Food of the Seventies, Rice Krinkles

I also have food pages for the 80s and 90s.

Picture Gallery

Loading images, if this message doesn't go away you may need to enable javascript in order to see pictures
No images

No pictures available yet!

 Submit a picture 

It was like Rice Krispies, but was sugar coated.
Links for more info

The following are links about Rice Krinkles you may find interesting. Also check out the other pages.

  • No links have been submitted for this page yet.

Submit a link to more information about Rice Krinkles

User Stories and Comments

The following are comments left about Rice Krinkles from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Cindy - April 14, 2008 - Report this comment
Rice Krinkles were the BEST!!!!! They were made by Post and were similar in shape to Fruity Pebbles. Fruity Pebbles' taste also remind me a bit of Rice Krinkles, but Rice Krinkles were better (a sugary taste without the fruity taste of Fruity Pebbles). I truly miss them!!! It would be fun if Post would bring them back into production!!!!
RLH - May 31, 2008 - Report this comment
The mascot was a little Chinese boy named So-Hi (probably in reference to one's blood sugar after eating a bowl of this stuff.) He would be considered politically incorrect today.
Marc - July 29, 2008 - Report this comment
Awesome stuff! I think they used the same "mold" as for fruity and chocolate Pebbles - like a flattened-out Rice Krispie but glazed. It'd make a great third with the Pebbles varieties. The little Chinese dude on the box was kinda cool.
Bob - November 11, 2008 - Report this comment
Yes, it was great! I just wonder why they quit making it. Don't know why they considered the little Chinese boy politically incorrect, but then again, I guess ANYTHING can be considered "politically incorrect". It was still a great cereal. Come on Post, bring back Rice Krinkles!
Marta - February 06, 2009 - Report this comment
The cereal had a unique flavor to it. I loved the cereal. Frosted Rice Krispies taste nothing like Rice Krinkles did. They could make it the 3rd Pebbles cereal.
Dan - February 17, 2009 - Report this comment
I emailed Post and they said they have no plans to bring Rice Krinkles back into production. I can still savor the test -- hands down the best sugared cereal EVER made!!!
Jeff - March 24, 2009 - Report this comment
Oh yeah the cereal was good,used to get it quite often, always had the neatest little cars in it.It was like Rice Krispies with sugar coating, YUM!
CJ - May 02, 2009 - Report this comment
My fav cereal ever..wish they would bring them back!
Dante - June 12, 2009 - Report this comment
I can't imagine why they would discontinue such a great tasting cereal. My all-time favorite.
Cannoli - June 20, 2009 - Report this comment
I swear I remeber this cereal with the little asian fellow...but they were flakes of some sort...I am not dreaming...who remebers these frosted rice flakes?
vor - July 07, 2009 - Report this comment
Rice Krinkles, you're right. They were the BEST along with Sugar Jets. Mmmmmmmmmm!!!
kathy - August 08, 2009 - Report this comment
How can we get Post to make this cereal again, it was my favorite ever, fruity and cocoa pebbles just arent the same but i buy them cause they are the closest to rice krinkles
Houstonian - August 20, 2009 - Report this comment
I LOVED Rice was THE BEST! It had a very unique flavor that you can't find anywhere else...wish they'd bring it back!
Stephanie - August 26, 2009 - Report this comment
When I think 60's mornings...I think Rice Krinkles..those rocked !! So-Hi..that is So funny !! I don't think I knew that was his name !! I forgot...they did have great cars inside !! BEST cereal ever !!
jeff - October 14, 2009 - Report this comment
Rice Krinkles was the best cereal ever. I sure loved it as a kid. I still have the toys that came in the box. Sometimes I get then out and play with them. Now I'm 52........And diabetic. The '60's were GREAT!
JP - November 02, 2009 - Report this comment
Best. Cereal. Ever. Nothing else tasted remotely like this. Hard to imagine with all the fans, they don't bring this back.
Dale and Suzanne - February 23, 2010 - Report this comment
Greetings, remember cereal box records on the back. It would be nice to hear the songs again. anyone have a record to send us? Thanks.
Sue - March 12, 2010 - Report this comment
