Food of the Seventies, Koogle

I also have food pages for the 80s and 90s.

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The flavored peanut butter was Koogle with a "K", I loved the peanut butter type.
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The following are links about Koogle you may find interesting. Also check out the other pages.

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User Stories and Comments

The following are comments left about Koogle from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Julie S. - August 24, 2007 - Report this comment
I loved Koogle Banana Peanut Butter so much as a kid, and am so sad that it's disappeared! I remember coming home from 7th grade, famished, and eating an entire jar with a spoon! I never liked the chocolate or cinnamon flavor very much. How fun to see it featured on your site...can I buy it anywhere?
Shenequia Williams - October 06, 2007 - Report this comment
my husband to be has shared some of his most memerable moments as a child. When he shared this particular story his excitement prompted me to research "Koogle" and I am so surprised to see that he was not the only one to share the sove for this peanut butter spread. So I wonder why they don't still sell this peanut butter spread anymore.
Lumbo Dunillingo - October 08, 2007 - Report this comment
I remember Koogle very well , as a part of a child's unnecessary nutritional needs... Cinnamon was very amazing on toast ( i can smell it now..or can i just smell burnt toast ? lol ) And the commercial ? Kind of like a Kool-Ade character , with the lines " Here comes Koogle, with the Koog-koog-koogley EYES !" Bring back this stuff , so kids of this generation can have something to fondly wax nostalgic about , instead of 9,000 chemical food additives we suffer with today !!!!
phil edwards - December 15, 2007 - Report this comment
Try Peanut Butter and Co Dark Chocolate dreams peanut butter. I found it at Super Walmart in East TN. They had Cinnamon Raisin and another flavor I forgot.
gayla - January 13, 2008 - Report this comment
Thank you! I KNEW I remembered "koo-koo-koogle with the koo-koo-koogly eyes"!! No one would believe me! I've been trying to find just ONE person who remembered it and they'd all look at me like i was crazy! Mmmmm...koogle :)
Dwight - January 24, 2008 - Report this comment
Thanks. I too was having a hard time convincing people this stuff existed. I think strawberry was a flavor too.
Koogle Lovin' Kosa - January 25, 2008 - Report this comment
Nelson, T. - February 06, 2008 - Report this comment
I loved Koogle as a kid. When it disappeared off the shelves, I always wondered what happened to the best peanut butter spread. I remember seeing it on the shelves in the local "mayflower grocery store". Anyway, I've told the wife about this stuff and she does not remember it. Nice to see other people remember this stuff too. :)
Bev H. - February 08, 2008 - Report this comment
I love that Banana Koogle too. I used to live on that fabulous peanut butter in the 70's. I've been looking for it or something like it for a long time. I sure miss it. I wish Kraft would bring it back.
Laura D - February 27, 2008 - Report this comment
Nobody at my work has heard of it either and thought I was crazy. Had to pull up this site to prove it existed. I was totally addicted to the banana Koogle when I was a kid! It was the bomb!
Philip T. - February 29, 2008 - Report this comment
I did a web search because for some reason I couldn't get the jingle out of my head. The cinnamon was my favorite - on toast, of course, or graham crackers. The banana and vanilla were good too. The chocolate wasn't quite up to the same standard - it's hard to make a decent chocolate spread. I wish I could share some of it with my 3 boys now. My oldest is about made of peanut butter. I'd love to see Kraft reintroduce it too.
Brian - March 01, 2008 - Report this comment
I liked the chocolate and the banana flavors. I had no idea it was Kraft. I think it would do wonderfully if it would make a comeback.
John - March 03, 2008 - Report this comment
I loved Koogle!! I was just describing it yesterday to my girlfriend, but she had no idea what was I was talking about!!! I used to eat it at a friend's house after school because my mom wouldn't buy it!!
Jack A. - March 08, 2008 - Report this comment
I LOVED KOOGLE!! BANANA!!,VANILLA!!,CINAMIN!!,CHOCOLATE!!, that was THE Most WONDERFUL Snack Food I can remember from my childhood!! I'd LOVE To Have Some RIGHT NOW!!
Chief - March 08, 2008 - Report this comment
Nobody believed me when I said this stuff existed. now i'm hungry.
Karen - March 19, 2008 - Report this comment
Koogle!!! Oh, how I loved Koogle in the early 70's! I remember eating the vanilla and cinnamon. It was so good you could eat it off a spoon, didn't even need bread! It had a very distinct flavor and I never could understand why they quit making it?! So many people I work with don't remember this great food of the 70's! Too bad for them!! HA
Bruce - April 03, 2008 - Report this comment
My Brother and I lived off this stuff. I think the Banana was my favorite I wish Kraft would bring this product back. Does anyone know who we could speek to? Lets talk to someone and ask them to bring it back.
Bruce - April 04, 2008 - Report this comment
If anyone is interested you can call Kraft products and request this product be made again. The number is 1-800-323-0768. If enough of us call I think they would start production up again.
Doug M. - April 15, 2008 - Report this comment
Koogle was the best. I remember my mom letting my sister and brother and myself take it on picnics to the playground as kids, though, I was very young then, I still remember it, (SO SWEET!!!!) Bring back the koogle...........its just not a sandwich without it!!
Bob - April 21, 2008 - Report this comment
Koogle Rocks! I grew up with 1 Brother and Two Sisters. Koogle was a big part of everyday food. I wish they still made it. Would make it alot easier than cutting up Bananas for my peanut butter sandwiches!
Elizabeth - April 23, 2008 - Report this comment
I am so glad I found this site! I loved chocolate Koogle it was the best. Has anyone started a petition to Kraft to bring it back using the original ingredients?
Julie Ann - May 06, 2008 - Report this comment
Any Koogle fans remember the jingle that went "Here's looking at You-gle Koo-gle?" That's the part I remember. Banana was the ULTIMATE. Wish I had a glob of it right now. And whoever said it did have a taste like nothing else was absolutely right. I'll sign that petition any day.
Chris - May 13, 2008 - Report this comment
I LOVED Koogle as a kid and have been looking for a replacement for years. For a long time, Nutella was the only thing but on a recent trip to Canada I found real chocolate Peanut Butter that I believe is made by Kraft Foods in Canada. Oddly enough, Koogle was made by Kraft Foods!
Lewis - May 14, 2008 - Report this comment
So it's like... peanut butter with banana mushed in?
kristen o. - May 19, 2008 - Report this comment
I am so excited that I found this site....I have been asking people about this flavored peanut butter from when Iwas a kid in the 70's and no one remembered it!!!I think it's so funny that other people on this planet are still talking about this stuff too!!The mystery is solved!
ameriCANadian - May 20, 2008 - Report this comment
I was ADDICTED to this stuff when I was a kid in the 70's. I couldn't get enough of it, especially the chocolate. I would beg my mom to buy it for me and bug other neighborhood kids if they had it. I can't remember what I put it on, though, probably ate it right out of the jar. What store carries a chocolate peanut butter in Canada? I live there now so I would go grab it in a heartbeat!
Jody in NJ - May 26, 2008 - Report this comment
I lived on the Banana Koogle. I actually forgot about it through my adult years, but had a garage sale last year and found a Koogle LID in the pocket of an old coat I was selling! And my husband actually ate it as a kid also! Anyhow, the closest I've come to a similar taste is using regular peanut butter, and then spreading Nutella on top of the peanut butter - when the two are mixed together, it has a similar taste to the chocolate Koogle.
Wendy - June 05, 2008 - Report this comment
I loved this stuff as a kid! The banana was always my favorite. I wish it was still available.
gayle harris - June 06, 2008 - Report this comment
I loved Koogle, my children loved it. I know it was a very popular product. What is the problem with bringing it back. It would be a major selling product. Please let me hear from you. My e-mail address is
Denee - June 06, 2008 - Report this comment
If anyone finds out where we can buy some please let me know my address is
Christine - June 08, 2008 - Report this comment
I am so glad to see this site! I thought I was th only on in the world who remembered this stuff! People look at me like I'm crazy when I try to describe it! I remember being 5 years old in Hawaii eating this stuff, we should circulate a petition and send it to Kraft!
Lisa - June 11, 2008 - Report this comment
I was surprised to see how many people remembered this peanut butter spread. No one I know remembers it. I grew up in the 70's eating the banana and chocolate flavors of Koogle-my brother and I loved this stuff. Sure wish Kraft would make it again-there just isn't anything in the world like it. I miss it sooooo much!!!
mac2000 - June 12, 2008 - Report this comment
I grew up in a military family of 7. We shopped at the base commissary and Koogle was a staple AND a treat in our household. It was great on just about anything! Man, what a great food thing... Kraft would be foolish not to bring it back. They have a built-in fan base, ready to introduce it to a new generation (our kids)! My siblings and I actually still use "koogle" in our speech, 30-some years later. (It means someone with crazy eyes). Koogle eyes! I loved the stuff.
Lanakaya - June 12, 2008 - Report this comment
I miss koogle!!!!Please bring it back!
Don Grantonic - June 16, 2008 - Report this comment
Peanut butter was a pretty great invention and it was a popular staple at my house growing up. Although, peanut butter was enjoyed for years as a youngster, peanut butter sandwiches could get boring at times just from the same old flavor. Then, it happenned, peanut butter with assorted flavors is available at your local supermarket! It's Koogle! You got to love those TV commercials - "Here comes Koogle, with the Koo-Koo Koogley Eyes" I think I tried all the flavors, but my favorite was the banana flavor. And then sadly, one day it was gone, and then it was back to ol' boring peanut butter again.
Jack - June 22, 2008 - Report this comment
Koogle...Wow what can you say to all of you that remember that stuff. Amazing. Do any of you remember "Wacky Stickers" from the seventies? I still have a bunch of them.
Lucky - June 23, 2008 - Report this comment
Ah, Koogle, the survival food for any childs fort in the back yard. My mother could never figure out why she could not keep it in the cabinet. I remember sleeping out in the back yard as my first camp outs, for survival rations, Dr. Pepper, Bananna Koogle, and a spoon.
Shawn - July 01, 2008 - Report this comment
Listen, Koogle was very expensive compared to regular peanut butter. Most mothers would not splurge for it and this is why most people did not remember it. Also I do not think it was as healthy for kids, back when people really cared about eating good. The other thing to remember is the jar was very small. I had 4 sisters and we only got it a couple times. There was another copy cat brand that came out and put swirls of jelly in the peanut butter as well. If it was still around it would not be as special of a memory.
Paul - Australia - July 08, 2008 - Report this comment
I too remember koogle from my childhood. There is a product called Nutella that my son has on his sandwiches that reminded me so much of the chocolate Koogle that we used to have the first time I caught a smell of it, although Nutella is a chocolate/hazelnut spread. Try that if you can get it, it might just do the trick :o)
Kim R - July 09, 2008 - Report this comment
Koogle was such a treat in our house as kids of the 70's - whenever we got it - it was gone in a day or two. It's funny what we remember from chilhoods - I wish I could taste my favorite bananna flavor once again!
Jay - July 09, 2008 - Report this comment
I loved the vanilla and the cinnamon flavored Koogle. I had completely forgotten about it until today. Now I'm craving it!
Lola - July 09, 2008 - Report this comment
Wear can i buy it i am not craveing it but i would like to try it
courtney - July 09, 2008 - Report this comment
hi, i am 12 years old my friend and i googled koogle and want to know where we can try it. my name is courtney. and koogle sounds cool. does it taste good? please help us know where we can buy it. thank you
jannet - July 09, 2008 - Report this comment
When I was 90 I loved it very,very,very,very ,much. I neeed it now. to bad they only had it in the 70s
Missy - July 09, 2008 - Report this comment
so Im Missy Does any one knoow where koogle is??????????????????????????????????????????????????????????????????????????????????????????????????????????????????? we need it nooooooooooooooow!!!!!!!!!!!!!!!!!!!!!!
