Food of the Seventies, Koogle by Kraft

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Kraft put out the peanut butter product line called Koogle & even developed a whole new language called Kooglese as a part of their ad campaing. LOL.
Links for more info

The following are links about Koogle by Kraft you may find interesting. Also check out the other pages.

  • wikipedia - (report)
    I had been trying to remember what this stuff was for years. Finally got online and looked it up. Here's what I found.

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User Stories and Comments

The following are comments left about Koogle by Kraft from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

REGIS SANCHEZ - June 04, 2007 - Report this comment
Mary Lybarger - August 07, 2007 - Report this comment
I remember the Koogle Peanut Butter. I have looked to see if I might be able to find it somewhere, I'm so glad I found this sight.The Banana was my favorite! Wish they would bring it back again!
Lora Lingenfelter - August 09, 2007 - Report this comment
I too have searched to see if Koogle is still available. The girls I work with thought I was crazy talking about the Koogle Monster and how he danced around singing the jingle until one of them found this web site! I wish they would bring it back, it was the best PB ever!
Ellyn - August 28, 2007 - Report this comment
Me too, bring it back, PLEASE. I have been trying to remember the name of this peanut butter for years. I LOVED the banana flavored as a kid, loved to smell the opened jar, the thought hasn't left my memory in more than thirty years. I too have asked everybody I know if they remember this peanut butter. I have been trying to remind my best friend about it for more than 23 years, she and my husband think I am crazy and just making it up. Finally, proof, I was so happy to find this site, and to view the top of a jar, I had that vision in my minds eye for decades, so glad I finally got to see it with my own two eyes again. Thanks. And PLEASE, bring it back!
Jeff Bloomer - August 30, 2007 - Report this comment
I also remember this stuff, although they called it Google in Southern Illinois. It really struck me funny when the Google online services started on the Internet, because that's the only other place I'd seen the word. My favorites were the chocolate and banana flavors. The only other thing I found close when I grew up was Nutella, but that's made with hazelnuts instead of peanuts. I'd be ECSTATIC if they decided to make it again.
Debbie - August 31, 2007 - Report this comment
I knew that I wasn't crazy if nobody else remembered Koogle's, I remembered it clearly. I can still taste the chocolate flavor and nothing has come close to being that great since. I would be overjoyed if they started producing it again!
Kyrke - September 05, 2007 - Report this comment
Didn't they have a peanut butter swirl? Man,I thought I was the only one that rememebered this stuff ( or so thought my family )
"B" - September 30, 2007 - Report this comment
Just bring it back. KRAFT needs a new product. It was great :)
Lianna - October 14, 2007 - Report this comment
Same story here. No one I've asked, even people my own age (43), remembers this peanut butter! I liked the chocolate. But I also remember that crazy theme song that went something like "here comes Koogle with the koo-koo koogley eyes!" I even searched You Tube for it since they seem to have just about every other retro thing you can imagine but no Koogle!!! What gives!!!
amy b - October 26, 2007 - Report this comment
im 43 too and i LOVED koogle.lets all boycott kraft until they agree to make it again-or maybe we can kidnap one of their workers or something similar.ha ha. im not crazy-i just really really want some koogle!
Jim - November 12, 2007 - Report this comment
I remember koogal and the cool tv comercials the kid use to ask for a snack and the mom would say no then the koogal monster would appear and say "dont say know say koogal" !
Sherry - November 17, 2007 - Report this comment
I too remember the Banana flavor. Everyone I asked doesn't remeber and look at me like I am crazy. I think it would be great if Kraft make it again!!!!
sandra - November 25, 2007 - Report this comment
Koogle peanut butter was the best banana was my favorite!
Sandy - December 14, 2007 - Report this comment
I loved the Chocolate flavor! I'm going to go on Kraft web site and ask for it back!!! Hey everything else from the 70 are in. I did see a Koogle retro t shirt.
Octavia - December 20, 2007 - Report this comment
Vanilla was my favorite. There is a site that offers flavored peanut butters, but they are expensive. MMMMMMMMMMMMMMMMMMMMMMMM
Dave in New Orleans - December 22, 2007 - Report this comment
So, I'm NOT nuts. I have an increible memory and remember the banana PB was great. I thought, like most, that I remembered it as "Google", then thought of the copyright crap....I guess that "juvenile marketing" does work. How do thousands of 40-something adults remember this defunct product like it was yesterday? Funny, the wierd crap folks remember and cherish......
