Food of the Seventies, Google Peanut Butter

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I've been ask around about this product and everyone look's at me like i've lost it exspecially when i sing the song,I miss the bannana flavored and if i can remember there was a blue berry to.
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User Stories and Comments

The following are comments left about Google Peanut Butter from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Melissa - May 10, 2008 - Report this comment
It's actually called Koogle Peanut came in a bunch of flavors that I am only now finding out about, cause I lived for the chocolate. To this day, I can still taste it just thinking about it!!!
cathy snell - May 12, 2008 - Report this comment
OMG I GOT SICK ON THIS..I ATE A WHOLE JAR OF CHOCOLATE PEANUT BUTTER..i think the theme song was. Koogle with the Koo Koo Kooglie eyes. weird i know
g green - September 30, 2008 - Report this comment
It was koogle in Canada and northern states. It was google in the southern states and was made by Kraft in 1974. I still have a faded lid from a jar.
Syn - January 09, 2009 - Report this comment
It was Google Peanut Butter in Oregon too, never heard of Koogle and the commercial was "with the goo goo googly eyes".
kmoran - June 28, 2009 - Report this comment
I have told my kids about this Google Peanut butter for years. We ate it when we were kids. Do they still make it? They need to , they tried to do chocolate a while ago (not named Google) I think Jiff tried and they took it off the market. :(
Jenn - September 19, 2009 - Report this comment
I remember Google Peanut Butter and I loved it! I remember the dancing jar. I remember they said you could put it on anything and it would taste better. Especially carrots and celery!
CC - September 23, 2009 - Report this comment
There are pics of it on this site and it's Koogle.
cm - October 15, 2009 - Report this comment
it waass GOOGLE and it is a time capsule of a time when kids enjoyed saturday cartoons and afterschool specials and could go trick or treatin without the fear of being abducted and santa and the easter bunny were still household names and it was still ok to pray and discuss jesus anywhere!! especially school!!
CLMT - October 23, 2009 - Report this comment
Yep, in Chicago it was Google. My sisters & I (& Dad, too) LOVED that stuff. In helping the grandparents clean out their motor home before selling it in the 80's, we found an old jar of Google. We were so excited. Did we throw it out because it was years old? NO! We ate it, and slowly, too, savoring every bite!
Holmada - November 01, 2009 - Report this comment
Mmmmmmm .I have been asking everyone about this peanut butter . The seventies , we would drive to Sumas Washington just to purchase my all time fav :) haven't seen it since then . Still looking :):)
justin p - February 04, 2010 - Report this comment
I too remember Google peanut butter from the 70's when I was a kid. I sure wish they would bring that brand back. I can almost taste it now just thinking about it. I belive it would be a very hot seller today. It sure makes me happy that others remember and miss it too. p.s. I also miss PDQ drink mix.
Andrew R - February 25, 2010 - Report this comment
My mouth is watering just thinking about it. Chocoholics unite!
Monica - March 20, 2010 - Report this comment
I've been telling younger people about the Google peanut butter and yes, they look at me with disbelief. Now I'm reduced to Googling about Google peanut butter but still cannot find a single image of it! But yes, I definitely have a mental image of the singing jars....and it was good!
Kay - March 25, 2010 - Report this comment
Monica that is because it is Koogle. I know people are saying it was Google but all the pics show it to be Koogle. I know I first thought it was Google too but have not found anything showing the name differed in the USA.
Nancy - March 28, 2010 - Report this comment
In Wisconsin it was Google. Every time I walk by the peanut butter section at the grocery store, I stop to take a look, wondering if somehow it made its way back! If I'm with a friend, I'll ask if they remember it. They never do! They always point to the Goober jar, which is peanut butter and grape jelly. I miss Google. Sooooo good.
Dale - April 12, 2010 - Report this comment
It was Google here in South Carolina, as well. May have been something else other places, but down here, we "Googled" waaaaay before the internet!
Drew - May 14, 2010 - Report this comment
I worked on this product for 5 years with Kraft foods in the PBS&D division. The name was always Koogle. Google is just an urban legend. We started with 12 flavors but only produced 8 and only 5 of them were very popularThe other three only went to test zones. We didn't get enough volume to produce them on dedicated lines so we went to flex lines. The flex lines were not as flexible as we needed due to some of the ingredients used. So the cost to produce plus declining volume led to the demise of Koogle. The flavors that never got produced were bubble gum, wild cherry, peach and Licorish.