Dawn - July 15, 2008 - Report this comment
I actually called Kraft and asked them if they would come back out with Koogle PB, I loved the cinnamon. They told me they never bring back a discontinued item. I sometimes mix sugar and cinnamon in my pb but its not quit the same
Russell - July 26, 2008 - Report this comment
I LOVED Koogle Banana peanut butter! That was the only time I ever ate peanut butter sandwiches like they were candy. I remember that Koogle was discontinued because so many parents complained it didn't have any nutritional value, or some lame excuse like that. I sure to miss Koogle though.
Raymond - July 30, 2008 - Report this comment
I just want to see the tv commercial again. I have just a few bits in my head of the koo koo koogley eyes... and it seems to be fading away over the years. I've looked on youtube, retro tv, and such but nobody seems to have the commercial.
Nick - July 31, 2008 - Report this comment
Smuckers made a similar product a few years back,that was PB and jam in the same jar.It was kinda close to Koogle.
kimmie - August 02, 2008 - Report this comment
Good to see so many KOOGLE fans here! Everyone I asked about Koogle thought I was a NUT - no one remembered it. My mom used to buy the stuff by the case. We had every flavor in the cabinet at all times...long live Koogle and Chocolate Soldier...does anyone remember Chocolate Soldier???
J.B. - August 07, 2008 - Report this comment
Here comes Koogle with the Koo Koo Koogly eyes! I'll never 4get that. It was around the same time as the J-5 alpha bits commercial. Would love 2 have some now. Where is that commercial?
LELA - August 08, 2008 - Report this comment
Karen K - August 11, 2008 - Report this comment
I'm glad I'm not the only one! I had told so many about Koogle and since no one else knew about it, I started to think maybe I had imagined it all. Then I decided to google koogle, and there it was! I didn't think I was crazy!
blue56 - August 12, 2008 - Report this comment
There is now a petition started to Kraft Foods, asking for Koogle to be brought back! Contact me if u want more information! (no inappropriate remarks in your e-mails please!) :) Contact me at: Thank You! I want Koogle back just as much as you do. And I got addicted to the chocolate flavor shortly before leaving for college in the early 70's. I remember many a day, and night, grabbing a spoon and digging right out of the jar. Yum! I can just about taste it now. I tried Nutella, but really not the same. Be sure to contact me!
blue56 - August 13, 2008 - Report this comment
Hello again, everyone! Just wanted to know if anybody is interested in signing the petition still... we only have two signatures...we need more than that to bring Koogle back! If anyone is interested, you know my e-mail. Thanks, Blue 56
Mike - August 15, 2008 - Report this comment
I too have told people about koogle and nobody remembers it, sometimes it made me feel like I was in the twilight zone, or somewhere over the rainbow. Eating koogle and watching the banana splits, or the original speed racer cartoon, Kimba the white lion. Lost in Space. As far as bringing it back. I think it would take away a little part of that era. Something else just popped in my mind from back then, Quisp
Blue 56 - August 15, 2008 - Report this comment
Hello again, guys!!! Just thought I would let you know that the petition has three signatures now! WE NEED MORE, so if everyone on this site would sign the petition, that would be great... If you guys want to go there, go to Google and type in BRING BACK KOOGLE... the petition site will be the first link! Thanks Blue 56
Sekator - August 16, 2008 - Report this comment
Used to love chocolate koogle, it was devestating to see it disapear, about 6 month's ago kraft introduce peanut butter with chocolate and it was not quite like koogle but it was good enough and a jar would only last 5 or 6 days,unfortunatly it too dissapear. The jar was a stander kraft peanut butter but the color of the label was purple.
kooglela - August 25, 2008 - Report this comment
KOOGLELA - August 25, 2008 - Report this comment
hi im craving koogle. So I made a poem. Please come back you taste so good I went to every store but could not find you
koven - August 28, 2008 - Report this comment
howdy yall i'm koven, i loveee me some koogle my name is like koogle sounding. i want koogle
David - September 01, 2008 - Report this comment
I remember Koogle. I only tried the chocolate because it was kind of expensive compared to regular peanut butter. I suppose a person could make a substitute for it with chocolate sauce and pb.
Karyn - September 02, 2008 - Report this comment
FYI for all you folks that miss Koogle, Jiff makes a few products that are almost the same. They have a chocolate and a berry flavored peanutbutter that's a lot like Koogle
Mark - September 09, 2008 - Report this comment
You are all my people!!! :) Everyone I've ever asked about this stuff looks at me like I'm nuts - I was starting to think I dreamed this product up! Yes it would be great to see this again. They go retro with cars, with clothes, and with music. How about some retro food items. No more "Honey Smacks" thank you, I'll have me the SUGAR SMACKS.
lorraine - September 11, 2008 - Report this comment
as homer simpson would say if he ever had koogle instead of donuts......mmmmmmmmmmm yummy koogle peanut
Dolphin Rich - September 13, 2008 - Report this comment
Thanks for those who share the memory! I loved Koogle as a kid. My wife does not remember it, and neither does anybody else I have talked to. I searched for it online a couple of years ago, and came up empty. Thanks for the tips about comparable products.
GJM - September 18, 2008 - Report this comment
No onre at work remembered Koogle and they all thought I was "gone" until I found proof that it DID exist!!!!!!! Kraft should bring it back.
JohnT - September 19, 2008 - Report this comment
Man, this stuff was horrible. My stepmother was an executive assistant to one of the top guys at the local Kraft factory (in Atlanta) and when they discontinued this product, she got cases of Koogle. We poor kids were then told that no more peanut butter would be bought until the Koogle was eaten. (BTW, Jif Creamy is one of my 5 Desert Island foods, so I especially hated, loathed, and despised Koogle). When my father divorced her 1.5 years later, I celebrated as it meant that REAL peanut butter would be allowed back in the house! Happy day! Chocolate was the worst. The cinnamon was... palatable. Banana was almost as bad as chocolate.
Lin_65 - September 23, 2008 - Report this comment
I sent kraft a email asking them to remarket koolge. Everone do the same we might get it back!!!!!!!!
Professor_66 - October 03, 2008 - Report this comment
I tried the chocolate flavor once and personally I didn't care for it, but the old commercial is still stuck in my head for some reason! I can still hear that jingle: "Isn't it the Koogle with the Kook-Kook-Koogly eyes? (ba-dup bow)"
Southpaw - October 04, 2008 - Report this comment
Everyone I have asked about Koogle, they all looked at me weird. I'm glad to see there are other koogle lovers out there. Banana flavor rocked....Big smiles
tazman - October 07, 2008 - Report this comment
If anyone knows where i can get some of this koogle , please please please , email me , at THIS STUFF IS AWESOME , IF YOUVE NEVER TRIED IT YOU HAVE NO IDEA WHAT YOU MISSED,, BRING THIS BACK PPPLLLEEEAAASSSEEE !!!
AlW - October 07, 2008 - Report this comment
Just like some of you, I had a hard time convincing co-workers Koogle even existed. I had to print it out. I remember the Chocolate and Cinnamon flavors. Even to this day, I put p.butter on bread then sprinkle with cinnamon on top, cover with jelly and devour with a glass of milk. After 30 years since its disappearance, you'd think I'd forget about it. Koogle lovers will never forget this childhood food.
Trevor - November 04, 2008 - Report this comment
I remember Koogle. Was there a grape flavor? Check out PB Loco for some flavored PB:
sg - November 05, 2008 - Report this comment
Loved the stuff, my brother and I were both big fans. My favorite was the vanilla. Most people have never heard of it or do not remember it. I wish my kids could try it.!!!
Eileen - November 13, 2008 - Report this comment
I was just talking to my friend at work about how my nick name in school was Koogle because I wore round glasses. I sang her the koogle song and still she never heard of the product. Im glad to see Im not the only one who knew about it. I never liked the product after being made fun of but now I laugh about it and Im glad to see others enjoyed it. Bring back Koogle. What a hoot.
niko - December 05, 2008 - Report this comment
Koogle lovers unite!
niko - December 05, 2008 - Report this comment
im on T.V!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Mike - December 10, 2008 - Report this comment
I totally loved this stuff in kindergarten...sometimes a put cinnamon on my peanut butter toast, just to bring back those happy times.
BRYAN HILLS - December 13, 2008 - Report this comment
Yup People think I'm crazy when I sing,..."KOOGLE'S HERE, BRININ YA FUN...!
Judy, from PA - December 17, 2008 - Report this comment
I remember Koogle, too. I only remember the chocolate flavor, though. It was really good, and I wish they would bring it back.
Rick - December 18, 2008 - Report this comment
Koogle Banana Peanut Spread was my all-time favorite. The closest I can get to it now, to share with my kids, is when I smash up a banana, then mix it into a lump of creamy PB.. My daughter (4) loves it. If she only knew of the Koogle from when I was a kid..
jen - December 18, 2008 - Report this comment
A group of us were sitting around the table talking about this peanut butter and singing that jingle this past weekend. I am surprised not only at how many people remember it but how many people are still talking about it. It seems to me that kraft is making a mistake by not reviving it. If it's still getting this much discussion it may be a product worth revisiting.
Wendy Z - December 29, 2008 - Report this comment
Guys, there's a Fans of Koogle group on Facebook! You should join: My parents sold their house in the mid-eighties, and moved with the jar of Koogle that had found it's way to the back of the cabinet, because none of us wanted them to throw it away. It has since become a treasured family heirloom. However, we would accept bids if they are high enough.
Chris - January 01, 2009 - Report this comment
Koogle was always the favorite peanut butter spread of our family, whether it was banana or the chocolate. Preferably, I ate up all of the chocolate. The banana flavored wasn't too bad. It has been a very long time since its demise, but I sure wish Kraft would bring it back. It was one of a kind!!
indoman2 - January 02, 2009 - Report this comment
I used to eat Koogles everyday when I was a kid. My neighbor would make me and her husband a sandwich for lunch and also tea served in those old colored metallic cups that kept it cold for hours. I liked all the flavors. Nobody besides my sister remembers Koogles. They need to bring it back!
Rick - January 03, 2009 - Report this comment
Manoman, this stuff was awful. artificial, sickly sweet. The banana was the worst, with the vanilla a close second.
CJ, Tucson - January 06, 2009 - Report this comment
Ah, such fond & warm memories of Kooglicious Koogle. Cinnamon was my favorite. I don't even reMEMber the aforementioned Banana version. I used to get in all kinds of trouble for taking the jar of Koogle and a spoon and availing myself of its cinnamony-goodness. Please, good people of Kraft - Bring Back Koogle!
JD - January 07, 2009 - Report this comment
My mom saved all the jars and used them for strawberry freezer jam. There was a short time when JIF had flavored peanut butters, but none can compare to Koogle. I want my koogle back.
CJ, Tucson - January 08, 2009 - Report this comment
So I emailed Kraft asking them to bring Koogle back, even in limited release. I included a link to this site as well as the link to the Facebook fan site. Here was their reply: "Thank you for visiting and for your interest in Kraft Foods. It's great to hear from consumers who are looking for our products because it lets us know how much you enjoy them. As you already know, the product you're trying to find has been discontinued. If products don't seem to be popular with our consumers, and demand starts to drop, a decision is made to discontinue the item. Once this decision is made, we stop making the product and the remaining supply is shipped from our warehouse to the grocery stores. At this time there are no plans to bring back our discontinued products, but we are always cooking up something new to help you live and eat better so you may discover a new favorite! Again, thanks for contacting us, and I hope you'll continue to enjoy our products. Kim McMiller Associate Director, Consumer Relations" Alas and alack, Kraft isn't biting. Guess all we'll have are our memories...
