Food of the Seventies, Thick N' Frosty Shakes

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Thick N' Frosty was a tasty frozen milk-shake mix packaged in plastic tubs, and was on the market for only a few years - early 70's, I think - made by Birds' Eye Foods. I only remember the chocolate version, which had an ice-cream-like consistency and that slightly reddish (Red No. 2??) tinge common to chocolate-flavored foods in the 70's. You prepared it by putting about a cup of the mix in a tall glass, filling it to the top with milk, and stirring it with a fork. The end product was very thick, almost like a frozen pudding. I seem to remember a TV commercial from that time for Thick N' Frosty starring child actor Mason Reese.
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Sonya - July 23, 2007 - Report this comment
I grew up in Calumet Michigan during 1968-1972. My Mom would buy us thick n frosty shakes as a reward if we were good at the store. They were so great. I wonder why the company stopped making them.
Andrew - August 13, 2007 - Report this comment
This was a favorite at our house too. Does anyone remember another shake product from the 60s? It was a powder (chocolate? vanilla?) that came in a triangular package and that you mixed up with milk in a special brown shaker. Can't remember the name.
Lea - January 30, 2008 - Report this comment
My brother loved Thick N' Frosty chocolate. They kinda had that Cool Whip aftertaste and left an oily residue in the glass. I think parents were so willing to buy these so they wouldn't have to make trips to places like Baskin & Robbins and Dairy Queen.
peter - February 02, 2008 - Report this comment
My father and I used to love those shakes. I was only about 7 at that time. I remember how disappointed we were when they stopped appearing at the local Shop Rite.
Finkel Epstein - March 07, 2009 - Report this comment
There was also Borden's Milk Shake and Great Shakes. I only remember trying the "Thick and Frosty". I read somewhere that "freeze-drying" was a food-craze back then, and suggested that this was a freeze=dried ice cream product. I think what killed these products was that they were squarely aimed at kids, but were relatively expensive. I remember that each of these products had very "Mod" jingles with electric guitars and occasional big name bands performing them
Kathy - May 06, 2009 - Report this comment
Oooooh, Thick n' Frosty! I'll never forget them, I was about 7 when they went off the market. The TV commercial showed a straw standing upright in the shake. Funny, I must have loved the taste, since I remember constantly hounding my mom to buy it, but I don't particularly remember it. I do however, remember the plastic container hurting my fingers trying to open it, and insisting on using a fork to stir it into my milk!
Rod - May 11, 2009 - Report this comment
greetings to the other michigander that has commented on this subject. With the respect to the one that has mentioned the one that bird's eye had created this product. I am glad to know that I am not the only one that has acknowledged this. For when I had called the company and asked them as to why they had stopped making this product, the one from the company on the phone had thought that I was crazy and tried to deny the fact that they ever made it. Even though that I am 40, and can't remember a whole lot about some of my childhood, I remeber the plastic tubs, that was more of a cylindrical shape. I miss it along with the chicken salad spreadables that one could make sandwiches with Nesbitt's cream soda that my grandmother would get at the store and take on the picnics that we had gone on in grandpa's 1975 Pontiac Catilina. Why is it whenever they get something good, that they have to mess around with it and take it away? Even the Drive-in movie theaters. It appears as if all the good stuff that was around in those days, had somehow "disappeared". Why?
Jackie - July 15, 2009 - Report this comment
I remember this product well. Don't know what made me think of it & Google it. YUMMY!!!
Laurie - July 15, 2009 - Report this comment
I remember the best times at my Grandmothers house was going to town and getting the Thick and Frosty mix to make shakes when we got home. It was the best. Have googled before and finally found fellow lovers of the shakes. I miss them!
