Food of the Seventies, Hoffman's sodas

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I loved the orange - and I remember the jingle - "The prettiest girl I ever saw was sipping Hoffmans right through a straw..."
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User Stories and Comments

The following are comments left about Hoffman's sodas from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Howard Rose - July 03, 2009 - Report this comment
I bought the Hoffman distributership from Joe Pingatore for both Monmouth and Ocean Counties of New Jersey..I have many interesting vignettes of how I incresed their business many times over in a very short time. With the help of a man by the name of Irv Dunkelman who taught me the business...If you are interested in hearing a lot of interesting tales, call me at 732 922 1750
billio - October 01, 2009 - Report this comment
how about this hoffman jingle..... you dont have to go to a university,to know what you should do when you're thirsity. drink hoffman,drink hoffman,and there was another line i cant remember
healy - November 07, 2009 - Report this comment
I remember the jingle about university and thirsity and not the last line - it is making me nuts -- I remember the little characters and drinking out of the straws, but not the last line. I will probably remember it during a deep sleep and then what!!
gil - April 18, 2010 - Report this comment
I believe the last line of the jingle was HOFFMANS IS THE FINEST WHEN YOU'RE THIRSITY. (Anothewr message board says it was Hoffmans is the best when you are thirsity.)
gil - April 18, 2010 - Report this comment
Further internet search shows a 1948 print ad saying HOFFMANS IS THE FINEST. That lead me to believe that my memory of the last line of the jingle was correct. So I believe the jingle went, YOU DON'T HAVE TO GO TO UNIVERSITY--TO KNOW WHAT YOU SHOULD DO WHEN YOU ARE THIRSITY -- DRINK HOFFMANS -- DRINK HOFFMANS -- HOFFMANS IF THE FINEST WHEN YOU'RE THIRSITY
gil - April 18, 2010 - Report this comment
TYPO CORRECTION -- That leads me to believe my memory of the last line of the jingle was correct. So I believe the jingle went: YOU DON'T HAVE TO GO TO UNIVERSITY -- TO KNOW WHAT YOU SHOULD DO WHEN YOU ARE THIRSITY -- DRINK HOFFMANS -- DRINK HOFFMANS -- HOFFMANS IS THE FINEST WHEN YOU'RE THIRSITY
Roland Petit - January 03, 2011 - Report this comment
How about the commercial on WOR-AM in the sixties............."Pop the top of a Hoffman Soda straight from the Hoffman Tree"
Bab - May 14, 2011 - Report this comment
The first "Drink Hoffmans" was actually "Go for Hoffmans". The whole jingle was "You don't have to go to University (pronounced univers-i-tee, accent on the tee), to know what you should do when you are thirsty (Pronounced thirs-i-tee). Go for Hoffmans, drink Hoffmans. Hoffmans is the finest when you're thirsty (Pronounced thirs-i-tee).
John from the Bronx - July 06, 2011 - Report this comment
"The prettiest girl I ever saw was sippin' Hoffmans through a straw..." Got it? :)
Ginny - June 24, 2012 - Report this comment
I remember growing up in Hudson County.. and John you are correct that was their jingle... I used to have an old bottle... got broken in my travels.. wish I had it again...
Guy Montag - October 15, 2012 - Report this comment
My neighbor says when he was young, he sung this in acepela. He remembers "The prettiest girl..." line, but I don't understand how that ties into "You don't have to go to a university, to know what you should..." line.
Michael from Manhattan - December 28, 2012 - Report this comment
The Hoffmans radio jingle that I remember best, circa late 1960s-early 1970s, was "Bring on Hoffmans...Hoffmans brings on the fun."
Ken - January 22, 2013 - Report this comment
I remember buying Hoffmans Creme soda in large bottles in Queens, NY in the 50's and 60's. I think they had Black Cherry and Orange too. It a good brand, Sad it's gone.
Bruce D - September 10, 2013 - Report this comment
I grew up on Hoffman Sodas. They were the best ever. No other soda maker can even compare with their quality sodas. They were delivered to us in a wooden crate as I recall.I have been trying to determine if any company picked up their recipes and sells them today. I haven't been able to determine if that ever happened. I remember though when Cott beverages came on the scene and I think they destroyed Hoffman Sodas. When did Hoffman finally go out of business? I figure sometime in the 1960's. Can't find much info on their history so far either. I grew up in Carlstadt, NJ not far from Newark.