Kay - January 13, 2009 - Report this comment
This brings back fond memories. Like many of you I had no one remembering but me! I see there is someone named Syn that is saying it is Google but I distinctly remember Koogle and also have a picture of it to prove it!
Dan in Salem, Or. - January 16, 2009 - Report this comment
I loved the chocolate flavor when I was a kid. I would spread it on saltine crackers and go through almost a whole jar watching Saturday morning cartoons if mom didn't stop me..haha. Nutella is not even a close comparison (yuck). Bummer when some pencil-pusher decides that a product is no longer wanted or selling like they think it should. It seems like whenever I really like something, they quit making it...aarggh.
Ted - January 19, 2009 - Report this comment
When I was in fifth grade, Koogle had already been discontinued for probably five or six years. My class was sitting on the floor of the classroom, listening to the teacher read. I was leaning back against a shelf that had a bunch of recycled jars with craft supplies in them. I was stunned to see one was an empty Koogle jar. I whispered to my friends, "Oh my God! Remember this stuff?!" No one else did. And this was back then! I'm heartened to see there are others that remember it thirty-plus years later!
Lisa in Central NY - January 19, 2009 - Report this comment
WOW-I was soooo surprised to see all the people that loved Koogle just as much as me ! ! Chocolate was my definate favorite and banana was a close second. I was describing the delicious Koogle spread to my son and then was trying to come up with the jingle from the commercials, but all that comes back to me is the part about "Koo, Koo, Koogley Eyes...." with the Koogle Monster dancing around...I'm 43, and still have to ask my 40 year old brother what he remembers about it!!! So glad to see alot of other 70's kids with the same fond memories as myself ! !
yvonne-detroit - January 21, 2009 - Report this comment
I LOVED Koogle!!!! I would get soo excited when my mom would come home from the grocery store with a jar- that's the first thing I would look for!! I wish they would come back with koogle- I would buy it!! I Want some right now:))
Rave - January 21, 2009 - Report this comment
I don't think I had any other flavor besides banana, but I still remember how good it tasted. I recently searched for another brand of banana peanut butter and found P.B. Loco. Unfortunately, it just isn't the same, even though it contains real bananas. Maybe that's the problem... Koogle probably had some sort of artificial flavor that is no longer used.
Stephen, Texas - January 23, 2009 - Report this comment
I liked the Cinnamon spread. And loved the commercials, where can we find the commercials, they are not on youtube.
Teresa - January 28, 2009 - Report this comment
The year,1972. Atlanta,-I was a 9 year old koogle-junkie! We kept 3 jars in the pantry; banana, cinnamon, and chocolate. Now I live in Germany and make my own swirling Nutella and PB, or Schoko Mac and PB. Also Kaba Banana Powder and PB. But nothing will replace the real taste of Koogle. Thanks for memories. Auf Wiedersehen. Heidelberg,Teresa
KoogAL (my name is Al, so KoogAL -- get it?) - January 28, 2009 - Report this comment
It's been about 30 years since I heard that Koogle jingle, but it's still with me, sort of like a fungal infection that won't go away. What exactly are Koogely eyes and why would "the Koogle" having Koogely eyes make anyone want to buy the peanuty product? Anyway, despite the absurd (but remarkably memorable) advertising, the product wasn't too bad. It probably wouldn't be hard to reproduce most of the Koogle variants in the kitchen. Hey, maybe the absurd (but very memorable) Koogle advertising actually killed the market for Koogle?
PKitty - February 02, 2009 - Report this comment
Was there ever a bacon-flavoured Koogle?
Elias - February 04, 2009 - Report this comment
Koogle was designed to not stick to the roof of kids' mouths, (the oil/grease probably helped make that possible). I think they were criticized for having a very low peanut content. As a kid I loved it anyway.
Jesus - February 05, 2009 - Report this comment
I dont realy know what you guys are talking about because im only 133 so i need some help with a project from school
shoebooty - February 13, 2009 - Report this comment
I love koogle! I dream of the day Kraft puts it back on store shelves!!!!
Dave-Tennessee - February 14, 2009 - Report this comment
Although I'm in TN, I grew up in New Jersey. I was recently trying to tell someone here about Koogle they were close to my age 42 and I thought that they would've remembered but they didn't so of course like many others on here you start to wonder if you are crazy, then I wondered if maybe it wasn't sold in the South? But I sang them the jingle and no memory they just laughed at me. Now I feel better finding this. In the mid 70's my sis and I saw it on tv and bugged mom constantly until she bought it, chocolate for my sister and banana for me. We ate it and went crazy on it for a month or so, then we tired of it and mom asked us,"are you kids gonna eat this stuff anymore or do I have to throw it away?" I think it got pitched. Wouldn't mind trying it again as an adult to see if the lure is still there.
Frank - February 14, 2009 - Report this comment
I loved Koogles as well. It seems very few people remember this peanut butter mix. It was soooo good! I wrote Kraft around six months ago and ask why did they stop making this and if they ever plan on re-introducing it again. To my surprise Kraft did write back and indicated (bad news) the market wasn't their for Koogles and they regret to say this product would not be coming back. Well at least we'll have it in our memories.
Dean - February 19, 2009 - Report this comment
I loved Koogle as much as Pillsbury's Space Food Sticks and Quisp Cereal! We need to bombard Kraft with emails to bring it back so my kids can try it too!
crazy amy - February 19, 2009 - Report this comment
DEAN!,are you my evil twin? i too loved koogle,spacesticks,and quisp!!! did you also love weiner wraps and doritos original taco flavor? i have e-mail several companies to get them to bring back old food products and have even mentioned this site so they can see for themselves how may people are wishing to bring something back-BOMBARD-everyone,PLEASE! did you vote for quisp or quake? i love you guys.
Steve - February 22, 2009 - Report this comment
Shawn - Food was tame in the 70s compared to the garbage we have now, and about the peanut butter jelly swirl, that was/is GooberGRAPE and it's been around probably a lot longer than you have been! Koogle was some good stuff. I loved the chocolate
Paula - February 22, 2009 - Report this comment
The reason I "Googled" Koogle today is because I was doing some decluttering and came across a jar(empty of course) & 6 lids from Koogle. As you can guess I'm a bit of a packrat. My kids loved Koogle in the 70's. Favorites were banana and the chocolate. One of the lids I have here has an original price sticker of 71 cents. Unfortunately the label from the jar has long since been washed off. They were great jars for storing buttons and whatever.
Joe K of Beyond Fallen - February 25, 2009 - Report this comment
I loved this stuff when I was a kid. Why is it gone? Perhaps the FDA stepped in claiming it caused excitability in children. Loved all of of them, especially the cinnamon and the banana. Yummy!
Alcolm X - February 28, 2009 - Report this comment
Man I loved Koogle when I was a kid... and like most of you, no one I know (besides my sister) remembers it. I'm definitely gonna try that Peanut Butter & Co. stuff with the chocolate in it... cuz I've been searching for a Koogle replacement forever! Anyways... I'm thinking about printing some Koogle t-shirts - just the googley eyes logo on the front. Anyone else interested?
Alcolm X - March 02, 2009 - Report this comment
Well I've gone ahead and printed the Koogle tees. If anyone's interested please feel free to email me at: alcolmx(at) They're done in a distressed vintage style, so it looks like they've been around since the mid-70s. Have a look.
Tammy - March 03, 2009 - Report this comment
I knew I wasn't crazy!! Nobody knows what I'm talking about when I tell them about Koogle. Banana was my favorite. I ate it from the jar with a spoon. I've really been craving it lately, and had to Google Koogle! Wish they would bring it back...
Cat - March 06, 2009 - Report this comment
I have a sad story about Koogle. I always wanted to try it when I was a kid, but my mom said it looked disgusting and so we settled for regular peanut butter (Skippy). Then I went on a ski trip with my friend Penny to Wisp resort to her parent's lodge and they had a jar in their cupboard. I was only a kid and didn't want to ask to try it. So I never got to try Koogle! I'm glad other people remember it too. And I love also that people are bringing up Kimba, Speed Racer (Racer X was my first crush when I was 5 lol) and Quisp. Love them! Does anyone remember that "groovy" (and hideously colored) cereal Fruit Brute? It ruled. It was the short lived werewolf cereal in the monster cereal group
suzy - March 10, 2009 - Report this comment
Ijust was thinking about childhood foods and Koogle came imidiately to mind. My favorite was the vanilla. Yes, I remember the commercials, in fact I had sent away for the tshirt. Anyone remember Spacefood Sticks? We loved those too. Its what the astronauts ate..
Gail - March 14, 2009 - Report this comment
My dad worked for Kraft, so he brought this home for us to try. We loved it and then it disappeared. I think it was costing them more to make it. I don't know why it didn't take off.
Dan from Maine - March 14, 2009 - Report this comment
I've been telling my wife about it for years and been meaning to "google" it, but of course, I would forget every time I sat at the computer. She had no idea what I was talking about either. I loved that stuff,and I've always wondered what had happened to it. What a shame. But, there are at least two different brands of a chocolate peanut butter spread out there and I love it on english muffins!
aaron - March 22, 2009 - Report this comment
shabopthat wow?qt
aaron - March 22, 2009 - Report this comment
shabopthat wow?
debra - March 25, 2009 - Report this comment
kraft bring back the koogle
Priscillia - March 31, 2009 - Report this comment
Iwant kraft to bring back koogle , people woulb buy it
Beverly from MS - April 03, 2009 - Report this comment
Okay. I absolutely loved Koogle when I was a kid. My friends and coworkers really think I'm nuts and keep trying to tell me that I must be remembering that peanut butter swirled with jelly thing. Ugh. So the jingle was "here comes Koogle, the Kraft peanutty surprise. You'll love Koogle with the Goo, goo googley eyes! Koogle!" Yep, I loved the banana and the cinnamon flavours. The grape was kinda yucky.
Lee Gathers - April 04, 2009 - Report this comment
I still think of Koogle every now and then. I remember chocolate and banana. The eye-balls on the jar are unforgettable! Wish they would bring it back...Lee
Shannon Garrett - April 07, 2009 - Report this comment
Would this be a great time to bring back Koogle or what? I have contacted Kraft several times. The first time I was told that Kraft never made this product. The second time, The nice lady said she would pass it on to their marketing department. I encouraged them to go online and see all the talk about it. I remember Koogle as one of the best things about my childhood and would love to be able to share that with my daughter. In a time when alot of Americans are probably eating alot of peanut butter sandwiches, Kraft is missing out on some serious revenue. Apparently, Kraft quit making it because of declining interest--isn't that what happens with all fads? The funny thing is, all the old fads have been coming back around. So why not Koogle, too?
Evelyn - April 07, 2009 - Report this comment
Joe A. - April 09, 2009 - Report this comment
Oh my gosh!!! I so remember this item!!! Im glad there's still alot of people that remember this flavored peanut butter. 70's foods ROCK. Please bring it back so my kids can also enjoy this!!!
Skippy - April 13, 2009 - Report this comment
I'd eat so much Chocolate Koogle, that it made me sick........but it never stopped me from eating more the next time my Mom would buy it. I remember my Mom telling us kids that she was going to stop buying it because we fought over it and it never lasted but a day or two....
Eric - April 14, 2009 - Report this comment
Wow Koogle!!! I tried the chocolate and vanilla but banana was my favorite. My Land of the Lost lunch box would almost always include a Koogle sandwich. I reminisce about Koogle to my kids and wish they would bring it back.
Cecilia S - April 15, 2009 - Report this comment
LOVED Banana Koogle!!!!! I'd join any petition to bring back Koogle! If it would sell, why wouldn't they do it??
