Food of the Seventies, M & M Fruit Chewies

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This may have come out in the 60s but there was a candy called M & M Fruit Chewies. The jingle lyrics were, "You get two-hundred and two mouth watering chews in every pack of M & M Chewies." But this candy went away but has returned (maybe by another company) and it is called, Starbursts. They taste exactly the same.
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The following are comments left about M & M Fruit Chewies from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Lulu - November 24, 2008 - Report this comment
OMG! My childhood friend used to give these to the kids in our carpool. Her grandma would give her enough for everyone in the car. I was thinking about 'em the other day and wondering why the heck this girl called 'em "Chewies" instead of Starburst. Case closed!
Doug J - April 21, 2009 - Report this comment
My mom used to buy these for me when I was a kid. I'm not positive on the date, but basing it on where I was living at the time, I put this at somewhere between 1965-1967, as I was 12, living in McLean, Va. You could get a big bag at the local A&P, Peoples Drug, or Giant Foods for $.29! I thought was an "endless bottom" bag. Huge. Probably around 16-20 oz. in reality. I don't recall them being as tart at the Starburst, nor, as firm, probably because of the higher sugar content in candy at that time. They sure were good, though, as I can attest to the lack of good teeth left in my mouth!
Tom Davis - July 23, 2010 - Report this comment
I remember the M&M's Fruit Chewies in 1965 and also the M&M's Chocolate Wafer Bar--both of which were re-incarnated as Starburst and Kit-Kat.
Kristoff - August 30, 2010 - Report this comment
Up till now, I wasn't even sure if my vague memory of M&M Fruit Chewies was even a real thing! I was about 3 or 4 back in or around 1963 or 1964 in Syracuse NY. I moved to Milwaukee and nobody had ever heard of them....and later....Starburst appeared...about 1973 or so??? 22 cavities later...and I still remember them! Can't remember what I had for breakfast today though...hehe!
Larry - November 04, 2011 - Report this comment
I can still sing that jingle - but I can't find it on YouTube! I grew up in Chicago and I place these around 1965.
Adam - March 12, 2012 - Report this comment
I have found a pack of M&Ms Fruit Chewies, unopened, in perfect condition. If anyone knows a collector or are interested in it please let me know. My email is
Sandie - May 05, 2012 - Report this comment
I swiped a pack of fruit chewies from A&P when I was 2 and I still remember that spanking.
George Barrett - November 01, 2012 - Report this comment
I remember when the Chewies came out around 1962 I was living in New Britain Conn. They were my favorite, I went to Wales two years later and they had them there but were called Opal Fruits.
Richard England - November 15, 2012 - Report this comment
In 65 I was backpacking and went to bed with a bag of fruit chewies. The next morning I awoke to a bear paw fishing them out of my bag. I guess I'd get a ticket if it happened today.
ekat - February 15, 2013 - Report this comment
Thailand has same today, called SUGUS ชุูทัส orange, apple, strawbry, black currant
Kirk Romsey - April 09, 2013 - Report this comment
I remember that the fruit chewies came in a pack of about 8 to 10, with each one wrapped individually, but that there was also another white piece of wrapping around each one inside of the colored wrapper.
Michael McDermott - October 28, 2013 - Report this comment
Sister Consuela took a handful of M&M Fruit Chewies from my friend Greg in 8th grade. She put them by the statue of our Lady of Permanent Disgrace (The Divine BVM) but we stole them back when we went out to recess. Man was she mad. "That's stealing! AND you stole from the Blessed Virgin Mary!" M&M Fruit Chewies have paved my way to hell. That was 1967 in Wisconsin, so they were around back then.
Jan Oliver - June 14, 2015 - Report this comment
I remember buying the M&M Fruit Chewies when I was in Middle School and I keep telling my family that was the precursor to Starburst Fruit Chews. Now I have verification. No one else in my family remembers them.
Julie - September 28, 2015 - Report this comment
Oh, yes!! Fruit Chewies were my favorite back around 1965-ish. I was a fifth grader and confirmed that year; so deemed "insightful" enough to abstain from something during Lent. I chose Fruit Chewies. My parents bought a bag and hid it in the freezer awaiting Easter Sunday. I found them (pre-Easter) and would sneak one at a time. Probably all gone by Easter; so much for Lenten abstinence!
Erik Nelson - December 25, 2015 - Report this comment
Fruit Chewies and Starburst are one in the same to me...the strawberry, lemon, and orange flavors haven't changed since they first came out in the '60s. But, there was no cherry flavor was LIME, strawberry, lemon, and orange. Lime chewies were WAY BETTER than the cherry crap ones they have now.
BRENDA WISE - July 10, 2016 - Report this comment
Georgia - January 07, 2017 - Report this comment
The difference between M&M cheeked and Starburst is that M&M chews weren't tart like Starburst. I remember them well
AJ - March 03, 2017 - Report this comment
M&M's wafer bar competed against Kit Kat,first becoming M&M Sprint and then Mars Snik Snak.
David A - August 20, 2018 - Report this comment
The rest of the ad jingle: "Four fruit flavors, six pieces per pack. Costs just a nickel -- but that's not all, Jack! You get 202 mouth-watering chews with M&Ms new Fruit Chewies!"
bajah - February 07, 2020 - Report this comment
I dont have any type of idea of what these are. I was not born back then I was born in 2002. Yall some old people.
Pamela - March 05, 2021 - Report this comment
My aunt and I used to make chains out of the MM Fruit Chews wrappers.
Rexer - September 21, 2021 - Report this comment
I was in jr.high, 1963, they began selling M & M Fruit Chewies in the school store. They were the best candy you could take to your next class.%W
Andrew - May 01, 2023 - Report this comment
So hello everyone!! I jus saw all this .. I’m tryin to find any info about these so rare candies because I actually do have a unopened pack of these m&m fruitchews fron the 60’s.. can anybody plzzzzz help me out!! Maybe we can jus eat all them like the good ol days!!

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