Food of the Seventies, Toastettes

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Before this competitor to Pop Tarts was reformulated to be like Pop Tarts, they had a softer crust sprinkled with sugar and more fruit filling than the competitor. They came only four (two packs) to a box compared to Pop Tarts that came six (three packs) to a box. They probably changed to the harder less tasty crust and increased the quantity to six to better compete. The old recipe was of such better quality that it made up for getting fewer Toastettes than Pop Tarts.
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User Stories and Comments

The following are comments left about Toastettes from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

J. Gillard - April 25, 2008 - Report this comment
Yes, Toastettes were way better than Pop-Tarts, and the filling was more. I grew up with this brand in the seventies, and I have to say the sprinkled sugar on top, had no effect whatsoever on me. I wish they were still being made.
Bill - June 11, 2008 - Report this comment
How do we get Nabisco to bring these back??
B - June 22, 2008 - Report this comment
I LOOOOOVED toastettes!!! I grew up on them, also. They blew Pop-Tarts out of the water! I too would love to see them come back. They were the king of pop-tarts.
Kim - June 26, 2008 - Report this comment
I remember buying Nabisco Toastettes at Fed-Mart back in the 70's. They were so much better than pop-tarts. I wish they would would make a come back as well : )~
Orlando - July 26, 2008 - Report this comment
Toastettes used to come in Strawberry and Apple flavors and were the best out there. I can't believe that Pop Tarts are still around and the Toastettes are gone. They were so much better tasting and because of all the 90's sugar hype,Nabisco pulled them from their product lineup. What a shame!!
bill - August 17, 2008 - Report this comment
I have been searching and searching for my beloved Toastettes. They were my #1 breakfast food. Wal-Mart carried them long long ago. I hadn't given up til now. I can still taste the warm sprinkle sugar as I ate it hot out of the toaster. What memories. Like the VW Beatle, maybe our Toastettes will be brought back.
Marvin Fant - August 20, 2008 - Report this comment
For some reason I was thinking about how good Toastettes tasted, even though I have not eaten one in years, I still have a yearning for it. I have come across other brands but none come close. Its astounding that Pop tarts won the war.
J - September 13, 2008 - Report this comment
Somebody please help us! Toastettes must make a comeback.. You dont know how I have been looking and hoping I'd stumble across them somewhere. NABISCO...GET YOUR HEAD IN THE GAME.... EXPOSE OUR KIDS TO THE "REAL DEAL" IN BREAKFAST PASTRIES!
Dan - October 16, 2008 - Report this comment
Nabisco Toastettes were simply the best of all the toaster pastries. However, Kellogg's Pop-Tarts along with their mascot, Milton the Toaster, simply was too much of a marketing bonanza to stop or compete with and so Nabisco ended up folding and discontinued it's breakfast product. If any of you would like some answers to your hopes of them bringing them back, then may I suggest you all try and email Nabisco at their own comment section on their website.
Toastette - January 02, 2009 - Report this comment
I'm with the rest of you all. Toastettes were the very best. I look for them all the time. I thought only certain grocery stores carried them. Did not know they were discontinued. Nabisco surely doesn't know what they did when they quit making them. We need to get them back. Please Nabisco or sell the recipe to someone else.
Sean - January 13, 2009 - Report this comment
Toastettes rocked, but they're long gone. Toast'ems (the cheap cousin of Toastettes) can still be found. They're not as good as Toastettes were, but they blow away the flavorless, chewy, funky-flavored Pop-Tarts that line today's grocery stores shelves. ps: stay away from generic pop-tarts--they're even worse!
LuLu - February 10, 2009 - Report this comment
I am so crushed to find out that Toastettes have been discontinued. My favorite flavor was the cinnamon--yummy! That soft, chewy crust--poptarts aren't even in the same catagory. Please, please, Nabisco! I'll buy a ton!
Lisa - February 10, 2009 - Report this comment
The crust was brown, not white ~ yummy.
stualgin - February 12, 2009 - Report this comment
My sister and I lived on Toastettes many days having them for breakfast and even a sweet snack in our lunch boxes. One of our favorite things to do was to break off the side pieces pretend they were false teeth. What a great and creative meal!!!
Lisa - February 23, 2009 - Report this comment
The best ever!! Toastettes should be brought back!!!
Martee - March 15, 2009 - Report this comment
I absolutely loved Nabiscos Toastettes. If Nabisco would start making them again, I tuly believe that they would easily take over the toaster pastry market. Kids today have never even heard of Toastettes, but I'm sure they would love them as much as we did.
Melody - March 19, 2009 - Report this comment
The best toaster pastry ever was Nabiscos Toastettes! However, I understand that they were actually pulled from the market due to a lawsuit by a man who claimed a fire in his home was caused by a flaming Toastette in his toaster. Bring back the original Toastette!
Kelley - April 08, 2009 - Report this comment
I remember getting my first apartment, and my mom filling up my pantry with like 25 boxes of Toastettes Blueberry and Strawberry!!! I lived off of them........and so sad they are no longer around. Seriously S-A-D. :(
Kelley - April 08, 2009 - Report this comment
I'm gonna start a Facebook group right now!! LOL We can send that to Nabisco! Take THAT - Poptart.
Kim - April 08, 2009 - Report this comment
I didn't know there was a support group for Toastettes addicts. My kids love Poptarts, but they don't know any better. PLEASE bring Toastettes back. My fave was strawberry, didn't even need frosting.
Steven - April 13, 2009 - Report this comment
I still have a huge craving for Toastettes. I was so upset when NaBisco removed them from their line up. Pop-tarts aren't the same. I would love to melt butter in each hole on a strawberry Toastette after it came out of the toaster. Then I would eat the edges first, followed by middle coated in butter. It just made the day so much better when it started with a Toastette.
Mike - April 15, 2009 - Report this comment
Like so many others here, I grew up on these and hated like heck to see these go away!!! Nabisco really screwed up pulling a really pleasing product off the market. My favorites were the strawberry, apple, and cinnamon. Wasn't crazy about the icing versions either, that was their road down the dark side. Quite frankly, Pop Tarts taste like crap. I made Toastettes a regular part of my breakfast menu for years, and when they were pulled, I tried Pop Tart for about a week or two and haven't had a single one since then. Makes you wonder why in the world do they have to screw around with something when they got it right... go figure!!
Voyce65 - June 03, 2009 - Report this comment
I didnt know that so many people remembered Toastettes. I was remembering them while I sat here and ate some nasty Pop-tarts because I ran out of snacks at work. Please bring them back. Nothing compares to them....
Rebecca - June 09, 2009 - Report this comment
My favorite pop tart! Still think about them. I wrote Nabisco several years ago to see if they still had them and if so where could I find them. Thier response to me was that they had never heard of a toastettes. Due to that fact, unfortunately the future for toastettes still looks grim.
Cynthia - June 20, 2009 - Report this comment
I am deeply saddened to know that the Toastettes are no longer being made :( I remember having them as a child and if was by far my favorite breakfast. What can we do to bring them back? Why did they quit making them? Its hard to be addicted to something so good and healthy and then it be tragically pulled from the market?????
John - July 23, 2009 - Report this comment
Apple and only apple was my fave.