Jamie - April 15, 2009 - Report this comment
I NEED BANANA KOOOOOGLE! I have told the same Koogle stories to my wife (I got 8 yrs. on her) and even some friends... with a ridiculous childish grin on my face, as if I were 5-6 yrs. old again! I'm glad you all exist... I'm no longer alone anymore. I'm callin' Kraft right now! Hopefully they will consider bringing it back... but, in a bigger jar this time!
Jamie - April 15, 2009 - Report this comment
P.S. The FDA must have found some type of drug in it that made kids go bonkers over the last of the Koogle. Because, my brother and I would scrap over the last bit. BRING IT BACK! BRING IT BACK! My boys would love it!
Tom - April 15, 2009 - Report this comment
OMG. I was just sitting here and thinking back as to some of the cool stuff we had to eat back in the day and so, I did a simple google search for Koogle peanutbutter. As I said, OMG. I am 45 years old and I could never get enough of Koogle chocolate or banana. With all the products making a comeback today, I for the life of me can't understand why a company as big as Kraft would not at least try to make a comeback with, Koogle ? makes no since to me. Not only that, but look at the way things are today with a weak economy. More and more people are going back to oldtime favorites like chocolate etc. Their is no better time for Kraft to reintroduce a product like, Koogle. I for one would buy this product. Thanks to all of you posters for sharing your stories of Koogle. Nothing like a walk down memorylane. Life sure was much simpler back in the 70's. Sure, things were tough back then as they are today and maybe even tougher by todays standards. But I think a lot of yous that well remember the 70's know ware I'm coming from.
Damian - April 15, 2009 - Report this comment
I grew up in a small town and the only flavor the neighborhood store had was the chocholate. it was amazing. ive been looking for it on the shelves for many years, not realizing that it was discontinued, Id love to see it make a come back. It would definatly fly off the shelves!!! BRING BACK KOOGLE!!!!!
KK - April 27, 2009 - Report this comment
THANK YOU! No one else remembered Koogle and they thought I was crazy. I loved the chocolate. Thanks for the memories. I wonder if it's as good as I remember???
DayDay - April 30, 2009 - Report this comment
Thank you for remembering.... my family and I were out getting ice cream, and I was asking if they remembered KOOGLE.... they thought i was talking about goober grape made by Smuckers... It is fantastic that I am not as nuts as they thought I was.... Bring back KOOGLE!!! :-)
BRENT - May 03, 2009 - Report this comment
Koogle was sold in the south. I could not get anyone in my cicle of friends to believe it existed. Someone posted that they thought there was a Koogle strawberry.........there was.
Bgcster - May 04, 2009 - Report this comment
Koogle was the highlight of my kindergarten year!! I remember coming home, making toast and slathering the Koogle on. Peanut Butter Banana was the best. I agree with everyone...BRING BACK KOOGLE!!!
Sandra Ross - May 05, 2009 - Report this comment
I LOVED IT. I was just telling people here at the office about it wondering if I dreamed it. Love the bananas one. Was and always will be my fav. My mom use to punish me by banishing me for a week. IT WAS SO SAD. I want it back!
Deenie - May 07, 2009 - Report this comment
I called the number for KRAFT and they don't remember and have no info......but said they would investigate. I think everyone and anyone that wants this back should definitely call and request a comeback
Wade - May 13, 2009 - Report this comment
Wow...such memories! I remember my mom making me Koogle sandwiches (banana only, of course)...everyone I told about it thought I was NUTS! Wish they'd bring it back.
Kita - May 18, 2009 - Report this comment
Oh man I loved this stuff as a kid. I liked all of the flavors. It would be totally awesome if they would bring this stuff back. I've told friends and co-workers about koogle and they think I have went off of the deep end. Forgot about the song though.
BBB - May 19, 2009 - Report this comment
So FUNNY! The reason I'm here is because I too just told my neighbor and wife about Koogle (although I called it "Google" - go figure) and they thought I was NUTS! I even sang the song for them - it did nothing! I do think that I nearly OD'd on the Banana Koogle though! We must unite and petition Kraft to bring KOOGLE back!!
Sue - May 19, 2009 - Report this comment
OMG Koogle Vanilla was the only peanut butter I'd eat as a kid. I still don't eat peanut butter, but if Koogle came back........
Dan - May 26, 2009 - Report this comment
The craving just hit me again. I can literally smell and taste it so i had to come and search it on the net as nobody I know remembers it. I am not crazy after all. Glad this site exists. Somebody must know how to duplicate that awesome flavour that just is not available anywhere today. I hope it returns in my lifetime. If Kraft wont bring it back perhaps they will release the recipee.
kevin D - May 29, 2009 - Report this comment
I also remember Koogle P.B and really the only P.B. I liked We got at the first of the month when food stamps came in remember when you actually got stamps? then we had to wait out the rest of the month to indulge again Long live the child of the 70's!
Dawn - May 29, 2009 - Report this comment
I loved the vanilla. Like so many of you, I would just eat it off the spoon. It's nice to see so many of you loved it too. Come on Kraft, please bring it back!
Mona - June 02, 2009 - Report this comment
KOOGLE ROCKED!! Oh my gosh! I'd eat it by the spoonful as a child. I remember chocolate Koogle sandwiches in my lunchbox ...ahhh, yum, yum, yum! Bring back Koogle!
Chris - June 07, 2009 - Report this comment
I loved Banana Koogle as a kid in the 70's!! I thought nobody remembered it until I found this website. I wish Kraft would bring it back. I still put bananas on my pb sandwiches to bring back the memories. mmmm... banana Koogle! my fav
Launa, Arkansas - June 09, 2009 - Report this comment
my mom finally had to quit buying banana koogle when i was a child in the 70's! i was eating a jar every couple of days! it was more expensive than regular peanut butter. i still dream of the stuff!!! peanut butter and co., makes good peanut butter no doubt! but they need to add banana to their line or kraft needs to bring koogle back! it was by far, my favorite flavor!
Angela - June 12, 2009 - Report this comment
I have thought about that cinnamon peanut butter a million times growing up and no one ever knew what I was talking about with the "eyes". If anyone wants to try an incredible likeness, go to P B Loco. It is a peanut butter sandwich cafe in Scottsdale, AZ. I found it accidentaly with my 4 year old twins about a week ago and immedietely thought of the "eyes". I bought the jungle banana, the Sumatra cinnamon and raisin and the chocolate chip cookie dough. All are amazing and totally worth the effort to try. From what I understand, the specialty is White Chocolate Raspberry. Give them a try. You will be happy you did. By the way, bu sure to stir immediately after opening to mix all the good stuff in.
Lexi - June 13, 2009 - Report this comment
Well, it looks like I missed out on a fantastic nostalgic food item. I grew up in the 70's and my mom would never buy this peanut butter, or was it a peanut butter spread? I wish they would make it again just so I could see how it tastes! I have a feeling Kraft doesn't make it anymore because the ingredients were probably all artificial.
SkeensRacerX - June 22, 2009 - Report this comment
Oh my Gosh I thought I made this up in my head!!! No one I have ever asked remembers KOOGLE. I was the BEST!! Kraft BRING IT BACK
ROLO - June 23, 2009 - Report this comment
nurse goodbody - June 29, 2009 - Report this comment
We loved Koogle, too. Especially the vanilla and the banana flavors. This was the closest thing to junk food that mother allowed in the house. It was so good.
LL - July 01, 2009 - Report this comment
Another Koogle lover here! My sisters and I would eat the stuff day in and day out if it was available in the house. Like another comment above, I remember my mother threatening not to buy it because we'd consume it all as soon as she walked in the door!
IlikedChocolateKoogle - July 13, 2009 - Report this comment
It seems we all remember Koogle but some of you are not getting the jingle right. It was Koogle with the goo goo googly eyes. That is why some people keep wanting to call it Google instead of Koogle. It was referring to the Koogle Monster and his googly eyes. Now, where can we go get it? Let's combine our cash, buy the rights and bring it back to the market!
FloWer_chyld - August 01, 2009 - Report this comment
Helllllo... Kraft Marketing??? We thinks you may be sitting on a GOLD MINE here!!! Bring back Koogle! Bring back Koogle!
Greg W - August 01, 2009 - Report this comment
Banana Koogle, Fruit Brute cereal, Vanilla Cookie Crisp Cereal, Danish Go Rounds. All fond memories of being a kid. These companies are missing out on a lot of 40-50 year olds that would love a chance to buy them all. They could even go retro, and use the old packaging, like some of the candy companies have done. At least General Mills brings back Franken Berry and Boo Berry every Halloween for a short time.
Ted K. - August 03, 2009 - Report this comment
I loved all the Koogle flavors, allthough it seemed hard to find the vanilla or cinnamon type at times. KRAFT, PLEASE BRING BACK KOOGLE; even if you bring it back seasonally, like the Mc Rib..
Tripp - August 03, 2009 - Report this comment
Glad to see others remember Koogle. Like others have said, while it was available, it was my favorite after school snack. I'd buy it today if it was available.
schu - August 07, 2009 - Report this comment
Until I found this site...I thought the commercials and Koogle PB was all a dream, as none of my friends or family remembered it and up until a few years ago you couldn't find a thing about it online....thanks to Google I know Koogle exists (and not just in my mind)....chocolate was my fav.
Anji - August 14, 2009 - Report this comment
I can't tell you how many times I would ask my mom over the years, and I am now 42, don't you remember that chocolate p.b. you would buy me?? It had a monster on it?? And she would look at me like I was crazy!! lol She doesn't remember but I sure do....glad I finally know what it was called, all came back to me as soon as I saw a pic of it!
Crystal - AZ - August 16, 2009 - Report this comment
I just cannot believe that there are as many comments here about Koogle when I've asked a lot of people my age and they do not remember it and I get that crazy look from them. Someone needs to get a hold of Kraft and tell them that they are missing out on some revenue. At 44, I remember chocolate Koogle and Saturday morning cartoons! The good ole days!
JT - OR - August 17, 2009 - Report this comment
YES!!! I remember it and I loved the vanilla. I kept it in the fridge and just ate it out of the ar with a spoon. I wish they still made it. Let's start a campaign to Kraft!!!!!
Brian C - August 18, 2009 - Report this comment
Oh how I loved Koogle!!! It was a treat my grandmother would buy me. Only problem was not eating the whole jar at once! Has anyone every tried to make their own version? If I remember right, it was smoother and less thick than any peanut butter. Kraft: I think you may be sitting on some $$$ here! Bring it back!!!
JD - August 19, 2009 - Report this comment
I've been wondering for DECADES if they still made Koogle and it just wasn't available where I live now - kinda like not being able to get Krystal hamburgers in some states but you still had White Castle if you wanted a bunch of little square burgers! I still can't understand why they took it off the shelves, EVERY kid I knew back then loved and ate it like it was "Soylent Green" or something, so it had to be making some big bucks! I used to make "triple decker" toasted bread sandwiches - chocolate with strawberry in the middle and vanilla on the other end using 4 slices of bread and about a quarter jar of Koogle between each slice - and "Koogle and 'nanner' (banana for you non-southerners!)" fried sandwiches a la Elvis style! Any flavor of Koogle with sliced bananas cooked up in some butter in a frying pan - good and golden brown and warm enough so that the 'nanners turn almost to mush and the Koogle (or p-nut butter) is dripping down the sides...UMMM, UMMM, GOOD! Kraft would be complete idiots not to bring this potential multi-million seller - even if it was for short periods of time now and then, like Mickey D does with the McRib - I know I'd buy a few cases at a time...just to be on the safe side ;p!
Joy - August 22, 2009 - Report this comment
I just sent this link to Kraft foods. Chocolate was my fave.
Dorothy - August 26, 2009 - Report this comment
I was just thinking of koogle...I have two grandchildren and I was thinking how they would like it as well....that was a long time ago.they should bring it back !
Randy - September 02, 2009 - Report this comment
I was remembering Koogle and trying to explain it to my wife at the grocery store, which made me try Nutella. I hide this from the kids. Just like I would Koogle if they made it.
