The Round "Puff" Shape Is Back!! But, The Flavors Are Still the Same.

I agree with the poster... I LOVED the original round puff TRIX, and NEVER bought them again after I tasted the fruit shapes. They did taste different and it is too bad the kids now-a-days wont be able to enjoy the wonderful "Original Trix".

I loved that cereal. I would see it on TV. The yogurt ad on TV was funny, too. I remember the TV slogan "Silly rabbit, Trix are for kids!!!" That always cracked me up.

They most definitely do taste different. And they're not as sweet. I wonder why this information is so hard to come by on the web.

I miss the original trix from the 70's. They were always a special treat I enjoyed when I visited my grandmother's house.

Bought a box of Trix last week, this was my favorite cereal when I was in high school. They have ruined this cereal. No flavor and the fruit shapes should have stayed...

A Saturday morning retrospect on TRIX cereal: The TRIX rabbit first appeared as a stuffed toy around 1960, and was advertised on various Rocky/Bullwinkle cartoon shows. The silly rabbit became a cartoon by 1963, and new cartoon shows like Tennessee Tuxedo and the Casper cartoon show aired the first of those commercials. Other TRIX commercials in my collection include those from 1966 in which boxes contained a toy whistle/magnifier. I,also, miss when TRIX was three flavors only. Today,s TRIX is over-saturated with weird flavors.

Found a Trix TV commercial with a combination whistle and magnifier toy inside boxes. The Rabbit plays detective to fool the kids into giving him cereal. Commercial aired on the Saturday morning "Beagles" (NOT Beatles) cartoon show on CBS (12/3/66). The Beagles were a two-dog rock group, sort of mimicking the Smothers Brothers. Cartoons produced by Total Television, which also cranked out Tennessee Tuxedo among others.

General Mills introduced Trix in 1955. Found an early ad on back cover of a Bugs Bunny comic book from 1958. The famous rabbit first appeared, in rag-doll form, in 1960, along with the red background on boxes. The rabbit became a cartoon, on boxes and in TV commercials, in 1963. The first commercial quickly changing his appetite from carrots to Trix, wishing for the cereal by rubbing a magic lamp. A boy on flying carpet takes the cereal from him, saying, "Silly Rabbit...Trix are for Kids." This aired on the "Bullwinkle" show (NBC) and "Tennessee Tuxedo" (CBS) on 10/5/63.

Found TV commercial with the Rabbit pulling the old Santa-down-the-chimney routine. He finds Trix and milk waiting for Santa. To his shock, the kids in the house let him eat it. This aired on the 14th telecast of "How the Grinch Stole Christmas" over CBS in December, 1979.

From the Saturday morning cartoon vault, the Rabbit, trying to swipe Trix from a boy, is distracted by the toy Whirly Gig (propeller launched from spiral stick) inside boxes. This aired on "Frankenstein Jr. and Impossibles" over CBS (9/16/67). The Impossibles, a rock Trio, would warp into Superheroes (parody of "Mission: Impossible") when trouble arose. In separate cartoons, Frank Jr. was a flying robot superhero, assisted by a boy. Ted Cassidy voiced Frank Jr., and Ben Stone voiced Trix Rabbit (until 1975).

From the Saturday morning cartoon vault, The Rabbit poses as a swami with crystal ball to get a boy and girl to give him Trix. The kids get wise when they see The Rabbit's ears unravel in the crystal ball. This aired on "The Beagles" over CBS (3/4/67). Topper Toys and Mr. Bubble were other sponsors, plus network promos including "Lost In Space." Produced by Total TV ("Underdog," etc.), "The Beagles" were a two-dog music act, mimicking Martin & Lewis. Voice talent included Allen Swift (Tubby), Mort Marshall (Stringer) and Kenny Delmar as Scotty, their manager. Swift also voiced the little man who kept appearing in commercial bumpers. Columbia Records released a "Beagles" record album (hard to find), with 12 songs featured in the (four-part) episodes.

From the Saturday morning cartoon vault, The Rabbit works as a high-rise window washer. He spots two kids eating Trix, then enters the apartment and eats some. His safety gear springs back, leaving him hang outside. The kids take back the cereal. This aired on "Archie Comedy Hour" over CBS (9/13/69). The show included a preview of a special, "Archie & His New Pals" (aired 9/14/69), that introduced Sabrina and Big Moose as new animated characters. "New Pals" also referred to the sponsor, Pals Vitamins (Bristol-Myers), which were animal-shaped vitamin tablets. Archie (Dallas McKennon) appeared in each commercial bumper during the special. When rerun in 1970, it was retitled, "Archie-Sabrina Special."