Shawn - August 31, 2010 - Report this comment
The original poster should worry less about 70s food and more about sentence structure and spelling. Six obvious mistakes in that run-on sentence. Exspecially???
Michele - January 12, 2011 - Report this comment
OMG, I cant even believe I found this. It was called ""GOOGLE"" in the south. I looking to find out who made it, does anyone have any idea? I so am Craving Google Chocolate Peanut Butter. Yum!
Patrick - January 23, 2011 - Report this comment
I have lived in Alabama all my life and we called it Koogle and the flavor I remember most was Banana...I'd just about kill to be able to get some today lol. Up until a few years ago I still had a couple of the jars...not sure what happened to them.
Al G. - February 16, 2011 - Report this comment
GOOGLE yes Google has always been etched in my memory forever I will always remember especialy the googly eye's stickers that were inside the lid . Flavors I can recall the most were banana chocolate and cinnamon. in Delaware it was Google.
Becca - April 06, 2011 - Report this comment
It was Koogle, everywhere. Anyone can Google to comfirm it's Koogle and even see an old commercial on youtube! :)I loved that stuff, a jar of the chocolate didn't stand a chance around me. I would so love a jar of the stuff along with the metabolism I had in the 70's.
Perry - June 05, 2011 - Report this comment
I grew up in Tennessee in the 1970's. The brand we bought was called Koogle. I never heard of Google until the search engine. Y'all are just confused.
Cass - June 17, 2011 - Report this comment
There must have been two different brands. So if Koogle was made by Kraft, who made Google Peanut Butter? I lived on Google Peanut Butter in Northern Ohio. The brand was in a smaller jar with Google Eyes on the label. We bought many different flavors. You did not need to mix the peanut butter to taste the flavor, like the jelly in the jars one must mix today.
john - July 21, 2011 - Report this comment
does anyone have a picture of the Google jar as I remember eating this lovely chocolate and banana peanut butter spread as a kid (in the 70's) but none my family does and thinks i am making it up
rhenda - July 25, 2011 - Report this comment
the closest thing i have found to google is smuckers goober chocolate peanut butter and chocoate spread. pretty close.
Becky I - August 02, 2011 - Report this comment
Boy, I sure do remember this particular peanut butter. My father, who did the grocery shopping -back in the day, bought every flavor home to us. Damn it was good. WISH I HAD some right now. Banana flavor was my favorite and second was the chocolate flavor....what a life! Kraft should really bring this item back - So Retro!
Andrea - September 28, 2011 - Report this comment
OMG, I have been talking to my kids about this peanut butter. It was Google in Pennsylvania. The song was Google with the goo goo googley eyes. It was the dancing peanut butter jar. I loved the cinnamon and banana flavors. It was always advertised in Pittsburgh as commercials when the childrens after school special programs were on TV. I wish they would bring this back for old time sake!
Tom - October 17, 2011 - Report this comment
I've asked people my age if they remember Google peanut butter from the early 70's and none of them do. I am glad to see I'm not crazy. It wasn't around that long but I remember the chocolate was delicious. It was definitely Google, not Koogle, in Minnesota.
Duane - October 21, 2011 - Report this comment
People act like Im crazy when I ask them if they remember Googles Peanut butter with the goog goog googly eyes.I remember it came in chocolate,strawberry,bannana and several other flavors. I like it personally , don't understand why they quit making it.
Linda - November 19, 2011 - Report this comment
I remembered eating it at my great gradmother's house. My husband who is 10yrs older than me has never heard of it. I was very young in the 70's I don't remember the spelling. I just remember thinkging Google (Koogle) however it was spelled it was GREAT!
cball3 - December 05, 2011 - Report this comment
I remember this peanut butter well. I remember the catchy jingle from the commercial (Here comes Koogle with the great big googly eyes...). Perhaps that why we remember it as Google? Anyway, I also remember how bad it tasted;like Chocolate-flavored plastic.
stacysaw - January 19, 2012 - Report this comment
it was indeed google in s. carolina. my mom used to the get the grape jelly flavor. i always thought she was cheap and lazy that she had to get PB&J already mixed in the jar! haha! didn't the character on the lable have "googly" eyes?
nutterbutter - August 01, 2012 - Report this comment
Just bought a jar in the closeout section of WALMART here in Watertown So. Dak. It is called Smuckers GOOGLE peanut butter & chocolate spread. Paid 1$ for it. Wish i would have bought the other 5 jars. It is yummee on rice krispie bars.
nutterbutter - August 01, 2012 - Report this comment
MY BAD! Bought GOOBER not Google at Walmart. Sorry.....a rose by any other name--....& this stuff is awesome.