Jeff - July 23, 2009 - Report this comment
Wow, good to know other people loved Thick N' Frosty as much as I did. I thought I was the only one...and that that was the reason Bird's Eye discontinued this delicious, if somewhat artificial, product. I remember reading the label on the ingredients as a kid and seeing "xanthan gum". Somehow, without the help of the Internet in those days, I learned it was a thickening agent that made the shake "thick enough to stand up to a fork". When we didn't have Thick N' Frosty in the house (quite often), I tried to emulate it by using chocolate ice cream, pouring milk over it, and blending it with a fork. Wouldn't it be great if some marketing genius brought back all these beloved products along with the original commercials? I'd be first in line to buy Thick N' Frosty. PS to Andrew -- I too remember the chocolate powder shake mix that came with the plastic brown shaker with the cap/lid that snapped on. Just can't remember the name of it! We kept that shaker for years.
John Carter - July 25, 2009 - Report this comment
yeah I remember thick and frosty I was the skinny kid who drank so many of them one summer I gained 30 pounds and became the fat kid
Gino - August 06, 2009 - Report this comment
I can not believe that I actually found a forum on this. My brothers and I use to sit around my grandmothers table with regular chocolate ice cream in bowls. We would stir it until it was the consistency (or so we thought) of THICK N' FROSTY and fight over who's was more like the product. Good memories. I am sure this stuff was no good for the arteries.
tooth - October 07, 2009 - Report this comment
the old thick and frosty commercial starring mason reese is now on youtube. put this after the youtube url for the link. /watch?v=n8ZD5qMGsPc
Jon - October 16, 2009 - Report this comment
Jeff and Andrew: GREAT SHAKES by General Foods
THE GOW! - December 18, 2009 - Report this comment
I Love Thick and Frosty enough to seach it on a slow day. I can rember getting it out of the freezer spooning it in to a glass and stirring hard and fast, I remember one time I was stirring it when I noticed the milk in my glass suddenly disapering and mike puddle on the counter, I stired a hole in the side of my glass with my spoon. I started useing a fork since then. I wish they still made this great drink!
Andrew - January 20, 2010 - Report this comment
Thanks, Jon! Found the youtube commercial as well as a page on this site too.
Winnie - February 12, 2010 - Report this comment
Great site. I cannot believe I found my commercial. I have been searching high and low for this. I was nine when I did this commercial.
Judie - February 14, 2010 - Report this comment
So cool to see Winnie when she was a kid
Paul - February 28, 2010 - Report this comment
Hey add me to the list, great stuff! If the recipe could be found it may be possible to duplicate it.
Rod - March 12, 2010 - Report this comment
I remember buying Thick and Frosties with my mom at the local grocery store in the early 70's. The container was chocolate colored. The shakes were delicious. I wonder why they stop making them.
rodney - March 21, 2010 - Report this comment
This is the rodney from mich. again. It beats me as to what happened to it, but as for modern day society the way it is today, they take away any and all things that are/were good. I remember going to the store with my grandpa and grandma and she would make them for my mother, my gradfather, herself and me. We would get one of each of the large size cylidrical tubs what they had and had them every saturday night with the old tv dinners in the foil pans that would have to be put in an oven and baked. I miss the smell of them. We would all sit and watch the Emergency TV show on saturday night at 8. It was an every weekend thing and grandma would also fix me one of those shakes when during summer when it was warm outside and I was playing with the steel-pressed Tonka Trucks. It is such a shame that I do not see this product in the grocer's freezer anymore. I once contacted Bird's Eye to see why they quit making it, and a receptionist there told me that they never made it to begin with, (who most certainly was not even born at the time that they made this shake mix.) I recently seen an older coupon on here to prove it's existence to the company. If one would be able to draw up a petition to reinstate it's manufacturing.
Linda - April 05, 2010 - Report this comment
I LOVED Thick & Frosty as an adolescent and would have eaten alot more but it made me break out bad! It was so good though it was worth it...but when they quit making it after a relatively short time I thought it must have had some nasty stuff in it that made it taste good but was bad for your body and complexion.
Butch - August 22, 2010 - Report this comment
Does anyone remember a product called "Shake-a-Pudding"? The box contained 3 or 4 waxed paper drink cups with snap on lids, and the same number of packages of some kind of instant pudding mix. Fill the cup to the line with .....water?..... add the mix, snap on a lid and SHAKE to mix it, and allow to set. Kind of lame, but as a kid I thought it was really cool. As I recall, it was actually GOOD pudding !