Cindy - August 30, 2009 - Report this comment
Alex - September 10, 2009 - Report this comment
Toastettes did rock! They were by far the best -- so much better than Pop-Tarts. Kellogg's has sustained the Pop-Tarts brand on its marketability, not the quality of the pastry. There is no comparison. Toastettes had that wonderful flaky, yellow crust, and the crystalline sugar on top was the "icing on the cake"! I can't remember when I last saw them on the shelves but it has been at least 15-20 years. Nabisco should bring these back. Think of all the baby boomers and others close behind that would snatch them up! Kids today have no idea how good Toastettes were!
Richard - September 23, 2009 - Report this comment
I so miss toastettes
Dale - October 05, 2009 - Report this comment
I worked for Nabisco as a sales rep. in 2000-2001. We were still selling Toastettes at that time. However, the varieties were limited. I recall frosted strawberry, blueberry, and brown sugar cinnamon. I only had one row of each variety, compared to multiple rows of Pop Tarts, on the top shelf of the breakfast pastry section. I agree with many others. These were the best. My father was a sales rep. for Nabisco as well and I practically grew up on these. I also liked the Almost Home cookie line that was available back in the 80's. The cookies all tasted homemade. Like so many other things, companies always discontinue the good stuff. As a child of the 80's, Toastettes rank up there with Sizzlean bacon, Cajun Spice Ruffles, and Kellogg's OJ's cereal. I have written to each of these companies about these products with little success.
Jan - October 07, 2009 - Report this comment
I love the strawberry toastettes w/the sugar sprinkles. After toasting them I would put some butter on them and I would be in heaven!!!! I hope they bring them back!!!
Nan H. - October 08, 2009 - Report this comment
Strawberry Toastettes and Saturday Morning Cartoons, I didn't even bother to heat them up. I have been looking for them for years just found this site and learned they are discontinued. I used to break off the edges and pretend they were teeth also.My mom would fix them for me sometime and spread butter on them fresh out of the toaster. Please bring them back!!
Febra Miles - October 12, 2009 - Report this comment
Apple,dutch apple, blueberry and strawberry.....Some one have to hear our cry.
Jeff S. - October 13, 2009 - Report this comment
Dale is correct, as I remember buying them as late as '02, I think. My girlfriend and her little son were very impressed-they'd never eaten them. When I went to get more a month or two later I couldn't find them anywhere. Sad. Bring them back, PLEASE!
Jeff S. - October 13, 2009 - Report this comment
Footnote: Possibly the coolest thing about them was pulling the "zip string" down the side of the envelope to open them. Also if you live near a Winn-Dixie I loved their "Crackin Good" store brand of pop-tarts. Not as good as Toastettes, but better than Kellogg's.
Kim - October 13, 2009 - Report this comment
I have read and watched several articles/science shows and it has been proven that "sugar causes increased hyperactivity" is a MYTH!! Come on Nabisco--it's not like other products your company manufactures don't have sugar! Please bring back Toastettes. Mmmmm cherry ones especially!
Dennis - November 01, 2009 - Report this comment
I just found this website and I thought I was the only one who felt this way about Toastettes. I remember fixing these when I was little, I loved the coarse granular sugar and the crust toasted to a shimmering golden brown. I would eat the edges first then slide the two halves apart and finish them off. PLEASE BRING THESE BACK, THEY ARE SO MUCH BETTER THAN pop-tarts. The sugar in these are no more that the garbage that kellogg's puts in there stuff and that frosting is simply awful. I have not had a decent toaster pastry since you pulled TOASTETTES from the market. PLEASE BRING THEM BACK. IF YOU HAVEN'T NOTICED, YOU HAVE A LOT OF FAITHFUL CUSTOMERS THAT SING TOASTETTES PRAISES.
DENNIS - November 01, 2009 - Report this comment
Tom - November 01, 2009 - Report this comment
Oh wow, this page is insane. I thought I was the only one who loved Nabisco Apple Toastettes. They were my favorite food as a kid, without a doubt. Then they disappeared and I thought someday like Howard Hughes I would pay Nabisco to fire up the oven and make a minimum order for me, probably around 50,000 toastettes. (I will happily share if that ever happens) Here's the funny thing. I grew up in NYC where I was well-known through college when they were starting to phase them out. Friends would send them to me when they found them in upstate NY chain stores (around '83). Then they disappeared. :( Then, in 1991, working in LA, I just happened upon some in a 99 cent type store in LA - I just ... saw them there ... and I bought them ALL!! And I ate them for weeks. Who knows if they were years old, they tasted fine. Just as I remembered. I made them last as long as I could and then they were gone again ... I will visit the Nabisco site ...
Cindy - November 11, 2009 - Report this comment
I have been thinking about Nabisco Toastettes for years. I ate them in the 1970's & 80's. It was so neat to find this page of comments. I didn't realize others remembered them with such fondness as I did. Toastettes were the best. I too loved the sugar sprinkles on top and the elevated pastry around the holes where the strawberry filling peeked through. As much as I dreaded getting ready to catch the bus, Toastettes were a big incentive in getting me up in the morning. Moma couldn't afford to buy treats but she made an exception for the Toastettes whenever she could. Thanks for the memories!!! Please bring them back to our grocery shelves, so I won't have to any longer look at the pop tarts every time I go and think--why can't there be Toastettes on this shelf?!!! It is like settling for a Ford Pinto instead of having the Ford Mustang (in the pastry food world.) lol!
Kelly - November 15, 2009 - Report this comment
I loved Toastettes and miss them horribly. I've always hated Pop Tarts. Toastettes were golden brown and the filling just the right combo of sweet/tart. Their ingredients weren't as artificial as Pop Tarts either, I think they just had artificial color. I want my Toastettes back!
Kim Berk - November 16, 2009 - Report this comment
You aren't the only one who loved Toastettes. I ate them in college and some times they were the only thing I ate all day! I do so miss them! I tried to tell my daughter how awesome they were but unfortunately she'll never know. They were go gooey and I loved the pull string! Nabisco - you messed up! Bring 'em back!!
Mandy - December 09, 2009 - Report this comment
Wow! I'm so excited that I'm not alone anymore! I wasn't even alive in the seventies (I was born in '80), but my sisters and I ate these EVERY DAY when we were growing up. They disappeared from my area around 92-93, except for the Air Force Commissary, which carried them longer. Like many of you, I would put butter on them right when they came out of the toaster, eat the edges, then enjoy the buttery, melty middle. Cherry were my favorite! To this day, I look in EVERY grocery store I'm in just in case there are some lone packs on the shelves. I was surprised by the comment about Winn Dixie's Crackin' Good pastries, because I too have always felt like they were the closest in comparison! Not too long ago, Quaker Oates made a breakfast pastry that came close to the apple toastette, but it too got pulled form the shelves. :( I've e-mailed Nabisco before, but it hasn't worked yet. I will join the Facebook group though!
Angie - January 04, 2010 - Report this comment
So I see I'm not the only one who remembers Toastettes! I absolutely loved them. It's been years since I've had one. I grew up in the seventies and they were a staple at my house. Cherry and blueberry were my favorites. We ate them mainly for snacks. I too would heat them in the toaster and put butter on them, then eat the edges first, saving the middle for last! My mom and I were talking not long ago about how we wish they were still made. I was curious so I got on the internet and started looking and that's when I found this site. Wish they would make a comeback!!
