Food of the Seventies, Seven- Up Candy Bar

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While the Seven-Up bar was indeed sold into the early 1070s, it dates back even earlier. I remem ber walking to the corner store in the early 1960s and buying a Seven-Up bar. Orange Jelly, Maple, Caramel, Brazil Nut, Fudge, Coconut and white cream (The Brazil Nut was dropped in the 70s shortly before the candy bar disappeared. I don't remember what replaced it.) A wonderful candy bar which left us sometime in the Summer of 1972. I remember stopping by the old corner grocery while driving somewhere and buying the last Milk chocolate and last dark chocolate seven-up bar to be had.
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The following are comments left about Seven- Up Candy Bar from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Mellie - December 25, 2007 - Report this comment
I loved 7-up bars! My father sold them in his service station in the 60s. They were my favorite growing up, like getting 7 candies in one. I am not surprised that the Brazil nut was finally dropped as that section was immediately disposed of and then the rest savored. My favorite part was the orange jelly which was saved for last. I see that it is not included in the Skybar which is advertized as being the same as the 7-up bar. Not the same without the jelly section! Would love to see the original produced again.
Julie - April 03, 2008 - Report this comment
Folks keep saying the Seven Up bar became the Sky Bar, but not so. The Sky Bar was always a separate candy bar, manufactured in the 1930's and by a totally different company, Necco, and they are still being made today, the same 4 sections. The Seven Up bar was bought by the 7-Up Bottling Co. so they could have the rights to the name; they then retired the bar to the sadness of millions of Seven Up bar lovers like me! Trudeau Co. made the Seven Up bar, not Necco. So, enjoy a Sky Bar and just hope someone comes back with the Seven Up bar, one of the best candy bars I ever ate!
Frank - June 26, 2008 - Report this comment
Ahhhhh .... the 7 UP bar. In Syracuse, NY, in the late 50's my brother & I would go to the drug store when we had a nickel to buy a candy bar. The 7 UP bar offered more variety than the Sky Bar (although sometimes that is what I bought), even though I always wound up giving the jelly piece of the bar to my brother. The fun was in breaking up the bar into the seven pieces --- somehow it seemed as though you got more that way. Every so often I find a childhood candy I enjoyed (such as a Mallo Cup), but mourn the loss of the beloved 7 Up bar, Mason Mints, and the Three Musketeers bar that had the scored marks to help you break it into three pieces.
Bill - July 04, 2008 - Report this comment
I loved the Seven Up bar. I recall my father would bring me one every Friday when he came home from work. This was in the mid 60's in California.
Emily - July 28, 2008 - Report this comment
Simply my favorite as a kid growing up in Iowa - I can't believe they stopped making them in 72 - I wonder if the last of them got sold there because I grew up in a small town and remember going to buy them right up to 76 or so - around Jr. High age. My next favorite was the Pearson's Salted nut roll. Both were purchased either at the small snack shop at the swimming pool, or on the way home at the "Corn Crib" which was a real corn crib converted to sell candy an popcorn!
Roger - October 25, 2008 - Report this comment
The 7-UP candy bar was my favorite. I have missed it and thought of this candy since it dissapeared. I remember playing 7 up with a tennis ball bouncing it off my garage door when I was young. The 7-UP candy bar inspired me to play this game. I ate the candy sometimes as I played 7 up. What a great loss, along with the banana dream snack cakes that I also loved. I think they were made by a company called Micky?
Yolanda - November 04, 2008 - Report this comment
I loved these, when we would travel to my grandparents. Dad would stop for a "sack full of junk" at the convenience store, and I always got a 7-UP Candy bar. I would love to enjoy one today!
SC - November 25, 2008 - Report this comment
They must have been making them later than 1972; I have distinct memories of riding my bike to the corner store to get a Seven-Up bar when I was in 5th grade or so. This was in Ft. Collins, Colorado, around 1978-79.
Julie T. - January 13, 2009 - Report this comment
I loved this candy bar -- evne the "look" was cool. I remember a more squarish/rectagular bar rather than traditional "long" bar, and two wrapper colors -- medium brown and black -- maybe milk chocolate v. dark chocolate. When I was a pre-teen (c: 1965) my uncle, who owned a restaurant, gave me a wholesaler's box of each variety -- all to myself!