Skippy - September 08, 2009 - Report this comment
Oh YES! I remember Koogle. I remember banana and chocolate for definite. And maybe a vanilla and strawberry were out there (Mom never bought those to my reckoning) Also remember that Mom had to hide it or it would disappear way before grocery day. Don't remember there being a cinnamon though (maybe that was a regional thing) I would buy some of it if it was brought back, but they'd probably come out with flavors to appeal to the kids now - watermelon, blue razberry, ikky stuff like that, not the old standards! Nutella is NOTHING like koogle - it's made from hazelnuts. Oh and I also remember Quisp and Quake cereals, Fruit Brute AND Booberry, Fizzies, and a peanut butter/jelly stripe combo (don't remember the name) in both grape and strawberry (don't think they were by the same company as the grape stripe that's available now).
Lauren - September 12, 2009 - Report this comment
I'm so surprised to find this website. I was just thinking about Koogle the other day and wishing it was still around. I remember coming home from school in the 8th grade and eating banana koogle as an "after school snack." My mom also bought chocolate koogle for us, but I really only remember the banana. Loved it! I'd buy it now if it were still around.
Jen - September 19, 2009 - Report this comment
I had a vague memory of something "really good" from the 70's called Koogle and couldnt remember what exactly it was....knew it was cinnamon or pnut butter or something. So as I sprinkled cinnamon on my pnut butter toast, I sat down here to the computer and thought hmm, I'll do a search... and here I am LOL! Loved that stuff. I must have been 10 or 11. Yes they should bring it back!
celeste - October 01, 2009 - Report this comment
OMG!! i loved, loved, loved this peanut butter!! my best friend and i at the time used to sing the koogle jingle all the time!! it was sooo tasty. nobody believed me that this existed and they all thought i was making it up. thank you soooo much for this!! to all my fellow KOOGLE fans, yes, it REALLY DID EXIST!!!
sheila williams - October 08, 2009 - Report this comment
i felt the same as alot of you, i thought i was crazy because nobody acted like they remembered it. i've been telling my kids about it for years, now i have proof it existed. banana was my favorite! please bring it back!!! kids today would love it, especially my 7 year old grandson:)
Scott - October 08, 2009 - Report this comment
Hey Im 43 I remember the vanilla the best! Everyone should email Kraft and suggest that they bring it back ! just did!!!
Robert - October 24, 2009 - Report this comment
Most of the people I have ever mentioned Koogle to though I was nuts! I remembered all the flavors, but banana was my favorite! One thing that sticks out in my mind was a key feature they advertised (and I didn't care one bit whether it was true or not - but as I recall, it was) - IT DON'T STICK TO THE ROOF OF YOUR MOUTH! I LOVED KOOGLE! My mom bought it rarely, but she did buy it - at Piggly Wiggly!
Robert - October 24, 2009 - Report this comment
Skippy - the PBJ striped combo of which you speak - and is still available - is Goober Grape & Goober Strawberry. It's nifty but nothing can touch classic KOOGLE!
Kirsten - October 24, 2009 - Report this comment
I never tried Koogle before...I wish I could have though. I see pictures now and it looks so good! We never had that in my house:( I want to make a petition, sign in then e-mail it to Kraft saying that they should bring Koogle back!
mal - October 29, 2009 - Report this comment
g'day, i remember Koogle as a kid ofthe 70s. my wife dosent, her family were into Nutella, simlar but no where near as good. we cant buy Koogle any more but Nutella is every where. bring back chocolate Koogle.
Kathy - November 04, 2009 - Report this comment
I too remember Koogle, and everyone thinks I am making it up. Thank goodness for Google on Koogle! BNow they believe me, and I wish they'd bring it back...especially the banana!! One of the most "decadent" thing my Mom ever bought for us...all the flavors....maybe we could start a petition to Kraft....
Angie - November 12, 2009 - Report this comment
Aww brings back soo many memories reading everyones comments about Koogle! I too loved Koogle. I ask people all the time if they remember it and get the weird looks as well. They really should bring it back!! I agree we need to petition Kraft to bring it back!!
Michelle - November 22, 2009 - Report this comment
WOW! I can ditto almost all the comments here. I, too, thought I was the only one that remembered it. Although I don't remember the jingle, I can see the jar clear as day. Thanks for having a site where I can go back in time, if just for a moment!
kenny Bolin - November 27, 2009 - Report this comment
Koogle is the best peanut butter EVER! it must be brought back! i will lead this effort to make it happen! the world has spoken and we want our Koogle! Finally...something we can go to war about with pride! LOL i would like some Koogle...really! :-) kenny Bolin Louisville Ky.
LJ - November 27, 2009 - Report this comment
Everybody thought I was crazy, Koogle peanutbutter is it!! Now I know it was not in a previous life.
Sly - December 06, 2009 - Report this comment
Koogle toasts was my favorite breakfast but do you also remember the original Map-O-Spead? The one that tasted like real maple syrup? At some point in time, they changed the receipe and it didn't taste the same at all. The texture had also changed. Ah! good memories!
JP - December 17, 2009 - Report this comment
I am so glad to see that I am not the only one who loved Koogle, but not just Koogle, Banana Koogle. I was on here trying to find out where to buy it. HAHA. I was hoping they still sold the stuff. Oh well. I guess I will have to keep putting peanut butter on my bananas.
Robert - December 19, 2009 - Report this comment
O.K. Im 41yrs old & never heard of Koogle. What is Koogle??? Do they still make it??? Sounds like I missed out???
jimmy - December 20, 2009 - Report this comment
well it's nice to know i'm not crazy after all. I can't remember any of the koogle comercials though! It might be because of all of the marijuana smoke i breathed in second hand in the 70's. also I thought it was where google stole there name.I do have found memories of koogle banana taste!Bring it all back kraft pretty pretty pleeeeeeeeeeeeeeeeeeeeeeeeeeaaaaaaaaaaaaaaassseee!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
alice regla - December 21, 2009 - Report this comment
loved it, just like the rest of you no one new what i was talking about either, but thats ok there loss... anyways i do have great fond memorys of that wonderful taste many many years ago... please kraft bring it back....
Freda Riggins - January 06, 2010 - Report this comment
I loved koogle (vanilla favored). In fact, I loved it so much I tried adding vanilla to regular peanut butter. IT DIDNT WORK! Why can't someone make it again.
Bret - January 11, 2010 - Report this comment
Man,the perfect day included Pink Panther Flakes cereal in the morning and banana Koogle for lunch. I love the 70's and 80's!!!
Connie - January 12, 2010 - Report this comment
A co-worker brought some home-made peanut butter fudge to work -- I told her it tasted like Koogle. She didn't remember Koogle, neither did my mom (who bought it for me) or my husband. The fudge is peanut butter, cream cheese, and confectioners sugar with a little vanilla. If Kraft won't make any more if it, maybe we should!
Brenda - January 14, 2010 - Report this comment
I am 41-years old, grew up on Koogle Peanut Butter, and lived in the Pacific NW - so it wasn't a product that was sold only in the south. We had it here, too! Loved this PB! Would love to see Kraft bring it back!
Alan - January 22, 2010 - Report this comment
Just yesterday I was talking with a co-worker who is about my age (I'm 49). She told me how she has craved peanut butter all her life. I asked if she remembered a product by the name of Koogle, which seemed to be around in my early teen years. I wasn't even sure if that was the exact name of it, but I had it right. She did remember and mentioned how she loved the banana flavor. I only recall the chocolate one. Once I Googled Koogle, voila! It was great finding this page. Hopefully Kraft or some other company will bring it back.
John - January 26, 2010 - Report this comment
I loved chocolate Koogle peanut butter spread over cheese curls. It may seem like a nasty combination, but it rocked my world. I've always missed it.
Gretchen - January 30, 2010 - Report this comment
I'm 40 and have such fond memories of Koogle! We used to collect the jars! I wish we would have known to hang on to them. There has been nothing like it since. I'm going to contact Kraft and request that they reintroduce it; who knows? Maybe if enough people do they will. Glass half full, right?
LJL - January 31, 2010 - Report this comment
Oh my GOD!!! I'm so glad that I too am not crazy! I don't remember the commercials, I don't remember the flavors other than the chocolate. I remember eating it out of the jar by the spoons full. My husband teases me when we go to the store that "oh, Koogal" and I think I look everytime! I SOOOOO wish Kraft would bring this back. I too think I would buy it by the case full! Thanks for sharing this memory with me!
Mike - February 02, 2010 - Report this comment
Yes Virginia, there was a koogle.
Angela Pea - February 03, 2010 - Report this comment
Oh Yeah!! I'm not crazy - nobody else I know remembers Koogle! My sisters and I LOVED the stuff, Banana and Cinnamon mixed together! Kraft really should bring it back. My kids would LOVE the stuff. (They eat Nutella by the case!)
CAM - February 05, 2010 - Report this comment
LOL! This is absolutely cracking me up. Who knew there were so many of us out there? Like the experiences of most everyone on this site, I couldn't find anyone who knew about this stuff - and I was actually beginning to think I was crazy. A coworker and I were talking this morning, and she remembered it too! I was so happy! However, I did find out that what I thought was called "Google" with "Googley Eyes" as a very young child was actually called Koogle. Haha! It's no wonder I could never find anyone else who heard of it growing up!
Koogle Lover - February 07, 2010 - Report this comment
A close approximation of Koogle is the Peanut Butter & Co products. You can order them online or find them in better grocery stores. To recreate the Banana Koogle mix the Peanut Butter & Co White Chocolate Dreams with some banana extract. Delicious! I love PB&Co White Chocolate Dreams flavor on Banana Bread or Peanute Butter and Banana Sandwiches.
Koogle Lover - February 07, 2010 - Report this comment
Oops: The flavor is called White Chocolate Wonderful from Peanut Butter & Co. The website is Great as is or mixed with banana extract its basically Banana Koogle.
I miss Koogle - February 10, 2010 - Report this comment
So glad to find this site....maybe somebody at Kraft will see this and bring Koogle back. Sorely missed - My favorite was the banana. But the Dark Chocolate Dreams from Peanut Butter & Company is a nice compromise. BRING BACK KOOGLE!
TRISH - February 16, 2010 - Report this comment
David - February 17, 2010 - Report this comment
Koogle made it to Australia in chocolate form. My mum bought a jar, after which it must have been discontinued, as that was the last we ever saw of Koogle. One jar. But I've never forgotten it.
Patricia Annas - February 20, 2010 - Report this comment
I loved the Koogle peanut butter from the 70's and so does my brother. I reacently found Bannana flavored peanut butter from a specialty store in Florida. Good but doesnt match the Koogle Brand. We like many others tell the stories of different flavors of peanut butter but if you have seen the looks then you already know the looks I recieved. KOOGLE
kimbraman1961 - February 21, 2010 - Report this comment
OMG! I am not nuts! I KNEW Koogle existed but my mother swore it never did. I even reminded her of this one time she bought the cinnamon one and me and my brother ate the whole jar and he got sick. To this day he cant eat cinnamon anything! I wish someone would bring it back. Maybe if everyone here emailed Kraft and had all their friends do it... maybe Kraft would cave in and start production again. Think of all the new jobs it would bring! Not to mention PROFITS for Kraft from the (no pun intended) "Sandwich" generation. From what I have read here today almost all of us fit! KOOGLE LOVERS UNITE!!!
Jenni - March 01, 2010 - Report this comment
My dad worked for Kraft....let's just say that we had WAY too much Koogle. I hated it but I love hearing about all the memories that everyone has:)
Tom - March 02, 2010 - Report this comment
I remember Koogle peanut butter My favorite was the bananna Kraft needs to bring it back.
