Food of the Seventies, TAB

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tab was a soda that came out about mid 70's and had a more diet pepsi taste. the jingle was " tab....for beautiful beautiful to me...real cola has just one calorie.
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User Stories and Comments

The following are comments left about TAB from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

james Huff - July 11, 2007 - Report this comment
TAB® Was Made By The COCA-COLA Co. Rather Than "Contaminate" The Coca-Cola Name With A "Diet" Label They Made This Soft Drink. Unfortunately, It Was Made With "Cyclamate" The First Artificial Sweetener. Cyclamate Was Banned By The FDA When Tests Suggested It Was A Carcinogen. TAB® Switched To Saccharin But The Controversy Continued When Tests Suggested That Saccharin Was also a Possible Carcinogen. Coca-Cola® Introduced Diet Coke® With A Revamped Ad Campaign. And TAB® Faded Into Obscurity.
Kari - October 26, 2007 - Report this comment
Aren't they making Tab again?
Mike - January 29, 2008 - Report this comment
Yes Ive seen it in the supermarket.
Sarah - May 27, 2008 - Report this comment
I just bought 2 twelve packs in kansas city missouri in march at the hen house grocery is still available in certain markets
Lisa - November 09, 2008 - Report this comment
I'm sorry, but that stuff was "awful"! My mom drank that stuff in the late 70's early 80's! I would rather have been "fat" or drink H20!!!! UGHHH!
Marcus - November 27, 2008 - Report this comment
I remember Dad would buy it because us kids would not drink it. It was a heavy glass bottle. I think there were yellow starburst designs on it.
Kim - December 19, 2008 - Report this comment
I love Tab! I can only find it at Nob Hill stores.
Andria K. - January 09, 2009 - Report this comment
I live in Springfield, Oregon (right next to Eugene), and I can find Tab in "fridge box" 12-packs and regular 6-packs of 12-ounce cans at Winco (a low-priced, warehouse-style grocery store), Fred Meyer (similar to a Super Wal-Mart) and Albertson's. However, I cannot find it in any kind of bottle, and was personally told by the Coca-Cola bottler that it was no longer being made in bottles or as fountain syrup. However, I was told that 2-liters were still available on the East coast. I drink this stuff all the time, and the aftertaste is something that one can get used to.
Don - February 14, 2009 - Report this comment
seems iv'e seen this one recently in a store. Have not had a taste of this since the 70's. Had a funny pepsi like taste.
Vikki Boggs - February 24, 2009 - Report this comment
richie - February 24, 2009 - Report this comment
im looking for the commercial i made for coke in 1977 things go better with
Sherri - November 24, 2009 - Report this comment
I am allergic to Aspartame (nutrasweet) I can still get canned TAB in KC, MO I drank that and when Coke w/Splenda came out I switched, but it didn't taste as good. I like Splenda but the syrup in Coke tasted bad, so no one really liked it.
Marty McFly - June 12, 2010 - Report this comment
I tried ordering a Tab once in a restaurant but the counter guy misunderstood me and said he couldn't give me a tab until I ordered something first. Then I decided to order a Pepsi Free, and the guy got bent out of shape and yelled "If you want a Pepsi, pal, you're gonna PAY for it!" Geez, all I wanted was something that had no sugar in it. So he finally got it...and plopped a plain cup of coffee on the counter. Wow.
Guillermina - August 29, 2010 - Report this comment
Tab is the only soda that is diet and actually tastes like coke classic. Diet coke is more of a pepsi taste than tab is.
Allison - October 12, 2010 - Report this comment
I would drink Tab because I thought it made me look like the older girls. Here I was, a 60-lb. skinny little girl, drinking Tab, lol!
Jim - December 09, 2010 - Report this comment
In the late 70s Coke introduced three non-cola flavors of Tab: black cherry (which was the best of the three), ginger ale (which was bad), and root beer (which was godawful). I don't remember any of them lasting very long, though.
Chomper01 - September 05, 2011 - Report this comment
Here's the words to the song they used for the TAB commercial: "TAB ..What a beautiful drink. TAB..For beautiful people. TAB..You're beautiful to me. Cool, refeshing; Just one calorie. TAB..What a beautiful drink. TAB ..For beautiful people. TAB ..You're beautiful..." Then a lady's would come on the the screen, holing a bottle of TAB and says, "Beautiful." as the commercial ends.
novedadesesteticas - October 19, 2011 - Report this comment
Doesn’t Tab cause cancer? I thought thats why it was pulled off the market when I was a kid. But its made a comeback in the past few years… Strange. Must have been an urban myth.
Patti - October 24, 2011 - Report this comment
I have two plastic 6 packs with the origional Tab bottles in them. The bottles are empty. Any TAB collectors interested?
Bob - May 14, 2012 - Report this comment
I only drink TAB and it must be room temperature, It has changed formulas several times over the years. It is hard to find so I must special order it.
Ben - November 22, 2014 - Report this comment
I don't know if anybody but me remembers but for a short period of time I think back in 1979 and 1980 there was Lemon and Lime,Root Beer, and Orange TAB. I also remember drinking a Black Cherry TAB sometime back around.... I don't remember exactly when... but I think it was some time around the mid 70's 1974 I think it was. Tab had several flavors in cans like we can find TAB today if we are lucky.
Suzanne - July 29, 2015 - Report this comment
We always loaded up on TAB in the 60s and early 70s. It had a terrible chemical aftertaste but I sure loved it! TAB still exists, but it's hard to find. When I managed a convenience store in the early 2000's, I used to order it from the vendor. It didn't sell, but I always drank them! LOL!
Lynne - January 21, 2016 - Report this comment
TAB: Worst tasting soda ever!!!

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