Lauren - April 21, 2009 - Report this comment
Only my mom got to eat the 7 Up bar - she'd send my brother and I to 7/11 with a dollar, and we'd buy everything we wanted - flips, taffy, black cows, the works, but only SHE was allowed to have the 7 up bar. We hated the orange jelly anyway!
Jeff - June 10, 2009 - Report this comment
I recall seeing the Seven-Up bars in a Minneapolis drug store between 1977 - 79. Very good, and much missed!
Cliff - August 28, 2009 - Report this comment
The first time I ever saw a 7 Up bar was at the train station in Chicago when I was 6 years old. My dad bought it for me, no doubt to keep me quiet on the long ride back home to Georgia. I looked in vain for years all over town trying to find another one of those incredible candy bars and was just about convinced I had imagined it. Then one day when I was 10, I saw them for sale at a local convenience store of all places. I begged money from my mom and managed to get enough to buy 2 of them, it was the happiest day of my life! Sadly, the next trip to the same store proved awful. The nice older man who ran the place informed me they had stopped making them and I had probably gotten the last two 7 Up bars of my life on my previous trip. Lucky for me I had saved the wrappers and when I got home I took them out and smelled the rich chocolate smell which clung to the cellophane. I still love the memory of biting into the segments, all were delicious and each one had a different treat inside. If the 7 Up Company or whoever owns them now would start making them again, I’m sure they would make a fortune!
Erik - September 18, 2009 - Report this comment
The orange jelly was my favorite part of the bar while the maple was my least favorite.
KAM - October 01, 2009 - Report this comment
Wow, my mother used to hide Seven-up Bars in her purse. When she was in a rare good mood she would give us one. It was our favorite treat back in the 70's I miss them and wish the Seven-up Bar would come back. If it does, I will start eating candie again!
Maryann - November 08, 2009 - Report this comment
My friends and I (all in our 40s and 50s now) were just talking about the 7-Up bar the other day at a lunch date and all of us wondered whatever happened to our favorite 7-Up candy bar, so I decided to do an internet search and found this site. Whomever said that if they came out with these bars again, they'd make a fortune, I think you're probably right. Amazing all the people who loved that candy bar and still have fond memories of it.
Dave - December 27, 2009 - Report this comment
My sister and both were reminiscing about the wonderful Seven Up bar today. I am 57 and she is 50 and we both remember getting them at the same 7eleven store at the candy counter right at the cash register. I ate them differently depending on my mood, sometimes combing sections and sometimes each section seperately. My sister always ate each section seperately. I would love to know how everybody else ate them. And as typical of anybody that ever was lucky enough to sink their teeth into those woderful candy bars sis and I both miss them dearly. I am truely surprised that some candy bar manufacturer has not jumped on the oportunity to reproduce them. Hershey would be a wonderful one to do it since they have wonderful milk and dark chocolate. Oh and by the way we both loved the orange jelly section and it was her favorite.
Theresa - December 27, 2009 - Report this comment
The Seven Up bar was my favorite candy bar as a kid in the early 70's in Wisconsin. I would ride my bike to the general store at the corner and buy one these whenever I had the chance. My favorites were the orange jelly and the coconut sections. I vaguely remember what the wrapper looked like....would like to find a picture of one. Better yet, would like for these candy bars to be made again!
mike dodd - February 05, 2010 - Report this comment
I have 8 bars in my freezer from about 71...anyone want to buy one?
Iowa Girl - March 24, 2010 - Report this comment
Back in the fifties, one of our chores was to go out to the timber to cut wood for the winter. This was usually on Sunday afternoons after church. We would always roast hot dogs and marshmellows over a fire and the Seven UP was our "dessert". Our parents were making the hard work fun and didn't realize they were leaving me with such a wonderful memory! I'd love for the Seven-up company to bring it back!
Minnesota Candy-holic - April 12, 2010 - Report this comment
My all time favorite was the Seven-Up candy bar. Wonder what it would take to get the recipe????
