I grew up in Calumet Michigan during 1968-1972. My Mom would buy us thick n frosty shakes as a reward if we were good at the store. They were so great. I wonder why the company stopped making them.

This was a favorite at our house too. Does anyone remember another shake product from the 60s? It was a powder (chocolate? vanilla?) that came in a triangular package and that you mixed up with milk in a special brown shaker. Can't remember the name.

My brother loved Thick N' Frosty chocolate. They kinda had that Cool Whip aftertaste and left an oily residue in the glass. I think parents were so willing to buy these so they wouldn't have to make trips to places like Baskin & Robbins and Dairy Queen.

My father and I used to love those shakes. I was only about 7 at that time. I remember how disappointed we were when they stopped appearing at the local Shop Rite.

There was also Borden's Milk Shake and Great Shakes. I only remember trying the "Thick and Frosty". I read somewhere that "freeze-drying" was a food-craze back then, and suggested that this was a freeze=dried ice cream product. I think what killed these products was that they were squarely aimed at kids, but were relatively expensive. I remember that each of these products had very "Mod" jingles with electric guitars and occasional big name bands performing them

Oooooh, Thick n' Frosty! I'll never forget them, I was about 7 when they went off the market. The TV commercial showed a straw standing upright in the shake. Funny, I must have loved the taste, since I remember constantly hounding my mom to buy it, but I don't particularly remember it. I do however, remember the plastic container hurting my fingers trying to open it, and insisting on using a fork to stir it into my milk!

greetings to the other michigander that has commented on this subject. With the respect to the one that has mentioned the one that bird's eye had created this product. I am glad to know that I am not the only one that has acknowledged this. For when I had called the company and asked them as to why they had stopped making this product, the one from the company on the phone had thought that I was crazy and tried to deny the fact that they ever made it. Even though that I am 40, and can't remember a whole lot about some of my childhood, I remeber the plastic tubs, that was more of a cylindrical shape. I miss it along with the chicken salad spreadables that one could make sandwiches with Nesbitt's cream soda that my grandmother would get at the store and take on the picnics that we had gone on in grandpa's 1975 Pontiac Catilina. Why is it whenever they get something good, that they have to mess around with it and take it away? Even the Drive-in movie theaters. It appears as if all the good stuff that was around in those days, had somehow "disappeared". Why?

I remember this product well. Don't know what made me think of it & Google it. YUMMY!!!

I remember the best times at my Grandmothers house was going to town and getting the Thick and Frosty mix to make shakes when we got home. It was the best. Have googled before and finally found fellow lovers of the shakes. I miss them!

Wow, good to know other people loved Thick N' Frosty as much as I did. I thought I was the only one...and that that was the reason Bird's Eye discontinued this delicious, if somewhat artificial, product. I remember reading the label on the ingredients as a kid and seeing "xanthan gum". Somehow, without the help of the Internet in those days, I learned it was a thickening agent that made the shake "thick enough to stand up to a fork". When we didn't have Thick N' Frosty in the house (quite often), I tried to emulate it by using chocolate ice cream, pouring milk over it, and blending it with a fork. Wouldn't it be great if some marketing genius brought back all these beloved products along with the original commercials? I'd be first in line to buy Thick N' Frosty. PS to Andrew -- I too remember the chocolate powder shake mix that came with the plastic brown shaker with the cap/lid that snapped on. Just can't remember the name of it! We kept that shaker for years.

yeah I remember thick and frosty I was the skinny kid who drank so many of them one summer I gained 30 pounds and became the fat kid

I can not believe that I actually found a forum on this. My brothers and I use to sit around my grandmothers table with regular chocolate ice cream in bowls. We would stir it until it was the consistency (or so we thought) of THICK N' FROSTY and fight over who's was more like the product. Good memories. I am sure this stuff was no good for the arteries.

the old thick and frosty commercial starring mason reese is now on youtube. put this after the youtube url for the link. /watch?v=n8ZD5qMGsPc

Jeff and Andrew: GREAT SHAKES by General Foods