I couldn't believe my eyes when I saw the u-tube commercial for Post Rice Krinkles. A few years back (I'm 57 now), I asked my Mom if she remembered he Rice Krinkles (we were actually visiting the Kellogg's visitors center in Battle Creek, MI). She didn't remember then, but I sure do. The flavor was like nothing I have ever tasted since. I had relatives who worked at Post so I suspect that's how I found out about them. I wish Post would bring them back. Please, please, Post, bring back the Rice Krinkles!!
Jaci - March 13, 2010 - Report this comment
Rice Krinkles were awesome! My Mom bought Cheerios and Total regularly - but I learned if I grabbed Rice Krinkles and placed them in the cart - they ALWAYS made it home. YUMMY!
Maypo - March 17, 2010 - Report this comment
Rice Krinkles were the best cereal, period. But I think their last year was 1969, so they are not Food of the 70's...
Linda - April 03, 2010 - Report this comment
Rice Krinkles were my favorite cereal. Can't explain the unique taste and I can barely remember it but I remember loving them. I don't know why Post would refuse to put them out. Guess they lost the recipe.
Diane - April 29, 2010 - Report this comment
I just ate some Fruity Pebbles and asked my husband if he remembered Rice Krinkles with the little oriental man on the box, he doesn't remember but the taste brought me right back in time!
Teri - June 14, 2010 - Report this comment
I loved them too! Always wished they would bring them back. I remember them shaped like fruity pebbles but the color of Rice Krispies and the coating was a clear honey like taste. Yummmmm! Please bring them back Post!They had the best flavor!
Josiah - October 16, 2010 - Report this comment
That stuff was good enough for me to look it up because nobody remembers it but you guys make me fell like kind of a loser for doing it now. You guys are insane.
Brian - February 24, 2011 - Report this comment
I never knew there were so many other Rice Krinkle junkies out there. I remember begging my Mom to buy them. We rarely had sugared cereals but I really loved them and would definitely buy them again. Adding honey to rice Krispies is kind of close but not exact.
Lee - March 25, 2011 - Report this comment
There's cereal and then there's Rice Krinkles. I'm 64 and I still hold out hope that post will come to their senses and reintroduce the one and only true cereal. That glaze is what set them apart. No other cereal could touch it. Rice Krinkles would crush all the garbage that's out there today (except, of course Shredded wheat). I wonder what it would take to convince Post?
Joe - April 09, 2011 - Report this comment
Rice Krinkles were the best! Very unique flavor--if I remember correctly, they had a subtle vanilla flavor. Also, the 'baseball figurine' found inside was very cool--made of a hard rubber material. Do I have it right?
Diane - July 07, 2011 - Report this comment
I'm with Lee in the above comment---I'm 44 and STILL hoping and searching for Rice Krinkles! My mom used to tell me and my two sisters we could pick out our own box of cereal. This was my choice week after week after week! What was it about this cereal that has all of us die hard Rice Krinkle fans wanting and craving more, still to this day??? Come on Post cereals--bring it back!!!!!!!!
Lisa - August 12, 2011 - Report this comment
I loked this cereal too. I think it did have a honey glaze on it. I wish they would bring it back also but leave the recipe the same. They have made all the cereals taste different.
Bob B. - September 08, 2011 - Report this comment
I wonder why Post won't bring Rice Krinkles out again. Did they put something in it that is banned now? They can do without bringing out numerous flavors of Pebbles like Cupcake Pebbles-(UGH) and the newest one Boulders terrible! Bring back Rice Krinkles. All these posts should be forwarded to Post.
John P - December 29, 2011 - Report this comment
Rice Krinkles were my favorite cereal. They were shaped exactly like Pebbles but were off white colored. In terms of taste they were exactly like Frosted Rice Krispies which came out in the late 70s. In he '80s Frosted Rice Krispies were discontinued as well. I heard they were brought back in recent years but not sold in my area.
Amanda - January 19, 2012 - Report this comment
Scary looking box! No way could they get away with that today!
Vicky Davis - February 20, 2012 - Report this comment
I might be crazy, but I thought they brought back a similar cereal using brown rice in the mid to late 80'sand then it disappeared again. Love, love, love rice crinkles. Best cereal ever.
Rob Lambert - March 20, 2012 - Report this comment
