Food of the Seventies, Frosted Rice Cereal by Kellogs

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A combination of Rice Crispies and Frosted Flakes, this ceral was popped rice covered with a sugar frosting. It lost the Snap, Crackle, Pop of Rice Crispies due to the frosting. But very tasty. Was my breakfast for several years. First introduced circa 1977 or so. No idea how long it lasted.
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Dan - October 02, 2010 - Report this comment
Oh man Kellogg's Frosted Rice Cereal was the best back in the day. Little Tony Jr. was on the box cover and competed with the Kellogg's Rice Krispies, but it's still around just no longer with Tony Jr. instead it has Snap, Crackle, and Pop on the box. The taste is somewhat different, as they chose to go with artificial sweetner rather than with sugar to give it the taste.
Rob Lambert - April 06, 2017 - Report this comment
From the Saturday morning cartoon vault: TV commercial with Tony and son for this cereal, which, with a little imagination, resembled Rice Krinkles. This aired on "What's New, Mr. Magoo?" over CBS (1/29/78). The new Magoo cartoons, by DePatie-Freling Studios, were dull when compared to the UPA series (1961-64). Instead of the stereotyped Asian houseman, Charlie, Magoo's new companion was a dog, McBarker. More adult-oriented Magoo shorts were made for theatre shows in the 1950s.

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