Food of the Seventies, Popeye Puffed Wheat/Rice Cereals

I also have food pages for the 80s and 90s.

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I used to enjoy this in 1973-1974. It was the fact that Popeye was on the labels that roped me into trying these. They were good, in any case. The cereals came, not in boxes, but in plastic bags.
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Rob Lambert - September 13, 2015 - Report this comment
Always sold in plastic bags, the two Popeye cereals originated in 1949, by a small company named Purity Mills (licensed by King Features). Purity was bought by Stokley-Van Camp in 1964. Popeye cereals were made on a shoestring budget, meant to compete with the more popular Quaker Puffed Rice and Wheat, sold for around 10 to 15 cents less than Quaker (given the meager packaging). Stokely-Van Camp's cereal division merged with Quaker in 1983, making Popeye cereals self-compete with the regular brands. Budget-minded consumers still bought Popeye, even with new competition from cut-rate, generic cereals sold by cut-rate stores like Aldi and Save-a-Lot. While, since 1933, Popeye, in the minds of many today, represented chivalry, sloppy eating habits, smoking (pipe) and quick-temperedness, now namesakes a popular chain of fast-food chicken restaurants.

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