Food of the Seventies, Koogle by Kraft

I also have food pages for the 80s and 90s.

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Description
Kraft put out the peanut butter product line called Koogle & even developed a whole new language called Kooglese as a part of their ad campaing. LOL.
Links for more info

The following are links about Koogle by Kraft you may find interesting. Also check out the other pages.

  • wikipedia - (report)
    I had been trying to remember what this stuff was for years. Finally got online and looked it up. Here's what I found.

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User Stories and Comments

The following are comments left about Koogle by Kraft from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

REGIS SANCHEZ - June 04, 2007 - Report this comment
I HAVE A MR. KOOGLE. ME AND MINE DAD GOT IT FROM A GROCERY STORE INTHE EARLY 70'S.
Mary Lybarger - August 07, 2007 - Report this comment
I remember the Koogle Peanut Butter. I have looked to see if I might be able to find it somewhere, I'm so glad I found this sight.The Banana was my favorite! Wish they would bring it back again!
Lora Lingenfelter - August 09, 2007 - Report this comment
I too have searched to see if Koogle is still available. The girls I work with thought I was crazy talking about the Koogle Monster and how he danced around singing the jingle until one of them found this web site! I wish they would bring it back, it was the best PB ever!
Ellyn - August 28, 2007 - Report this comment
Me too, bring it back, PLEASE. I have been trying to remember the name of this peanut butter for years. I LOVED the banana flavored as a kid, loved to smell the opened jar, the thought hasn't left my memory in more than thirty years. I too have asked everybody I know if they remember this peanut butter. I have been trying to remind my best friend about it for more than 23 years, she and my husband think I am crazy and just making it up. Finally, proof, I was so happy to find this site, and to view the top of a jar, I had that vision in my minds eye for decades, so glad I finally got to see it with my own two eyes again. Thanks. And PLEASE, bring it back!
Jeff Bloomer - August 30, 2007 - Report this comment
I also remember this stuff, although they called it Google in Southern Illinois. It really struck me funny when the Google online services started on the Internet, because that's the only other place I'd seen the word. My favorites were the chocolate and banana flavors. The only other thing I found close when I grew up was Nutella, but that's made with hazelnuts instead of peanuts. I'd be ECSTATIC if they decided to make it again.
Debbie - August 31, 2007 - Report this comment
I knew that I wasn't crazy if nobody else remembered Koogle's, I remembered it clearly. I can still taste the chocolate flavor and nothing has come close to being that great since. I would be overjoyed if they started producing it again!
Kyrke - September 05, 2007 - Report this comment
Didn't they have a peanut butter swirl? Man,I thought I was the only one that rememebered this stuff ( or so thought my family )
"B" - September 30, 2007 - Report this comment
Just bring it back. KRAFT needs a new product. It was great :)
Lianna - October 15, 2007 - Report this comment
Same story here. No one I've asked, even people my own age (43), remembers this peanut butter! I liked the chocolate. But I also remember that crazy theme song that went something like "here comes Koogle with the koo-koo koogley eyes!" I even searched You Tube for it since they seem to have just about every other retro thing you can imagine but no Koogle!!! What gives!!!
amy b - October 26, 2007 - Report this comment
im 43 too and i LOVED koogle.lets all boycott kraft until they agree to make it again-or maybe we can kidnap one of their workers or something similar.ha ha. im not crazy-i just really really want some koogle!
Jim - November 12, 2007 - Report this comment
I remember koogal and the cool tv comercials the kid use to ask for a snack and the mom would say no then the koogal monster would appear and say "dont say know say koogal" !
Sherry - November 17, 2007 - Report this comment
I too remember the Banana flavor. Everyone I asked doesn't remeber and look at me like I am crazy. I think it would be great if Kraft make it again!!!!
sandra - November 25, 2007 - Report this comment
Koogle peanut butter was the best banana was my favorite!
Sandy - December 14, 2007 - Report this comment
I loved the Chocolate flavor! I'm going to go on Kraft web site and ask for it back!!! Hey everything else from the 70 are in. I did see a Koogle retro t shirt.
Octavia - December 20, 2007 - Report this comment
Vanilla was my favorite. There is a site that offers flavored peanut butters, but they are expensive. MMMMMMMMMMMMMMMMMMMMMMMM
Dave in New Orleans - December 22, 2007 - Report this comment
So, I'm NOT nuts. I have an increible memory and remember the banana PB was great. I thought, like most, that I remembered it as "Google", then thought of the copyright crap....I guess that "juvenile marketing" does work. How do thousands of 40-something adults remember this defunct product like it was yesterday? Funny, the wierd crap folks remember and cherish......
Chuck - December 25, 2007 - Report this comment
What did the monster say at the end of the commercial? We always thought it was "Shabot that wa"! :)