Chuck - December 25, 2007 - Report this comment
What did the monster say at the end of the commercial? We always thought it was "Shabot that wa"! :)
Diane M - December 26, 2007 - Report this comment
I remember Koogle growing up I liked the cho. peanutbutter flav. I would eat it right from the jar with a spoon. I just recently had homemade fudge that tasted just like the Koogle I remember. Koo koo koogle with the koo koo kooglie eyes.!!!! My mother had for the longest time an empty jar with the lid pictured on this site. That stuff was great!
Jimmy G NYC - January 05, 2008 - Report this comment
Banana was g the BEST! I cant believe I am not the only one who liked it!
J - January 10, 2008 - Report this comment
Funny, caught a snippet of one of the shopping channels tonight and they had flavored peanut butters on. I thought to myself "What was that weird PB that had this concept years ago?..." Something with eyes and strange alien mascots. Googly eyes! Decided to "Google" Google and came up Koogle instead. Was never a true PB fan, but the jingle was a school bus ride favorite. I remember it as Google or maybe Googlyeyes. But the more I think about it, I seem to remember the name change and wondering why. And wasn't there a King Koogle guy or something?... Great site, enjoying a trip down memory lane.
Brandi in Alaska! - January 12, 2008 - Report this comment
I too am a Koogle fan! Chocolate was my favorite and my family still tells stories of how I wanted to take it with me when ever we left the house! It is so great to find others out there who remember it too! Long rock the Koogle!
Tim - January 24, 2008 - Report this comment
I still make PB sandwiches with sliced bananas because of falling in love with banana flavored Koogle as a kid.
Jerry Farrell - January 27, 2008 - Report this comment
There is a company trying to do the same thing as Kraft (look at My sister in law has heard me talk about Koogle and bought me some PB Loco Jungle Banana and Dark Chocolate Peanut Butter from this company. It has brought back some memories. I urge any Koogle fan to try this brand of peanut butter. If you like it send me a message and let me know jerry-farrell @ charter . net. I plan on emailing some suggestions to this company. They also sell franchises for a pbloco cafe.
Patti - March 01, 2008 - Report this comment
I LOVED Koogle in the 70's! I ate the vanilla flavor. I had just moved to San Francisco and had very litle money. I literally lived on vanilla Koogle sandwiches. Some people I know remember it; most do not. Kraft: BRING IT BACK!!! You can see how much it was loved. I'd be the first customer--I would RUN to the store!
Lori - March 04, 2008 - Report this comment
So I wasn't just dreaming about Koogle peanut butter! I thought I was the only 42 year old in the Midwest who remembered that brand! My mom bought it for variety and to get us to eat. My favorite was chocolate, but I remember vanilla spread easier. My brother and I would run through the grocery store hunting for it like bloodhounds (I was older so I always got to the shelf first)! Thanks for the memories...
Cass - March 05, 2008 - Report this comment
Man- my nickname growing up was Cassie Koogle- I would down the stuff like no tomorrow- its my email name today-at Yahoo- talk about a good campaign- no ads out there today gonna last 30 yrs plus...loved the Banana...
sybil - April 02, 2008 - Report this comment
oh my gosh i cant believe i found this i argue with my best friend about this i,ll sing to her koog koog koogly eyes and she would say it not koogle its google and i would describe the comercial but could not convince her stubburn lol were related and it runs in the family coooooooool!
roger22 - April 08, 2008 - Report this comment
"What do you doogle with peanutty koogle? You spread it on and sandwich or a cracker or a bun! And then you doogle it one more time!" Flavors were banana, chocolate, cinnamon and vanilla. I ate chocolate...good times.
Paul - April 09, 2008 - Report this comment
I remember "Here comes Koogle with the Koo-Koo-Koogle-y eyes". I loved the chocolate and the cinnamon and rarely put it on bread. But given the probably insane amount of chemicals they used to make it, I'm gonna stick to my memories. ;-)
Christi - April 21, 2008 - Report this comment
I am 40 and I was in Indiana in the 70's. I remember Koogle and I also remember Bananarama. It was a very sweet banana flavored spread and I can't find any site or reference to it. Do any of you remember it or is it a childhood hallucination?
gypsy - May 24, 2008 - Report this comment
You might try's good, pretty fattening though!
