Food of the Seventies, Treasures Chocolate Bar

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A bar similar to rum n' butter, with the little squares that you could break apart, but each square was filled with a different flavoured gooey center.
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The following are comments left about Treasures Chocolate Bar from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Doris - June 18, 2009 - Report this comment
I have been fruitless searching for Treasures bar for years. I remember them well. 6 sections all different. Caramel, chocolate, cherry cream, vanilla cream, turkish delight and I can't remember the other. Loved those little bars.
ann - July 02, 2009 - Report this comment
I'm so glad someone else remembers these delicious bars!! Wish I could find one...
Shelley - September 27, 2009 - Report this comment
Yes!!! I have tried to explain these bars to my husband, sister, one remembers them but they were my absolute favorite! Thanx for showing me that I was not imagining that special treat:) (how about Cuban Lunch, another good one)
rosophoie - September 30, 2010 - Report this comment
I remember this chocolate bar as well. wish it would come back.
Elaine - December 09, 2010 - Report this comment
love them wish these would come back as well the rum and butter ones that would be sweet
poolabear1989 - January 10, 2011 - Report this comment
I remember these as well everyone I try to explain it to, they think I am nuts! Also, the wigwag bar!
Sheila - January 24, 2011 - Report this comment
Why to companies take something like the treasure bar and Cuban Lunch and stop producing them when they were so popular? It doesn't make sense! I look for those 2 bars! Now I know they just aren't made anymore. What a shame!!
Glenn in Winnipeg - January 26, 2011 - Report this comment
My mother's favorite chocolate bar when I was a kid. I remember they changed it once and some of the "chocolates" became a different flavor. I'll upload a label also so people like poolabear can prove they're not nuts!
Sharon - June 09, 2011 - Report this comment
The wigwag bar is also called a curly wurly and can be bought no on line from I have an email in to him about the treasures bars as I loved them too, and about the old rum and butter chocolate bars.
Yvonne - June 28, 2011 - Report this comment
What company made them? Maybe we could contact them and ask them to bring it back.I'd buy a case!
Ross - July 18, 2011 - Report this comment
Oh how i remember the good old days good food. good treats, 5 2cent pop bottle returns would buy u a lot,,lol..remember the penny and nickle candy grab bags..and of course all those 10 cent bars..
Michelle - December 30, 2011 - Report this comment
I loved thos bars, too! I live in the UK now, but every time I go back to Canada I look for Treasures and Rum 'n' Butter. I loved those. I was also fond of Charleston bars. Anyone remember them? They're not as good as the first two mentioned, but just something else that disappeared.
Anita - February 27, 2012 - Report this comment
Rum and Butter..and Treasures...obviously the best chocolate bars EVER...or else what 22+ years later we wouldn't still be longing for them :(
betty - June 09, 2012 - Report this comment
There are so many chocolate bars our there now. Yet when I stand at the candy rack at the cash register I find myself looking for bars that have not graced those racks since I was a child.
québec1980s - August 07, 2012 - Report this comment
Yes,I remember this wonderful TREASURE chocolate bar, it was a rare treat for me, from my child memories in 1980-81 's , I was 7 yrs old,more than 30 years later I still remember like it was yesterday :) C'était si bon cette bar de chocolat! :)
NL1971 - November 09, 2012 - Report this comment
For those who wanted to know that last flavour in the treasure was coffee cream :) Wish they still made them!!!
Bonnie - February 25, 2013 - Report this comment
I to have looked for and remembered the Treasure Bar and wish they would bring it back. Memories of my childhood ... and the Four Flavour Bar also! Again no longer available.
Joe - February 26, 2013 - Report this comment
This site is sure bringing back a lot of sweet memories for me. The big bar of MacKintosh toffee was my earliest favourite. Then it was Neilson's Chunks, three big chunks of delicious milk chocolate in a package. Later on I saw a new bar in the stores - Neilson's Coffee Ripple. Way better than Coffee Crisp. I never really got into Neilson's Treasures, but my sisters liked them. I think Nestle or Cadbury or whoever owns the Neilson candy bar line is really missing out on a great opportunity here. They would do very well for themselves if they would put the old Neilson line back into production and sell them online. They wouldn't have all the costs associated with putting them into stores. We would pay for the shipping. I think most of us wouldn't even mind paying a bit more just to get a taste of our childhood back. Just as an aside, we had a Neilson's map in our schoolroom when I was a kid. Way down in the south Atlantic Ocean they had a picture of 3 Neilson bars, Jersy Milk, Malted Milk and Crispy Crunch. I always wanted to sail to the island of Crispy Crunch.
Laura - March 08, 2013 - Report this comment
I forgot about the Jersey Milk Treasures chocolate bar until I overheard a woman in a grocery store talking about it. It sure brought back great childhood memories. She couldn't remember the name but we sure remembered how it tasted and how it was fun to break the pieces apart. I then described it to my friend, and like me, she remembered it clearly and enthusiasticcally, but we had to search the internet to find the name. Strange how three people, Bonnie, Joe and I, have searched this site within the last 2 weeks, all reminicing about the same delicious chocolate bar. It was delicious and fun to share. Bring them back Neilson's! Rum and Butter too!!!
Julie - June 06, 2013 - Report this comment
Another one was the Nutmilk....similar to Jersey Milk but with peanuts. So simple, but so delicious! With that and the cuban lunch gone the way of the dodo bird, there are no chocolate bars that are just chocolate and peanuts! What gives with that??
Cathy - July 07, 2013 - Report this comment
I don't know why I have been thinking so much about the Treasures chocolate bar lately. It was my absolute favourite growing up. I truly wish they would bring them back because by the comments posted here there are a lot more people out there that enjoyed them so much as well.
