Food of the Seventies, Coolie

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Description
A fruit drink that came in a small carton, like milk. When I was in school, you could get Coolie instead of milk for 10 cents more. Coolie came in Lemonade, Orange, and Fruit Punch, I think, and they had a neat commercial with people in carton costumes dancing around in a field, singing the "Coolie" song, which I can't remember...
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User Stories and Comments

The following are comments left about Coolie from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Chris - May 31, 2007 - Report this comment
The Coolie song went like: Coo-Coo-Coolie, orange Coolie, lemon Coolie, Coolie fruit punch! Coolie in the morning, coolie at lunch, natural fruit flavors, orange, lemon, punch!
james - June 13, 2007 - Report this comment
This is amazing! I remember this drink and the song when I was a teen living in Columbia, SC. Ditto on the lyrics. I never forgot the song even though my memory doesn't serve me well concerning the details of the commercial.
Jimmy - June 14, 2007 - Report this comment
I've never seen the commercial myself but I have a best friend who remembers the song very well. It's a catchy tune that doubtlessly left parents no choice but to go out and buy those coolies for the kids! :o)
banks mcclintock - September 13, 2007 - Report this comment
i remember this from my youth in north carolina, i can still sing the jingle and torture my friends at every opportunity, especially when we remenisce about marathon bars and crazy cow cereal by the way it goes Coolie in the morning coolie at lunch natural fruit flavors..orange lemon punch ..coo coolie coo coolie coo coolie la la la la
Scott - August 28, 2008 - Report this comment
I remember that commercial! And the dancing cartons. I loved that drink and still sing the song sometimes. I was beginning to think I had imagined it though when I asked other people about it.
Louise L. - September 25, 2008 - Report this comment
On a whim I googled for Coolie Fruit Punch and I can't believe I actually found other people who remember that commercial too! In the 1970's we were in Cornelius NC, that's north of Charlotte. If I'm remembering it right, the commercial showed dancing cartons with the Coolie logo, a very corny commercial and tune but still with me after all these years. Who knows why it made such an impression on us but wouldn't it be nice to see the commercial again!
ksl - October 13, 2008 - Report this comment
Sweet Mother oF God! I feel validated. I have only been able to catch a peripheral glance in my memory of the dancing cartons on the hill. It's neat to see some other folks with the same memories.
Debi - November 24, 2008 - Report this comment
Oh the memories -I grew up outside of Columbia, SC and used to sing that jingle all the time when I was younger. I remember the dancing cartons in the field, too. Was it Coburg milk that made Coolies?
MY from NC - January 11, 2009 - Report this comment
Pet Dairy, a Dean Foods company sells the Coolie brand. I ran into it this weekend (January 2009) and immediately called my brother. He, too, remembered the song from 30+ years ago. Great marketing!
PC - February 10, 2009 - Report this comment
The commercial ran as far north as Virginia--I saw it many times growing up in Williamsburg in the 70s & 80s. NEVER FORGOT THE SONG and would love to see the dancing cartons again! "Natural fruit flavors: orange, lemon, punch!"
DG from VA - March 20, 2009 - Report this comment
Does anyone remember the drink cups that you could get from the company that looked like the Coolie characters? My mom still has one or two of those cups.
bad squirrel - August 09, 2009 - Report this comment
Coolie was the lunch time drink of choice. If I remember correctly, the cartons were orange, yellow or red? The PET logo was also on the carton.
OC from the Falls - September 11, 2009 - Report this comment
I remember something similar to that, but they were called Chillie Willies. They came in a 16 oz carton in fruit punch, orange and lemon. What ever happened to them?
Darrell - September 17, 2009 - Report this comment
Man, my friend and I was singing that this over the Labor Day weekend and had folks crying. They could not believe that we remembered it. OC, it was a PET product? I did not realize that
Gina - September 20, 2009 - Report this comment
Coo Coo Coolie! Grew up in North Carolina & I LOVED the Lemon. That stuff was good. Too bad it's not around anymore...Coo Coolie...Coo Coolie....
Andrea - September 30, 2009 - Report this comment
Wasn't it "coolie, coolie, tastes great" in the commercial?
sara - December 05, 2009 - Report this comment
I cannot believe it's true! I grew up in upstate SC and can still sing the song today. People think I'm crazy as they don't remember a thing about it!
Kim - January 27, 2010 - Report this comment
I'm so glad to find others who remember this! I can still sing the entire song. Funny how that has stuck with us. I grew up in SC, but my boyfriend from Indiana has never heard of Coolie....guess it was just a Southern thing!
coolie - March 08, 2010 - Report this comment
co co coolie co coolie, coolie in the morning coolie at lunch, natural fruit flavors, lemon, orange, punch, co coolie coo coo coolie
Duke - March 22, 2010 - Report this comment
You can still get it in Hampton Roads, VA. Pet Milk Co. is still going strong here. Picked up one the other day in Virginia Beach. Pick up one when you come to town!!!
