Food of the Seventies, Mallo Cup

I also have food pages for the 80s and 90s.

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Kind of like Reeses peanut butter cups but with a marshmallow like filling.
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User Stories and Comments

The following are comments left about Mallo Cup from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Nancy - June 25, 2007 - Report this comment
I believe a Mallo Cup was filled with marshmallow creme only (no peanut butter) but there was a bit of coconut in the chocolate on top.
ERIC - October 31, 2007 - Report this comment
They still make them - factory is in Altoona, PA - Peanut Butter Cup but with Marshmallow, and a little cruch... in a yellow package
Beth - July 03, 2008 - Report this comment
My mom's favorite candy! We used to give her all that we got at Halloween!
Melissa - July 04, 2008 - Report this comment
These are my favorite (the mallo cups) I can only find them in Ohio around Halloween and Easter. I usually stock up (and gain weight)when I find them. They are much smaller than they used to be.
Diane - January 16, 2009 - Report this comment
These are my absolute favorite candy! I just picked up a package of them at the Family Dollar store in Ellington, CT. They are much smaller. They look like a peanut butter cup but they are filled with marshmellow with cococut inside the top of the chocolate! Sooo good! ! !
crazy amy - January 31, 2009 - Report this comment
they still have em in ny (rochester)and are they smaller or are we bigger? remember they had the cardboard w/the coins on them-5 cents,15 cents etc. and if you saved up a dollars worth u could send in for a free mallow cup coupon and a catalog of mallow cup products?my brother and i had a full drawer of them wich we never redeemed.
Paul - February 25, 2009 - Report this comment
I was just at the corner store and there they were. I was so excited because it brought me back to my early teen years. I immediately remembered the game. If you saved up 500 points (in coins it was $5.00), you would send the stack in to receive a full box! I remember doing that and even remember hitting the jackpot one time when I received a 500 coin on the card! I think about it now and I was like willy wanka, every day, heading to the store, looking for the ticket! I don't think they got smaller, we all got bigger!
Paul - February 25, 2009 - Report this comment
Here's the original ticket:
gary ellsworth - October 04, 2009 - Report this comment
i love mallo cup my wife work jack smille canday and ask to bring me home some im still saving my points i would like find out how many points i can save before redeem them its like the green stamps form the 60sties
Dan - June 04, 2011 - Report this comment
I remember collecting those cardboard "coins" on the cards. If you collected 500 "cents", the company sent you a whole box of Mallo Cups. We did that in the heat of the summer one time, and my mom got really upset. It was a mess. We did that in the winter from then on.
Lindy - March 12, 2015 - Report this comment
I still see Mallow cups and the peanut butter version at the Dollar Tree and (believe it or not) at some hardware stores.
Rob Lambert - December 25, 2015 - Report this comment
Mallo Cups were introduced by Boyer Bros. in 1947. Since 1970, these delicious treats have been sold by different parent companies, while maintaining the Boyer brand. Oddly, no vintage TV commercials. However, Mallo Cups (through promotional consideration) were given as prizes on different game shows. Most notably, the syndicated "Beat the Clock, hosted by Jack Narz (1971), and his replacement, Gene Wood (1972). This version of the show was produced in Montreal (to skirt the higher production costs in Hollywood, which prompted Narz to quit in 1972, due to travel-related expenses). Cartoon boy promotes the candy. "I want my Mallo Cup!"
UpNorthGuy - March 24, 2016 - Report this comment
Mallo Cups are wonderful. I like the very soft marshmallow center and the little bit of coconut hidden in the chocolate on the top. We saved the coins, but never sent them in, as we would have never saved enough to do so (candy like this was only an occasional treat). Instead, we cut the round coins out of the cardboard and used them as play money. I think only once did we ever get a 25 cent coin - all others we got were only 1-10 cents. About 10 years ago I found a similar candy called Valomilk, but the marshmallow is much runnier and it has no coconut. More expensive, too.
Rob Lambert - March 04, 2018 - Report this comment
While scanning the Digital Comic Museum, I came across a back cover ad for Mallo Cup. An issue of Little Max Comics by Harvey Funnies from 1958. An offer to send in a quarter (to Altoona, PA) and receive 100 different foreign postage stamps, plus a coupon for two free Mallo Cups. Little Max was an enterprising four-year-old who couldn't talk (only whisper), and tried diligently to impress a girl his age who was in a wealthy family(Max was poor, but was the ward of comic boxer Joe Palooka).

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