Kim - January 05, 2010 - Report this comment
Wow!! I thought I was the only one that loved Toastettes! They blow poptarts out of the water. I look for them at every store I go to and of course never find them. I even tried to no avail. I loved the crust, so much better than poptarts. I really wish they would bring them back.
Janet - January 30, 2010 - Report this comment
I'm so excited to find others that love Toastettes! I always look for them, but have yet to find them. I bought PopTarts, but they're terrible! I can taste the blueberry Toastette now! Please bring them back!!
Lisa - February 04, 2010 - Report this comment
I was online trying to see if there was still a place to buy the Toastettes by Nabisco. I see I am not the only one that loves them. We so need them back on the market. I can still remember how good they tasted all those years ago :)
shelly - February 07, 2010 - Report this comment
the cherry ones where good they should bring them back
Jennifer - February 08, 2010 - Report this comment
I think if we ALL emailed Nabisco at and begged for them to put them back on the shelves they might just do it!!! Put this facebook link on your page with a note to email Nabisco and lets see what happens!! My fav was unfrosted strawberry with butter on top and browned in a toaster oven-Dang they were the BOMB!!!!
Chip - February 10, 2010 - Report this comment
I was sitting in the snowy DC area and wishing for Toastettes. They were the best! I refuse to eat pop-tarts. The softer crust reminds me of pastries you find in Europe. Great idea about the facebook link. bringing them back would be fantastic. Intuitively I think they were healthier than pop-tarts or toast'ems but can anyone confirm.
Rebecca Miller - February 12, 2010 - Report this comment
I loved the unfrosted strawberry toastettes! I have looked high and low for them, but can not find them anywhere-they are soooo much better than pop-tarts! I WANT MY TOASTETTES!!!
Alicia - February 17, 2010 - Report this comment
Wow! I was craving Toastettes again this morning and decided to finally check the web. I didn't know so many felt the same way. Every flavor was great, we always had Apple and another flavor in the house. I loved the unfrosted/sugar sprinkled top, heating them up and savoring the taste w/ or w/o butter. The filling, the crust, the sprinkled top were always perfection. I am always looking for an alternative to pop-tarts. I agree pop-tarts are nasty horrible. I will definately look for the Facebook group. It will be hard to settle for another breakfast today after all of your detailed memories of Nabisco Toastettes!
Miki - February 26, 2010 - Report this comment
I have been craving that unfrosted sugar sprinkled top too:( Never see them in stores so decided to search online and this is what I find!!!! So many others feeling as helpless as I do. It's terrible that our children will never know a toastette. I don't understand the company not making an effort to bring them back. It's not like they have alot of competition. I'm no marketing expert but it doesn't take a rocket scientist to know they would have noooo problem competing now. Now I'm gonna look for a Facebook group too!
Kathy Ragan - March 01, 2010 - Report this comment
I was one of five children growing up and our mom would always make us toastettes for breakfast. The strawberry kind. She would put (10) in a pan and spread butter over them and broil them in the oven until the butter melted and they were a golden brown...and OMG!!!! They were delicious :) My brothers and I would eat all except the crust and we would wrap it up in a paper towel and put it in the cabinet and it would be a foot race when the bus would drop us off after school. Oh how I miss the good ole days and the best toastettes ever. My children are now 25, 19, and 18 and I have brought them up on Poptarts. daughter is know as the "POPTART QUEEN". I just so wish that they could experience the great taste of a good ole strawberry toastette. Now I have grandchildren and they have had the chance to experience Poptarts and I would love for my children and grandchildren (2nd & 3rd generations)to experience the great taste of a toastette.
tammy burnett - March 03, 2010 - Report this comment
me too! miss these, love them. pop tarts are not in the same league
melanie w - March 19, 2010 - Report this comment
I have searched for years for toastette pop tarts. These were a huge part of my growing up, I hated cereal of any kind. Would love to see these back!!! Please NaBisco, Please!!
Andy - April 16, 2010 - Report this comment
Join our Facebook group to bring them back! Search for ... Bring Back Toastettes pastries from Nabisco!!!!
amy Smith - April 25, 2010 - Report this comment
It's so sad I too have had to learn to like poptarts since the death of toastettes. I still dream of eatinga a strawberry, toasted, smothered in melted butter toastette with a big glass of ice cold milk.
Bernadette - May 26, 2010 - Report this comment
I loved Nabisco Toastettes! I grew up on them and would love to see you bring them back! They were soooooo much better that pop tarts! I am so happy to see so many other people feel the same way I do!! Bring them home again, Nabisco!! PLEASE!!!!!
Janet - June 17, 2010 - Report this comment
I love Toastettes! I can't find them anywhere. I love them.. They are so much better than "pop tarts" Please put them back on the market. Bring them back!!!!!
Jane - June 21, 2010 - Report this comment
I agree with all the comments above PLEASE BRING TOASTETTES BACK
Karen McGrath - June 24, 2010 - Report this comment
I so loved the Toastette's brand...they were so much better than Pop Tarts. No comparison at all. The sugar coating on top was the best and they were so good hot out of the toaster....please, please bring them back.
Annetta - July 03, 2010 - Report this comment
I keep trying all these brands on the market and they just aren't any good. I started searching tonight after being disappointed again but now I learned I'm never going to find them. Nabisco bring them back!!!
Valerie - July 10, 2010 - Report this comment
I want toastettes back.
Tammy - July 11, 2010 - Report this comment
I grew up with my siblings preferring Pop Tarts. I never turned my back on the Toastettes. The filling and the sugar on top have never been matched by any other company. I bought them, until I could not find them on shelves anywhere. Nabisco, made a mistake getting rid of these great breakfast items. Wishing we could get them again, somehow.
Kevin - July 14, 2010 - Report this comment
It's sad to think that our children will never experience the simple joy of a strawberry Toastette right out of the oven with butter on top! Come on, Nabisco . . .
Penny - July 23, 2010 - Report this comment
I too have searched relentlessly for Toastettes. I finally thought to get on line to see if maybe somewhere in the country might have some that they could ship me. We also spread margerine (Spelling?) and broiled in the oven. My favs, Blueberry and Cherry. PLEASE BRING BACK ORIGINALS!!
Paige - August 29, 2010 - Report this comment
Yum! I also got online searching for where I could still purchase Toastettes. I am so disappointed that they are no longer made. I can remember the filling being a little chunkier, fruiter and tarter than the sickly sweet, overly processed pop-tart filling, perfectly balanced by that sprinking of sugar on top. They should bring them back for sheer nostalgia.
Ken - September 12, 2010 - Report this comment
So much better than pop tarts. Everyone needs to bombard kraft with Emails or phone calls until they relent and bring-um back
Holly - September 15, 2010 - Report this comment
Maybe a Facebook campaign is in order?
Dan - October 02, 2010 - Report this comment
Although Pop-Tarts back then tasted okay, they could not compare to Nabisco Toastettes. Somehow it didn't matter that Nabisco Toastettes had no real commercial viability, but what it lacked in that regard, it more than made up for in all-around better taste. Sorry Milton the toaster, but Nabisco had you beat, hands down, everytime.
Carmen - October 14, 2010 - Report this comment
There is a Facebook campaign... See below: Bring back Toastettes pastries from Nabisco Please join up and ask your friends to join too!