Starr - December 08, 2013 - Report this comment
I remember they had a Chocolate Soda, my parents had the soda delivered on Long Island. We were only allowed to have soda on Sunday with dinner and got to pick our favorite flavor. Great memories.
Shannon - May 09, 2014 - Report this comment
this was my familys business long before i was born. My grandfather used to tell me stories on how they would make carbonated water with water and carbonit gas and he had some of the origibnal recipes My grandfather was William H hoffman and i believe it was either his father or grandfather that had this business. It was originally stared in egg harbor and was sold before it got big. wish i had more info to share but proud to be from the hoffman family tree and happy to see people having fond memories of it.....
Mary - September 09, 2014 - Report this comment
I read in the paper that Mrs. Hoffman who inherited it all from her husband recently died in NJ. a millionaire, she left one of her farms to be a park.
Matt - September 11, 2014 - Report this comment
My great grandfather was Mr. Hoffman. If Shannon or anyone wants to contact me to share histories, etc., feel welcomed to contact me at matovo @ comcast . net
Leslie - October 11, 2014 - Report this comment
Don't know why I thought about Hoffman's soda today. Thought I'd search & see it there was any information out there about it. The only time we had Hoffman's was when we went to our grandparents in Newark. It would've been all during the 60s. There was the crate in the furnace room & I remember being afraid of the furnace fire & noise when I was little but the soda was worth dashing in there to grab a bottle. I remember the Black Cherry, Cream, Orange & Chocolate flavors. Don't remember any soda since then having the same kind of aeration with the bubbles and kind of cleaner flavors. Who knows...may just be my nostalgic memory but it's a good one.
LOLA - December 05, 2014 - Report this comment
I remember being in elementry school in the Bronx P.S. 107, last day of school everyone got a can of soda. My favoirte was balck cherry, can still taste it now.
Steve - December 21, 2014 - Report this comment
Hoffman chocolate cream - mmmmm. My favorite soda - loved it when I was a kid, but I haven't seen it in probably 45-50 years.. I keep looking for something similar, but have yet to see anything except vanilla cream.
Vinnie - January 03, 2015 - Report this comment
I was born in 1979 and I remember drinking Hoffman at my elementry school in cliston new jersey.St Philips on valley rd. It wasn't for the kids but I was on the stage crew and found a bunch of it in a dressing room. It was good and tasted fresh so I don't think they were old. I'm pretty sure they had pop tops. They were the best sodas I've ever had. The cola tasted real and so much better then coke or pepsi. The black cherry was also really good. Does anyone know when hoffman actually went out of business? Any plans to bring it back even on a small scale?
Don - February 12, 2015 - Report this comment
I loved the Hoffman Soda song "prettiest girl I ever saw". You can hear it by searching on Youtube for "hoffman soda song". You will find a video for WABC radio -1962. At 9:03 into the video you will hear the Hoffman Soda song. Brings back great memories!
Tanya - February 27, 2015 - Report this comment
Sorry the message about PS107 should have been for Lola
tanya - March 01, 2015 - Report this comment
I went to PS107...Mr. Stein was the principal...remember G.O. movies on Fridays..Hoffman Soda and Breyer's Ice Cream helped to sponsor...yep, got a soda last day of school, my favorite was orange
Jeff - March 12, 2015 - Report this comment
Hoffman soda was created by my great uncle but I don't know much about the company itself wasn't around yet at the time it was around.
Aerial9 - March 19, 2015 - Report this comment
I remember in the early 60's hoffman had a bottling plant in my home town...Perth Amboy, New Jersey....I do not know why it closed, but I sure do miss all the flavors and the hoffman girl song
Sondra - March 25, 2015 - Report this comment
I remember in the 50s having Hoffman delivered to the door of our apartment in Brooklyn. Their coffee soda was my favorite.
Gary from Queens - April 26, 2015 - Report this comment
Remember fondly my first encounter with "exotic" sarsaparilla, but even "ordinary" flavors were special. Another favorite: black cherry. As with many, soda was a Sunday dinner and holiday treat.
Steve - August 12, 2015 - Report this comment
Sondra, if you like coffee soda, I would recommend the Manhattan Special brand - made in Brooklyn (plant is on Manhattan Avenue).