Tink - November 05, 2008 - Report this comment
Thank you so much. My girlfriend just looked at me like I was insane and said there's no such thing and it never happened. I am gonna take a nap. You believe me now. I can go in peace now!Thanks
gforceforever - November 21, 2008 - Report this comment
OMG!!! I was ADDICTED to Koogle chocolate flavored peanut spread!!! I am 42, and I also remember getting that jar and opening that lid, only to get that waft of deliciousness! The way it spread onto the bread, and that first bite of heaven... I bet it had drugs in it!!! No wonder they discontinued it! Someone probably found out what was in it and notified the FDA! (Just kidding!) I, too, wish they made it again, and I would share that koogly-eyed monster and that enduring memory with my nephews. Man, those were the days, eh?!
brandy - December 05, 2008 - Report this comment
I remember a dancing googly-eyed peanut butter monster seeing 'with the goo goo googly-eyes'. Everytime I buy peanut butter, I rememeber that special peanut butter. It was so velvety, delicious! I loved the chocolate, cinnamon and vanilla flavors. I don't remember banana. I also wish it brought back!!
Belinda - January 02, 2009 - Report this comment
Yes,yes,yes!!! I finally found people in this world that remember this banana flavored peanut butter! Everyone I ask about it thinks I'm nuts? Any luck on convincing Kraft to bring it back?I think it would definitely sell. We would all be buying it off the shelves and imagine a whole new generation falling in love with it! Anyone who gets a petition around for I would definitley sign!!
Koogle Lover - January 18, 2009 - Report this comment
just hung out with my 40 something GFs last night and no one remembered it! So I had to google "koogle" today and see if there were any other lovers. LOVE that banana .... TOO GOOD
Jolynn - February 09, 2009 - Report this comment
I'm not sure why others my age did not remember Koogle. Maybe it was because of Annette's cramming of Skippy down our throats, or because maybe my mom wasn't "choosey", but I sure remember it. Vanilla close to Heaven as you can get without becoming a nun. C'mon, Kraft! You can do it! We need an encore, and maybe a better spokesman? :)
Susan - February 22, 2009 - Report this comment
This is so cool, I don't find many people that remember Koogle. It was the best I totally loved the cinnamon and vanilla. Kraft, please bring back Koogle!
BRENT - May 03, 2009 - Report this comment
AMG in NY - May 07, 2009 - Report this comment
I can't believe I found this site, with Koogle and a bunch of people who also remember and loved it! I ate this as a kid where I grew up (Long Island, NY) and loved the stuff. I missed it terribly after they took it off the market. I also looked up my other favorite, Mug A Lunch (or Mug O Lunch) and found that product too! I'm having cravings now for my 70's favorites! :)
Deana - May 26, 2009 - Report this comment
This is amazing to find others like me who loved and miss Koogle! Banana was my favorite! Koogle honestly had a lifelong affect on me...I'm 44 yrs old, and eat a banana with regular peanutbutter for breakfast almost every day at work! I'd love to see a nutrition label from the old Koogle...or maybe, I would rather remain ignorant and blissful with my Koogle memories. With so many of us baby boomers and Gen X'ers that fondly remember and miss Koogle, Kraft would have an eager market, who'd be willing to introduce it to upcoming generations. I wish they'd bring it back (Kraft would likely have to improve the nutritional quality to meet today's standards, but the market is ready and ripe for Koogle). Does anyone know why Kraft discontinued it in the first place?
gray - July 15, 2009 - Report this comment
they still make nutella
Pete - July 15, 2009 - Report this comment
I can still close my eyes and smell and taste this stuff in my head. It was the best. I'm willing to bet it wasn't as bad as similar foods now.. At least it was before the days of corn syrup. I wish my kids could try this stuff..
Paula - July 17, 2009 - Report this comment
I'm 38 and can still remember exactly what banana Koogle tasted like. I have craved it for 30-something years. What was in that stuff (?!) and more importantly, where can I get some more?
