Food of the Seventies, Kickapoo Joy Juice

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Like Mountain Dew or Mello Yellow with a horse or donkey on the front. In the 70's or early 80's.
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User Stories and Comments

The following are comments left about Kickapoo Joy Juice from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Deb - September 27, 2008 - Report this comment
This was once my favorite came in a green bottle and had a hillbilly and a jug on the bottle.
Sheila - May 11, 2009 - Report this comment
This was one of my favorite drinks as a child.
DBLCLICKER - August 07, 2009 - Report this comment
I love me some Kickapoo Joy Juice. It was as much fun to drink as it was to say the name. That drink was just pure tasty fun :)
amanda - January 08, 2010 - Report this comment
hee hee! I use to drink this as a kid way up in Thunder Bay....might have got it from the pop shoppe?!
Jenna - January 24, 2010 - Report this comment
Deb-that was Mountain Dew
ML - February 07, 2010 - Report this comment
Someone correct me if I am wrong. I always thought that Kickapoo was brought out as a Pepsi product. Later the name was changed to Mountain Dew. Am I right or wrong?
BP - February 09, 2010 - Report this comment
I remember as a kid getting this from a pop machine that also had Mountain Dew It was probably the counter part to Mountain Dew as Mr Pibb is to Dr Pepper???
El Robbo - April 18, 2010 - Report this comment
To ML & the others trying to figure this out: Kickapoo Joy Juice was named after a fictional moonshine recipe in the "L'il Abner" comic strip. KJJ is still bottled by Monarch Beverages and if it's not available in your area it can be purchased via online soda retailers.
Jon - September 12, 2010 - Report this comment
I always believed that Kickapoo Joy Juice was bottled by Pepsi also. We had a Pepsi bottling plant in my hometown (Wapakoneta, Ohio) that I was sure they bottled it. I can still hear the ads.... "Yaa-hooo...kickapoo" which later changed to "'s Mountain Dew". I believe it was probably bottled under license agreements from Monarch, which may have been regional. I really would like a definitive answer on this if anyone knows for sure.
Jon - September 12, 2010 - Report this comment
Found a website that chronicled the facts... whether Kickapoo was a Pepsi product or bottled under license, I'm not sure.... but here is what was reported about the product bottled in 1965 in Wapakoneta, Ohio by the Koch Bottling Company: The Wapakoneta, Ohio Pepsi-Cola people had a lot of fun introducing Kickapoo Joy Juice. Employees turned an old hay wagon into a float using wood barrels, a mock still and a privy. The ragged hillbillies stood armed to their teeth. Dry ice in water made the still and barrels smoke. The Auglaize County Sheriff, at Pepsi's request, surrounded the float with guns drawn. We called Every area newspaper, radio and TV station about the armed standoff at Pepsi-Cola, and a score of reporters came. Some were none too happy with the charade, but Kickapoo Joy Juice got a great sendoff.
Jana Gerst - April 20, 2015 - Report this comment
Awesome story! I love it!

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