Though today, considered a blatant act of political incorrectness,the Chinese mascot, So-Hi, was a funny little kid in those "Linus the Lionhearted" cartoons. So-Hi first appeared on Post RICE KRINKLES boxes in 1960, four years before the "Linus" show began. He was gone from RICE KRINKLES by 1968, probably under some pressure to alleviate ethnic stereotypes. I have one early "Linus" show (airdate 10/24/64, CBS-TV) with a RICE KRINKLES ad showing a free So-Hi acrobat toy in specially marked boxes. POST RICE KRINKLES was a great alternative when sugarless Kellogg's Rice Krispies would bore me.
baysadaye - April 29, 2012 - Report this comment
So-Hi, the Chinese Boy was eventually banned, and not because of the racial stereotype. Concerned parents believed that "So-HI" sounded too much like the´╗┐ effect of marijuana.
Rob Lambert - May 01, 2012 - Report this comment
Responding to baysadae's comment: It's debatable, Though I have never noticed in 34 So-Hi cartoons, his behaving like he's on drugs. The only peculiarity was the overdone dialect by the guy who voiced him (possibly Ed Graham, the producer). A third possible reason for So-Hi's sudden departure: That General Foods was phasing-out the "Linus the Lionhearted" characters (except Sugar Bear) upon notice that ABC-TV was yanking the show off (Thank you, A.C.T. for ruining Saturday mornings) in mid-1969.
bert - August 08, 2013 - Report this comment
great cereal figures it left us in 69! bring it back!!!
Rob Lambert - August 09, 2013 - Report this comment
Actually, Bert, Post Rice Krinkles was sold (under that name) until 1974. The So-Hi character was replaced in 1968 by a generic (and real) boy on the box front. On occasion, Post did market the sugar-coated rice cereal under names other than Rice Krinkles.
John Kennedy - August 14, 2013 - Report this comment
I made sure mom always bought me two boxes of this every time she went to the store. They were awesome!
Jennifer - August 16, 2013 - Report this comment
Definitely THE BEST cereal ever made. I can still remember the flavor! Bring it back POST!
Rob Lambert - August 19, 2013 - Report this comment
Try finding this item, folks: The set of six Archie rub-on sheets (made by Hasbro) which were free inside Rice Krinkles in late 1969 and early 1970. These character rub-ons could be transferred to another surface using a Popsicle stick. Crispy Critters also had Archie skin (tattoo-like) rub-ons. Ads featuring all the toys were frequently published in Archie comic books from that time.
Ron Bear - August 23, 2013 - Report this comment
These were NOTHING like Rice Krispies as the main description suggests. I loved these as a child and would enjoy seeing them again.
Kevin - September 24, 2013 - Report this comment
Darn right these were the best. Not just for mornings either-I'd jump on them after school too. From what I recall there just isn't anything as good now days-kinda like the Beatles!
Donna - February 24, 2014 - Report this comment
Rice Krinkles! Best cereal ever invented! To me it had almost a caramel taste. The best thing Post could EVER do would be to bring them back with the original formula. It's the only thing I ever requested my parents bring from the grocery store. Absolutely loved them and never forgot them.
mike - March 29, 2014 - Report this comment
my all time favorite box cereal, it had a malty taste to it that pebbles also has, in fact coco pebbles are my fave now...but yeah, it'd be great if they brought them back
Terry - May 02, 2014 - Report this comment
I can't believe so many people remember of the best cereals I ever had. I'd love to eat a bowl again.
Donna - July 19, 2014 - Report this comment
Saw a picture of a crazy straw...instantly started tasting cereal...It was post frosted crinkles!! Love it...Better than rice krispies...Wish they would bring it back!! love the premiums inside!!
Rob Lambert - July 20, 2014 - Report this comment
That's right, Donna! The loop-da-loop crazy straws were in Rice Krinkles around 1973 or '74. Krinkles were actually rice flakes instead of rice-shaped pieces. The first Rice Krinkles premium was the So-Hi acrobat toy from 1965.
Dan - November 19, 2014 - Report this comment
Try Special K with sugar sprinkled over it. The taste is the closest you'll find to Rice Krinkles. Try it and post your thoughts.
Marsha - November 22, 2014 - Report this comment
Definitely my favorite. My mother didn't buy sugared cereal, but when we went on vacation, she'd get the variety pack with Rice Krinkles. Absolutely loved it!
Nancy - January 17, 2015 - Report this comment
Post, please bring back Rice Krinkles. It was the best cereal I have ever eaten. Nothing else compares.
Rob Lambert - January 30, 2015 - Report this comment