Jim from Cleveland - October 09, 2010 - Report this comment
I graudated from college with a degree in chemistry in 1970. I read the ingredient list on the Thick & Frosty label in the mid 70's and all I can remember is that the only natural ingredient in the product was sugar. Bird's Eye did the world a favor by discontinuing the offering of Thick & Frosty as it was not healthy, although it tasted great!
Steve - December 13, 2010 - Report this comment
I remember that it came in a tub like cool whip which you kept in the freezer. My brother and me would eat it straight form the tub. It was very good though but I'm sure all those chemicals and trans fat made it that way.
JGF - April 08, 2011 - Report this comment
Slightly off topic, but hoping to prove I'm not hallucinating, does anyone remember a product called "Thick Shake", from the late sixties-early seventies? Basically a "milk shake" in a can, it was available in chocolate, vanilla, and strawberry; the can was somewhat smaller than a soft drink can and had to be kept refrigerated. You shook it up, popped the pull tab, and drank it straight from the can. About four times the cost of a soft drink, I could usually coerce my parents into getting a couple when we bought groceries. I have searched the internet in vain for any mention of this product.
Deana - April 27, 2011 - Report this comment
Yes, I remember the canned product called "Thick Shake" from the 60's and it was delicious! I loved the vanilla and chocolate flavors and it almost tasted like a real shake. I would ask Mom to buy it but since it was expensive, it was purchased as a "teat" when she bought it. In those days there were no calorie listings so I can imagine how bad it was for us. But it certainly tasted good!
Sharry A. - June 19, 2011 - Report this comment
This was one of the top begged for items in my house. A lot of times, my mom said no. It was great to have an older brother who loved these w/ his own money to spend. He'd buy it and we'd drink shakes til the tub was empty. Couldn't do this a lot, but it was fun when we did.
John O - June 20, 2011 - Report this comment
Definitely remember both Thick & Frosty as well as Thick Shake. Loved them both, had to beg Mom for them until we drove her crazy enough to buy them. Ah, childhood...
Laurie - July 01, 2011 - Report this comment
Talk about treats from childhood...what about Fruit Float? Or...Carnation Space Food Sticks? yummmm~
Nancy - July 09, 2011 - Report this comment
I remember the shakes that came in the triangular paper. I think the first package was 4 or 5 with the "shaker" and then you could by "refills" of 10. I liked the sound the container made when you tapped on the bottom. I think they may have had malt in them. Thick Shakes? Don't remember their name. Cool and Creamy was a frozen pudding packaged like cool whip. If you ate it partially frozen, it was delicious. The last time I had cool whip was prob 10 years ago, and it made me sick...(sorry) All these things tasted great, but had practically no ingredients that I could pronounce.
Jim - July 24, 2011 - Report this comment
I helped develop Thick n Frosty shakes in 1970-71 for General Foods. The original flavors were: chocolate, Dark chocolate, Strawberry, and Vanilla. They did come in plastic hexagonal containers colored brown, dark brown, pink-red, blue. They were kept frozen, but all you had to do was spoon out the amount you wanted into a glass right out of the freezer,add milk and stir with a fork. They were great tasting shakes even if they were not real nutritional. They were on the market for about 3-4 years. One of the reasons they were taken off the market was they were slightly ahead of time in the feature they provided and some people still wanted to buy there processed shakes at DQ, etc. ,
Russ - March 25, 2012 - Report this comment
Thanks Jim. Ahead of its time? Makes me feel better because I really liked Thick N' Frosty shakes when I was about 11 in '72. They left a weird after taste which kept me trying to improve on it by mixing Breyers ice cream with milk, sugar and vanilla extract but I could never quite beat it. I especially loved the sound and feel my plastic cup made when I tapped the bottom of it with the spoon between stirs. That unique 'thud' lives in me to this day. Why isn't there something like it on the market today?
jim's granddaughter - June 05, 2012 - Report this comment
to bad they don't make Thick N Frosty shakes anymore because they sure sound good!!:)
Bill - September 15, 2012 - Report this comment
Thick N Frosty came available in Waterville, Michigan (Drayton Plains) in the early 1970s, about the time I was in a bad car accident as a kid, that knocked out all my front teeth. I lived on those shakes for a few months.