Kevin - September 15, 2015 - Report this comment
Was there also a lemon/lime flavor?
Suzanne - November 10, 2015 - Report this comment
I'd just like to answer the questions of when Hoffman's went out of business. I was born in '81 & had this exquisite soda every time my sister & I visited my grandmother (Long Island) as a child. She bought it by the case & it came w/ all the flavors (assuming from the beverage center). So I can confidently say this was made well into the mid 80's believe it or not. People seem to think it was discontinued in the 60's or 70's which is such a shame since they still used the same quality formulas & even the same packaging which I remember clearly & loved dearly. I've actually had someone say that she must've stocked up when they went out of business in the 70's (not true!). What's more is how many great flavors they had at that point, the case included so many. I remember Black Cherry (which was likely my favorite), Cream (which was my sister's & the best cream soda I've ever had), Lemon-Lime, I believe Orange & Grape..maybe Root Beer? I feel like there were more. All in one case. It was so fun as a kid we got to pick a different flavor each time & we never had soda otherwise. Nor did I ever care about soda, even to this day with the exception of Hoffman's. I long for it & feel lucky that at 34 years old I can be part of the discussion of the greatest soda ever made that I just happened to catch the tail end of. Not common for a product that people remember from the 40's, 50's & 60's! Bring it back please!
Suzanne - November 10, 2015 - Report this comment
Oh yeah...and Cola. Possibly Ginger Ale, can't remember.
paul - November 10, 2015 - Report this comment
Would love to bring this soda back. Who has the rights to the formulas?
paul - November 10, 2015 - Report this comment
I am so surprised that there is so little information on what happened to this wonderful soda company. I grew up on Hoffman Black Cherry and Cream Soda. When I was a kid Hoffman soda was all I knew.I wish someone could tell me if they were bought out by another company or did they just closed their doors to business.
Tom - November 11, 2015 - Report this comment
Lola and Tanya , I went to "The" Bronx PS 107 When Mr Stein was there. Do you remember Miss Lindsey, Mrs Wiggs, Mr Nove, Mrs Callahan, Miss Bookferra - I not sure of any of their spellings I still have my year book from the 6th Grade - I have to look for it - Drink Hoffman's - I delivered Hoffman's soda when I was 16 years old. Do you remember the old seltzer trucks? Toughest job in the world!
Richie - December 08, 2015 - Report this comment
I remember as a kid in Huntington L I. Maybe 12yrs. old getting Hoffman's soda in a King Kullen store on Park Av. (gone), Now a Hyundai dealer back in '76. My favorite was Chocolate Cream. The best soda I ever had. Even to this day. And second best was Black Cherry I too wish someone could bring back those soda recipes. Today's sodas cannot compare to those of yesteryear. Hoffman was truly one of a kind.
E.Hoffman - January 12, 2016 - Report this comment
Okay...I love to see that lot's of nice people miss Hoffman's finest drinks. How many will support a kick starter for me to make a Hoffman Soda come back??? Hoffman is the finest... :)
liam - June 25, 2016 - Report this comment
didnt hoffman soda sponsor sunday mornings children hour tv show in the early 1950s?
Country Paul - June 28, 2016 - Report this comment
I grew up in New Rochelle, NY, in the '50s and remember Hoffman's Cream and Black Cherry flavors. Great stuff! Soda tasted better then because it was made with real sugar, not high fructose corn syrup (yecch!). Somehow, I thought it was a national, not regional, brand. I was wondering when and why they folded - squeezed off the shelves by the national brands, perhaps? Re: jingles, I remember two. "The prettiest girl...." came to mind tonight, which is what led me here. The original is a folk-type song with "cider" instead of "Hoffman." It was a 1953 hit (with "soda") for Guy Mitchell, written (or co-opted) by a folkie named Paul Campbell. The other one is the "university/thirs-i-ty" jingle; I remember it as a march with some hokey cartoons on the TV ad and also as a radio ad. Thanks to everyone who posted; you made my night! And if the person who wants to kickstart it gets serious, let me know; I'm in various places on line under this name.
Carla - August 20, 2016 - Report this comment
I was told as a kid in the 50's that my family developed the soda in Germany and one of the brothers came to the US and started it up here. The family name was Hoffmann but the final n was dropped.
