Food of the Seventies, Simba Soft Drink

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"Simba - It conquers the African thirst." Introduced by the Coca-Cola company in the early 70's but didn't last long. Guess we Americans didn't have an African thirst. TV commercials had lots of African animals and thirsty humans theme. Simba had a juicy Mountain Dew taste. Bought it once as a kid but it didn't impress me. None of my kid friends drank it either.
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User Stories and Comments

The following are comments left about Simba Soft Drink from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Joe - December 10, 2007 - Report this comment
I drank this a lot as a teenager. My friends and I would put it in a freezer mug. It was great on a hot southern California day.
Keith Clarke - September 14, 2008 - Report this comment
Best and favorite soft drink I have ever tasted. Wish I had a cold one right now!
Scrambledog - March 09, 2009 - Report this comment
I loved Simba, and have missed it ever since!
Trix - May 06, 2009 - Report this comment
No wonder I can't find it anywhere! My sister and I loved that stuff as teens. It would be nice if they brought it back.
Edward - June 17, 2009 - Report this comment
I loved this drink. My grandfather always had some @ his house for me.
Robert - July 23, 2009 - Report this comment
Simba was introduced in 1968, or at least it was in the Louisville, KY area. The TV ad showed the Serengeti Plain with heat waaves rippling off the ground and a giraffe loping away in the distance. The announcer came on with, "It's hot, scorching hot, African hot. Simba conquers the African thirst..." That's the best I can recall. It didn't last long, maybe a year or two. It was discontinued and reborn again in the mid 70's as Mello Yello.
Joe E - July 14, 2010 - Report this comment
Basically, it was Fresca but sweetened with sugar or corn syrup. Nice citrus bite that really cut through a dry, parched throat. I miss it, too.
Jerry - November 02, 2010 - Report this comment
I remember it so well, the drink was great. I still have some of the bottles and cases today. when I think of simba it brings back memeries of a better and simple time past.
Chela - November 07, 2010 - Report this comment
I wasn't around in the 70's but when I visited South America this summer, I lived off of this stuff. The Paraguayans know how to live it up. :)
Todd - March 15, 2011 - Report this comment
We had a vemding machine near the 5th tee on the local 9 hole golf course. Simba would come out just starting to get frosty in the can, it was great! Wish it stayed around the taste was great
bill pearcy - May 14, 2011 - Report this comment
hey pepsi retro is in give SIMBA another shot!!!
Dave - June 20, 2011 - Report this comment
I lived in Louisville (pronounced 'loovul" from mid-66 to mid-68. Simba was test marketed there. It became an instant favorite. I remember going to an LPGA tournament on a really hot, humid summer day and being "saved" by a couple cans (or bottles, can't remember) as the sweat poured down. I was really bummed out when Coke discontinued it.
Matt H - April 17, 2012 - Report this comment
The only place I ever found it was in Scholte dorm, Central College, Pella, Iowa. That was in the mid-1970's. I loved it.
Jamie - June 03, 2012 - Report this comment
I loved Simba. We sold it in the liqour store I worked in during my high school years (68-71) in So Cal. It was great right after football practice... It reminded me of a carbonated gator-aid kind of thing. It also had another tag line: " Simba. It goes for the throat."
Daisy - March 28, 2013 - Report this comment
I loved it I remember the cans white with green logo on it , I was sweet and a funky color yellow green ,
Alan - May 16, 2013 - Report this comment
Summer Boy Scout camp on one of the big, cool lakes in Kentucky meant visiting the "camp store"...and that meant a Simba. Never had it anywhere else, but the thought of one after a long sweaty day still remains...
Matt - June 25, 2013 - Report this comment
Noticed a strange bottle called simba in a La Paz restaurant the other day. Came in red, yellow or green. Gave the yellow one a go and it was delicious!
al - October 03, 2015 - Report this comment
why do they stop making great stuff?
Hvyopratr - February 13, 2016 - Report this comment
Have a green Simba bottle that all the wording and figures embossed on the bottle....anyone interested in buying?
Eric - October 30, 2017 - Report this comment
Does anyone give more information about SIMBA? when & where they start bottling, was it only available in the us? I have a 10 fl oz bottle on bottom 70 14AU23 - NOT TO BE REFILLED .... no marking ... product of the Coca Cola Comp. Thanks
Bud - April 23, 2018 - Report this comment
Wow, my memory of Simba was Coke's answer to Squirt? But someone suggested Fresca with sugar, might be more accurate. I thought it had a grapefruit predominate taste? Almost 50 years ago though, since I had one.
Bud - April 23, 2018 - Report this comment
Simba, marketed in the 1960's and 1970's, per Wikipedia. It was in Oregon by mid to late 60's and was my favorite until Dr.Pepper came along. Did not taste like Mt.Dew to me, however.
Jeff - June 12, 2018 - Report this comment
I liked the stuff, too. Also used to drink another one called Rando. Coke probably quit making it because it sold well.
Paul - July 12, 2019 - Report this comment
I liked Simba and another tn Dew knockoff called Cactus Cooler. Don't drink sodas anymore but it's nice to think about the old days.
Mark - April 22, 2022 - Report this comment
My older brother used to tell me it was Lion pee

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