Food of the Seventies, Trix

I also have food pages for the 80s and 90s.

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Description
I have to correct the former entry here. Trix (are for kids!)in the '70s were round shaped like Kix cereal. They were powdered sugary coated fruit flavored. Our local zoo in Phoenix would have 25c machines that would sell a handful so you could feed the alligators and other animals Trix. Yeah Trix of all things. Proctor n Gamble changed them in the late 80s to fruit shaped and an acidy fruit flavor because I remember being furious and calling them to complain and sadly was told that no they were not bringing the original shape or flavor back. Too bad for them because I never bought another box again.
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User Stories and Comments

The following are comments left about Trix from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

James Huff - July 11, 2007 - Report this comment
The Round "Puff" Shape Is Back!! But, The Flavors Are Still the Same.
Tabby - March 10, 2008 - Report this comment
I agree with the poster... I LOVED the original round puff TRIX, and NEVER bought them again after I tasted the fruit shapes. They did taste different and it is too bad the kids now-a-days wont be able to enjoy the wonderful "Original Trix".
Olympianbabe - March 21, 2009 - Report this comment
I loved that cereal. I would see it on TV. The yogurt ad on TV was funny, too. I remember the TV slogan "Silly rabbit, Trix are for kids!!!" That always cracked me up.
I Like Cereal - January 08, 2011 - Report this comment
They most definitely do taste different. And they're not as sweet. I wonder why this information is so hard to come by on the web.
Sara - June 11, 2011 - Report this comment
I miss the original trix from the 70's. They were always a special treat I enjoyed when I visited my grandmother's house.
MFree - July 03, 2011 - Report this comment
Bought a box of Trix last week, this was my favorite cereal when I was in high school. They have ruined this cereal. No flavor and the fruit shapes should have stayed...
Rob Lambert - March 03, 2012 - Report this comment
A Saturday morning retrospect on TRIX cereal: The TRIX rabbit first appeared as a stuffed toy around 1960, and was advertised on various Rocky/Bullwinkle cartoon shows. The silly rabbit became a cartoon by 1963, and new cartoon shows like Tennessee Tuxedo and the Casper cartoon show aired the first of those commercials. Other TRIX commercials in my collection include those from 1966 in which boxes contained a toy whistle/magnifier. I,also, miss when TRIX was three flavors only. Today,s TRIX is over-saturated with weird flavors.
Rob Lambert - May 03, 2015 - Report this comment
Found a Trix TV commercial with a combination whistle and magnifier toy inside boxes. The Rabbit plays detective to fool the kids into giving him cereal. Commercial aired on the Saturday morning "Beagles" (NOT Beatles) cartoon show on CBS (12/3/66). The Beagles were a two-dog rock group, sort of mimicking the Smothers Brothers. Cartoons produced by Total Television, which also cranked out Tennessee Tuxedo among others.
Rob Lambert - December 05, 2016 - Report this comment
General Mills introduced Trix in 1955. Found an early ad on back cover of a Bugs Bunny comic book from 1958. The famous rabbit first appeared, in rag-doll form, in 1960, along with the red background on boxes. The rabbit became a cartoon, on boxes and in TV commercials, in 1963. The first commercial quickly changing his appetite from carrots to Trix, wishing for the cereal by rubbing a magic lamp. A boy on flying carpet takes the cereal from him, saying, "Silly Rabbit...Trix are for Kids." This aired on the "Bullwinkle" show (NBC) and "Tennessee Tuxedo" (CBS) on 10/5/63.
Rob Lambert - December 21, 2017 - Report this comment
Found TV commercial with the Rabbit pulling the old Santa-down-the-chimney routine. He finds Trix and milk waiting for Santa. To his shock, the kids in the house let him eat it. This aired on the 14th telecast of "How the Grinch Stole Christmas" over CBS in December, 1979.
Rob Lambert - January 28, 2018 - Report this comment
From the Saturday morning cartoon vault, the Rabbit, trying to swipe Trix from a boy, is distracted by the toy Whirly Gig (propeller launched from spiral stick) inside boxes. This aired on "Frankenstein Jr. and Impossibles" over CBS (9/16/67). The Impossibles, a rock Trio, would warp into Superheroes (parody of "Mission: Impossible") when trouble arose. In separate cartoons, Frank Jr. was a flying robot superhero, assisted by a boy. Ted Cassidy voiced Frank Jr., and Ben Stone voiced Trix Rabbit (until 1975).
Rob Lambert - March 02, 2018 - Report this comment
From the Saturday morning cartoon vault, The Rabbit poses as a swami with crystal ball to get a boy and girl to give him Trix. The kids get wise when they see The Rabbit's ears unravel in the crystal ball. This aired on "The Beagles" over CBS (3/4/67). Topper Toys and Mr. Bubble were other sponsors, plus network promos including "Lost In Space." Produced by Total TV ("Underdog," etc.), "The Beagles" were a two-dog music act, mimicking Martin & Lewis. Voice talent included Allen Swift (Tubby), Mort Marshall (Stringer) and Kenny Delmar as Scotty, their manager. Swift also voiced the little man who kept appearing in commercial bumpers. Columbia Records released a "Beagles" record album (hard to find), with 12 songs featured in the (four-part) episodes.
Rob Lambert - April 19, 2018 - Report this comment
From the Saturday morning cartoon vault, The Rabbit works as a high-rise window washer. He spots two kids eating Trix, then enters the apartment and eats some. His safety gear springs back, leaving him hang outside. The kids take back the cereal. This aired on "Archie Comedy Hour" over CBS (9/13/69). The show included a preview of a special, "Archie & His New Pals" (aired 9/14/69), that introduced Sabrina and Big Moose as new animated characters. "New Pals" also referred to the sponsor, Pals Vitamins (Bristol-Myers), which were animal-shaped vitamin tablets. Archie (Dallas McKennon) appeared in each commercial bumper during the special. When rerun in 1970, it was retitled, "Archie-Sabrina Special."
Rob Lambert - May 21, 2018 - Report this comment
From the Saturday morning cartoon vault, The Rabbit rockets to the moon with a cargo of Trix (Rabbit with detective hat and magnifying glass on box). Shortly after landing, two kids land in their own rocket. They confiscate all the Rabbit's Trix. Rabbit: "Sheesh...not even safe on the moon!" This aired on "King Leonardo" over NBC (4/27/63). On loan from Paramount, Jackson Beck voiced the king, and musical arranger Winston Sharples did background effects. After three seasons on NBC, the series went into syndication as "King and Odie," and a newer set of cartoons (with better animation) was made (in Mexico). Other voice work by Sandy Becker (Odie, Flim Flanagan, Mr. Wizard), Kenny Delmar (Hunter, Biggy Rat), Allan Swift (Itchy Brother, Tooter Turtle) and Ben Stone (Fox, Trix Rabbit). Other General Mills commercials, network promos ("Bullwinkle" and "Ruff N Reddy") plus Ad Council PSA (youth physical fitness) on the show.

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