Food of the Seventies, Snik Snak Candy Bar

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Snik Snak was just like the Kit Kat, chocolate covered wafer sticks.
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The following are comments left about Snik Snak Candy Bar from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Bad Sir Ivan - July 28, 2007 - Report this comment
Same company same, same ingredients, same packaging; just a name change. I even remember when the same commercial was running under both names.
Mike - August 13, 2007 - Report this comment
The Kit Kat was a bit bigger in size than the Snik Snak, which may be why it won the battle of the wafers. The modern day Kit Kat is about the size of the Snik Snak back in the 70's.
CAL - November 02, 2007 - Report this comment
I remember quite well the Snik Snak bar and it was the same thing as the Kit Kat except you got 6 wafers instead of the 4 that Kit Kat offers....and I remember this because I always bought the Snik Snak because you got more for your money!!
gman - February 06, 2008 - Report this comment
I thought i was the only person that remembers this candy bar, I ask people I work with that are my age or older and nobody has any recollection of it.
renee - February 12, 2008 - Report this comment
My uncle was talking about the Snik Snak bar and we all laughed our butts off,we thought he was crazy,but now we see he was right after all.SORRY TIM!
jon - June 08, 2008 - Report this comment
I remember this bar well. It was my favorite from about 1965 to 1977 when it disappeared. Snik Snak was made by Mars. Kit Kat By Hershey. It was originally called the M&M Wafer Bar, It was then renamed Combo and Sprint before finally being named Snik Snak. It was far superior to Kit Kat. Not even close.
HawaiiD - June 16, 2008 - Report this comment
There was another chocolate covered wafer bar back in the 70's that I can't remember the name.can someone help on this? It sounded like debulker bar?It had a brown gold outer wrapper and aluminum foil on the inside.It was a chocolate covered single square wafer about 2"L by 1-1/2W". Thanks hope somebody remembers this treat.
Key West - November 23, 2008 - Report this comment
Snik Snak,,wow for years I couldnt remember the name but I remembered it was made by was way better than Kit Kat bar.
Jim - January 23, 2009 - Report this comment
Someone mentioned Snik Snak having 6 instead of 4 wafers. It was 6 shortways, vs. 4 long ways for kit kat. Same size overall. I'm 46, remember them well!
Donna - March 28, 2009 - Report this comment
Oh how I loved the Snik Snak! As a child in the 70s I would take one to school each day-and I wouldn't share it with anyone!
gwen hutchence - April 14, 2009 - Report this comment
I think the snik snak tasted better! I also miss the willy wonka scrunch bars and oompa loompas. and also heyday cookies!!!(i'm 47).
Mark - July 13, 2009 - Report this comment
Isn't the Internet great! For years I would eat a Kit Kat bar and recall there was a similar bar in my youth during the 70's. I caould never remember the name. Now I do, thanks Al Gore. I can't recall liking one bar better than the other.
bill t - August 16, 2009 - Report this comment
i remember the mm wafer bar it was my favorite at that time (60s)...and it cost a nickel
Eliana - September 09, 2009 - Report this comment
I don't remember the name Snik Snak at all. I do remember the name Sprint, around 1966, when I first arrived in the U.S. at age 10. It looked just like Kit Kat, with an inner silver wrap - and yes, it tasted better - not as sickeningly sweet! Probably didn't have as much artificial flavor or sugar as it does now.
Robert - October 28, 2009 - Report this comment
YES!!! I have been asking friends and colleagues for years if they remembered the Snik Snak bar! I hadbeen thinking the Snik Snak had actually changed names to Kit Kat for marketing reasons or whatever, but it makes sense that if one was made by Mars and the other by Hersheys they would have simply been direct rivals. I always longed for them to bring back Snik Snak just because I didn't understand why it had to go away - I thought it was great!
Monica - October 31, 2009 - Report this comment
I remember the Snik Snak use to be my favorite candy bar and then it was gone and replaced by the Kit took me a while to soften to the Kit Kat...but I did, still I'd like to see the Snik Snak brought back.
Rhonda - December 04, 2009 - Report this comment
I am so glad I looked the Snik Snak up on line. My husband thinks I dreamt the Snik Snak up. Now I have proof. I win again!
Bob - January 13, 2010 - Report this comment
The name Snik Snak sounds vaguely familiar, but I remember the Sprint Bar well. I thought it tasted much better than the Kit Kat. It broke into two long sections rather than four short ones. The Muppets did a commercial for it in the early 1970s. I think the slogan was "The kookie candy bar that thinks it's a cookie," or something like that.
