Food of the Seventies, Magic Cow

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I remember towards the end of the 70's, sugar sweetened Kool-Aid powder was promoted as something you could add to milk. My sister & I were addicted to cherry or grape Magic cows-- never considered any of the sour Kool Aid flavors (lemonade or lime). Orange was also pretty good but using strawberry Kool-Aid was just the same as Strawberry Quik, which we always had around anyways.
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The following are comments left about Magic Cow from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

kay68 - September 25, 2007 - Report this comment
finally! Someone who remembers these!
Roger Cano - November 30, 2008 - Report this comment
the cereal was called crazy cow. these were only available in chocolate or strawberry which turned your milk to the flavor.
Rebecca B - December 21, 2008 - Report this comment
Didn't they have blueberry too? Am I thinking of some other thing that came in a straw in a 3"X3" box?
Tom R. - May 12, 2009 - Report this comment
this sounds like crack or something.
L Campbell - July 04, 2009 - Report this comment
the "Magic Cow" was the first large plastic container of milk that fit on the top shelf of your refrigerator with a spigot to dispense the milk.....very similar to the large boxes of juice or wine that we use in the fridge today. Palm Dairies came out with this product in the mid 60's. (British Columbia for sure, and I'm sure the other prairie provinces)
Volguus - April 21, 2010 - Report this comment
I remember wondering how Magic Cow made money. They didn't sell the milk or the drink mix, only some mail-order shaker cups with lids, which of course you didn't actually need to make the drink. But Mom came through and I had one of those cups holding pens on my workbench until at least the 90s. I remember part of the commercial, where a cartoon cow would singsong in a British-nanny voice: "...just take some milk, any soft drink mix, then shake or stir, it's easy to fix! There's orange or grape or even cherry, or my favorite - good old strawberry. I have to run, so long for now! I hope you like my Magic Cow!" Hah, but ask me to remember what I had for dinner yesterday...
alicia - May 14, 2010 - Report this comment
my grandfather has some of these cups that are still being used today.
Sunny - June 02, 2010 - Report this comment
I remember the song! "Here I am right here right now, the one the only Magic Cow! As you see, as you wish, Magic Cow is easy to fix! Just stir or shake, it's easy to fix!
Rog - October 10, 2010 - Report this comment
They had a Magic Cow cereal that was touted as making your milk chocolate or strawberry.
Stephen B - February 05, 2011 - Report this comment
How I recall this ad for Magic Cow with the song.The ad of which may be in one way misleading as though it's for a mix called Magic Cow but as my Mom told me it's only meant to promote the use of mixing powder into milk like either chocolate or strawberry and to make it more interesting than to just have a plain glass of milk.
Virginia - February 11, 2011 - Report this comment
Here I am right here, right now, the one the only Magic Cow, and as you guessed and as you think, the Magic Cow's my favorite drink. A glass of milk any softdrink mix, share or's easy to fix. There's grape or orange or maybe cherry, or my favorite good old Strawberry. I hate to go, so long for now, I hope you like your Magic Cow!!!! Rock on!
Jen - February 16, 2011 - Report this comment
Didn't she say something about the taste is electrifying inbetween strawberry and I hate to go...
karen - August 19, 2011 - Report this comment
my sister still teases me because i still remember every word to that commercial and use to sing it all the time with a little dance. i was fourteen at least...more like sixteen. wow. why is not on youtube?
karen - August 19, 2011 - Report this comment
here i am right here right now. the one and only majic cow. and as you gues and as you think the majic cow's my favorite drink. try grape or orange or even cherry. or my favorite good ol' strawberry. i hate to long for now. i hope you like your majic cow.... all riding a bike or a one wheeler thingie.
Coop - January 12, 2012 - Report this comment
I have been telling my kids about these for years,my wife claims I am nuts,lol. But I can't recall the directions for making them. I remember the cups we had as kids with the directions right on the side. Tore my mom's place apart in hopes she still had a cup hurried in her old Tupperware collection, and of course found nothing, unknown curious I wonder if there any on eBay. Well if anyone still knows please post. Ty
Ceej - March 14, 2012 - Report this comment
I remember the jingle that went with this, I think... It was something like "Here I am, right here right now! The one, the only, the magic cow! And as you'd guess, and as you'd think, Magic Cow's my favorite drink!"
MAJP - June 29, 2012 - Report this comment
Check Out E-bay ... I found some Magic Cow Cups!
Dave - November 28, 2012 - Report this comment
Doesn't anyone remember how it made the milk curdle so was pretty gross? We were so excited about how cool it would be to have all those flavors of milk, but it was always a yucky mess.
Sharry - January 14, 2014 - Report this comment
I remember that commercial too. And my favorites were grape and strawberry.
Frankie - June 12, 2014 - Report this comment
To those wondering how Magic Cow made money, I wondered the same thing until I read (I wish I remembered where) that it was a National Dairy Council promotion, trying to get kids to drink more milk.
Karen Tyrer - November 30, 2017 - Report this comment
L. Campbell, that is what I remember as well. I grew up in a small village in Ontario, and I believe the dairy that delivered our Magic Cow milk was from Hamilton. Hardly anyone remembers these anymore, and I can't find any information on them.

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