Allison B - April 19, 2010 - Report this comment
Mike (Dodd), My mom used to love them. I don't know how to contact you but if you still have them please email me at I would really appreciate it if you would email me. Thanks
Loretta - April 26, 2010 - Report this comment
My sister and I were talking about the 7Up candy bar recently and how much we used to love it and when my brother-in-law heard us talking chimed in because he felt the same way about it. All three of us used to love the orange jelly portion the most. Just talking about it brings back such great memories of this wonderful candy bar. Wish it could be brought back.
Lana - April 29, 2010 - Report this comment
My sister and I first discovered the "Seven Up" bars around about 1970-71., it immediately became our favorite candy! It was like getting a box of chocolate in one bar! Each section had a different center, and it ws fun deciding which one to eat next. Why they discontinued I don't understand! Hope it will make a come back SOON !!! :D
cher stefano - June 20, 2010 - Report this comment
Really miss the seven up bar it would be a huge success if someone were to re issue it..I know I would be in for it for sure...
ronda b - July 03, 2010 - Report this comment
hey mike dodd, m i have been lookin EVERYWHERE for seven up candy bars for my mom, how much do u want for 1?
ronda b - July 03, 2010 - Report this comment
hey mike dodd, you can email me @ if u have any of the 7 up candy bar u want to sell.
Mike - September 12, 2010 - Report this comment
Heck ya, I want a seven-up bar! Send me some info if you still got em!
Donna Marie - October 07, 2010 - Report this comment
I absolutely loved the 7-up candy bar and crave it regularly. I liked them even better than Chuckles.
Velma - October 29, 2010 - Report this comment
I was talking to some friends the other day about the 7-up candy bar. Asking if they remembered them. they looked at me like I was crazy. I want them brought back. It was like eating one of every kind of candy bar.If anyone remembers who made them let us know so we can start a petition.
maggie voelker - January 15, 2011 - Report this comment
Oh yes, I talk about that candy alot myself to my kids. And trust me, I have been thinking about talking to the 7-UP company to see if they can bring that candy back!!!!!! And if anybody has any petitions, please contact me at
Jude - January 18, 2011 - Report this comment
I remember getting these between 1976-1978 in Toledo Ohio and Marquette Michigan. FOr the life of me, though, I thought the candy bar was called "seven eleven" bar and I would have bet money that ALL of the sections were flavored jelly, not just one "orange jelly" section. Am I remembering a different candy bar?
COLLEEN - March 09, 2011 - Report this comment
Gerri - May 13, 2011 - Report this comment
Hi Mike - I want one!! How much??
Donna - May 20, 2011 - Report this comment
I remember a candy bar something like this. I'm really loosing my mind because I can't find anything about it. It was a square candy bar with different flavored candy. It looked like a Whitman sampler welded together. It was not in a straight line like the 7up or Sky bar. The pieces of candy that were welded together had different shapes too. Anyone remember the square one
rg - October 02, 2011 - Report this comment
My favorite candy bar from late 50's early 60's. My favorite section was the orange jelly and the Brazil nut made it different. 7-up co. should have kept the candy and dumped their soda.
art683 - September 24, 2012 - Report this comment
I really enjoyed reading about how much we all loved the Seven Up. Also, how we each had a favorite order of consumption - me the orange jelly was my favorite and saved for last. This October I will pass through a small town in Wisconsin that produces great hand made candies. I will buy the ingredients and reproduce this treat for my children and grandchildren. If I win the lotto I will buy the Trademark and start up this line again - at least until the money runs out. Be well!
Poppo - June 17, 2013 - Report this comment
This was my favorite all time candy bar back in the mid to late 50's. The variety was great, and every bite had a different taste.