Waletta - October 20, 2010 - Report this comment
I recently had a craving for my favorite pastry. They were right on time when i watched my favorite cartoons like the wacky races, looney toons, the superfriends, the kroff supershow, captain caveman,speedbuggie,scoobie doo,jughead,pebbles and bambam etc.. all the real cartoons back in the day. I suggest that everyone should bombard and demand that they give us what we want even if it has to be on an "limited time" basis....not new favors but the favors we grew up favorite was cherry and you too should make your favorite flavor known also.......
Donald - October 23, 2010 - Report this comment
Wow!! Its great to see other Toastettes lovers. I've tryed to tell my wife how good they were.(she likes poptarts)I have looked for them for years and didn't know they had been discontinued.Nabisco,please reconsider. You have poptarts beat hands down.Nabisco,I hope your marketing department checks this site out!
Carmen - October 25, 2010 - Report this comment
Actually toastette lovers I just found out that Nabisco is a brand belonging to Kraft!!!! our requests probably should be sent to Kraft instead.
Jennie - October 27, 2010 - Report this comment
I thought we were the only ones who loved them warm with butter on top!! Cherry were the only ones I ever sprinkles, no sugar on top, no horrible "icing"...just great crust and LOTS of cherry filling. I saw someone mention Toast 'ems, too. They would do in a pinch, but NEVER a Pop Tart. NASTY!!!! Oh, I'd love to introduce my 12 grandchildren to the joy of a warm Toastette dripping with melted butter. I emailed Nabisco just before finding this site. BRING BACK OUT TOASTETTES!!!
Angie - December 11, 2010 - Report this comment
I'm with everyone else. I loved these pop tarts, they were my favorite. We shopped at a family owned grocery store in the 80's and early 90's and they carried them for awhile. Cherry and Blueberry (not frosted) were my favorites. I do wish they would bring them back (no changes to the recipe) but from what it sounds like on here, the company doesn't even know they sold them. At least someone remembers them besides me and now I know what happened. Thanks for all the posts with the information.
Rick - December 11, 2010 - Report this comment
To this day, I crave the unique flavor and texture of Toastettes! People that have never tasted them think we are crazy, but you all know that these were a delicacy - at least in the world of toaster pastries. Toastems, poptarts, etc... all were vastly inferior to these delectable treats. Let's bring them back!!!!
NaToya - January 20, 2011 - Report this comment
Sooo....I am not the only one on a mad hunt for my beloved Pop Tarts from Winn Dixie?! I looooved them. I am from Louisiana and moved to Texas after High School. When I moved here in 98 I would buy boxes and boxes of them every time I went home. When they stopped selling them friends mom would mail me care packages from Georgia!!! I sooo miss them and would be extra appreciative if they would be so gracious as to bring them back to my life! P.S. I am so glad I am not crazy and alone in this. Lol
Angela - January 27, 2011 - Report this comment
I can't believe so many other people loved Toastettes as much as I did. The apple was my favorite, but the strawberry didn't suck either!! I'd definitely never buy another Pop-tart again if they would just bring these back (without any "changes"). We don't need "new and improved", just the exact same yummy goodness that we grew up with!!
debbie - February 03, 2011 - Report this comment
I want my pop tarts back. :( Why did they stop making them THATS WHAT i WANT TO KNOW.
Susan - February 04, 2011 - Report this comment
Toastettes were the best pop tart! I sure wish Nabisco would bring them back. I would pay more to buy Toastettes over any of the brands today. I was glad to see that so many people remember them and their great taste the way I do. Nabisco...please bring them back. I would love for my kids to get to enjoy them the way I did as a child!!!
Tyra - March 11, 2011 - Report this comment
Toastettes were the bomb!! I have been in a frenzy looking for them. The originals beat Pop Tarts (NASTY & my kids won't even eat them) hands down!! My favorites were the apple and the blueberry. I can't believe they are off the market. Bring these back Nabisco!! I agree with Susan...I would pay MORE, the quality was worth it.
Lisa T - March 30, 2011 - Report this comment
I tried to leave a comment for Nabisco and couldn't. I miss Toastettes so much! My daughter is stationed in Afghanistan and she asked me to find some because Pop Tarts just suck.
Alex - March 30, 2011 - Report this comment
I totally agree with everyone. Toastettes rocked and we need to get them back! Does anyone remember Kellogg's Danish-Go-Rounds? They also were better than Pop Tarts - the crust was softer, and they came four to a box. I read somewhere that it was because the soft crust crumbled and they fell apart in the toaster that Kellogg's discontinued them. I remember them from the early '70s. They weren't made for long.
Malcolm - April 12, 2011 - Report this comment
Fun site, thanks for the memories! I loved Toastettes as well, particularly the apple and cinnamon flavors. They are sorey missed. I don't even think Kellogg's make apple Pop-tarts, so I have to settle for store-brand which aren't that great. I can't understand why Nabisco discontinued them, and the same goes for WAVERLY crackers! These were a staple on a my dinner table for 4 decades and all of a sudden they disappeared a few years ago. Ironically Keebler evolved their CLUB cracker over the years to be a near-perfect replica of WAVERLY, but not quite. So if Keebler thought WAVERLYs were good enough to copy, why weren't they good enough for Nabisco to keep on the shelves? Such a bummer.
Barb - April 28, 2011 - Report this comment
Toastettes were a true "pastry". The crust had actual flavor and texture, and the filling was to die for. Pop Tarts are like two slabs of drywall with just a hint of "somthing" in between. I can't believe Nabisco hasn't brought them back. Of course Pop Tarts were cheapter - the quality was poor. C'mon Nabisco - give the people what they end to war, a better economy, and Toastettes in every kitchen!!!
Glas - May 12, 2011 - Report this comment
Glad to have found this site. I have contacted Nabisco a few times about this over the years as they were my favorites as well. At least I no that I am not alone.
Susie-Q - July 10, 2011 - Report this comment
I have missed TOASTETTES and have never given up looking for them! Why would this top-of-the-line ever be discontinued????!! Please bring them back! They are by far the best!!
Trina - July 12, 2011 - Report this comment
Boy do I miss Toastettes! I grew on these in the seventies and I'm craving for one right now.. Please bring them back..
David Thurston - July 27, 2011 - Report this comment
Ok Nabisco, I caught you. I have always talked about how much I loved Toastettes growing up. They were ten times better than PopTarts, although I still eat tons of PopTarts even now at age 54. I haves wished for years that I would stumble across Toastettes somewhere and I think I have. Nabisco has come out with a product called Newton's Fruit Crisps. When I tasted them a few minutes ago, I said "These are just a stale version on Toastettes.". Check them out. It's as if you left a Toastette on the counter for a few days, cut them into small pieces and packaged them under a new name. Apparently some marketing person or product manager for Nabisco found the Toastettes recipe in an old file and sort of resurrected them. Now, why don't you just do what would make us all happy and bring back Toastettes for real. That would still probably get you a promotion because you can say you listened to the customer and responded.
Kygal - August 08, 2011 - Report this comment
From what I've found out... Toastettes are NOW available in South Carolina!! HAD I known this, I would have stocked up while in Myrtle Beach!!! Grew up on toastettes and would LOVE to have me some right now!!