Ricky (Australia) - July 29, 2009 - Report this comment
WOW! I remember eating this when I was about three years old, living in a country town in Australia in the early '70s. To this day I can still remember the taste! Nutella is about the most similar product to have come along since. However, Nutella is not a substitute. Given the success of Nutella, I'm sure that Kraft have the resources to successfully return Koogle to the market. It seems there are enough fans out there already - wouldn't it be great to introduce Koogle to a whole new generation...
Jerry - August 20, 2009 - Report this comment
To this day I still melt chocolate and mix it with peanut butter on put it on toast,just like 1974 again.
Scott - October 08, 2009 - Report this comment
Hey Im 43 I remember the vanilla the best! Everyone should email Kraft and suggest that they bring it back ! just did!!!
Jim - October 22, 2009 - Report this comment
I'm the kid in the TV commercial on the baseball diamond when the Koogle Monster approches me to try some Koogle. I rolled my eyes and licked my lips it was so good and then sang the jingle with the monster.
Duffy - January 12, 2010 - Report this comment
Nutella is NOT the same as Koogle! Nutella used a hazelnut base and they did nothing to remove the hazelnut flavor, they just masked it with a load of sugar. Kraft used advanced Washington-Carver science on peanuts to make a superior sandwich spead. Breakfast has just never been the same since Kraft discontinued banana Koogle.
Military Ma - April 26, 2010 - Report this comment kids thought I was completely nuts when I used to talk about Koogle. I can remember sitting on the couch after school, eating a spoonful of Vanilla Koogle and watching tv (until my mom kicked me outside) Sadly I was limited to one spoonful a day....although a jar a day habit probably wouldn't have been a very good thing either. BRING BACK KOOGLE
Patka - May 22, 2010 - Report this comment
I have been trying to find this peanut butter since I was little -- I always remembered loving "Googly eyes" peanut butter. Nobody ever knows what I'm talking about. I can't remember there being different flavours; I just remember that I thought it was delicious. Wish they would bring it back.
RAYMOND from Cape Breton Nova scotia - June 16, 2010 - Report this comment
I remember the song ........I like peanut butter Vanilla peanut butter,bananna peanut butter cinnamon peanut butter and chocolate peanut butter too...... I also thought there was raisin .......Missed it very much also.My wife and kids don't believe me either...said i may have been doing some kinda drugs or something.......even they know i don't do drugs ..........I still sing that funny song all the time...weird huh...I don't know if it is right the way I wrote it but it sounds kinda like that........Thank you Kraft for the Memory
Mary-Ann Laevens - September 03, 2010 - Report this comment
I am glad there are others who remember Koogle !!!! I also loved the banana flavoured spread, well they were All DELICIOUS ..Heres to good memeories !!!!
Alien Prophet - December 15, 2010 - Report this comment
Too funny...another in the ever growing list of 40 something people here that remembers this stuff...didnt Wolfman Jack do the Koo Koo Koogle with the googly eyes song? Great memories:)
Lori - December 20, 2010 - Report this comment
I remember this stuff it was great. People I have mentioned it too look at me funny. They should bring it back I bet it would be a popular item.
Carolyn Watts - January 05, 2011 - Report this comment
At our house we had Freakies cereal for breakfast and Koogle on our sandwiches for lunch! These were the only 2 "junk food" items allowed in our house. I didn't have Koogle items but my brother and I had Freakies Cereal t-shirts and figurines! Also, my aunt Martha would let me have a WHOLE bottle of Pepsi - we only got a half of one at home! LOL We had it good back then *giggling*
Laurie - April 18, 2011 - Report this comment
Vermont Country Store has it!
Keith - May 31, 2011 - Report this comment
Koogle was awesome!!!!!!! Spread it on bread or graham crackers or bananas and washed it down with a big glass of TANG!!!!!!!!!!!!! Remember the big green jars with the orange top and when you peeled the paper back the residue would come up like smoke? :o) We are not crazy...this stuff actually existed and now we are so deprived. Here's another to jog your memory....Remember Vanilla Captain Crunch with Wilma the Whale? They need to bring this back too!!!!
Janine - June 24, 2011 - Report this comment
I absolutely loved Koogle as a kid. My mum used to buy us the chocolate flavoured one and one I talk to remembers it except my family. The only thing I found that mildly resembled it was Nutela and Peanut Butter together on a nice warm piece of toast with melted butter. Yummmy!! Bring back Koogle!!!