Diane M - December 26, 2007 - Report this comment
I remember Koogle growing up I liked the cho. peanutbutter flav. I would eat it right from the jar with a spoon. I just recently had homemade fudge that tasted just like the Koogle I remember. Koo koo koogle with the koo koo kooglie eyes.!!!! My mother had for the longest time an empty jar with the lid pictured on this site. That stuff was great!
Jimmy G NYC - January 05, 2008 - Report this comment
Banana was g the BEST! I cant believe I am not the only one who liked it!
J - January 10, 2008 - Report this comment
Funny, caught a snippet of one of the shopping channels tonight and they had flavored peanut butters on. I thought to myself "What was that weird PB that had this concept years ago?..." Something with eyes and strange alien mascots. Googly eyes! Decided to "Google" Google and came up Koogle instead. Was never a true PB fan, but the jingle was a school bus ride favorite. I remember it as Google or maybe Googlyeyes. But the more I think about it, I seem to remember the name change and wondering why. And wasn't there a King Koogle guy or something?... Great site, enjoying a trip down memory lane.
Brandi in Alaska! - January 12, 2008 - Report this comment
I too am a Koogle fan! Chocolate was my favorite and my family still tells stories of how I wanted to take it with me when ever we left the house! It is so great to find others out there who remember it too! Long rock the Koogle!
Tim - January 24, 2008 - Report this comment
I still make PB sandwiches with sliced bananas because of falling in love with banana flavored Koogle as a kid.
Jerry Farrell - January 27, 2008 - Report this comment
There is a company trying to do the same thing as Kraft (look at www.pbloco.com). My sister in law has heard me talk about Koogle and bought me some PB Loco Jungle Banana and Dark Chocolate Peanut Butter from this company. It has brought back some memories. I urge any Koogle fan to try this brand of peanut butter. If you like it send me a message and let me know jerry-farrell @ charter . net. I plan on emailing some suggestions to this company. They also sell franchises for a pbloco cafe.
Patti - March 01, 2008 - Report this comment
I LOVED Koogle in the 70's! I ate the vanilla flavor. I had just moved to San Francisco and had very litle money. I literally lived on vanilla Koogle sandwiches. Some people I know remember it; most do not. Kraft: BRING IT BACK!!! You can see how much it was loved. I'd be the first customer--I would RUN to the store!
Lori - March 04, 2008 - Report this comment
So I wasn't just dreaming about Koogle peanut butter! I thought I was the only 42 year old in the Midwest who remembered that brand! My mom bought it for variety and to get us to eat. My favorite was chocolate, but I remember vanilla spread easier. My brother and I would run through the grocery store hunting for it like bloodhounds (I was older so I always got to the shelf first)! Thanks for the memories...
Cass - March 05, 2008 - Report this comment
Man- my nickname growing up was Cassie Koogle- I would down the stuff like no tomorrow- its my email name today-at Yahoo- talk about a good campaign- no ads out there today gonna last 30 yrs plus...loved the Banana...
sybil - April 02, 2008 - Report this comment
oh my gosh i cant believe i found this i argue with my best friend about this i,ll sing to her koog koog koogly eyes and she would say it not koogle its google and i would describe the comercial but could not convince her stubburn lol were related and it runs in the family coooooooool!
roger22 - April 08, 2008 - Report this comment
"What do you doogle with peanutty koogle? You spread it on and sandwich or a cracker or a bun! And then you doogle it one more time!" Flavors were banana, chocolate, cinnamon and vanilla. I ate chocolate...good times.
Paul - April 09, 2008 - Report this comment
I remember "Here comes Koogle with the Koo-Koo-Koogle-y eyes". I loved the chocolate and the cinnamon and rarely put it on bread. But given the probably insane amount of chemicals they used to make it, I'm gonna stick to my memories. ;-)
Christi - April 21, 2008 - Report this comment
I am 40 and I was in Indiana in the 70's. I remember Koogle and I also remember Bananarama. It was a very sweet banana flavored spread and I can't find any site or reference to it. Do any of you remember it or is it a childhood hallucination?
gypsy - May 24, 2008 - Report this comment
You might try Nuttella...it's good, pretty fattening though!
Tink - November 06, 2008 - Report this comment
Thank you so much. My girlfriend just looked at me like I was insane and said there's no such thing and it never happened. I am gonna take a nap. You believe me now. I can go in peace now!Thanks
gforceforever - November 21, 2008 - Report this comment
OMG!!! I was ADDICTED to Koogle chocolate flavored peanut spread!!! I am 42, and I also remember getting that jar and opening that lid, only to get that waft of deliciousness! The way it spread onto the bread, and that first bite of heaven... I bet it had drugs in it!!! No wonder they discontinued it! Someone probably found out what was in it and notified the FDA! (Just kidding!) I, too, wish they made it again, and I would share that koogly-eyed monster and that enduring memory with my nephews. Man, those were the days, eh?!

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