Food of the Seventies, Sport Cola

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Wally Cox advertised the soda - "Sport Cola's taste is kicky and clean we don't add the extra caffeine. How would you like a good swift kick? That's what you get with great new Sport"
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The following are comments left about Sport Cola from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Johnny - December 29, 2008 - Report this comment
I remember Sport Cola!!! Ahhh, the magical 70's!!
Ryan C. - May 30, 2009 - Report this comment
I remember the billboard ads with Wally Cox's picture and the caption "How Would You Like a Good Swift Kick?" and one billboard in my hometown had "kick" spraypainted over with the word "f*ck"!
diana - June 16, 2009 - Report this comment
here's the jingle . . . how would you like a good swift kick? that's what you get with great new Sport! Sport Cola's taste is kicky and clean . . . we don't add that extra caffeine i can't remember what i had for lunch yesterday, but i remember that!!
bob - June 04, 2010 - Report this comment
I vaguely remember this but my agency is doing work on Shasta brand and suddenly the Sport Cola jingle popped into my head - from when? "How would like a good swift kick. You've got to go sport all the way. Sport Cola's so light, so kicky and clean - we don't add any extra caffience. How would you like a good swift kick - ya gotta go Sport all the way. Sport cola's so light. Sport cola's so right. Why don't you be a sport today?
norm - November 25, 2010 - Report this comment
Sport Cola was good, even though it didn't actually do anything wild for me. I don't know who Wally Cox was other than being involved with Sport Cola. Was he a sports announcer? Anyway, I was in fifth grade.
Big guy - March 28, 2011 - Report this comment
I remember I was about 9, my friends dad had a WWII jeep, we all hopped in to go get some Sport Cola, I rode in the back, yep no seat belt, I remember it was a good soda and the store had it on ice mmmm
Mike - April 10, 2011 - Report this comment
Wally Cox was a comic actor in the 50's & 60's. He was the voice of "Underdog" in the 60's cartoons. I remember Sport Cola first being introduced in the late 1960's, maybe '67 or '68.
Nickcat5 - June 05, 2011 - Report this comment
I remember it!! It had what I thought was a smoother taste than other colas of the day! Was sorry it didn't make it! Loved Wally Cox also!!
ed wright - July 12, 2011 - Report this comment
Little known fact. Sportcola was first marketed by Canada Dry in the U.S. as a new caffeine-free cola, at a tremendous cost. It flopped, mainly because the market was not even aware that cola contained caffeine. THEN....good ol' Canadian marketing took over and A new concept was test=marketed in British Columbia, Canada,by Canada Dry, under the genius of Ed Wright ( brag, brag), becoming #2 cola within one year. The product would have become a full Canadian brand-preferred cola, but Guess What? Good old Coca Cola bought it up !!! So , sadly we said goodbye to one of the best colas ever produced ( NOT the one I see in these pages ) so I,m not sure how that product got into the game. P.S., we're talking 1970/71 era for the REAL Sportcola.
1santa - August 16, 2011 - Report this comment
I remember Sort Cola well! My dad used to work for Canada Dry in NH during the 1960's and they had a advertising van that had the words Sport Cola on the sides and had a big fake bottle on the roof. If I remember correctly Sport Cola was a decaf soda and it was a pretty good product!
Bill Russell - December 06, 2011 - Report this comment
I worked for Canada Dry Corp. in Berkeley, Ca. which was one of the marketing areas (San Francisco) Sport Cola was tested in. In fact I was assigned to Wally Cox for a few hours in the St. Francis Hotel. Cox was a quiet man and loved dried shrimp. The cola wasn't bad either.
karin - January 30, 2012 - Report this comment
Wow! I remember the jingle, but nobody I have asked remembers it! Thought I was going crazy; couldn't believe I found this link! Hahahahahaha
Bruce Neumann - May 13, 2012 - Report this comment
Big WOW, my father was a VP for Canada Dry and Sport Cola was his baby. I attended a few sport cola "kick-off" events in the 60's. I actually have a company film titled The Making of Sport Cola! It includes one of those Sport commercials. I'm attempting to get it transfered to DVD. I remember attending a commercial shoot on Long Island where I met Wally Cox. It really was a great product, way ahead of it's time. My father is still alive and Sport Cola was a big part of his life for number of years. Bruce Neumann
Bob - August 04, 2012 - Report this comment
Wally Cox was to make a promotional appearance for Sport Cola at Vinnies’ Market located in Inman Square, Cambridge MA. All of us little kids were waiting and waiting and waiting, he never showed. Vinnie was very apologetic; Wally Cox did appear in other areas of Cambridge, though. Us little kids were heartbroken. This had to be the early/mid sixties. Little kids included Joey and Jimmy Fitzmaurice, Mark Corte, maybe Peter Skordillus.