Alexandra - March 03, 2010 - Report this comment
I'm from Australia & my family was too poor to buy such an extravagant food, we were lucky when we got normal peanut butter. One year I was sent to summer camp in the Blue Mountains and they had the chocolate Koogle on the table the next morning at breakfast. I instantly loved the taste. What kid wouldn't .....One night my roommate and I stole a jar from the pantry and shared the spoils. It was a night that I still remember. Childhood memories......
Carl - March 03, 2010 - Report this comment
Oh man...great memories. Koogle. Best. Peanut Butter. Ever.
Linda Coon - March 04, 2010 - Report this comment
I was just telling my husband about Koogle a few days ago. He had never heard of it, and so I googled "Koogle". Never would have guessed this blog wouldve gone on for so long. I used to come home from school and eat Koogle w/ Vanilla wafers. My favorite was the Banana. I would love to see Kraft foods bring this back. So many other things from the 70's are making a comeback, why not Koogle?
Teresa - March 07, 2010 - Report this comment
I have been trying to find just one person who remembered this great peanut butter spread and finally last night I asked a group of women and 1 said she remembered it. I was so excited I got up and hugged her. People have been telling me I was crazy for years trying to make me believe that I drempt of the best peanut butter ever. Yes Kraft should bring this product back.
Chris (Atl, GA) - March 13, 2010 - Report this comment
Every now and again I think about Koogle peanut butter and how much I loved it when I was a kid. It is a travestry it didn't catch on then and an even bigger travestry that Kraft Foods won't even consider bring back this phenomenal product. OK Kraft let's get with the program. Surely you cannot ignore the desires of hundreds if not thousands of persons who genuinely want to see the return of this product. As one person in an earlier comment stated at least try a limited run and see how it does. It won't bankrupt Kraft to at least try.
Chris (Atl, GA) - March 13, 2010 - Report this comment
Sorry for the typo. In both instances that should have been travesty.
Koogle - March 17, 2010 - Report this comment
Ki kids! This is Koogle! My eyes are even more Koogely now that I'm older. I'd love to return but you need to petition Kraft. So let's hear it, Koogle Foogles!
cherie - April 03, 2010 - Report this comment
Everybody I asked if they remembered koogle, didn't know what I was talking about - I loved the chocolate, tried the cinnamon it was ok - I know a sale rep for kraft - but i didn't know kraft made koogle back then - I am going to ask him about a comeback!
Lisa - April 19, 2010 - Report this comment
My brother and sister and I loved this stuff! I liked the chocolate, my brother the banana, and my sister the cinnamon. We had to take turns getting our flavor when my mom went to grocery shopping. Nutella and regular peanut butter together is the closest I've come, but I wonder if perhaps my adult palate has idealized childhood flavors? I recently found "Fizzies" and the taste is just not the same as I remember ... Still, I wish they'd bring Koogle back. We didn't even need bread, jsut scoop it with a spoon and enjoy.
AlaskaRose - May 06, 2010 - Report this comment
I have been asking others if they remembered Koogle. You know it's the peanut butter that started with a "K" and came in 4 flavors. NO ONE said yes. I was shocked. A friend and I have been talking about "old" songs, commercials, products,(RoseMilk, Pearl Drops Tooth Polish, Pond's) etc... I just "Googled" for the heck of it, and oh my goodness, what a wonderful surprise! I remember sitting in the bathroom with a jar and a spoon, probably the reason I am addicted to cinnamon to this day. KRAFT bring back our peanut butter, please
Seamaiden - May 07, 2010 - Report this comment
OMG,there is it..The Koogle...My kids loved it. My oldest son found one old commercial on it,but not the one where the koogle monster is rolling his eyes,where is that commcercial??Yes,they need to bring koogle back..:o)
Brett - May 23, 2010 - Report this comment
Bring back Koogle. Then maybe they will believe us. My husband thought I made it up. This stuff was great.
skintradedude - May 31, 2010 - Report this comment
Vanilla was my favorite!!! Used to drive me insane if I knew my mom had bought some. Could not stop eating it. Bring back Koogle!!! Bring back Koogle!!
Pat Smith - June 06, 2010 - Report this comment
Bring Koogle Back!!!!!
Tracee-Richmond,CA - June 07, 2010 - Report this comment
Ellyn - June 07, 2010 - Report this comment
Oh, I am so excited to see/read about Koogle. I am a child of the 70's and the banana flavor was my favorite. I remember just smelling the jar lid because it smelled so yummy. I have asked probably every person I know if they remembered this stuff, they have all looked at me like I am crazy. So nice to stumble across others, just like me. I say KRAFT, hear the voice of your people and bring Koogle back, banana flavored, PLEASE! :)
Bill Mc Kinley, Baxter Ontario - June 08, 2010 - Report this comment
I thought that Smuckers sold Koogle also. I used to eat tons of it (all flavors). It was fantastic!!!!
Bill Mc Kinley, Baxter Ontario - June 09, 2010 - Report this comment
MORE INFO - I found out that it's Smucker's Goober Grape (and Goober Strawberry) peanut butter. Yummmmm!
Jeanne - June 10, 2010 - Report this comment
I loved Koogle as a kid and would love it if Kraft started to make it again. I loved the banana flavor. Koogle is awesome.
Mike - June 11, 2010 - Report this comment
Somewhere in the woods near my parents house, are the remains of a bird in a Koogle jar that I buried as a child.
Lynne - June 13, 2010 - Report this comment
I have found very few people who remember Koogle! Chocolate was my favorite! Nutella is close, but just not the same! Kraft, bring back Koogle!
Paul - June 20, 2010 - Report this comment
i was sitting here today wondering what that awesome peanutbutter stuff was that my mom used to make us for lunch when i was a kid.. KOOGLE Wow! Its amazing im not the only one that loved it
Fiona - June 24, 2010 - Report this comment
This stuff was better than regular peanut butter. I loved the banana and chocolate flavors. We couldn't get it in Montreal so whenever we'd go to Plattsburgh beach in NY for the day, I'd make sure my mom bought tons of it to bring home. My aunt even used the empty jars as glasses cuz my 4 cousins used to break them all of the time. I still thnk of it on the rare occassion I eat peanut butter.
Bruce - July 12, 2010 - Report this comment
When Koogle was dicontinued I went to several stores and bought up all they had. I was like the king of the Koogle world. The stuff was fantastic.The banana was my favorite. Wish Kraft would bring it back.
Stevie - July 20, 2010 - Report this comment
One of the great products of the 70's. If I had a time machine, I'd come back with tons of Koogle, Space Food Sticks, Prell(or GeeYourHairSmellsTerrific), and Green Goddess. Then I'd turn on "Match Game '74 (Dumb Dora rocked!)! Now THOSE were the good ol' days!
shawn - August 03, 2010 - Report this comment
I too loved the taste of koogle. But me and the wife where talkin and cant remember,but did they just have a plain peanutbutter?cause i dont remember anyother taste,might of been the vanilla if any or the flavor was not strong enough to stand out to us.But either way it was good enough that when I see PB I remember Koogle,just like when McDonalds came back with the cardboard fiber drink trays, I could taste the chocolate milkshakes and the cheeseburger like when the golden arch ran into the roof of the place.Sweet times .Yes,BRING BACK KOOGLE!!!!!!!!!
Chris - August 26, 2010 - Report this comment
I've been explaining to friends my age who should know what KOOGLE is and don't for years now. I feel bad for them.
Brian - September 08, 2010 - Report this comment
The chocolate was awesome... ahhh good times... good times
Nancy - September 27, 2010 - Report this comment
Like many of you, I, too, have endured the disbelievers whenever I would talk about Koogle. No one ever seemed to remember it - or to have eaten it (their loss!). I had always hoped the product would've been revived in time for my own children to enjoy it while they were growing up. Maybe Kraft Foods will give it another go before my grandchildren miss out, too. I loved that stuff! Any of these other companies trying to market a similar kind of peanut butter's just not the same. I agree, BRING BACK KOOGLE!
Mary - October 02, 2010 - Report this comment
I have had the Koogle jingle stuck in my head for years. I grew up on the Canadian/USA border, not sure if it was available in Canada. BUT when I finally got my Koogle (that I had seen advertised on tv) on a shopping spree in the States, I remember how cool it looked and how "IN" I felt...
Bill - October 28, 2010 - Report this comment
I used to sit in my kitchen and eat chocolate koogle straight out of the jar. I'm one of the few I know that even remember Koogle. Good Stuff.
Dale - November 07, 2010 - Report this comment
My mother used to buy this for us and my favorite combination was the Cinnamon flavored which I would love to spread on a Banana. I tell people, younger generation, at work about this one time and they thought I was nuts. I loved all flavors, well not the Vanilla, but I can't imagine many kids did! They don't need to bring it back as I would rather take all natural and mix in the real flavoring, which by the way I still, at times, add chocolate cocoa powder to my peanut butter!
ALLEN - November 12, 2010 - Report this comment
Check this out!I remember being in a music studio as a child,I am 45 now.It was a guy in longview Tx.I remember they called him Little Richard.Me and his two kids were singing the jingle for koogle in to a mic.Dont know if it got air play? I could ask my Dad, he was there.It went something like-We're here to tell you all about koogle, we got banana and chocolate too-and if the bread likes it then so will you!
Bob - December 08, 2010 - Report this comment
I gave Koogle to my children back in the 70s. It went over great, especially the chocolate. Since it went out of production at Kraft, I make it myself. I use equal parts of peanut butter (plain or crunchy) and honey and then add Nestles Quick chocolate to taste. Even at 68 it's still a good sandwich spread.
Brad and Sandy - December 14, 2010 - Report this comment
This stuff rocked, it was the only thing I would eat on sandwiches. They need to bring back the fun stuff, so use retro adults can enjoy the pleasures in life again through our food. As for Sandy, she doesn't remember it. Was after her time. lmao
Enid - December 19, 2010 - Report this comment
I remember going to Gemco with my mom and begging for Koogle. I loved the banana. Nobody remembers it. I am so glad that there are other people out there that loved this stuff. I really wish they would bring it back. I would love to give it to my kids.
Darren - January 05, 2011 - Report this comment
This stuff was amazing!!! I loved it and have always wished it would reappear as fast as it disappeared (Hint: Kraft?). Bring it back!!!!
Jennie - January 18, 2011 - Report this comment
Try crunchy peanut butter mixed with nutella - gets pretty close to the taste of koogle.
Rebecca - January 24, 2011 - Report this comment
I never could find anyone else who remembered this stuff. It was the only peanut butter I would eat as a child. When they stopped making it, my grandma went to all the supermarkets and bought out all their remaining stock (she had a lot of grandkids!) But eventually of course it ran out... I wish my kids could try it.
Mr. Yuck - March 13, 2011 - Report this comment
At first, I didn't remember this product. At least not by its name. Now little by little, a hazy memory comes back into focus and I now recall this awful tasting stuff! Although it was like peanut butter, it did not have the same taste. You know how peanut butter has a fresh roasted peanutty smell? Well this stuff smelled more like Silly Putty. It wasn't sweet enough and everything about the flavor was very artificial and nasty tasting. It smelled and tasted like peanut butter that had gone bad, like moldy. It was awful. Who the hell needs banana or cinnamon flavored 'peanut spread' anyway???? YUCK!
Samantha - March 23, 2011 - Report this comment
I loved Koogle Banana. My mom bought it 70-74 at Torrejon Air Force Base. They need to bring that and Green Apple Perfume in the apple size glass container back.
70's Kid at Heart - March 29, 2011 - Report this comment
Right now there is an empty Koogle jar on ebay! It's for the Vanilla flavor. Check it out!