Cindi - April 01, 2010 - Report this comment
Coo coo coolie, orange coolie, lemon coolie, coolie fruit punch, Coolie in the morning, Coolie at lunch, natural fruit flavors, orange, lemon, punch, coo-coolie, coo-coo coolie, coo coolie, coo-coo coolie. Still sing this commercial all the time. Love it!
Ripshin - July 28, 2010 - Report this comment
Pet still makes the stuff - look at their web site.
todd j - July 28, 2010 - Report this comment
I have been trying to find this for years...I saw it all the time on WDBJ & out of Roanoke VA...I had a friend swear to me it was filmed on Mill Mountain but I have no proof.
coolie fiend - July 28, 2010 - Report this comment
Anyone know of a link for the commercial? Been googling it off and on over the years, can't seem to find it on youtube or anywhere. Would love to see it once again!!!
Tonja - August 04, 2010 - Report this comment
Before the dancing cartons, there was a Coolie commercial with the reigning Miss SC, Claudia Turner. She "directed" a "choir" of kids as they sang the jingle. I was one of those kids.
Tracy - October 19, 2010 - Report this comment
I sure wish someone would find the Coolie commercial and upload it to youtube!! I have been looking off and on for a few years now and still nothing...but on a hunch tonight I just googled Coolie and I found all of you guys! I too (like Scott)above thought I had imagined it because no one (except my mom)remembers the jingle. And yes I too can still see those Coolie cartons dancing on the Hill. Until someone revives on youtube at least we have our memories and each other! Great to meet you all. I grew up in Roanoke, VA, but lived for awhile in Virginia Beach/Norfolk....circa 1974.
Sheri in TN - November 24, 2010 - Report this comment
I seen Coolie in the Grocery store here in Rutledge Tn just yesterday!!! Now they have BLUE RASPBERRY too!
Bill M - April 23, 2011 - Report this comment
Yep...I, too, have that jingle taking up what little space there is in my addled brain! Grew up in Augusta, GA, and we LOVED this stuff! On a related note, Doritos original Taco flavor is out in retro packaging. I just bought two bags and I think I'll see if I can hunt down a Coolie to wash 'em down in Columbia, SC, where I live now!
stuck in the 70's - May 03, 2011 - Report this comment
Still looking for the Coolie commercial
Debbie M - June 12, 2011 - Report this comment
Amazing it is still out there, would love to see the commercial again, don't remember anything but the song, "Coolie in the morning, coolie at lunch, natural fruit flavors orange lemon punch."
Jimmy - June 21, 2011 - Report this comment
I grew up in Sumter, SC, and I too was infected with the song. (The jingle is playing in my head now!) I sing it to my kids to drive them crazy. I can remember the dancing cartons too - it would have been the early 1970s for me. Please - somebody upload it to Youtube!!
charisse - June 25, 2011 - Report this comment
I wished they would strat seling them again in ohio
Jonathan galt - July 11, 2011 - Report this comment
We had coolie in Mississippi too! They often had them at summer camps, the Y, and at school. Really waxy paper cartoons that were thinner than the milk ones. If you drank the fruit punch out of Dixie cup, it would turn the cup pink. If you drank it from the cartoon, we would say Coolie stash you got. One of the best and easy to remember jingles ever! It is up there with Oscar Mayer, band aids, fig newton, empire carpets, and stay soft fro in my mind as easy to recall. The taco doritos commercials would never go over today with the bandito shooting guns and talking Spanglish.
salem-ite - September 23, 2011 - Report this comment
Coo-coo-Coolie ... back when bug juice was made with sugar ... it gave us cavities and we liked it that way!
stuck in the 70's - October 09, 2011 - Report this comment
Still looking for the Coolie commercial
Louise L. - October 18, 2011 - Report this comment
I commented here in 2008 and I'm back to see if anybody found the commercial. Of course the song is still in my head and I'm hoping somebody someday finds and posts the commercial. :-)
Gwen - January 02, 2012 - Report this comment
I still remember this song...all the words, but do not remember seeing the commercial. I grew up in Charlotte NC in the 70's. My brother would go out behind the house where there was construction going on and they had this food truck for the workers. This is one of the things he would get for a treat. Could not find this on youtube.
Greg Surratt - May 14, 2012 - Report this comment
The commercial ran pretty constantly in Roanoke, VA, along with Moore's Potato Chips. "More's potato chips go with two smiling lips.....Coo Coo Coolie, Coo Coo Coo Coolie!"
TJ the magnificent - July 20, 2012 - Report this comment
I saw it on Roanoke stations too....I had a friend who swore it was filmed on Mill Mountain and that he almost had a part as one of the dancing cartons. But I can't confirm where it was actually filmed. Yeah, it was a memorable ditty...just like the Valleydale song!