Tammy - August 14, 2012 - Report this comment
Wow, just for the heck of it I thought I would "google" this. I remember eating the chocolate all the time, but when I mention it to people I get the strange looks too and they say "oh you mean the peanut butter and jelly in a jar!" and I say no it really was chocolate peanut butter!! I did just find out that Jiff now has a chocolate peanut butter but it is only in a 4 pack of single servings. nice to have it back.
Tammy - August 15, 2012 - Report this comment
Ok I found at Walmart the closest thing to Koogle's chocolate peanut butter, it is "Jiff to Go". There are 8 small to go packs. it is called "chocolate silk" i brought it to work and let everyone have a taste. I told them this is what i remember best from my childhood
David - August 29, 2012 - Report this comment
I live in BC, and I remember this as Google, as well. I loved this stuff as a kid!
ed - January 02, 2013 - Report this comment
glad to know i'm not the only one that remembered this stuff - everyone i ask nowadays doesn't know what i'm talking about - great tasting flavors !!!
Yuji Kaneko - March 09, 2013 - Report this comment
I live in BC too and remember it as Googleye..well thats wut we called it. The font was the same as the koogle ones i see but i remember the labels being a bit brighter. yummy
Renee' - May 11, 2013 - Report this comment
it was definitely called 'GOOGLE' peanut butter when sold in WV in the 70's. Google, with the goo goo googly eyes - I will always remember that. I had a classmate who could kind of roll his eyes around like the eyes in the commercial & his nickname became Google. BTW, found a pic in our grade school yearbook of my friend & his jar of 'Google'.
Lisa - January 10, 2014 - Report this comment
I love the comments that those of who remember Google are mistaken and confused that it was Koogle. I have never been a part of any mass hallucination before. I am not mistaken nor am I confused, ok i'm confused but not about this. It was Google and I loved the banana flavor. :)
David - January 31, 2014 - Report this comment
I was in New Jersey. It was NOT called Koogle -- which many Jews will tell you is actually the name of another food, kugel. It was called GOOGLE. Really. And the jingle was to the tune of an old song called Barney Google. ("With the Goo-goo-googly eyes.") But nobody has pics?
Bud - May 29, 2014 - Report this comment
Mom worked at Smith's Food King in the 70's and brought home GOOGLE in Idaho. We loved it. My wife says she remembers both brands having lived in Nevada, Calif. Ore. & Idaho. I remember the commercials too. It was Google in Idaho, not Koogle.
Chris - July 05, 2014 - Report this comment
I'm so glad to see this! Thought I was going crazy, too! It was Google in Florida, not Koogle. The chocolate was incredible. I OD'd on it!
John - July 08, 2014 - Report this comment
It was NEVER GOOGLE ANYWHERE!!! Holy cow people a poster who WORKED ON THE PROJECT AT KRAFT has verified it was never Google not anywhere. If you are so sure PROVE IT. Why doesnt Renee post this elusive year book picture? Because she is wrong that is why. NEVER NEVER GOOGLE. Not one picture not one commercial not one shred of eveidence anywhere that it was ever called Google. If it is true produce a picture or commercial or any shred of credible evidence that amounts to more than a bunch of morons saying "nut uhhhhhhh"
Lily - August 14, 2014 - Report this comment
It was Definitely GOOGLE! I loved the Chocolate the best, and eating it while drinking a banana granular product to put into milk called "PDQ".
John - August 24, 2014 - Report this comment
PDQ is correct. NEVER GOOGLE though NEVER NEVER NEVER NEVER, NOT HERE NOT THERE NOT ANYWHERE NEVER!!!!!!!!!!GOOGLE. KOOGLE PERIOD! Again offer a grain of proof. There is proof and pictures all over the web for KOOGLE even the old tv commercials with Wolfman Jack for KOOGLE and ya know what there is even pictures of jars and lids for KOOGLE but not a single picture or shred of evidence there was EVER a GOOGLE peanut Butter in fact the only place on the web you see references to Google Peanut Butter is here in this forum by a bunch of dimwits who cant remember and refuse to admit they are wrong.
gena - September 21, 2014 - Report this comment
Loved it!