Kristi - August 16, 2011 - Report this comment
Toastettes are in South Carolina!!!!I can still taste the warm butter on the sugary crust. This was breakfast almost every morning in my house. I might just have to make a road trip to buy some;)
Liz - August 23, 2011 - Report this comment
OMG! I loved reading everyone's Toastette memories! These soft square pastries were my favorite food in the whole entire world! It would be a dream come true if Nabisco brought back these little bits of heaven back to us baby boomers! But, then I just remembered that I'm gluten-free, so my days of Toastettes are nothing more but a true memory! :(
Di - September 03, 2011 - Report this comment
Walmart carries two flavors of Toastettes. I think Brown Sugar Cinnamon and I'm not sure but I think Strawberry is the other one.
Tiny - September 07, 2011 - Report this comment
Kelly R - September 08, 2011 - Report this comment
I miss toastettes too!!!! I hate pop-tarts.
Sheila - September 13, 2011 - Report this comment
Where in South Carolina can I purchase them???!!!
Joel - October 11, 2011 - Report this comment
Ahhhhhhhh yessss! I'm soooo glad to see that I'm not the only toastettes addict on the planet. You have put a small great smile on my face. Sad to say that I have to substitute these nasty poptatrs because because I can't get my toastettes fix anymore they'll just have to do for now.
Steven L. - October 17, 2011 - Report this comment
I have such a craving for them. They are the best. Nabisco now makes a "Newtons Fruit Crisps" which are like many Toastettes. They are the closest I have found to the real thing. HOWEVER, nothing can replace the Toastette right out of the toaster with butter melted in every hole. Mmmmm! Please bring them back!!!!
Robert W - November 02, 2011 - Report this comment
Toastettes blows pop tarts out of the water. I would also pay more for toastettes and never but another pop tart again. Nabisco- are you listening??? PLEASE bring these back NOW!!!!!
Tracy - November 04, 2011 - Report this comment
Toastettes ruled! I thought Pop Tarts were gross and didn't come close at all! Pop Tarts were over-priced and over-rated. Toastettes were also cheaper, my fav were the apple/cinnamon. Bring them back PLEASE!
Toasted - November 06, 2011 - Report this comment
These were so tasty on cold mornings before school. Better than the Pop Tarts having that hard porcelain glaze on them, but I eventually would switch between Toastettes and the plain (unfrosted) Pop Tarts. I can't believe that Toastettes as well as many other vintage foods would not sell like hotcakes in the Arctic if only the manufacturers would BRING THEM BACK!!!
Lynn K - November 13, 2011 - Report this comment
Toastettes were the best!! I loved the golden crispy crust,lightly sugared topping, and delicious fillings. The lesser amount (4) was worth it due to the quality of flavor compared to Pop Tarts. It is depressing that they are no longer available due to a meger - aargh!
pmv - November 20, 2011 - Report this comment
The plain strawberry toastettes were the best tasting of all pop tarts. Nabisco bring them back pls
LA - November 20, 2011 - Report this comment
All the good things said about these are true. Every time I eat a Pop Tart, I miss the Toastettes.
Mickey W - November 27, 2011 - Report this comment
I tried to find the Nabisco pop tart today but soon found out that they were no longer available. I strongly prefer these to the Kellog version. I liked the way that they would brown up nicely in the toaster and the edges would get brown and crunchy. The sugar sprinkled across the top was wonderful. Maybe one day they will bring these back; or maybe another brand will develop something similar.
Mijon - December 28, 2011 - Report this comment
Absolutely the BEST...I miss them so much!
rts - February 02, 2012 - Report this comment
Nabisco needs to hear the toastett lover and revitalize and bring back our beloved toastetts! The best pop tart ever: nabisco hear the peopl and bring them on back!
Sharon - February 14, 2012 - Report this comment
Unfrosted APPLE for me :) NO CINNAMON!!!!!!!!!! why do they all think we need the frosting, and apples have to have cinnamon? they make plain blueberry,,why not plain apple Toastettes were the best ever, fed them to my kids until 2002 and I grew up on them. Would LOVE to see them back
Bill R. - February 14, 2012 - Report this comment
Found them!!
Randel - March 02, 2012 - Report this comment
The best ever! Its sad that we have to settle for Pop Tarts.
Kay - March 03, 2012 - Report this comment
Toastettes were way better than pop tarts. I wish they would bring them back. I'd pay more for less (quantity) because the quality was so much better.
Cheryl. - April 10, 2012 - Report this comment
My family Military family moved to Europe for 10 years. When we moved back to VA my number one food I was looking forward to was strawberry toastetts. I actually went to 7 stores before I was told they were no longer available. I was crushed!! Bring them back please!
Matthew - April 13, 2012 - Report this comment
The closest thing on the market... I still die a little each time my son asks for pop tarts and I have to tell him about this magical thing that used to be on the shelves in stores next to the pop tarts called "toastettes". Oh the stories I weave about more fruit fillings and tastier crusts and the wonders of sugar sprinkled on the top instead of icing. For anyone else out there who is still in as much pain as I, I have something for you to try... NEWTONS FRUIT CRISPS They are in the cookie aisle next to the Fig Newtons and, while not our beloved toastettes, are the closest thing to them.
Annette - April 22, 2012 - Report this comment
I could not believe I found a place to vent my feelings about not being able to buy "toastettes" any longer. I lovedthem as a child too, and we put butter on ours also. Come on Nabisco!! Bring them back!!!!!!
Tom - April 26, 2012 - Report this comment
I can't believe this page exists. Over the years I have looked for news on Apple Toastettes and found nothing! I still remember the day in 1994 when I walked into a CVS or something and saw several boxes of my beloved Apple Toastettes on a markdown shelf. I bought all of them and couldn't believe it when they tasted the same as I remembered from my childhood. I had the same fantasy as another poster of having them fire up the oven to make a batch for me. It's the number one thing or food from my youth that I would bring back. There is nothing like it on the market, nothing anywhere near as good. Everything else tastes like cardboard next to the memory of an Apple Toastette. I agree that the flavor of the Newton Food Crisps is closest BUT it is still a hollow second place. Wow this page is great. Can anything be done? DO we have any Congresspeople in this group?
Reba - June 13, 2012 - Report this comment
I also love them we want them back!! I will buy them pop tarts dont even compare bring them back!
Lanie - July 11, 2012 - Report this comment
I feel like I'm among friends. I've known for a long time Toastettes were discontinued, but I still look for them every now and then, and it's always an incredible disappointment to see garbage like ice cream sundae pop tarts but no delicious, yummy Toastettes. I always preferred the plain ones, but I'd even be happy with a frosted one if it was just not a pop tart, sigh.
Patrick - July 17, 2012 - Report this comment
The closest thing I've seen recently to Toastette (God rest it's soul) is the Special K pastry crisps. I would swear that they used the same machine to make these - not as big as the original toastette and with a little icing drizzle instead of sugar. The pattern on the bottom is the repetitive V shape and the hole depressions on top are similar. The filling is very close to the original, I think. I think I need to get a life, but damn if I don't miss toastettes!
Tim Elder - August 05, 2012 - Report this comment
I have never tasted a Pop Tart that held a candle to the Toastettes!!!! I can't believe that Nabisco would be so dumb as to not market an INSTANT HIT!!!!! COME ON- GIVE ME MY TOASTETTES!!!!!!!
Deanna - August 06, 2012 - Report this comment
I miss Toastettes, especially apple. Nabisco, please, please bring these back!
Ann - August 30, 2012 - Report this comment
Nothing is better that the strawberry toastettes,I didnt even care if my toaster accidentally overbrowned them, they were still delicious right to the very last crumb, you must bring them back.!