Metal Dave - April 15, 2011 - Report this comment
Koogle was about 10 years ahead of it's time. I think Kraft has forgotten all about it now. I think It would do great now if they could use less hydrogenated Vegetable oil. I have made some peanut butter myself. We made an organic peanut butter with Molasses and Coconut oil, and we added raw cacao beens for chocolate flavor to try to get the Koogle thing going. The parents wouldn't buy it because it was too expensive. Chocolate costs a lot. Peanuts have gone up now also, maybe it is time to bring back Koogle?
Alice - April 19, 2011 - Report this comment
Wow, I'm not really sure how I even came upon this site (procrastinating on studying for midterms, I suppose), but I literally read every single comment on this page! Most unfortunately, I cannot reminisce with you lovely folks because I was born in '89, but hearing about your memories and experiences regarding Koogle put a huge smile on my face. I really wish I could try this stuff--sounds delicious!
Andy71 - April 29, 2011 - Report this comment
I loved the chocolate Koogle as a kid! It had a unique chocolately peanut butter taste! My wife, unfortunately, was born in the late 70's, and did not get a chance to taste it so she doesn't know what she missed out on. Luckily I did, and like many here, wish they would bring it back. Ohhh the sweet memories. If they did, I would love to try the banana and cinnamon and vanilla flavored ones.
keith - May 06, 2011 - Report this comment
i remeber koogle did not eat it. i had the nickname koogle pinned on me in the eight grade and still sticks today. i also know a lady in tn. that has a jar of it today unopened but she refuses to give it to me. her oldest daughter told me she would let me have it when she passes. here comes koogle with the koo koo koogley eyes.
Jon T - May 16, 2011 - Report this comment
Someone needs to start a movement to get it back!!!
christine - May 25, 2011 - Report this comment
I also have been trying to find for years and it was so good I remember it and i was born in 71 and I was real little and still remember the banana flavor need to bring it back
Keith - May 31, 2011 - Report this comment
I remember Koogle....used to eat it on bread and on bananas. Here's another one to bring back memories.....remember Vanilla Captain Crunch with Wilma the Whale? My kids think I'm crazy but I rememer it in the 70's!!!
Jackie - June 08, 2011 - Report this comment
Absolutely LOVED the Banana Koogle!! And like the rest of you, most people I tell about it havenT heard of it or don't remember it. I remember getting up in the morning and making 2 toast with Banana Koogle ( it would get all nice and melty:) and my younger sister sneaking up behind me, grabbing the toast and licking up the middle so she wouldn't have to make her own!! LOL Also loved Quisp! Ahhh the memories these simple but oh so delicious products bring back :)
Meleeisa - June 09, 2011 - Report this comment
I practically lived on Koogle as a child. And for Kraft to say it lost popularity?....apperently not with all the responses on this page. I would buy it buy the case if I knew it was back on the shelf
Verna - June 10, 2011 - Report this comment
I have been asking people about this for at least a decade and everyone I asked, even my siblings, could not remember this product. I was beginning to think I had imagined it. I just Googled "sandwich spread from the 1970's with a face on the jar" and here I am! Glad to know it did exist. Would love to have a jar of the chocolate--my favorite!
Dani - June 14, 2011 - Report this comment
My sisters and I loved this stuff and imagine my disappointment after living in Germany for almost 4 years to find out it wasn't available anymore!!! Kraft definitely needs to consider bringing back Koogle!!!
indoman2 - June 22, 2011 - Report this comment
I loved eating Koogles everyday for lunch as a kid. I wish they would bring it back, but in a bigger
Randy Grover - June 23, 2011 - Report this comment
I remember loving Koogle sooo much I tried to find any videos with the song but this is all i could find of Koogle at all maybe the link won't show but youtube has one video titled Koogle Peanut Butter spread 1970's
Sue Tucker - June 24, 2011 - Report this comment
I wish so badly that Kraft would bring Koogle back. It was always a favorite of me, my brother and 2 sisters along with all of our cousins and friends. My momma always bought 2 of each flavor when she went to the grocery to make sure we didn't run out. It sure would be a welcome sight at the grocery.
Danny Thompson - July 07, 2011 - Report this comment
What can I say that hasn't already been said? Koogle was the bomb. Like many of you I have told people especially here at the office about Koogle and just look at them in astonishment when they say that have no idea what I'm talking about. I for one would keep my pantry stocked with it if they would just bring it back. What great memories.
Paul M. Lyczak - July 20, 2011 - Report this comment
I worked for Kraft at the time this product was made and when it was discontinued, for lack of "good" sales numbers the D.C. Manager at Champaign, IL grabbed a few jars and proudlt displayed them in his office. It was a good product but like so many went to the wayside for lack of sales. Anybody remember Pinch-N-Sip?
Jaime Miller - September 28, 2011 - Report this comment many of you must have read my mind!!!! None of my friends or my children really believed that Koogle I have proof!!! Why is it that so many people never knew about it??? My brother and I LIVED on Koogle's and Macaroni and butter!!!! Ahhhhhh...those were the days!!!! BRING KOOGLES BACK!!!!
missy finley - October 02, 2011 - Report this comment
i loved koogle please bring it back .missing koogle in Louisville KY.. ate it every day for lunch.yum
katie - October 09, 2011 - Report this comment
Nutella is selling out everywhere, Kraft should get on the job and bring back Koogle, it was better and cheaper!!!!!
john - December 10, 2011 - Report this comment
yes..bring it back..Australia wants it too..but don`t make it with numbers and artificial crap of this contemporary time
eddie - December 27, 2011 - Report this comment
Jennifer - January 11, 2012 - Report this comment
Oh it was my favorite...the banana was the best. I tell my 12 year old son about it and he thinks I'm crazy!!! My mother brought it home every week for me from the store, which was alot because it wasnt cheap and economically it wasnt necessary but she still brought it home!!! Just ate right out of the jar with a spoon!
Jake - January 14, 2012 - Report this comment
i dont remember having any bread with my koogle as a kid, didnt need it, right out of the jar was the best. I think thats why mom quite buying it, it didnt last long in my house. Banana and cinamin were my fav's and the vanillia wasnt bad either, please bring it back KRAFT !!!!
jake - January 14, 2012 - Report this comment
Im glad to see that im not the only one having withdrawls from this great peanut butter, ive been having cravings for years. Im starting to think that i might need to attend a koogle anonymous meeting, LMFAO. Thats 2 posts from me in the last 10 mins. KRAFT help me but this time bigger jars, yes bigger jars..........
Sharon - February 08, 2012 - Report this comment
If Kraft refuses to bring it back,despite an outpouring of interest,perhaps we should threaten a boycott until our demands are met. Koogle to the people!!
Nick - February 19, 2012 - Report this comment
Koogle was awful. You know how peanut butter has a nice roasted peanut smell? Well Koogle hardly had any smell except for a faint moldy smell. The texture was the same as PB but the taste was not so good. You could practically taste all the preservatives and artificial flavors in it.
sandi - March 03, 2012 - Report this comment
I have loved this peanut butter so much and was so bummed when they stopped making it. I have recently found one at World Plus Market and HOPED it would be similar, nope, not even close. Back to the drawing board til just the other day, was at Meijer, why I always look I have no idea. Well I am so glad I did, they have a brand called Sundland natural Peanut Butter and Banana Spread and I had to try it, well it is awesome! Unless my tastebuds aren't like they were back then, its nearly perfect! Love it!!!!
Virginia - March 11, 2012 - Report this comment
My mom bought me my very own Koogle Banana PB in the early 70's and I had to hide from 5 siblings. Not an easy task. They always wanted to know what my mom was doing when she was sneaking me a Koogle PB san. So anywho, where in the heck can I buy some nowadays in WA state? Holler back if you can help a Koogle sister out. Seriously...
Debbie - March 15, 2012 - Report this comment
John - March 16, 2012 - Report this comment
All of the kids in my neighborhood loved Koogle, we never put it on anything, just opened the jars, sat out on the curb, and used a spoon to eat it before jumping on our skateboards and riding around to burn off all of that sugar. Chocolate, Vanilla, Banana, and Cinnamon were the flavors, probably wouldn't fall under the "peanut butter" catagory today but whatever it was it was good. Wish I had all of those jars to prove this stuff existed, the people I meet today think I am crazy when I tell them about Koogle and that song "Here comes Koogle with the Koo-Koo-Koogley eyes", great childhood memory.
steve - March 26, 2012 - Report this comment
Like most of these other comments, I loved and missed Koogle when it was mysteriously yanked from the shelves. Less that 1 in 20 seem to remember it.
Vickie - March 29, 2012 - Report this comment
I sang the Koogle jingle to my kids & of course, I got the eye roll. Yet, some years back Jif made their version, I bought it & the kids & I loved it. Chocolate was the best. Unfortunately, it is gone now too, & yet they still make that nasty Goober PB/jelly in 1 jar. Ugh!
Scott Gower - May 25, 2012 - Report this comment
I had a dream the other night,that i was a kid again,enjoying this stuff,man i wish i could find it again:))
Jay - May 29, 2012 - Report this comment
Yes, Koogle ROCKS!! Remembering that wonderful Bicentennial Summer of '76, and mom and I were at the grocery store. I was ten years old at the time, and I saw the Vanilla-flavored Koogle. Like all ten year-olds, I wanted it, and she picked it up for me. Thanks MOM!! She would buy Koogle nonstop until 1979 when I think it was discontinued. Just like all good things-that's when the '70s had to end
Chris - June 01, 2012 - Report this comment
Loved Koogle as a kid. I'd dip vanilla wafers right in the jar and just loved it. I'd love to have a jar right now.
Stephen - July 20, 2012 - Report this comment
I loved the Dark Chocolate Koogle. Funny thing is that I sent an e-mail to Kraft (the manufacturer) to ask if they still made it and received a response from their customer service department that they weren't the manufacturer of Koogle. I had to scan a picture I had of a Koogle jar with the "Kraft" logo in plain view to prove it to them. Then I told them that they should learn a little about their historical brands...
Ann - July 26, 2012 - Report this comment
I lived in Boston MA when my mom bought this Koogle peanut butter and banana spread for myself and my two siblings. We were picky eaters back then and she would give us anything to make us eat. Koogle Peanut butter was GREAT!!! The song would roll around my head each time I'd take a bite of that absolutely delicious Peanut butter and Banana sandwich, nothing else could compare to it. Can still remember the jingle and the closest I've gotten to imitating the flavor is by using peanut butter and real bananas spread on a sandwich. I would love to find a jar to eat up, maybe buy the whole shelf, yum yum. Please Kraft bring back this product it will fly off the shelves by not only us who first had it but by our children and grandchilren too. BRING BACK KOOGLE!!!!
Tammy - August 14, 2012 - Report this comment
I don't know about anyone else but just reading about Koogle still makes me smile, I get excited like I am a little kid again. I am just like the others, when I talk about this "chocolate peanut butter wonder" no one remembers it, how is that possible!!!?? we lived in the same town together. My mom bought it for me because I have never liked peanut butter but could stand or should I say LOVED the Chocolate Koogle. My husband is only 3 years older then me and he does not remember it. I also remember "Kaboom" cereal with the clown on the front. Thanks whoever started this blog.
John - August 14, 2012 - Report this comment
i was truly hoping to find a koogle frozen in a block of ice somewhere. the cinnamon was delicious and for the life of me i cant figure out why no food manufacturer produces a cinnamon flavored peanut butter spread. anyone wanna go into business?
Tammy - August 15, 2012 - Report this comment
Ok I found at Walmart the closest thing to Koogle's chocolate peanut butter, it is "Jiff to Go". There are 8 small to go packs. it is called "chocolate silk" i brought it to work and let everyone have a taste. I told them this is what i remember best from my childhood.
