Food of the Seventies, Kelloggs Pop Tarts

I also have food pages for the 80s and 90s.

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Fruit-filled toaster pastry, not frosted yet. Came in Strawberry and Blueberry only.
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The following are comments left about Kelloggs Pop Tarts from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Neil - June 20, 2008 - Report this comment
Yes, and when they first came out they didn't have frosting on them. Another product we pestered mom to buy, and when we first tried them (without the frosting) they tasted like cardboard with jam. But they sure smelled good when they were toasting.
Stewie - September 07, 2008 - Report this comment
I actually prefer Pop-Tarts without the frosting. My favorites are strawbery, chocolate fudge but I like most of them. I just wish they'd bring back milk chocolate with its graham coated feel and taste.
Paul M - February 13, 2009 - Report this comment
Yeah, the frosting that they attempt to claim is there might as well not be. It is a thin sham of a coating that is quit a joke as far as I am concerned. The filling used to be much more than it is these days also. I don't buy them anymore because now they just are kind of generic in quality.
Amanda - April 20, 2010 - Report this comment
True, the original ones weren't frosted, but they started making some frosted ones by the 70s, possibly before. Does anyone remember one where the pop-tart dough was chocolate, the filling was white, I think coconut-flavored, with white frosting?
Rob Lambert - June 29, 2012 - Report this comment
Kellogg's Pop Tarts go back to 1960. 1971 was when these were first made with frosting. 1973 was when Milton the Toaster (voiced by William Schallert) became the mascot for about a year.
Rob Lambert - April 30, 2015 - Report this comment
Found an early Frosted Pop Tarts TV commercial, aired during a segment of "In the Know," a five-minute educational filler CBS ran after each Saturday morning cartoon show. Sponsored by Kellogg's, "In the Know" was hosted by the cartoon Josie and the Pussycats during the 1970-71 season. The segment became "In the News" in the fall of 1971. Commercial, using trick photography, showed a miniature older man peddling a tricycle/wagon of Pop Tarts up to a giant-sized boy. Boxes of Frosted ones were shown as new. While "In the Know" was more topic-based, "In the News" focused on current events. Commercial from 1/16/71.
Rob Lambert - September 20, 2015 - Report this comment
From the Saturday morning cartoon vault: A Kellogg's TV commercial block. First, for concord grape Pop Tarts showing a mother toasting them up for her kids. Second, featuring Josie and the Pussycats. Josie (voiced by Janet Waldo) presents two sets of "Groovy Gifts." These being: First, five different erasers, for pencils, of Pussycat characters (Alex, Allan, Josie, Valerie, Melody), with one inside boxes of Sugar Pops (cowboy with whip on box). Second, six different plastic character spoons (same characters, plus Sebastian the cat) inside Sugar Smacks (American Indian chief riding horse on box). These aired on the "Sabrina/Groovie Goolies" cartoon show (10/17/70, CBS). The network's way of letting kids know that the "Josie" cartoon show would be on next.

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