Nichole - September 06, 2012 - Report this comment
My dad used to buy toastettes for us all the time when I was in elemetary and middle school and they were always my favorite thing he had when he came back from the grocery store. I would pay a hundred bucks for one last box, pop arts are just gross compared to them, no joke.
Andy - September 27, 2012 - Report this comment
Toastettes rule! Help us bring them back.
Marc - November 12, 2012 - Report this comment
YES pop tarts are like eaating cardboard compared to our toastettes maybe we should all bombard nabiscos web site and get them to bring back one of the best things ever made.
christina jones - December 07, 2012 - Report this comment
Why doesn't someone start a petition to bring toastettes back? They were my favorite! I would definetly buy them by the case. My grandchildren don't know what they're missing. Poptarts are a cheap imitation of a tasty product!
Paige - December 15, 2012 - Report this comment
I thought like a lot of you that I was the only person that still misses my delicious toastettes! I always thought Kellogg's had something to do with their disappearance! You know they love it that they don't have any competition! They are the ones that should be gone and we would not miss them at all! I really hope that by some miracle they will be back one day and I will be buying them off the shelves! only the sprinkled sugar ones! They were the best! I'm so glad I'm not the only one that feels this way! I will join the FB page.
Cary - January 08, 2013 - Report this comment
Keeping this thread alive in a new year: Yes, bring back Toastettes! Melted butter pooled on the nooks and valleys, instead of being soaked up and disappearing like on a Pop Tart.
Darrell - January 26, 2013 - Report this comment
I miss these. I found the closest thing to them with Kroger's brand pop tarts, but toastettes were the best. I loved blueberry as a kid and strawberry later. I wrote Nabisco when they stopped making them and i was told when Kraft bought Nabisco, they discontinued them at that time and they gave me the old standard reply: We had to make some tough decisions, etc.. I think they thought Kellogg's had the market control and were afraid to try to put money into it once Kraft owned the company. Do they really have some in South Carolina? Can we get some info on this? thx.
Debbie - February 28, 2013 - Report this comment
I thought that I was the only person in the world who remembered those wonderful treats.The last time I saw them on the shelves was the late 80's.What have we got to do to convince nabisco to start producing again?The flavor was superior to pop tarts and oh my gosh,the crust.My sis and I would toast them and then spread on a little butter.The butter would pool in the little indents in the middle.Soooo Good! Come on guys,You make more than one cookie or cracker.Why not 2toaster treats.
Gary U - March 06, 2013 - Report this comment
This is too funny ! I was just talking to my son(32) about Toastettes a few days ago and decided to look for some info about the tasty pastry. Much to my surprise I find this site and see I'm not the only one that loved them so much.Man, I lived on Toastettes for a long time and really loved 'em as my breakfast on Saturday mornings as I got up early(before anyone else)to watch the best cartoons ever. Hey, this is a great site and maybe,just maybe, we can get them to start making them again.
joej30 - March 09, 2013 - Report this comment
I remember this product very well. They were delicious. As a kid, my brothers and I would cut lawns for extra money and go to the neighborhood store and clear the shelves of this product. They were much better than the Kelloggs pop tart, which are much too sweet. The filling was more natural than the products that are out there now. Wish they were this available.
Hilary - March 15, 2013 - Report this comment
Finding this site made my day! I couldn't for the life of me remember what Toastettes were called. My friends all looked at me weird when I would say pop tarts were better when I was younger and they didn't have frosting just sugar sprinkled on top. I'm so happy to find out I am not nuts and it was actually toastettes I was eating. If Nabisco was smart they would bring these back out!!!
Hilary - March 15, 2013 - Report this comment
I just setup a petition to bring these bad boys back. Follow the link below and help me get us what we want!!!! :)
Penny - March 28, 2013 - Report this comment
Imagine my disappointment to find out they have discontinued my beloved toastettes...and my surprise to find other fellow consumers equally searching for that marvelous treat... I love them PLEASE bring them back
Shelley - April 04, 2013 - Report this comment
I know its been years now since toastettes were around. My favorite was blueberry with just that light sprinkle of sugar on top. Me and my brother would eat them for breakfast (not every day) but a lot while we watched mr magoo and then capt kangaroo before school. The good old days. Interesting that this website has comments for so many years and so many people like me would love to see them come back
Tammie - April 22, 2013 - Report this comment
Strawberry toastettes are the best. My grandmother bought these for me when I was younger and I have always loved them. I would love to see them back on shelves of our grocery stores. Kids would like them much better than the "now" pop tart. Please bring them back!!
PLB Tennessee - April 29, 2013 - Report this comment
I was eating a pop tart today and wanted a toastette so bad with sprinkles of sugar and not the frosting stuff.Guess Nabisco cant see these post.My current flavors that I eat are blueberry and cherry but all were good in that brand.Gonna ck out the petiton mentioned ablove by Hillary
Susan G. - May 16, 2013 - Report this comment
please, please someone bring back toastettes. As you can see so, so many requests. We promise to buy them and share them with the 2000 generations so they will live on. Please bring them back. They were the best and no pop tart will ever compare. So, so sad wish I could buy toastettes.
Darrell D - May 22, 2013 - Report this comment
Be sure to join the Toastettes Facebook page and share with friends. I've been searching for the recipe or ingredients for these so to maybe recreate them.
Kimberly M. - July 26, 2013 - Report this comment
I'm SO GLAD to know I'm not the only one misting this wonderful breakfast treat!! wish Nabisco would bring them back!! I HATE pop-tarts of today!! nothing like those'Toastettes!!' I can taste then now....
Kendra - August 22, 2013 - Report this comment
toastettes had a great crust that wasn't about just the crust, but even as a kid, that was the best part. And who wants to like crust when you are a kid? Can't believe Pop Tarts ended up on the shelf in the end. Such a shame to loose something so great.
Janice - September 03, 2013 - Report this comment
I grew up on them too! My parents have both passed away. Siblings have their own lives. But, when I think about my toastettes, I'm a kid again, surrounded by the family I miss!
CliffH - October 09, 2013 - Report this comment
I am so glad to find fellow Toastettes fans. I LOVED these as a kid. As a child and a teenager, I would not eat another (the other) brand! Nothing else compared! As an adult I still to this day crave the taste of the wonderful delicacies. I have searched everywhere for them in the years past. Unfrosted Pop Tarts are a joke, and no substitute at all. If Nabisco will not make them again, then please sell the manufacturing rights to someone else! Please! I would love to share this taste with my daughter, and her children. I am posting this on Nabisco's web site as well.
Dana Stocks - October 21, 2013 - Report this comment
I have missed the plain cherry pop tarts. They wete my favorites. I have not had any since they were taken off the market. Sure wish someone would bring them back.
TM - October 29, 2013 - Report this comment
I am sooo glad I found this post! I thought I was going crazy and Toastettes never exsisted. Although VERY dissappointed (and willing to join a campaign to bring them back!)at least I have so sort of closure finding out that Nabisco stopped making them.
JB - November 01, 2013 - Report this comment
Come on and bring them back! I'm tired of trying to find something that "comes close". Apple is what I'm jonesin for!
