Food of the Seventies, Willy Wonka Super Scrunch Bar

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Description
Same as you described the scrunch bar. Somewhere around 1970 I ate a whole case (24) of them they were soooooo good. Musta had a good case of the munchies that nite. I whish I could find them again!
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User Stories and Comments

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Susan - June 09, 2007 - Report this comment
When I was in 4th grade during the seventies I would walk past a drugstore on my way to and from school. On the way home my best friend Marilyn and I would stop almost every day to buy a Willie Wonka Super Scrunch bar. We'd hang out in front of the drugstore savoring each bite of our chocolate delight then we would take a short cut through the woods, go down to the creek and catch frogs, turtles and crawdads! We were quite the tomboys back then! Today as a full grown woman I still crave those Super Scrunch bars. It was my most favorite candy bar in the world and just the thought of that light, crispy, peanut buttery chocolate bar takes me back to that creek with my freckled faced friend laughing, wading barefoot and just being a carefree kid. Man I'd love to have another one of those candy bars right now!
harold - September 14, 2007 - Report this comment
the new butterfinger crisp candy bars are the same thing. :)
Gary - December 14, 2007 - Report this comment
I worked at the factory in St. Louis where we produced the Willi Wonka candies for Quaker Oats. The factory, Concorde Confections, was latered purchased by Nestle and ultimately shut down sometime in the 90's. It was a great place to work, most all of us were in our early twenties. We were working to produce another bar when I left, it was going to be called the Scrumdelisious. Nestle sells a very similiar bar called "Whatchmacallit" I believe. However ours was a little differant with ours using chocolate rice crispys. Somedays we produced as much as 40,000 scruch bars a day.
Dave Denoyer - January 13, 2008 - Report this comment
Around 1972 I was 12 years old. These bars were no doubt my favorite candy of all times! We had a small strip mall about two blocks from my house that had a drugstore, grocery store, five and dime and a pizza place. Those days have far gone and the drugstore where I would buy these candy bars has also moved out but I still have the same desire to get some of these candy bars! Is there anything even close to these out there? I would love to find even a close substitute! Thanks! dave
Andy - January 14, 2008 - Report this comment
It was probably around 1972 and I would have been 11 then. That summer, me and my younger brother would walk downtown almost every day on the way back from the beach or the harbor. We'd always stop at the paper store and I'd get as many super scrunches as I had money for from my paper route(usually 3 or 4) and a bottle of red cream soda. Then we'd walk home back up the hillside and as we'd go, I'd eat each scrunch bar and he'd ask for a "tidbit" so I'd break the end off of each bar and give it to him. We always opened the wrappers carefully and smoothed them out with our thumbnails. We shared a room and I wallpapered the entire inside of our closet door with row upon row of super scrunch wrappers all neatly taped up with scotch tape.
Paul - July 08, 2008 - Report this comment
Wow...I'm glad I'm not the only one. Just got an email offering Modern Day Willie Wonka candies and I replied that "I'm looking for a Super Skrunch Bar, haven't had one since about '72". That seems to be THE YEAR reading the above. If I remember 36 years later it supports my vaguely remembering sense of the Super Skrunch was the BEST CANDY BAR OF ALL TIME. Help me remember though what exactly was in it!? (I never saw the movie)
Wally - September 11, 2008 - Report this comment
I too worked at the factory in St. Louis from 1971 to 1973. During that time I remember the Skrunch bar being made from a peanut butter and Rice Krispie mix covered in chocolate. We also produced the Skrumdidleyumptious bar that was milk chocolate and chocolate Rice Krispies topped with caramel and covered in milk chocolate. Then there were Ompas which were like M&M's only bigger, half peanut butter and half chocolate with a hard candy shell. Nothing like the ompas sold today. I remember these ingredients well because I was the one who had to keep those hoppers full!! They used to call me Wally Wonka..... Those were fun days.
Gary - December 05, 2008 - Report this comment
Wally I read your post this morning and I was trying to place you, we were both there during the same period, but it has been many years! I was the second shift operator in charge of forming the Rice Krispy/Peanut Butter slab, just before it went into the cooling tunnel ahead of the enrobing room. I used to bring home a plastic bags full of free Ompas to my little sister (they wouldn’t allow us to bring out wrapped candy) and you would have thought it was Christmas morning for her. What a great place to work, and we produced great candies. And what fun it was working with all those pretty “Kelly Girls.” Unfortunately I did hear that Hershey shut the facility down. I do think if they were still running I would try to go back to work for them.
Rich - February 20, 2009 - Report this comment