From the Saturday morning cartoon vault, The Rabbit rockets to the moon with a cargo of Trix (Rabbit with detective hat and magnifying glass on box). Shortly after landing, two kids land in their own rocket. They confiscate all the Rabbit's Trix. Rabbit: "Sheesh...not even safe on the moon!" This aired on "King Leonardo" over NBC (4/27/63). On loan from Paramount, Jackson Beck voiced the king, and musical arranger Winston Sharples did background effects. After three seasons on NBC, the series went into syndication as "King and Odie," and a newer set of cartoons (with better animation) was made (in Mexico). Other voice work by Sandy Becker (Odie, Flim Flanagan, Mr. Wizard), Kenny Delmar (Hunter, Biggy Rat), Allan Swift (Itchy Brother, Tooter Turtle) and Ben Stone (Fox, Trix Rabbit). Other General Mills commercials, network promos ("Bullwinkle" and "Ruff N Reddy") plus Ad Council PSA (youth physical fitness) on the show.

From the Saturday morning cartoon vault, The Rabbit takes advantage of a boy and girl, playing doctor and nurse, by feigning sick. As the girl feeds him Trix, Rabbit makes a rapid recovery. TRIX ARE FOR KIDS! This aired on "Tennessee Tuxedo" over CBS (10/3/64). Other commercials for Topper Toys Suzy Cute dolls with Louis Armstrong, Twinkles Cereal with an elephant, Cheerios with Sue and Kid. Also, Kix Cereal with a cartoon beatnik named Clyde, narrated by Larry Blyden. Network promos for "Mighty Mouse Playhouse" and "Linus the Lionhearted." Ad Council PSA promoting use of ZIP Codes with Mr. Zip.

From the Saturday morning cartoon vault, The Rabbit plays detective in another attempt to swipe Trix from the kids, using the toy whistle and magnifier inside boxes. This aired on "Flintstones" over NBC (1/28/67). Several months after cancellation and removal from prime time by ABC, select rerun episodes of "Flintstones" aired on NBC for three years on Saturdays (concurrent with syndication). Only the kid-friendly episodes with Pebbles and Bamm Bamm (from 1963-66) were shown. Older seasons, with grouchy and violent Fred, were syndicated. Hasbro Mr. Potato Head, Cheerios (Bullwinkle), M&Ms Candy and Milton Bradley games also sponsored. Network promo for "Secret Squirrel." PSA for Boys Club of America.

From the Saturday morning cartoon vault, The Rabbit finds a "magic lamp." He rubs it, and a box of Trix appears. A boy on flying carpet regains his lamp...and the Trix! This aired on "Hoppity Hooper" over ABC (2/13/65). Episode was "Traffic Zone" (parody of "Twilight Zone"). Paul Frees mimics Rod Serling's narrative. Hoppity (Chris Allen), Waldo (Hans Conried) and Fillmore (Bill Scott) enter an invisible intersection and become vegetables. The only way out is via a woman's garden. Lucky Charms, Cocoa Puffs, Cheerios (Bullwinkle) and Sugar Jets among commercials. Ad Council PSA promoting use of Zip Codes for Post Office Dept. Network promo for "Flintstones."

From the Sunday daytime TV vault, a crossover commercial which starts with Bullwinkle.(playing football) for Cheerios. While running to score a touchdown, he crashes into a goal post. The Trix rabbit takes over, climbing a mountain. At the top, a box of Trix. When rabbit reaches the peak, a boy swipes the cereal box. This aired during "Mister Ed" on CBS (10/11/64). Other sponsors were Johnson Wax and Union Carbide (Glad sandwich bags). Network promos for "20th Century" with Walter Cronkite and "Lassie." Years later, Alan Young voiced Seven-Zark-Seven in the cheap "Star Wars" cartoon parody, "Battle of the Planets."

From the Sunday morning cartoon vault, the Rabbit joins kids for trick-or-treats. One parent gives kids small sample boxes of Trix. When it's the Rabbit's turn, he gets a rock. The kids behind him say, "Silly Rabbit!" This aired during the "Beatles" cartoon show on ABC (10/22/68). By this time, the "Beatles" show was all reruns and destined for cancellation in 1969. Advertising demand was way down from the initial 1965 run, plus the former Number One Saturday show was relegated to Sunday. Other commercials for Cocoa Puffs with Sonny and Gramps (Chuck McCann), plus Cheerios with the Kid and sister Sue and Major Matt Mason playset by Mattel. Network promos for "King Kong" cartoon plus Linus the Lionhearted" and "George of the Jungle."

From the Saturday morning cartoon vault, a "Batman" parody with The Rabbit as a fake superhero with ulterior motives like swiping Trix from the kids, who dress as villains to fend him off. SILLY RABBIT! This aired during "The Beagles" (NOT Beatles) cartoon show on CBS (5/13/67). Nestle Quik, Mister Bubble and Topper Toys among other sponsors. Network promos for "Lost In Space" and "Tom & Jerry." The "Beagles" show was hard to watch, as the network only showed one part of each two to four part story a week. The series finale on air was "I Feel Like Humpty Dumpty." Scotty (Kenny Delmar), the manager has musicians Stringer (Mort Marshall) and Tubby (Allen Swift) roll off the top of a building in egg costumes to promote the new song. Filler cartoons included "Go-Go Gophers" plus "Klondike Cat" and "Commander McBragg." Columbia Records released a "Beagles" album with ten songs, now worth $hundreds on the collectible market.