Tracy - December 14, 2013 - Report this comment
I got believe I found this page. I was having an interesting chat with co-workers yesterday about pop tarts. One of the engineers there eats Pop Tarts everyday and I was telling him along with a group of employees that Nabisco Toastettes were the very best! I really enjoyed the apple ones growing up. One of the few things I miss is that delicious crust and especially the apple filling. Pop Tarts are horrible in comparison. I wish that Nabisco would bring the old but faithful treats back. This reminds me so much of the VCR wars were beta was a better machine but VHS won out because the recording time was much longer. Here we go again quantity over quality.
Mike. - December 29, 2013 - Report this comment
Nabisco did a great job of the toaster pastry and the oreo pop tart and The chips Ahoy pop tart were the best! but they need to be brought back.
Dee - February 11, 2014 - Report this comment
Glad that so many others think like me. Nabisco bring them back PLEASE !!!!
tomas - February 15, 2014 - Report this comment
Antonette - February 23, 2014 - Report this comment
so glad I'm not alone!! I've tried telling my boyfriend about these wonderful pastries from God, but he has no clue what I'm talking about smh. Those Toastettes were NOTHING like the Kelloggs crap you see on the shelves today. Words cannot describe how sad I was to hear about the discontinuation of Toastettes...KEEP THIS THREAD ALIVE!! START A PETITION... LETS DO SOMETHING TO BRING EM BACK!!!
Patty - April 04, 2014 - Report this comment
Ahhhh, I remember putting Toastettes under the broiler with a small amount of butter; toasting on both sides until crunchy & pouring an ice cold glass of milk! Please bring back Strawberry Unfrosted Toastettes...this is the good stuff!
Robert W - September 15, 2014 - Report this comment
Everyone, don't buy any more Pop Tarts ever!!! I loved Toastettes & miss them dearly. Nabisco, Please for the sake of all of us on here, please bring them back now!!! I will take the first 50 boxes, 25 strawberry & 25 cherry paid in full. I will also cover your costs of making this order.. It was by far the best quality between the two. I bet tens of thousands of people would even donate money to help with the start up and production, count me in first!!! Kellog's Pop Tarts have written on the packages in fine print, WARNING "not fit for human consumption"
Mickey W - September 18, 2014 - Report this comment
I too loved the Toastettes! I crunchy edges, great tasting fruit centers and the awesome sugar crystals on top. They were awesome! Naabisco, please bring them back!!
Kris - September 29, 2014 - Report this comment
JC - September 29, 2014 - Report this comment
Yes PLEASE bring them back!!!
Margo - October 07, 2014 - Report this comment
{lease bring back strawberry toastettes loved them all my life still searching for yhem would schedule my vacation around a place I could have them!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Scott - January 19, 2015 - Report this comment
I also loved toastettes. As a child they where the only tart I would eat. I have a hard time eating pop tarts. I can only stand to eat the brown sugar tarts. I too wish they would bring them back so I could share the awesome flavor with my kids. PLEASE NABISCO
toasfetter - January 24, 2015 - Report this comment
Key Foods has Toastettes on their website, Strawberry and Fudhe. Don't know if they really do have them, but Key is only in the NYC area and will not deliver out of their zip code. Rumor has it they've been seen in discount stores in my area (Albany, NY), said rumors seem thus far unfounded.
toastetter - January 24, 2015 - Report this comment
Sorry for the typo above, of course i meant FUDGE. If there's anybody out there near a Key Foods that can let us know one way or the other, please chime in! Seems odd that one relatively small chain would have them for sale..then again, why would they appear on a current website with current pricing? If anybody has an answer, please post it here..and if found, post your prices for mailing some out!
john - March 04, 2015 - Report this comment
Bring them back Nabisco
Nat - March 08, 2015 - Report this comment
Toastettes fan here!! Loved the strawberry ones. Bring them back Nabisco!!
shutterblog - May 04, 2015 - Report this comment
My husband recently found plain strawberry Pop Tarts with no frosting. As excited as I was (I hate frosting on top) - with every bite I take all I can think, "But it's just not as good as Toastettes." Nice to see so many others share my sadness. Please bring them back!
LuLu - June 11, 2015 - Report this comment
I love this page almost as much as I love Toastettes! They were so much better than Pop Tarts! I have wonderful memories of my grandmother having them at her house when I would visit! Nabisco please bring them back!!!!
Tracy - June 29, 2015 - Report this comment
Please! Bring back the best product you ever made! Toastettes!please!
Andi - August 27, 2015 - Report this comment
Please bring back Nabisco Toastettes :(
Jellybean - October 13, 2015 - Report this comment
Toastettes were and always will be the best. My fave were the cherry, toasted brown and butter on top. Have been hunting them for years and look for them when traveling. BRING. THEM. BACK. Pleeaaasee
Debbie W - October 28, 2015 - Report this comment
PLEASE BRING TOASTETTES BACK! So much better than Kellogg's poptarts and the Toast'Em brand. I ate them for 30years and have missed them every day since they stopped making them when Kraft acquired Nabisco!!!
StefLou - November 16, 2015 - Report this comment
Every time I eat a Poptart I reminisce about how good Toastettes were. A comeback would be wonderful.
toastettefan - January 04, 2016 - Report this comment
I would think out of all the foods that have been reborn TOASTETTES would definitely be one of them. Why they EVER went away is bizarre to me. Hopefully someday someone will some bank will realize how much money they can make bring TOASTETTES back and they will not be disappointed. Is anyone listening???
Annette - January 12, 2016 - Report this comment
Wow! Been thinking about my delicious apple toastettes I miss so much and decided to see if any places sell them anymore, only to be heartbroken that they've been discontinued!! I crave them so much :(
TraciS - January 16, 2016 - Report this comment
Toastettes were the true king of pop tarts. My uncle Ronald was a driver for Nabisco and would always make sure we had our share of Toastettes. It definitely was the little flecks of sugar on top and were way better that the gummy, doughy tarts of today. I will sign any petition that is started out there to bring our childhood memory back. Help turn this :-( into a :-) . BRING EM BACK....BRING EM BACK!!!!!
Kim - February 27, 2016 - Report this comment
I was telling my daughter about them this morning. I always look for them when I go into a new grocery store, hoping they will come back. Definitely better than other brands.
Renee - March 06, 2016 - Report this comment
Katrina - April 01, 2016 - Report this comment
I can't believe how many people remember those pop tarts. I was telling my sons, I believe that's how I stay small for so long. All I would eat after school were the pop tarts with a glass of milk. Some times I would skip dinner. The apple & blueberry were my favorite. Please bring them back.
Debbie - April 09, 2016 - Report this comment
This product was delicious. It was the best on the market. Other brands taste yuck. I don't even waste my hard earned money on those. I no longer buy toaster pastries. No caparison out there. They were "just right". Lightly sugared(not overly sweet frosting), light and crunchy, and browned evenly. The recipe was Perfection in the toaster pastry world! PLEASE BRING THEM BACK! Consider what your consumers are asking. AT LEAST BRING THEM BACK FOR A TRIAL RUN
Alicia - April 27, 2016 - Report this comment
Once again craving Nabisco Toastettes. Mondelez International Inc (NASDAQ: MDLZ) has the Nabisco line of business. Since their 973-503-3000 number was broken (i.e. could press 1 or 2 to move forward), I decided to change to a number in the 973-503-37xx series. I got a man that was nearly fearful of my call..."I can't talk to you". I simply want to be transferred to a Product Development or Product innovation department. I hear everything has a price. I'd like to know the price to get the Toastettes recipes public OR how to redevelop the product for production. It is so interesting that people from 2008-2016 are still craving this product. I hope an investor can open the door to returning these to the marketplace.