Paul - January 09, 2015 - Report this comment
I remember it as Google. I remember the commercial with the dancing "Goo Goo Googly Eyed" creature. I haven't found pictures or video online - anyone?
Art - February 06, 2015 - Report this comment
I grew up in Miami, FL and I totally remember the commercial also. You'll love GOOGLE, it's the great peanutty surprise,you'll love Google with the Goo Goo Googley eyes. Tell me if the word Koo Koo Koogley makes sense, it doesn't Also surprised no one here has not said anything about Google as much money and power as they have and it's a search engine that they have tried to erase all references to a PB Spread with the same name.
john - February 22, 2015 - Report this comment
Art, You poor soul....let it go there are ACTUAL COMMERCIALS posted online that say KOO KOO KOOGLEY eyes. As compelling as you think your conspiracy theory is, it is simply bunk. If there was actually a google peanut butter that the evil corporate giants were erasing, don't you think oh I don't know maybe YAHOO would exploit that against their largest competitor. Again if you read above there is a post from somebody AT KRAFT that said it was NEVER google. For real all the pictures, commercials, data and otherwise say KOOGLE. You are just remembering incorrectly. If you all are so convinced produce ONE SHRED of evidence to prove your case, all the evidence so far says that I (and the rest of the world of reality) am correct. I don't care how you remember it, it simply NEVER EVER was GOOGLE!!
Mr peanut - May 12, 2015 - Report this comment
there certainly Was a google peanut butter. The jingle went "Google with the Goo Goo Googly eyes". It was great flavored spread. I loved the banana.
john - May 29, 2015 - Report this comment
Alas WRONG AGAIN It was Koogle with the Koo Koo Koogley eyes and some of the commercials were done by Wolfman Jack. I commend you all on your commitment to your misinformation I love your "don't confuse me with the facts my mind is already made up" approach to life. To be fair I will eat crow all day if any of you can produce a single shred of evidence besides all of you endlessly droning "NUT UHHHH" that a peanut butter named "google" ever existed. How about a link to one of these commercials you keep sputtering about. Of course you will never find it because it does not now, nor did it ever exist. Again one shred of credible evidence and I will go away forever.
Tricia Pelot - June 17, 2015 - Report this comment
back in the day let's not say when lol but when I was younger we always had the banana peanut butter for sandwhiches. I LOVED it and miss it a lot. I wish it would be made again so I can share it not only with my kids but with my grandkids. PLEASE think about putting it back on the market!!!
Paul - July 01, 2015 - Report this comment
I live in Canada and I remember back in the mid 80s my father had a box of old jars and I swear one of them was for jelly/jam called Google with googly eyes for the logo. Could I have mistaken the K for a G? I don't think so.
Jeanie Maynard - November 15, 2015 - Report this comment
I remember koogle well. In fact I googled it to make sure I wasn't crazy. I remember bananna and chocolate. I remember the logo "Peanutty koogle with the koo koo koogly eyes!" LOL! I miss these days.
Tonya - November 29, 2015 - Report this comment
It was Koogle in Florida. "Koo koo Koogle with the koo koo koogily eyes. KOOGLE!" We bought it at Publix (only one time because it was terrible).
Donna Cook - August 07, 2016 - Report this comment
Yes folks it was Google Peanut Butter. I was never a regular peanut butter eater as a child but when my kids were little in the 70's I got hooked on Google Cinnamon PB. I also thought I was crazy because when I mentioned it to younger folks they had never heard of it. We lived in Phenix City, Alabama at that time. It disappeared from the stores @ some point and we turned to Jiff and are still Jiff eaters. Would love a jar of Cinnamon Google still!
Suzanne - March 24, 2017 - Report this comment
I remember It as google peanut butter and jam in the same jar. I lived in Yakima, Washington in 1975-1977.
john - October 13, 2017 - Report this comment
Donna Cook Again if you read above there is a post from somebody AT KRAFT that said it was NEVER google. For real all the pictures, commercials, data and otherwise say KOOGLE. You are just remembering incorrectly. If you all are so convinced produce ONE SHRED of evidence to prove your case, all the evidence so far says that I (and the rest of the world of reality) am correct. I don't care how you remember it, it simply NEVER EVER was GOOGLE!!
Doug - December 26, 2017 - Report this comment
Yes, I remember it as Google too, and I grew up in New Jersey

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