Annie H - October 01, 2012 - Report this comment
Does anyone remember a chocolate flavoring in an aerosol can, that you squirted into a glass of milk, and it made a milkshake???
Erik - December 30, 2012 - Report this comment
Thick Shake commercials aired only on Saturday mornings, as far as I can recall. Late 60s, and it featured 2 teen girls and a boy about 12 wearing the nerd glasses. I'm looking for the commercial on DVD.
Rob Lambert - December 30, 2012 - Report this comment
The popularity of Thick N Frosty shake mix was growing, while that of Great Shakes was fading, circa 1972. It took seven years for a competitor to outdo Great Shakes, be it Self-competing, as both were GF products. Great Shakes ended in early 1973, while Thick N Frosty was around until 1976. TV commercials for this also aired on weekday game shows, such as "Price Is Right."
John - July 08, 2013 - Report this comment
Birdseye made both thick n frosty and a frozen pudding called cool n creamy. Not bad but not great. The Birdseye plant I worked at warehoused both as well as we manufactured cool whip, circa 1970.
Joe - July 18, 2014 - Report this comment
Yes they were very good, does any one remember they had little like ice chrystals in them after you mixed it.
Chris - July 31, 2014 - Report this comment
Andrew: the milkshake mix in the triangular packages was called "Shaker Maker" - I loved the chocolate version, was sad when it disappeared!
Larry - January 07, 2016 - Report this comment
I remember the aerosol can,but I've been trying to remember the name of it. I think Bordan's made it.
Sandi - January 25, 2016 - Report this comment
When I was a child u could purchase a frozen milk product that came in the same type of packaging as Sunny boys and Razz. U could purchase chocolate or strawberry. It seems nobody has been of assistance in being able to remember the same product. Does anybody on this site remember them. I grew up in country Victoria. Australia
Tj - December 26, 2016 - Report this comment
The milk shake in a aerosol can was Jack Frosted
Reggie - January 22, 2017 - Report this comment
Thick N' Frosty was real good I remember drinking this in 1971 when I was a teen I have never had another milk shake store bought like this one again
Sandy - September 05, 2018 - Report this comment
That was the best stuff in the world. We use to go through that stuff quick. Perhaps because I neglected to mix it with milk, ate it right out of the container. There must have been something wrong with it, I can't believe that any market manager would be stupid enough to take such a successful and loved product off the shelf.
Sandy - September 05, 2018 - Report this comment
I continued the search on thick and frosty. Apparently in 1973 The Supreme Court of Washington got involved with this product. That is why it is gone. Again your money was well spent taking away something you loved.
Rob Lambert - September 05, 2018 - Report this comment
From the Saturday morning cartoon vault, an animated TV spot for Birds Eye Thick N Frosty with a boy in a cowboy hat riding a tricycle, then a car, then a rocket. Slogan: Thick enough? This aired on "Deputy Dawg" over NBC (4/29/72). All the networks had trouble acquiring new Saturday shows in 1971-72, relying much on reruns, which was the case with NBC and "Deputy Dawg," which had no new cartoons made since 1964.
Rob Lambert - September 06, 2018 - Report this comment
There were other Thick N Frosty TV commercials made. One with Mason Reese, the cute but too smart boy. It aired on "Here's Lucy" over CBS (2/26/73). Another child actor, Moosie drier, may have been in another commercial. Drier appeared on "Laugh-In" for its final season, exchanging lines with another kid in the "Quickie" joke segments. From 1984-85, grown-up Drier played Riley, an ice-cream parlor manager, on the musical-comedy "Kids, Incorporated" series.

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