On a recent antique junket, I found the cloth Jughead crown hat that was a Post mail-in premium in early 1970. You needed two dollars and a triangle-shaped proof-of-purchase seal found on side of box (Rice Krinkles, Honey Comb, Alpha Bits, Crispy Critters and Super Sugar Crisp).
gradwife79 - February 01, 2015 - Report this comment
Rice Krinkles is still one of the best cereals Post put out, alongside Sugar/Honey Crisp. Bring it back, rename it or do whatever, just bring back that original taste!
mick - February 10, 2015 - Report this comment
Krinkles just do it
Rob Lambert - February 13, 2015 - Report this comment
Found a TV commercial featuring Monkees records on back of Rice Krinkles (bowl with cereal pictured on box front), Honey Comb and Alpha Bits (kids on flying car on box front). This aired on "Archie's Funhouse," 1/30/71 on CBS, which aired edited reruns of "The Monkees" Saturday mornings. A chimpanzee playing disc jockey appears in it.
Rob Lambert - March 10, 2015 - Report this comment
Found a Rice Krinkles TV commercial which aired during season two (1/15/66) of "Linus the Lionhearted" on CBS. Inside boxes were one of three Ford Mustang toy cars. So-Hi (Ed Graham voice, too heavy on dialect) appears and narrates the commercial. On the same show, an Alpha Bits ad with toy Mercury Cougar cars (Lovable Truly does not appear, except on cereal box). The cars were of simple, cheap construction, with only a body, axles and wheels.
Frank O'Donnell - March 18, 2015 - Report this comment
Post Rice Krinkles were probably my least favorite boxed cereal of the 50's-60's. However, I chose it often because there were plastic toy Plymouths, Thunderbirds and later, Mustangs in each box. If you purchased enough boxes sometimes you got lucky; instead of the coupe version, you found a convertible!
Frank O'Donnell - March 18, 2015 - Report this comment
As a follow-up, I am posting an image of three of the Thunderbird models I got "free inside specially-marked packages". Ironically enough, I have owned and restored two Ford Thunderbirds: a '65 and much later a '63. Co-incidence or great marketing?
Rob Lambert - September 20, 2015 - Report this comment
From the Saturday morning cartoon vault: Groovy Balloons inside Rice Krinkles and Honey Comb. Commercial is primarily for Rice Krinkles. It starts with the animated Magic Milkman talking to a girl. Then, we see the Honey Comb Hideout kids playing with the balloons at their clubhouse. These were the same four kids who filmed that first series of Honey Comb Hideout ads. They don't talk or sing. A sung jingle for Rice Krinkles continues as they play with the balloons. This aired on the "Monkees" over CBS (9/4/71).
Rob lambert - November 18, 2015 - Report this comment
From the Saturday morning cartoon vault: TV commercial featuring laminated cut out records by Bobby Sherman on the back of Rice Krinkles and Post Raisin Bran. Promotion in conjunction with Metromedia Records. Below record was an offer for posters of Sherman for fifty cents. This aired on the "Archie Comedy Hour" over CBS (4/11/70). Five different records, starting with "Hey, Little Woman" to "Easy Come, Easy Go."
Jorge Loredo - March 03, 2016 - Report this comment
It was my favorite cereal ever and I ate a lot of cereal in my life. I am 61 years old and I wish they would bring it back, you can easily change the character and be PC. I contacted Post and they have no plans to bring it back. Post will you sell me the formula; I will start making it.
joe - March 19, 2016 - Report this comment
Does anyone know of a cereal with that Rice Krinkles taste? No cereal I have found since has it. Such a unique deep toasty sweetness, and like nothing else. Pebbles doesn't come close.
Cindy K - May 26, 2016 - Report this comment
I LOVED Rice Krinkles. I agree with one of the comments that if you took Special K and sprinkled sugar over it, the taste comes pretty close . this was the first cereal I thought of when I was asked what cereal I liked as a kid.
Christine - July 07, 2016 - Report this comment
I can remember so vivid as a kid in the good old 60's eating Post Rice Krinkles and how much I liked them, The flavor is still on my mind. I sure wish Post would bring them back. I would probably eat them till I die.
Howard - September 01, 2016 - Report this comment
Does anyone have Rice Krinkles Pop Star Pin Ups that appeared on the back of each packet?
Rob Lambert - October 13, 2016 - Report this comment
