, been telling my younger rwif was we were eating Samoa's, close but no cigar! Could really go for a box right now....
Kirk Sword - September 08, 2014 - Report this comment
Bring back yum yums the masses have spoken,get rid of some of the crap you guys are selling and bring back our yum yums
Kat - October 13, 2014 - Report this comment
PLEASE BRING BACK MY YUMYUMS!!! THEY WERE THE BEST!!!
Megan Blackstock - November 19, 2014 - Report this comment
There should be a poll and let everyone vote if they want to bring back the Yum Yum's from the 70's!
Jim - December 12, 2014 - Report this comment
As kids I remember making the switch from our car to grand maw and grand paw's 66 Chevy Impala. We were in Jacksboro, TX at the Green Frog Restaurant. This was the half-way drop-off point between Ft. Worth and Seymour. It was summer time. School was over and we were on the move. Kids looking for a change and a lot of new adventures. It was grand maws tradition to pull out the Yum Yums about 30 minutes into the drive West. To us it seemed a whole lot longer but the treat about to be shared would distract us all the way into their home town. Kibbler needs to realize that these cookies are much more than a simple snack. This iconic cookie satisfied a generation of kids who are now wanting to pass a family tradition on to their own kids. I too contacted the company and got the same -not in our target market- speech. That's unsatisfactory. At least consider letting The Vermont Country Store carry these delights as they do so many other classics. Call VCS and ask them to pursue the issue. Maybe than can bring the Yum Yum back to us.
Dale - March 03, 2015 - Report this comment
I discovered Yum Yums in 1975 at a grocery store in Roseburg, Oregon near where I'd just purchased my first house. After a couple of weeks, I realized how addictive they were and forced myself to quit buying them while I was still able to fit through the front door. A miserable, yearning year or two later I decided to take some to a pot luck so I could indulge in a few of them without devouring the whole box in two evenings. Imagine my dismay when I couldn't find any. I've been looking for them ever since with no luck. I still find it hard to believe that they don't make them any more. It was the same as if they'd quit making Snickers, a tragedy. How do we mount a campaign to restore them to the grocery shelves?
Sunny - July 16, 2015 - Report this comment
I can still remember the scent of these as you opened the package. We used to bring them in the lunch cooler to the beach in Long Branch, NJ. I think of them every time I eat a Samoa. These were better!
Harold - September 10, 2015 - Report this comment
You can buy a cookie about the same as the original yum yum cookie at Dollar General called coconut fudge and caramel cookies by Clover Valley. Just enjoyed some.
SoCal - September 20, 2015 - Report this comment
With all the many different kinds of cookies the Keebler Co produces, some not so enticing, is it so hard to bring back the delicious Yum-Yums? Just get some wafers cookies, caramel, coconut, peanuts and chocolate, then Voila! So simple, right! You will not only make us who remember them so very happy, I'm sure that new consumers will love them as well!!!!!
Randt T - February 01, 2016 - Report this comment
The Yum Yums were the Best ! The Cookies you buy at Dollar Store and or Girl scouts are not made with a Wafer Cookie, that's the Difference ! The Yum Yums did not have Nuts ! I have also consulted with Keebler with no Progress.
GBR - April 13, 2017 - Report this comment
Yeah! I did not get enough of these when I was a kid! Was it the early eighties or late seventies when they were discontinued? I just remember a time after they were discontinued looking for them every time I was in a Supermarket until I finally gave up. Trajic! If anyone has an old picture, please post it! At least I be able to look at it and drool.
karen - October 14, 2017 - Report this comment
I had my husband looking for yum yums cookies. He couldn't find them. I loved them when I was a kid and would like to get some. Why aren't they available?

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