Ed Morris - January 09, 2013 - Report this comment
Don't know, but the jingle often runs through my head. It's nice to see some others remember it, too. Always was a bit puzzled by the ad strategy, promising "a good swift kick" then leaving out the caffeine that might provide it...and Wally Cox, sort of a poor man's Don Knotts, what kind of image was that supposed to promote?
Mark - April 17, 2013 - Report this comment
My Dad was one of the marketing managers for the Sport Cola drive. I went to D.C. for one of the parades and I also had one of the gocarts used in the tv adds and contest. Also my father promoted purple passion and other flavored drinks by Canada dry.
Bill - June 13, 2013 - Report this comment
My father was also a marketing manager working for Reuben H. Donnelly company in Philadelphia and got me a summer job wourking out of hte Cananda Dry plant in northeast Philly giving out free samples. I rode around in one of the trucks with the bottle on top and we would set up at shopping centers where big chain grocery stores were and hand out free samples and coupons. Towards the end of the summer we we hitting the mom&pop stores all over the metropolitan area and in some pretty rough neighborhoods but it was a great experience. And it actually did taste pretty good.
tony - August 25, 2013 - Report this comment
I have the vending machine!!! It is going on Ebay today!!!
Nene - November 03, 2013 - Report this comment
Embossed labeled Sport Cola Bottle found in wall.Clean if interested best offer. Found in Boston Ma
Roger - June 12, 2014 - Report this comment
I was just discussing this topic at work. Wally Cox was the spokes person: How Would You Like a Good Swift Kick? That's What You Get With Great New Sport, Sport Cola's Taste Is Kicky and Clean, We Don't Add The Extra Caffeine. How Would You Like a Good Swift Kick? Why Don't You Go Sport All The Way? Sport Cola is Fine, Sport Cola is Mine. Why Don't You Be a Sport Today !!! I HAVEN'T THOUGHT OF THAT IN OVER 45 YEARS !!! ~Roger~
Roger - June 12, 2014 - Report this comment
Actually, the last line was: ... "So Why Not Be a Sport Today?"
Geoff - September 20, 2014 - Report this comment
Anyone else remember the TV ad where a young couple each drank a can of Sport Cola and then rode their bicycles across a pond? I'm not making this up, right? Everyone with me here? ... Anybody?
Mike Holland - March 26, 2015 - Report this comment
I remember seeing this commercial in 1966-67. Very catchy and funny. Laugh In was popular on TV. The novelty songs "I Love Onions" and "They're Coming To Take Me Away HA HA" was ringing in my young little ears. What I remember remember about this commercial ad... A football field, Wally Cox, slapstick stuff. The music reminded me of the fifty's TV show 'Car 54'and the Texaco jingle. A male vocal chorus backed with parade music. I remember the lyrics as "How would you like a good swift kick? That's what you get from Sport today. Sport Cola's taste is clicky and clean. They don't add that extra caffine. How would you like a good swift kick? That's what you get from Sport today. Sport Cola's the one. Sport is fun. Why not be a sport today?"
Rob - May 06, 2015 - Report this comment
I just picked up an uncut sheet of 35 cans of Canada Dry Sport Cola. Very unusual item I suppose? Anyone have or seen anything similar?
Carolyn - February 28, 2021 - Report this comment
I loved the song. Remembered it for decades except a few words here and there. I never could figure out how not adding extra caffeine gave people a kick when the caffeine is needed to bring on the energy.
Dane Bowerman - May 17, 2021 - Report this comment
Sport cola had a promotion where you could trade in bottle caps for sports equipment. My Dad had a soda machine with an opener on it. Sport Cola bottle caps were responsible for a lot of equipment in our house. I particularly remember the baseball bats!

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