JoAnn - July 26, 2013 - Report this comment
Tresure bar - 4 flavours bar and rum and butter bar we need them back!
Kegzie - August 11, 2013 - Report this comment
Bring back my favorite chocolate bar from my youth
Lois - September 12, 2013 - Report this comment
I loved this bar... must mostly the turkish delight square. In fact, I mostly bought the bar for that one square. The equivalent to winning the lotter for a 10 year old was the day I bought a treasures bar and EVERY square was turkish delight. It was an accident at the plant I guess. I never found another one like it, but it was such a good day for me!
Debbie from Newfoundland - October 02, 2013 - Report this comment
I was searching to see if there was any information out there on the neilson chunks! Boy oh boy and the I see y'all taking ab out the Treasures bars. They sure were good Yummy. Does anyone remember another bar called a Graham Snadwich Bar?
Mona - October 30, 2013 - Report this comment
I loved this bar and have never found anyone else who remembers it..
Jim - November 03, 2013 - Report this comment
Oh my how I wish I could let my daughter taste the TREASURES bar. It was my favorite because you got a nice variety of chocolates......kinda like getting a mini box of chocolates. Would be wonderful if they brought them back
Anne - December 02, 2013 - Report this comment
Anyone remember Fat Emma and Pie Face bars? So good...basically tasted the same but different colours. YUMMO!
val - January 05, 2014 - Report this comment
l loved this bar as a kid growing up it was my favorite , six different flavours . I would love to see a picture of the wrapper for old times !!!
Sandra B - March 02, 2014 - Report this comment
I talk about this treasure bar all the time. I remember it in the late 70's. It was like getting a little box of chocolates. Im surprised they dont bring it back!!! :(
Brad - April 04, 2014 - Report this comment
I'm telling I love this bar from when I was maybe 4 yo. It's a running joke in the house. My spouse will ask if I need anything while out. I always say. Yeah a treasure bar! Sadly I'm always disappointed.
Debby - April 23, 2014 - Report this comment
I remember the treasure bar and they also had a bar called the virgina bar that was a jersey milk with peanuts. If I recall correctly the four flavor bar was dark chocolate.
Lynn - July 11, 2014 - Report this comment
I absolutely loved Treasures! Also loved the Danish bar. No chocolate in it...just a nice crunchy cream-filled cookie centre with cinnamon and a yogurty coating. Turkish Delight was also a fave. Someone mentioned the MacIntosh toffee ... I saw some in a couple of stores recently. Were they always still available, or have they just started bringing them back?
Sylvia - October 15, 2014 - Report this comment
I truly loved the Treasures bar, especially the Turkish Delight. It was aways a treat!
tony - November 05, 2014 - Report this comment
Loved them as a kid. I would freeze them so it would last a bit longer. What a great idea someone had, giving us our own private box of chocolates. Yes my own. I wouldn't share this one.
LINN - January 08, 2015 - Report this comment
it was Neilsons'' Treasure Chest- chocolate good and had 6 squares of different fillings --this should be brought back...loved them...
Isabel - March 26, 2015 - Report this comment
I mentioned this chocolate bar to my husband awhile ago, he also remembers it very well. I remember it was shared with family / friends. So many flavors in one chocolate bar! I know many who would love to have this one back!
Peter Thompson - April 12, 2015 - Report this comment
I too would love to see the return of the Treasures..maybe we could petition Neilson's. Might as well dream big and wish for the return of Playbox cookies and Iced Gems as well. While we are at it, how about those elastic powered plastic airplanes for a dime which you'll find next to the waxed lips or the three for a penny black ball candies (my childhood friend Bill Good bought $5 worth at lunchtime and then "scattered" in the playground to the delight of 200 or so masonville pupils!)
chuckthefreek - April 24, 2015 - Report this comment
Treasures bar. CARMEL, CHOCOLATE CREAM, CHERRY CREAM, VANILLA CREAM, TURKISH DELIGHT (which seemed like a type of red jelly) and BORDEAUX was the sixth flavored filling. Kind of like a butterscotch kind of cream.
Heidi - February 14, 2016 - Report this comment
Omg.....Rosophoie.....yes the treasure bar was mine and my mom's favorite when I was a kid and my dad loved The Cuban Lunch excellent bars!!!!
Marc boulanger - March 05, 2016 - Report this comment
Anybody remember YORK, black chocolate bar? Caravan? The caramel vanilla bar by Lowney's? Coffee Ripple indeed and the wonderful Bar Six? Treasures was phenomenal and also something happened to Caramilk's caramel. Cadbury mov es it's plant and the caramel became thicker. It uses to be more liquid and buttery. Am I the only one who thinks so?
Karin - June 22, 2017 - Report this comment
I still remember my mother enjoying the Neilson's Treasure Chest Chocolate Bar 50 years ago! She is in her 80's now and lives a great distance from me. I was thinking about her and wanted to send a few to her but too bad they don't make them anymore :(
Rob Lambert - June 22, 2017 - Report this comment
Neilson's was based in Toronto and the legacy goes back to 1907. Cadbury made similar products. Much of Neilson's candy was pirate-themed in sales displays, including small treasure chests containing individually-wrapped (gold foil) pieces.
Nancy - August 22, 2017 - Report this comment
When I was pregnant with my first child back in 89 I sent his father to the store for a for treasures chocolate bar as I hadn't had one since I was a child he couldn't find the bar said it didn't exist but I could see the wrapper so clear in my memory it was like having your own personal little box of chocolates at least now I know I'm not the only one missing it
Alverne - January 16, 2018 - Report this comment
Why did Neilsons stop making Treasure bars, four flavours, and Cuban lunch?

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