From the Saturday morning cartoon vault: An early TV commercial with So-Hi introducing his own acrobat toy, inside Rice Krinkles boxes. Toys were made in four different colors. This aired on "Linus the Lionhearted" over CBS (10/24/64).
Russ - October 17, 2016 - Report this comment
Please bring it back Post
Rob Lambert - November 13, 2016 - Report this comment
Found a VERY early Rice Krinkles TV commercial with a live-action clown...named Krinkles. Looks weird by today's standards, and the recent happenings involving pseudo-clowns. This aired on the "Danny Thomas Show" (aka: "Make Room For Daddy") over CBS in 1957, two years after the cereal was first introduced. In 1960, a modified box design came out, with a prototype picture of a Chinese boy, not yet named So-Hi. Similarly, a prototype Sugar Bear/Sugar Crisp box appeared in stores, four years before the "Linus" cartoon show brought these characters to "life."
Brett Milling - November 22, 2016 - Report this comment
I don't know what it was about Rice Krinkles, but they were delicious, and after reading these comments it's obvious I'm not the only one that wishes Post wouldve continued making them. I can think of about 15 other sugared cereals, right off the top of my head, that cannot compare and yet they're still in production. I wish they would bring them back.
Rob Lambert - August 19, 2017 - Report this comment
Another antique junket produced results, in a small cache of Post cereal records. An Archies record from Alpha Bits ("Boys and Girls" off first LP), another Archies from Honey Comb ("Archie's Party" off "Jingle Jangle" LP), and from Rice Krinkles, Bobby Sherman's "Seattle," which (first done by Perry Como) served as opening theme to ABC-TV's "Here Come the Brides" (second season only, 1969-70). While Sherman's character, Jeremy Boldt, and Bridgett Hanley's Candy were somewhat romantically involved, all the pre-teenie magazines exploited it by making readers think that Sherman and Hanley had something going. Not! While "Here Come the Brides" had a minor cult following, the overall ratings were abysmal, and it was cancelled after two seasons.
Eduardo Nunez - August 19, 2017 - Report this comment
The best cereals from my childhood were Cocoa Krispies and Rice Krinkles.But folks,everyone talks about the sugar-flavor but the distinguishing feature of the original flavor was that had a sweet-cream taste, unlike any other cereal,from 1961-1967.
Rob Lambert - August 20, 2017 - Report this comment
One correction and a few additions to previous story. The Archie "Boys and Girls" cutout record was on Super Sugar Crisp (late 1969). I did watch "Here Come the Brides" on Antenna TV some 3 years ago. Was fairly decent. Good drama (not soap-opera mush). While set around 1870, several 1970-ish cultural references were mixed in. Future stars Bo Svendson and David Soul were in it, plus Robert Brown (who spoke in an Irish accent on series), who's approaching 91 years young now. Also found out that, while "Brides" was in production, Bridgett Hanley did marry a guy who worked behind the scenes. "Brides" was really targeted at young adults, and Bobby Sherman gained no prominence until season two. His character had a serious stammering problem at first. ABC ran it on Wednesday night, opposite "Virginian" on NBC. After cancellation, went right into syndication (local stations aired it on weekends). Rice Krinkles did undergo ingredient changes, but survived into the 1980s.
Rob Lambert - March 24, 2018 - Report this comment
On the Chicago scene: Another visit to Marina City, home of Big 10, WCFL Radio. Late September, 1970, charismatic DJ Dick Biondi played a commercial for an upcoming Bobby Sherman concert. Afterward, he made reference to Sherman as the " Fabian of the 1970s." Then, reference to the Sherman cereal box records (on Rice Krinkles and Post Raisin Bran), as "some raisin bran and Rice Krunkles or Krispers (Post did not advertise on the station). And a somewhat sarcastic reference to Sherman's short-lived TV sitcom, "Getting Together." Those were better days of radio, where a little creativity and self-expression was allowed. In July, 1972, another creative jock, Larry Lujack, would replace Biondi afternoons.
Rob Lambert - March 25, 2018 - Report this comment
Follow-up on last story. The WCFL aircheck mentioned had two entities. The reference to Bobby Sherman's "Getting Together" show was from 1971. Sherman and Dick Gautier were cast as songwriters who had conflicting opinions, but somehow managed to compose hit songs. Series was a "Partridge Family" spinoff, but substandard ratings got it cancelled after 13 weeks.

Submit a story or info about Rice Krinkles