G.T. - February 04, 2010 - Report this comment
WOW! I found the name after all this time. I have been telling my 13 year old son about this candy bar that was like Kit Kat with a similar name, but I could not remember it. Being an old radio guy, I was recently listening to a 1973 aircheck of the mighty KFRC in San Francisco. There was a commercial for the "new" Snik Snak sticks. I about drove off the road!
Amy - March 19, 2010 - Report this comment
I am so glad to find this "proof" of what I have been telling my partner. See, Sherry, Snik Snak DID exist!
PETE - April 22, 2010 - Report this comment
I know very well it was called combo but got sued because someone had the name then it was called sprint witch sold very well then they changed it to snik snak then sales started falling.
Bobby - July 03, 2010 - Report this comment
Same thing here! I used to LOVE the Snik Snak, which was much better than the Kit Kat bars. I've had people tell me for years that I was crazy -- there was never a competitor for Kit Kat. But I knew there was! Glad to have proof of it. I'm gonna make sure everyone comes by this site who doubted me! I still believe the Snik Snak should have survived and the Kit Kat died. I didn't know anyone back in the 70s who liked the Kit Kat more.
Joe - July 20, 2010 - Report this comment
I even remember the jingle: Take a break! Take a Snik Snak!
Canuck - November 16, 2010 - Report this comment
Here's the radio jingle from 1973: "We crossed a crispy cookie with a chocolate candy bar and got somethin' new, it's called Snik Snak Stiks. Milk-chocolate outside, crisp cookie inside, to make your day a little sweeter for you. So when night becomes humdrummy, you can entertain your tummy with a Snik Snak, take a break, take a Snik Snak. And when things are goin' terrible, relax and make it bearable with Snik Snaks, take a break, take a Snik Snak. [...] Take a break, take a Snik Snak, single bar or six-pack. When it's time to take a break, take a Snik Snak."
Canuck - November 27, 2010 - Report this comment
On November 27, 1973, at about 8:35 a.m., KFRC San Francisco's Dr. Don Rose played the Snik Snak commercial on his morning radio show can hear it here!!! (The commercial starts at 16m23s into the aircheck.)
Cheez - January 08, 2011 - Report this comment
Snik Snak was my favorite candy in those days, and yes, the chocolate was much better than that on a Kit Kat. To this day, whenever I eat a Kit Kat I think about how I wish they still made Snik Snak! And like many others who've commented here, I've been accused of making up the story when I ask someone if they remember Snik Snak.
annie - January 15, 2011 - Report this comment
snik snak was way was softer yet crunchy and better tasting chocolate !!!
daisy - January 17, 2011 - Report this comment
Stop it! You guys are making me hungry. I don't remember them,but just saw a commercial on youtube. Chocolate and cookie crunch! How can you go wrong.
Chris - January 27, 2011 - Report this comment
here is a youtube. it is about 20 seconds into it:
Cathy - February 06, 2011 - Report this comment
My Grandpa would take me to Milgrams back in the 1960's to buy the Sprint candy bar in a gold wrapper. He'd buy me the whole box to spoil me. No one I have asked knows about this candy bar around here. They think I made it up. I do not remember Snik Snak. I just remember "Sprint".. Being a 2 bar candy wafer.
linfs - May 20, 2011 - Report this comment
I also loved the snik snak bar, the kit kat only makes me wish I had a snik snak.
Tom A - July 08, 2011 - Report this comment
I remember the Sprint Bar, and after reading these comments, I vaguely recall the Snik Snak name also. Does anyone else think that the Sprint/Snik Snak had a very subtle peanut flavor as opposed to Kit Kat? I also think Kit Kats tasted better when they were made in England by Rowntree.
Bradleigh H Horton - December 15, 2011 - Report this comment
The SNIK SNAK Bar was short lived because I think the MARS Incorporated got sued by Hershey's for COPYRIGHT INFRINGEMENT on behalf of KIT KAT by the H.B. Reese division of Hershey Incoroporated.
P.J. - January 16, 2012 - Report this comment
ya'll have shook lose alotta memories here! KFRC... San Franciscooooo... big 610 on your dial! AND IT WAS AN AM STATION AND WE LOVED IT! i can barely listen to my local am station for snowday school closures, so very "tinny". i DO remember snik snak bars! deliciousness! want one now! i DO remember the jingle! i SURE remember dr. don rose! then i found fm while in high school. KZAP... SACRAMENTO... things are alive at 98.5! thanks everybody!!!
