Food of the Seventies, Go Ahead Candy Bars

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This was my all time favorite candy bar and I have not heard anything about it in a long time. It was two bars ( like a 100,000 dollar bar) both covered in chocolate with rice crispies but they had peanut butter inside instead of caramel. The wrapper had a stoplight on it and I barely remember the commercial where someone wanted a snack,a traffic cop said "go ahead" and the cars started to go thinking he meant them and almost run him over. Kind of dumb, but these candy bars were the best.
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The following are comments left about Go Ahead Candy Bars from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

AJ - October 01, 2007 - Report this comment
I also loved this candy bar and have been wondering about it for some time now. I searched, a website that is supposed to provide info on hard-to-find foods, but I had no success. I can't believe that there's no info out there about this wonderful candy bar!
donna colby - October 28, 2007 - Report this comment
sweetmel - April 22, 2008 - Report this comment
I remember that candy bar too! I had vitamins in it or something but I tasted great! and the commerical I remember is a abbott and costello who's on first take-off.
Jeremy - April 27, 2008 - Report this comment
Does anybody remember the "Abbott & Costello" commercial for this candy bar? Great stuff!
K - May 31, 2008 - Report this comment
I remember them fondly as well. I remember they were more expesive then most candy at the time. I think the advertising angle of them being 'healthy' just didnt fly well at the times. I used to love them tho, but you cant find any info on them on the net at all.
Jaybird - June 08, 2008 - Report this comment
I also remember this candy bar. I remember on the wrapper that "go" was green and I believe the "ahead" was red with a + between them? I do remember they had vitamins and also more expensive. But as usual good things as a kid have fallen by the wayside. To bad we all couldn't live as it used to be. We grew up in a world where all was right by us at the time.
Jaybird - June 08, 2008 - Report this comment
Does anyone remember "SUMMIT" candy bars?.... they were wafery with nuts on top covered in chocolate
Janet - October 27, 2008 - Report this comment
I too was a big fan of Go Ahead bars. And, I remember Summit bars too. Go Ahead was a Nestle product and Summit bars, I believe, were made by M&M/Mars. They should both be brought back to market!
stealth - November 03, 2008 - Report this comment
Little known fact that, for a while in the late 70's, in some markets, it was sold as the $20,000 bar.
sweetmel - November 04, 2008 - Report this comment
Yes, Jaybird I remember Summit candy bars. I even remember the commercial jingle "Summit, it's peanuts wafers and Light!"
Shane - January 10, 2009 - Report this comment
I remember the go ahead! bar it was great! I would love to have one of them again. does anybody remember the marathon bar?
Karen - March 16, 2009 - Report this comment
I loved Summit candy bars!! I also loved the Marathon bar. It looked like a figure 8 repeated over and over. I remember they were huge! I could only eat half of it at one sitting. They cost 15 cents.
Jacqueline - April 22, 2009 - Report this comment
I need a picture of this chocolate if you have any please post it here...thanks!!!
jesse z - July 12, 2009 - Report this comment
i have also been searching for the same candy bar
scuffy - July 16, 2009 - Report this comment
I loooovvveeeeddd Go Ahead candy bars. I could eat a whole package in 1 afternoon! I searched for them everywhere and contacted Nestle' and they said they no longer make them. Too bad,they were the best!
D-Boogie - September 17, 2009 - Report this comment
I remember it. I try to explain it my co workers and they think I'm making it up....BRING IT BACK!!!
HughJR - April 30, 2010 - Report this comment
GoAhead were my Mom's favorite and I loved 'em too. I asked people about them and nobody knew what I was talking about. Even Mom didn't remember them. I thought maybe *I* imagined them (great imagination if it I did) but now you've all confirmed for me I'm not crazy. But I sure loved those candy bars. :-) Yum!
Terry - June 05, 2010 - Report this comment
GoAhead was and still remains my favorite candy bar. I was a kid at the time but when we'd go to the grocery, we'd by 2 4-packs each week for me. A few years back I wrote Nestle about it, and they just gave a generic response about it being a business decision to stop making them.
Goddard - August 16, 2010 - Report this comment
Loved Go Ahead! Dumb Name, Great Candy Bar!
Kate - September 06, 2010 - Report this comment
I think Nestles would benefit from bringing the Go Ahead Candy Bar Back! It was the BEST candy bar ever!!!
Jeff - September 22, 2010 - Report this comment
It was my favorite candy bar if all time too despite the namae
Joe - December 19, 2010 - Report this comment
I remember the Go Ahead bar and the Marathon bar all my girl friends used to call me the Marathon bar because i would and still can last a good long time
Scott - December 25, 2010 - Report this comment
The best candybar ever made!!Bar none!!Why is it the powers that be have a great product and they discontinue it? Please bring it back!!It even has all kinds of nutrients!!What more can one ask for?
hoyt - February 02, 2011 - Report this comment
my grandma always had them at her house when we would visit. my favorite. i remember when they went out of style/business and she says, "now i had to look high and low to find these for you, i hope you enjoy them." not sure which i miss most, grandma or go ahead bars? but put them together and it's one great memory. haha
Rena - June 15, 2011 - Report this comment
OMG! I ate Go Ahead bars all the time growing up! They were the best--and still are--wish they still sold them! I am surprised they don't as they obviously have a market that Nestle could fulfill the need!
mike - June 19, 2011 - Report this comment
thanks! this is the one! i was wondering what it was called. I was so young, and all i can remember about this candy bar was the word 'Go', green and red lettering, and that it reminded me of a traffic light. I had a thing for traffic lights. Have no idea how it tasted though. As long as it had a traffic light on the wrapper, and was candy, i was happy.
Jamie - July 13, 2011 - Report this comment
I remember Go Ahead well, and Summit too. Go Ahead was my favorite, but soon after it came out it priced itself right out of existence (stupid). It quickly went to 35 cents, while other candy bars were a quarter. I think it got up to 50 cents or so and then disappeared (as I knew it would). Summit was good too. Choco-lite was ok. Hershey's has a new version of that one but it's not quite as good. So many seem to have disappeared recently. I rarely if ever see Krackel, for example.
Julie - November 19, 2013 - Report this comment
I loved these so much! They were delicious! I ate them for lunch. Please bring them back, Nestle! Biggest mistake was stopping the sale of this candy bar.
Mary - December 22, 2013 - Report this comment
Does anyone besides me have the poster and record of Who's On First that you had to save the wrappers to send in? I loved those candy bars as a kid. Was wondering if they are worth anything.
king - May 27, 2014 - Report this comment
can some companies make this candy b ar or whatit will sell better than any candy bar out there now
Cory - October 16, 2014 - Report this comment
I was the product manager at Nestle responsible for Go Ahead in the late '70's. A great product! The reason it didn't succeed was two-fold: 1) consumers didn't think a product that was somewhat good for you, i.e. nutritional, could also taste great (which it did), and 2) it was priced higher than other chocolate bars because manufacturing costs were higher. Too bad...wonderful product.
Mel - November 01, 2014 - Report this comment
King- I sent away for the poster and record. I know I still have them somewhere in the envelope they came in. Don't know if they're worth anything, but when I look at the poster, it brings back memories.
Jeff - April 23, 2016 - Report this comment
Does anyone know where you can order a vintage box of go ahead bars, or where they can make them for you?

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