Kai - May 20, 2016 - Report this comment
Those who say Toastettes were around til the early 00's are correct. In my 90's childhood, we always had Toastettes in the pantry-- and they were SOOOOOO MUCH BETTER than this pop-tarts crap. The pastry is crap, the filling is crap and the frosting is even worse. I won't even consider buying them again-- they're terrible! Toastettes had the perfect crust with the large granulated bits of sugar on the top... all warm with a little melted butter (MMMMMM) :-( Please, please, please, please bring Toastettes back!
gerald - May 31, 2016 - Report this comment
i would love to see toastettes come back! i too have often looked for the toastettes in the pastry isle but no luck. these were far better than the ones these days. Please bring toastettes back!
Sarah - August 20, 2016 - Report this comment
Come back...come back!!! PLEASE!!! I miss you & so do so many others!!! I look for them all of the time!!!
Debra - September 13, 2016 - Report this comment
How about a trial period? That would be an awesome gesture of appreciation to loyal customers. Toastettes were absolutely the best toaster pastry!!!
Jennifer - September 19, 2016 - Report this comment
My mother and I would love to have the Toastettes back. They are a lot better than the pop tarts that we have now by Kelloggs. Please bring them back. I would be willing to pay a higher price as well for these. They are good cold as well as hot. A lot of memories for the seventies for me and my family.
Dawn - October 01, 2016 - Report this comment
I am in my 50's and still crave the Toastettes. I try to tell the girls I work with (mostly 20 Year olds) about them. There has not been anything since them in the poptart/pastry category that even compares to them. Went on line to see if they were bein sold elsewhere, am very disappointed I was unable to find my favorite breakfast food of my childhood and early adulthood. Please bring the back. Others need to experience the GREATNESS of this pastry.
Carol - October 16, 2016 - Report this comment
I also miss Toastettes. They were so much better than poptarts. Nabisco, are you reading these comments? Please bring them back.
Elaine - October 21, 2016 - Report this comment
Please bring them back..... I hate pop-tarts.
Jim - November 02, 2016 - Report this comment
My favorite was the apple. But I really liked all the flavors of the Toastettes compared to the cardboard flavor of Pop-Tarts. No matter what they did to the Pop-Tart was never gonna make me like them or eat one. Please bring them back for this 55 year old.
Ashley - December 02, 2016 - Report this comment
Hi! I grew up with a Dad who was a staunch pop tart fan and a mom who still regularly waxes poetic about her favorite toastettes. I'd love to try to re-create a similar recipe for my mom as a surprise, but the problem is that I've never tasted a toastette! I'd love some help -- I've read through the comments but haven't seen a very specific description of the crust -- is it most akin to a stiff puff pastry? More like a flaky pie crust? More like a denser croissant? Thanks for any clues and of course I'll share any successful recipe trials.
Michael - December 10, 2016 - Report this comment
Toastettes were far better than kellogs pop tarts. I search the web a couple times a year to see if they will be brought back. No such luck.
Mike - January 27, 2017 - Report this comment
I too was a huge fan of the toastette. It should really be no surprise that Pop Tarts won the battle of toaster pastries, even though they were far superior. We most likely have only ourselves to blame. It seems like the American consumer continues to demand lower prices on everything and expects higher quality also. Industry has been able to pull this off to some extent by becoming more efficient and mechanized but at some point prices must increase or quality decrease. Strange, but when I used to eat them, every time I ate a Pop Tart I would think of cardboard.
Vickie - February 11, 2017 - Report this comment
I loved Tostettes. As a teen I would put butter on them and bake on the oven. I would then slice thim in tiny stripped and slowly eat them. They were the best. I would live to see them come back.
Steven Gibson - April 25, 2017 - Report this comment
We loved the Toastettes ! The Same as Many, straight out of the Toaster and put Butter across one end and Tilt it up and like a Game fill each Hole with Butter as it melted down. Of course eat the Crisp lightly burnt Edges one little Nibble at a time. Then the Yummy Center ! Love !
Dennis - July 07, 2017 - Report this comment
OMG, I am glad I am not alone! I so want Toastettes back!
Cindy - August 15, 2017 - Report this comment
I remember them and they were the best. Crust was more like a warm pie crust. Reminded me of mom cooking the left over pie crust with cinnamon and sugar.
Coni - August 18, 2017 - Report this comment
There are none other like toasted test. The greatest breakfast food EVER! I STILL crave the taste of them. PLEASE NABISCO OR KRAFT.....BRING THEM BACK!!!!!!!!!
Pam - August 23, 2017 - Report this comment
I NEED, NEED, my apple toastettes frosting. these where the BEST.
Mike - October 08, 2017 - Report this comment
This is just absolutely incredible on so many levels. So many of us adults of all ages remembering with such fondness a silly little pastry that apparently made such an indelible impression and all these years later finding these same adults begging for some kind of answer as to why these pastries ever went away in the first place! I don't think many, if any, of us can truly understand the influence big marketing has on our food choices. I have no idea why Nabisco cratered on this, let alone why the deafening silence continues to this day on the matter, but make no mistake that they truly had the better product for that time and would surely be the better product even to this day... HANDS DOWN! I can't imagine that those in control of this product or it's marketing rights haven't heard your voices. On the contrary, I think they've heard and know quite well our mind but we'll likely never know what decisions were made to bring an end to such a loved and far superior food item. I've missed them also all these years and would dearly love to taste them once again with the relish I experienced eating them as a kid. After this long, however, I don't think we'll ever hear just what really happened, nor do I think we are meant to know either. Meaning, the decades long silence sort of speaks for itself. What a shame, a real honest to goodness shame. A market and fan club waiting to be catered to and not peep from the powers that be.
Kathy - February 02, 2018 - Report this comment
Oh how I miss these....Apple all the way every time was my fav....Please bring them back and as other people have stated I still look for them on the shelves but only see the gross Pop Tarts with disgusting icing on them...Toastettes needed no icing because that was how good they were, just like eating apple pie yuuuummmmy...We need a petition there is no comparison, not even in the same league. Thanks for letting me vent. Our children need to know what a great product this is.
Dee - February 21, 2018 - Report this comment
Apple was my favorite. You would think after all these years, Kraft/Nabisco would bring them back to a few stores or even online for purchase.
bev h - March 19, 2018 - Report this comment
loved toastettes and would never stoop to eat those other yucky brands!
Tami - April 19, 2018 - Report this comment
Please please bring them back. I just ate a pop tart and they are so not a Toastette. I grew up on Toastettes. They remind me of my childhood. Oh how I miss them!
Gary - July 19, 2018 - Report this comment
I used to buy them by the dozen & store them. They were SO much better than Pop Tarts. The pastry was fresher, and with that sugary top (w/melted butter)! Please Nabisco, bring them back!
Stacey - July 24, 2018 - Report this comment
Nabisco should really consider bringing them back. They are so much better than Pop Tarts. I loved all of the flavors. The pastry wasn’t chalky, it was tender and delicious.
geraldine - September 21, 2018 - Report this comment
Bring toastettes back! Pop tarts does not compare to toastettes. My favorite was strawberry and I remember eating them as a child and they were the best. Nabisco bring them back

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