Jeanie Motes - February 23, 2012 - Report this comment
I also remember the sprint bar.We would go to the movies at "The Wilby Theater" in Selma Alabama when I was a little girl and I would alwas get a sprint bar.It was 2 long waffers covered with chocolate and it was in a silver wrapper and I believe SPRINT was in red. does anyone remember MARSHES.It was a pack of chocolate covered caramels kinda like rolos.Does anyone remember these.I used to get them at the movies too.
rose coogan - June 09, 2012 - Report this comment
I remember "sprint' candy bar, we lived by the hospital, and didn't have much sweets in the house, so when my brother or sister asked me, the youngest sister to go purchase a cherry cola at the cafe at the hospital, I'd ask for a sprint bar for me, and I am the only one who remembers there really was such a candy bar. I'm so happy to hear i wasn't the only one remembering this, thanks for your help... i knew better
Tom - June 13, 2012 - Report this comment
I thought it was a false memory! So glad to find others who remember it. I was very young when the Snik Snak was being produced, and my recollections of it are earlier than those of the Kit Kat. In all, I remembered it as an earlier version of the Kit Kat. Interesting to find out that it was actually a competing product. Anybody remember Zots? Little hard candies that foamed in your mouth when you reached the center.
Shirley Burks - December 03, 2012 - Report this comment
My first memory of this candy bar was around 1946. It was a stack of dainty vanilla waffle cookies with a thin vanilla filling between each one. The bar was dipped in a wonderful milk chocolate. It was a big crunchy bar and cost 5 cents. In 1966 or '67, I went to the store to buy one and in their place was a Kit Kat. I bought one but it was not nearly as good as the other candy bar. I don't know if it was an M&M Chocolate Wafer bar, a Premium Chocolate Wafer bar, a Snik Snak or a Sprint. Which one was it?
Ron Jackson - January 07, 2013 - Report this comment
I remember the Sprint bar in the 60's. I was between the ages of 5-9. They were delicious. I like the Kit Kat bar, but miss the sprint bar.
Shirley Burks - April 10, 2013 - Report this comment
You have Ron Jackson under my comment and my name under someone's above it. "My first memory" is mine! Thanks!
Lin - July 02, 2013 - Report this comment
I remember I was very sad when 'scicsnak' disappeared. it was one of my fav candy bars. kitkat was not as good.
Tim H. - July 11, 2013 - Report this comment
I remember the Mars Sprint bar. I don't remember Snik Snak and I watched way too much tv back then to have missed the ads. I am from Maryland. Could Snik Snak have been a regional variation, similar to Hellmann's(east coast) vs Best Foods(west coast) mayonnaise?
gc - February 19, 2014 - Report this comment
I remember the sprint bar well. never knew what happened to it. Ate em from mid 60s to about 70 then couldn't find them or I just grew tired of candy starting mu teens. It was 2 long bars , silver wrapper , and the best candy bar at the time. Would love to try them again now.
Susan R - February 21, 2014 - Report this comment
I was 6years in 1962 and I remember my grandmas boyfriend would bring my sister and me a whole box from a store he worked in called Silva's. It was more chocolaty and has a wonderful taste. Always thought about that smooth chocolate taste! 😋
Becky - April 14, 2015 - Report this comment
It was called sprint. So much better than a kit kat
Howard - April 20, 2015 - Report this comment
The Snik Snak bar made an appearance in a vending machine during last night's episode of "Mad Men".
Steve - May 02, 2015 - Report this comment
They should bring these back even if for a limited run. Guess tooling would cost too much. I even thought of a new slogan they could use: "Gimme a break! Gimme a break! Break me off a piece of that Snik Snak bar!"
haliburton76 - November 03, 2015 - Report this comment
I also remember the Sprint Bar, circa 1965-1969. Two long chocolate-coated wafer bars, inner foil/ plastic wrapper, outer red paper wrapper. My very favorite after-school snack. They disappeared, and then in mid-1970s, Kit Kat appeared. Kit Kat is very good, but it seems that Spring Bar had slightly darker chocolate. Going through Halloween candy yesterday reminded me of all this. Glad I am not the *only* person who remembers stuff like this!
Ray Barker - January 20, 2016 - Report this comment
I was in the Snik Snak commercial in 1974. Paul Dooley, of 16 Candles, played my father. He was raking leaves, and I ran through them, then through the porch that my mother was painting, just to get to my Snik Snak bar. Snik Snak had me, Kit Kat had the Lion. They won.
John Stocker - August 01, 2016 - Report this comment
I wish they would bring back the Snik Snak bar, it was far superior to kit kat
Bob - December 01, 2016 - Report this comment
Snik Snak. Ahh...memories.
Robin - November 11, 2017 - Report this comment
My dad worked for Mars from 1969-1992. It was great when he brought home Snik Snak sticks!

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