Alex - October 05, 2016 - Report this comment
In the early 1960s I lived in Verona. NJ. During the summer I attended the Day Camp run by the YMCA in Montclair. There was a small building the back of the Y which had one of those big metal floor model coolers in which they kept cans of Hoffman soda. I loved the black cherry and the ginger ale. I could also get Hoffman soda at Henry's Fine Foods in Verona. (Which is still there!)I recall buying a big bottle of Hoffman's ginger ale at Henry's, but the moment I stepped out the door it somehow slipped on my hand and smashed on the sidewalk. I didn't have the money to but another bottle. I was heartbroken!
Marc - December 03, 2016 - Report this comment
Mount Vernon NY native here. A neighborhood beverage distributor near my home, Martimucci Beverage, carried Hoffman well into the late 80s and maybe even early 90s. We often bought a few cases whenever we had family gatherings, holidays, etc. I can still remember the colorful cans with their "bubble" motif. The cream soda had a picture of vanilla beans in above the logo, I recall. Their cream and black cherry were really good, as was the ginger ale. We and my maternal grandparents were also regular buyers of Leewood soda from Tuckahoe. You could go their bottling center/warehouse in Tuckahoe and make up your own case with different flavors. Some of their bottles were green and others clear glass. Our Portuguese next door neighbors and friends, the Rodrigues family, used to have a soda called Vigor delivered to their house. It came in old-fashioned glass bottles and I remember having orange and cola when hanging out with the four Rodrigues brothers. Haven't been able to find much of anything about Vigor but I suspect it was a small tri-state area brand. Also have fond memories of my cousin Sonny giving me cans of C&C Pineapple soda for free when I'd go in his corner deli on South 11th and Sandford Boulevard. Probably why I still like pineapple soda to this day. Anyone remember a brand called Faygo or Fago? I used to love their chocolate soda as a kid. Cott and White Rock were common in this area as well.
Marc - December 03, 2016 - Report this comment
Every Italian family has to have a "Sonny." I think it's actually spelled out in the Constitution.
Marsha - January 14, 2017 - Report this comment
I went to school with Mitchell Hoffman, P.S. 108, in the Bronx, in the 1950's. Great school. His father was part of the Hoffman soda family. Poor child had hemophelia. Father gave soda out to the whole school. Don't know what happened to the family.
JOE CAREY - January 23, 2017 - Report this comment
Linda - February 26, 2017 - Report this comment
Hoffman sodas were the best! Sure wish someone would bring them back. The taste was extra special. Going to the candy store and getting a couple of bottles to make ice cream sodas was always a treat.
Cobb - April 03, 2017 - Report this comment
I grew up in Montvale, NJ in the 1970s. I was introduced to Hoffman's after little league games when we went to the snack stand. I always got a Hoffman's Cream Soda. I can't properly express how much I miss those. Like several others here, I would love to know who has the formulas to their sodas now. I would love to try to replicate what they had!
salty - July 25, 2017 - Report this comment
remember the huge Hoffman bottle water tank i Ivington
William - September 12, 2017 - Report this comment
I grew up in NYC with Hoffman sodas. They were high end. Did you ever try Mission brand sodas from the Bronx?
Howard - October 26, 2017 - Report this comment
My grandparents always had a bottle of Hoffman's Ginger Ale in the fridge. I remember Mission sodas. I Never saw it in NYC (the Bronx), but found it and drank it during the summers I spent as a kid in Monticello, NY.
Chuck - November 18, 2017 - Report this comment
I grew up in the Bronx in the 60 and, yes, we did have Mission soda. In our neighborhood in Hillside Homes it was served at the 'Jewish' deli. I think the real name was Zion...on Boston Road. I don't recall Mission being sold in the local supermarkets.
Joe - May 01, 2018 - Report this comment
Grew up in Guttenberg Nj, always love Hoffman's soda-it tasted better thn Peterson's. Just researched, company folded in 1985-Newark NJ
Jeff - July 16, 2018 - Report this comment
I did not notice it listed here, but, Hoffman's cola was called "Tapa Cola". My dad was district manager for South Jersey and Eastern Long Island in the mid 50s. I saw the name Pingatore in one of the postings. I remember hearing that name from my dad. Not because he worked for them, but it really was good soda.
Elizabeth - August 01, 2018 - Report this comment
Loved Hoffman's creme soda... Wish I could find it today, nothing compares to it!

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