Michele F. - September 30, 2013 - Report this comment
I used to get these in the 60s and 70s. My favorite fillings were the cherry, caramel, fudge and Brazil nut. Another site called Candy Addict mentions these, with other comments, but I was unable to post on it. They say the 7Up soda company bought out the candy bar to keep the name. Another person said they contacted the company and they said they stopped making them because the enrobing machine kept breaking down. The 7Up bar was created in the 30sw, before the 7 Up Bottling Company made their soda; so why didn't they name their soda something else if the name 7 Up was already on a candy bar? As for the machine breakdown theory, I've worked in manufacturing, and if they successfully made the bar for 40-odd years, why would they stop? There are still a few places in the East that make their classic products on their old machinery, and I'm sure those machines require plenty of maintenance. I'm not buying either of these theories. With today's trend towards retro and natural products, I believe somebody could make the 7Up bar again, the way it used to be made.
Jacque K. - October 29, 2013 - Report this comment
I loved the Seven Up bars when I was a kid and my favorite section, saved til last was the orange jelly one. I wish they would begin making it again. Truly my all-time favorite candy!
Cynthia - November 30, 2013 - Report this comment
Just started reminiscing about things and the 7UP candy bar came, this was the best of the best candy bar in the world. I'd get my babysitting money and buy one and sit on the curb with my friends and savor each bite. The orange jelly was my favorite which lead me to Sears when they had a candy department and I'd get their chocolate covered orange sticks.
Louise - June 04, 2014 - Report this comment
I always got a 7UP bar at the movies in the 50's and loved every section. I wish they would come back.
babyboomer - November 16, 2014 - Report this comment
I loved the Seven Up candy bar and still think about it nearly every day. Please somebody make it again. I will buy it.
babyboomer2 - November 16, 2014 - Report this comment
I loved the brazil nut the best. but not the nougat or orange. I loved the carmel.
3starr - June 29, 2015 - Report this comment
I thought I was the only ONE that had found memory of such a great candy..I would get mine at the student store in my junior high school, circa 1962. .and Savoy each piece, undercover of course in class. Thanks for the memories. .Maybe See's candy can bring them back:-)
NJG - December 21, 2015 - Report this comment
Amazing the wonderful memories a candy bar brings back. If they did bring them back, I don't think they would match up to the memories we all have...but I'm willing to try!
Chinese Ark - July 20, 2016 - Report this comment
I used to love these. Don't let them tell you Sky bar is the same, it's not, it has fewer center flavors and it's smaller.
gatorsoft - August 13, 2016 - Report this comment
The Seven-Up bar was probably the best candy bar that I have encountered in my lifetime. I remember a strawberry cream as one section but I could be wrong. The demise of the Seven-Up bar was one of the worst culinary tragedies of the 1970's.
Larry - October 25, 2016 - Report this comment
A special treat after "working" at the hardware store on Saturday...all day...for $6 (before taxes)--this wonderful Seven-Up bar was diversified by ingredients and a great surprise at every bite. I miss them and would gain many pounds if available today. The memory alone is nourishing. But I'd give $100 for a dark one today!
Scott - November 15, 2016 - Report this comment
I remember buying the Seven-Up bars from the vending machines at my High School. Hid them in my desk in Mrs. LaPorte's geometry class. Definitely no food allowed in class in those days. That was my Sophomore year 1976. I don't remember if they were available the following years.
Jamielle - December 25, 2016 - Report this comment
I remember my sister giving me a 7up bar in the late 1950's only it was called McKusick's 7 up bar and I never saw another. We lived in Minneapolis near to the home of the later owner, Pearson Candy Co.
Debbie - June 22, 2017 - Report this comment
I have very fond memories of this candy bar. My father was in Vietnam Nam 1965-1966 , and we lived near my maternal grandparents in Omaha. They tried very hard to make my life and that of my mother and brothers upbeat until my father returned. They knew the Seven Up bar was my favorite and treated me often. I recently reminisced about it to a friend who had never heard of it before. I,too, wish it would come back.
Kathy - September 29, 2017 - Report this comment
When I was young, my mom would always buy us one to share when she took me to the Dr's office downtown. Wish they still made them.
Susie - December 23, 2017 - Report this comment
I miss this bar so much! In the late sixties and early seventies this is what we would splurge on if we had enough money for a full sized candy bar. Usually it was flying saucers and swedish fish and bull's eyes, but if we had enough we could get a whole box of chocolates for the price of one bar! Like many here, I saved the orange jelly for last.

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