JD - August 09, 2011 - Report this comment
I was working as a stock clerk during the age of Koogle here in Canada. The reason it was discontinued (according to the rep) is that it was a slow seller - the competition version (which was peanut butter with a jam striped into it - either strawberry or grape) outsold it, and the shelf life wasn't great. Kraft did try to revive it (without the name) a few years ago with Kraft Chocolate Peanut Butter. Unfortunately, it didn't last over a year (higher price point). Up here, we even had novelty jars for the Koogle at one point, the plush toys. The order of expulsion was cinnamon first, then vanilla, banana and finally chocolate (that would have been around 1978)
Bossac - August 15, 2011 - Report this comment
My kid brothers and I got roped in by the "koogley-eyes" but the stuff was not very good, and I'm a junk food junkie. I mean, after one taste, even our garbage-can dog would growl at us if we tried to give him something with Koogle mixed in to help us finish it off. "We are the Freakies, we are the Freakies and this is our freaky..." I'd forgotten that one; now that I liked.
PattyC28 - October 11, 2011 - Report this comment
I distinctly remember the Goo GOO Googley Eyes commercials and the cinnamon flavor peanut butter here. No one I know remembers this brand, but I remember seeingthe commercials and having it in the cabinet. I also remember Kraft Cheese Kisses in American cheese :)
cb - November 20, 2011 - Report this comment
I remember the commercial when someone with a funny voice said, "I want Strawberry and Vanilla!" This stuff was absolutely addictive.
maligao - December 01, 2011 - Report this comment
I have lived in a number of places and the only people who seem to remember Koogle are those I grew up with in Western Pennsylvania. Does anyone know if this brand was marketed and sold regionally? What states are some of you former Koogle addicts from??
Sim Olsberg - May 09, 2012 - Report this comment
You can replicate the flavour of peanut Koogle by mixing Nutella and Kraft Peanut Butter - around 50/50 or 60/40 Nutella to Peanut butter will get you there... Enjoy!
hozempad - November 07, 2013 - Report this comment
It's back but it's not called Koogle anymore but some of the original flavors are back like banana!! YAAAA
Aussie Helen - June 10, 2014 - Report this comment
Ahh yes....Koogle....nothing like it since. I still can remember it'S DELICIOUSNESS and I am 52. I liked the chocolate and the choc/nut version...on bread or on a spoon it didn't matter. I have also found that others seam to be unable to remember Koogle. People...what is wrong with you? All I can say is bring back Koogle.... Nutella just does not cut it.
Sharry - September 14, 2014 - Report this comment
Hey folks, y'know that Hershey's spread that's out now? Well, when mixed w/ peanut butter it makes great Koogle!! I have a whole jar of this mixture, and it's 1974 all over again! I just finished breakfast w/ chocolate Koogle on pancakes! Long live Koogle!!
Cherina MI - September 28, 2014 - Report this comment
I was at boarding school and there was NO good allowed. But the caf food was awful so among my care pkgs from home was Banana Koogle and Ritz crackers. MAN I loved my Banana Koogle. Some commented there was some flavors avail somewhere. I am in the USA.
TM in Iowa - May 17, 2015 - Report this comment
I am one of the select few like the the Koogle Lovers on this site. I have tried the other flavored peanut butters trying to find that distinct flavor. There are none out there that even compare. I was a Chocolate Koogle lover and my sister liked the cinnamon. I believe that if Kraft brought it back, (the same way, with no changes to the ingredients), this generation would love it, too. Not as much as us of course but I bet it would definitely outsell the wanna-be flavored peanut butters. Please Kraft, bring it back to the loyal Koogle Lovers all over the world. We are out here.
MM - July 20, 2015 - Report this comment
As many others wrote, I too can still taste the chocolate flavor like it was yesterday. My brother and I loved this stuff. Posting this to say that I just found a product that tastes very similar - "Jif Whips" Whipped Peanut Butter and Chocolate Flavor spread. I'd swear it was the exact same flavor, just a different consistency. Been eating it by the spoonful.. Yum.
GJ - September 07, 2015 - Report this comment
My dad bought a whole carton of chocolate Koogle when we lived in a little country town in Westwrn Australia between 1974 & 1976. The last few jars Separated so the white coca butter rose to the surface. More tasty than Nutella in my opinion. I wonder why Kraft stopped making it.

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