I remember when I was in the third grade Super Scrunch bar was the best ever! Wow those where the days. Remember Happy Days, The fonz? You guys must be old.Ha ha. ok Rex de copa
Matt - February 22, 2009 - Report this comment
I blame the loss of these great candy bars to corporate greed and monopolization. All we see now are Snickers bars and M&M's. I suspect the original great 70's Wonka line was eliminated at the stroke of the pen to save a few bucks.
Paula and Vickie - February 28, 2009 - Report this comment
OMG!! My little sister Vickie and I have been looking for things online about The Skrunch Bar for years. We use to have a skrunch bar every single day and absolutely loved them!! We wish they still maked them so that our kids and grandkids could enjoy a "real" candy bar. Those were the best days..
Todd - April 18, 2009 - Report this comment
Can't believe this was the first google hit i got for my search for this candy bar. This was my favorite candy bar when I was a kid (back in the 70s) and was so very upset when they stopped making them. Glad to find kindred Wonka spirits!
Wally - May 26, 2009 - Report this comment
Gary, My first job was 3rd shift sanitation, Later I worked upstairs on a mezzanine keeping hoppers full of rice crispies, powderd sugar, peanuts and such. Those were great candy bars. I guess sales weren't enough to keep making them.
Victor - May 31, 2009 - Report this comment
I am from Affton Mo where they made the Super Scrunch. My parents owned a grocery store there (Moheskys) and we were one of the test market stores for their new candies. When the WW Super Scrunch came out I tried one and thought it was the best candy bar I had ever had. I featured the Super Scrunch in the candy section at the store and we had trouble keeping them in stock even though they were made only about 3 miles away.
Gary - September 14, 2009 - Report this comment
Wally, My first job was also on the sanitaton crew, and I'm proud to say to all, this was the cleanest facility I've ever worked in. You here horror stories about dirty facilities, none to tell here. Trying to place you, did you marry one of the Kelly girls that worked there? I was there 9/71 - 9/72, I made slab before it was cut and enrobed with chocolate.
Julie - September 24, 2009 - Report this comment
Wow! I have missed that candy bar for decades, and now I see I'm not alone! By far the best candy bar I've ever had. And I loved the Oompas too... There was a small store/burger shop across the street from our school. It was a daily stop for one of those two treats... usually the Scrunch bar... Thanks for sharing all these great memories!
Jon - September 24, 2009 - Report this comment
I started working at a drugstore around 1978 and I remember every break I took I had a Coke and a Skrunch bar. Greatest candy bar ever. Sure wish they would bring it back. I am now a candy buyer for a hobby / craft company in OKC and I just sent an email to my Nestle salesman requesting they bring the Skrunch Bar back. Hope springs eternal.
Matt - September 29, 2009 - Report this comment
Summer of '79 till summer '80 every time I went to the local 7-11 here in Los Angeles bought a Skrunch Bar every time.I had so many in that timeframe I finally got tired of them but I'd have to say still my all-time favorite candy bar. Of course after they were discontinued then I wanted one! Bring em back....
Mary - October 15, 2009 - Report this comment
I LOVED the Skrunch Bar, and nothing compares. Does anyone remember Oompahs? I am not sure that is what they were named, but they were sorta like enormouse m&m's but they were half choc/half peanut butter?
laurie - November 24, 2009 - Report this comment
Wow...no one has ever believed me when I told them that my favorite candy bar was the Willy Wonka Scrunch bar!!! NOW the proof is here!!! I miss it...if anyone can bring it back please do!!
Jim L - December 03, 2009 - Report this comment
I remember in the 70s going to of all places Kelly’s drug store to get at least one scrunch bar and a bag of Oompahs. I loved those candies! The drug store was across the street from my school and it would make a great lunch some days, and other days a super treat after school. Glad to hear they were part of other lives also. I tried finding these candies from stores that claim to have all the old candies but of course no luck. I wonder if the recipe is for sale. Were there a lot of Kelly girls there or were they twins?
Robert - December 21, 2009 - Report this comment
Helen Grace Chocolates has a Peanut Butter candy bar that tastes like it
Gary - February 02, 2010 - Report this comment
Kelly Girls was a temporary employment agency, like ManPower, we were making so many Super Skrunch Bars and Oompahs that Concorde Confections hired temps to package the candy. I guess they were unsure how long the demand would last. Keep writing to bring back the candy…the facility is still there…setting idle just waiting.
Mark - March 11, 2010 - Report this comment
Nice to see I not the only person who has fond memories of the Scrunch Bar. " BRING THEM BACK !!! "
Bob - March 16, 2010 - Report this comment
Loved the Scrunch Bar. Apparently, Johnny Depp loved them too. I had read an article that he was going to try and bring them back. Apparently, it didn't happen...too bad.

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