Homer Seckual - August 22, 2012 - Report this comment
Every time I hear something that sounds like "coolie" that song enters my head. For a while! But I couldn't remember the second line, now I know it. Thought it was just a S. GA thing. Friends thought I was crazy too
Primatebuddy - November 12, 2012 - Report this comment
Makes me wanna cry! I thought I was the only one who remembered this commercial. I used to take my tape recorder and record cartoon audio (this was before VCRs were popular) and occasionally I would get a commercial in there. One of them was the Coolie commercial and I used to sing that song relentlessly around my suffering parents
ctyank - February 18, 2013 - Report this comment
I too remember the Coolie commercials, we lived in Taylors, SC in the late 1960's when I was in grade school at Northwoods Elementary School, unfortunately, we had a student teacher whose name was Mr. Cooley and all we did was sing that song in class, that was pretty bad thinking about that now over 40 years later......it was a PET product...but I am just laughing out load now......
Andrea - March 02, 2013 - Report this comment
Used to have Pet Coolies delivered to our home in Chesapeake, VA when I was a kid. Saw a pic of a milk box on Facebook (one of those 'Do you remember these' photos) and suddenly the Coolie jingle started going off in my head. I was hunting for the commercial and found this page.
Randall - March 12, 2013 - Report this comment
My grandmother always had some in the fridge in Travelers Rest SC. I STILL can't get that song out of my mind after nearly 40 years..."Coolie in the morning; Coolie at lunch..."
MIke J - March 19, 2013 - Report this comment
This site is hilarious. The original commercial with Miss S.C., Claudia Turner was in !971. Henderson Advertising in Greenville handled the PET account and the choir was made up of the children of Henderson employees and their friends. The Commercial was filmed in Charlotte and they bussed us up from Greenville. I was 6. I was given a 45 or LP with the song on it and my parents would practice with me. We were all dressed in navy blue pants, white shirts and red ties, sitting in a bleacher stand three rows high. I was in the top row on the end, stage right. The plan was to have all of the kids cue off of Claudia, stand in unison and sing the Coolie song. I apparently was the only child who could not stand in unison. After several takes and failed attempts, the directors opted to change the plan and have me stay seated while everyone else stood up, I would then stand up a few seconds later looking like I didn't know what was going on... which was actually true. After that I was absolutely infatuated with Claudia Turner.
Mark H - April 16, 2013 - Report this comment
Just caught myself singing the jingle and thought I would try to find the commercial on the 'net. Heard it often growing up in Matthews, NC
Buttery Biscuits - April 25, 2013 - Report this comment
Seems to me that they advertised in the afternoon during Big Blue Marble.
Chris Cook - May 06, 2013 - Report this comment
For some inexplicable reason, this commercial hit a cord with us kids. I have incredibly fond memories as a kid growing up in the late 60s, early 70s in Columbia, SC. The Coolie commercial is a highlight. And someone out there correct me if I'm wrong, but in addition to dancers dressed in carton costumes, weren't there also dancers dressed like "wedges" of oranges, lemons, etc? When I think back about the Coolie commercial, I am immediately transported to my hot summers as a child in Columbia, SC. YES!!!!! Someone, find this thing and upload it to YouTube!
still stuck in the 70's - August 30, 2013 - Report this comment
And still looking for the Coolie commercial...
Roger M - September 30, 2013 - Report this comment
Talk about a commercial that left its mark on a generation! I thought about it this evening and googled it----to find this page. Growing up in north Alabama we heard the commercial a LOT---especially in the afternoons during the 3:30-4:00 cartoon broadcasts.
coolie fiend - May 30, 2014 - Report this comment
no luck on the ad, but here's some other classics: http://metvnetwork.com/videos/classic-commercials/ the search continues.
MJC - April 05, 2015 - Report this comment
I grew up in Jackson, MS and can still sing the Coolie commercial word for word!
Sylvia - April 27, 2016 - Report this comment
I was just randomly humming this in my head and decided to Google it. Lo and behold, here I see fellow North Carolinians(Brevard)commenting on not only this product but my much beloved marathon bars. I miss those. I also remember chocolate bubble gum.
James - November 04, 2016 - Report this comment
The lyrics-- Coo Coo Coolie Orange Coolie Lemon Coolie Coolie Fruit Punch Coolie in the mourning Coolie at lunch Natural fruit flavors Orange, Lemon, Punch
James - November 04, 2016 - Report this comment
The lyrics again -- Coo Coo Coolie, Orange Coolie, Lemon Coolie, Coolie Fruit Punch. Coolie in the morning, Coolie at lunch. Natural fruit flavors, Orange, Lemon, Punch.

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