Mars - August 24, 2012 - Report this comment
"Koogle comes in vanilla, banana, and cinnamon too. But CHOCOLATE KOOGLE? Shabop Dat Wah!Peanutty Koogle with the Koo-Koo-Kooglie Eyes!" Yes, I too loved Koogle. Vanilla was my favorite. Loved to spread it on bread and put King Vitamin cereal on it for extra crunch!
Karen - August 25, 2012 - Report this comment
I say we petition Kraft to make this again!!!!!
Trish - August 28, 2012 - Report this comment
I shared a jar of my Koogle with a young man then hitch-hiking to college one fall way back then. Our family was headed North the same as him. He rode in the back of the camper on the back of the truck with me and we ate Koogle, talked, and slept all the way North. I'd buy a jar!
Jay - September 11, 2012 - Report this comment
Who all here wants to join the petition to bring back Koogle. We need to start a petition for Kraft to bring back Koogle. Anyone here have ANY ideas? To all the comment leavers here, let's get the petition started to bring back Koogle. Thanks
Kevin Brown - September 22, 2012 - Report this comment
I remember Koogle, my favorite was the banana. Yes I will definitely sign a petition if one is started.
Tam - October 06, 2012 - Report this comment
Yes - I remember KOOGLE (crazy eyes & all). Banana was my fav !!!. Recently tried Planters cinnamon granola raisin - ok but doesn't seem to compare to what I remember about Koogle flavors.
Lola - December 01, 2012 - Report this comment
Oh I miss Koogle!!! The Nutella & Jif's chocolate spread does not measure up at all. They both have a funky taste. I'd love to see Koogle make a come back but I read an earlier post from someone who called Kraft & Kraft told them that they will not bring back discontinued items. Why Kraft? It looks like Koogle was & still is popular & would probably be a money maker. Bring it back!
Rooster - December 02, 2012 - Report this comment
Chocolate Koogle and fluff sandwich!
Dragin - December 05, 2012 - Report this comment
I remember Koogle from the early 70's or so. Loved the banana, chocolate and cinnamon flavors, but wasn't too crazy for the vanilla. I'll toast bread, spread some Jif peanut butter on it and sprinkle some cinnamon on it to have a similar flavor.
katielove - December 08, 2012 - Report this comment
I made koogle for my children when they were small & they stopped making it i made up a recipe of my own using peanut butter butter & icing powder not too much butter or margarine just enough to soften p butter so that it can be mixed w icing, to make strawberry add str quick ( the kind you mix in milk) for other flavors use bananna or choc my children,now adults still ask for it
Mark P. - December 19, 2012 - Report this comment
I have searched high and low to find proof that this stuff ever existed!Everyone thinks I'm nuts! I wondered if it was just an east-coast thing, as out here in Washington, no one seems to have heard of it. So...does anyone remember a commercial that went "Coffee beans and human beings were meant to be the best of friends!"? That's another one that eveyone thinks I made up!
Constance - January 08, 2013 - Report this comment
Wow,how awesome! I really thought I might be one of only a handful of people that might remember Koogle. ILÔVED the PB &banana like crazy. I don't remember the others but I love Nutella and PB. If this many people not only remember but loved it, they ought to bring it back!!
Hoot S. - January 11, 2013 - Report this comment
I thought I was nuts. No one could ever remembering eating this except for me. Me and my Grandpap ate it every morning.
Bill P. - January 28, 2013 - Report this comment
nice to seeI'm not the only one to remember the stuff,my wife has no clue
Paul M - February 10, 2013 - Report this comment
Ohhhhhhhhhhhhh MAN!!! I thought I had imagined this stuff!!! YES! I remember this stuff! YES! I remember the ad's and the song! and yes yes YES!!! There WAS a bacon flavored one too!!!! By the way...while we are at it...does anyone remember a particular Pillsbury Dough product that was bacon flavored dough squares you fit into greased-up muffin tins and cracked an egg into them? The dough would bake into like a bacon flavored pizza dough and the egg would cook PERFECT and when you cut into it the egg would break and the yolk would mix with the dough and...Mmmmmmmmm! Does anyone remember that???
just me - February 11, 2013 - Report this comment
Used to buy koogle for my kids. We all loved it. Just talking about it with my 45 year old daughter the other day. She noticed I still had some empty jars in my workshop holding nails. And to those of you who do not like Nutella, that is because you are eating that crummy Canadian stuff, which is what is sold in the grocery stores in the United States. Nutella is not made in America. Try to get some Belgian, French, or Italian Nutella. Then you will really love the stuff
landmissle - February 17, 2013 - Report this comment
Oh, I absolutely remember this stuff and could sing the jingle that went along with the commercial. I was probably 6 or 7 when I saw commercials for Koogle and I just had to have the chocolate flavor. Unfortunately, I know why they stopped making the stuff. It was gross! Even as a chocolate loving child, I thought it didn't taste very good.
Don - February 17, 2013 - Report this comment
I adored "Koogle", especially chocolate. I've told many people over the years about it. Nobody ever knows what I'm talking about. Doesn't matter, I remember it! And Nutella is not as good. Another prdouct I miss from the seventies that nobody seems to remember is "Suddenly Spaghetti". Man I loved it, too! Nice seeing everybody here.
Steve F - April 28, 2013 - Report this comment
I loved the chocolate flavored Koogle Peanut Butter! I'm glad I'm not the only one who remembers this.
kay dawg - May 05, 2013 - Report this comment
Rich - June 03, 2013 - Report this comment
I live in Cleveland,Ohio and I remember Koogle very well. I remember the banana and chocolate flavors, but I favored banana. I would love to see this back on the market. I seem to recall this around 1973 - 74 era.
KEN - September 27, 2013 - Report this comment
I liked it a lot. At one point, I used one of the jars, with its plastic lid, as a piggy bank of sorts.
Vivian - October 08, 2013 - Report this comment
I loved the banana flavored one and the great jar with the googly eyes!!
anounymous - November 01, 2013 - Report this comment
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Michael J H. - November 10, 2013 - Report this comment
Xeliax - January 08, 2014 - Report this comment
Well I also loved Koogle, but as indicated on wikipedia, the second ingredient was "partially hardened vegetable oil"... You know what that means? Lol! Makes sense to me that the product disappeared.
Sharry - January 14, 2014 - Report this comment
Yeah! Koogle and Saturday morning cartoons! This is one of the few "fad" food items my mom actually allowed me to have! My favorite flavor was chocolate and I loved to eat it on warm toast. My friends liked vanilla. I wish I could find the "Koogly Eyes" commercial on YouTube, but the only one available is the first one w/ Alice Playten. Jif and Skippy came close w/ their chocolate flavors, and I would always mention to people that it reminded me of Koogle. I try making my own w/ chocolate syrup and peanut butter, but it's just not the same. BRING BACK KOOGLE!!
Sharry - January 31, 2014 - Report this comment
Yay! I just found Chocolate "Jif To Go" at Lucky's tonight! I bought the last 2 packs! Can't wait to eat this while watching my Saturday morning cartoons! It ain't Koogle, but hey, it's probably the closest I'm gonna get!
berlin9babe - September 27, 2014 - Report this comment
I found Skippy Natural Peanut Butter Spread with Dark Chocolate tastes a lot like the peanut butter and chocolate Koogle I remember.
Dan - October 26, 2014 - Report this comment
Banana & Vanilla were my favorite. I've yet to find anyone I know who remembers it. Wish it were still around.
Mike Lai - December 15, 2014 - Report this comment
Wow!....I so remember this stuff, and about two years ago I think the smell of Nutella made me think of it RIGHT away. Nutella is a bit strong on the chocolate, but it's pretty good. I did try a chocolate peanut butter from...I think "peanut butter company" or somesuch. That one is actually pretty good. I think as a kid I only ever got to taste the chocolate one, but I remember shopping trips where I would see there was a vanilla and banana (that cinnamon one sounds like it would be AWESOME on toast, English muffins,etc) I wish Kraft WOULD consider this product again...even if they had to rework it just a bit (I DO remember it was WAY too sweet). There are now a few "chocolate spreads" by Hershey I have not tried, but I think those will just taste like chocolate and NOT like Koogle. I'm 48 I think I was probly around 11 or 12 when I remember this, AND the TV commercial during Saturday morning cartoons (Another childhood memory that was recently discontinued as well).
Gary Morningstar - January 02, 2015 - Report this comment
Didn't the Koogle character say the word "MAMA-LOO-GU-SUH!" during the commercial?
DebG - March 07, 2015 - Report this comment
My childhood memories of Koogle are real....For years I've been trying to remember the name of "the banana flavor stuff" I ate as a kid in Germany when this morning I thought to google kids sandwich spreads of the 70's and wah la.....KOOGLE. a year later we moved back to the USA and I just figured it was a European thing. Happy to find it was made right here in the good ole USA
CherylB - July 01, 2015 - Report this comment
Another child of the seventies, I used to love the banana flavored Koogle. Just google Koogle banana peanut butter, and you will see pics of old jars.
Kate - July 09, 2015 - Report this comment
With all of the responses here you would think that Kraft would at least do a small release that could let us 40/50 something's relive our youth and introduce our kids/grandkids to Koogleness! So would like to taste it again...o
Leese - June 06, 2016 - Report this comment
I remember chocolate Koogle, I think the base of the jar was broader than the top? I don't know why I decided to google it just now. It was yummy.
MBJ - July 01, 2016 - Report this comment
There was also Koogle in Australia I only.remember the chocolate spread a d there was a fun ad. We love food...we love koogle every day right after skoogle or something like that. Sweet memories
Johnny S. - August 22, 2016 - Report this comment
I remember when Koogle first came out, it was introduced in a major blitz type campaign. As kids, we all had a flavor that we liked, mine was the chocolate peanut butter. As I recall though, it was a little more expensive, and since it didn't stand the test of time, I'm guessing the price became an issue. It was a spread that didn't really require jelly though. Perhaps if they'd said it was the sandwich spread of the astronauts, it would still be around, 'cos kids always wanted whatever the astronauts had!
aaron - November 22, 2016 - Report this comment
I grew up in a small town in The Dalles ore and loved this stuff specifically banana. Would love to see input on the following, 1, if kraft re released koogle would it really be the same? 2,is there a patton on this stuff could the orig formula be obtained. Would kraft foods still have the exact list of originally I somtimes wonder if its just me but many of the junkfood items I ate as a kid and are remarketed now 40 years later have a sharp kind of chemical aftertaste and are not the same. Hostess fruit pies for example and monster cerials are not the same texture and less flaverful. Would they ruin it by replacing the original recipe with the up to date preservatives that seem to steal the nostalgia away from the experience?
JBT - March 18, 2017 - Report this comment
My Dad was very strict about the food we ate back in the 70s, but, every so often, my Mom would seek a treat into the pantry for us, and Koogle was one of my favorites. I mean, man, that stuff was so good that we would eat it with a spoon -- no bread or anything else required!
Max - November 26, 2017 - Report this comment
I remember my mom buying different flavors. I was astounded tasting the banana flavor. As someone else didn't need anything else with it. I just emailed Kraft asking them if they won't re activate it then give out the recipe anyway.... It's good to see other people remember it also.
John - June 20, 2018 - Report this comment
I loved Koogle, when this stuff came out I was about 7 or 8 years old, all of the kids on our block would get some Koogle and we would have several jars at a time with spoons in hand sitting on the curb while we took a break from our normal every day skateboard riding or playing some kind of game/sport. We would pass the different flavors around everybody digging in and eating it right out of the jars, never failed that someone in the group would jump up running around and start singing that song "Here comes Koogle with the Koo Koo Koogley eyes" those are great memories. Kids today don't seem to gather together to play or share anything like we did back in those days, it was a different time back then, maybe we need Kraft to bring Koogle back to unite todays kids again, just look how all these years later it brought all of the people making comments together to share our memories, BRING BACK KOOGLE and the KOOGLEY eyed monster :-)

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