Food of the Seventies, Choco-lite Candy Bar

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Description
A thick, chocolate bar from the mid to late '70s that had air introduced into it when it was formed. It resulted in a "swiss-cheese" effect inside the bar. I guess they thought it should be called "lite" since, because of all the little holes, there wasn't really as much chocolate there as it appeared to be. I thought it tasted a little bland.
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User Stories and Comments

The following are comments left about Choco-lite Candy Bar from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Mark - September 14, 2007 - Report this comment
There is a Canadian equivalent to Chocolite (I'm told) that is called Wispa, and I believe it's still made
amy b - October 26, 2007 - Report this comment
i liked it.
Sir William Wonka - October 29, 2007 - Report this comment
THIS COCKA-LITE BAR WAS A RIPOFF OF MY FAMOUS WONKA SCRUNCH BAR...THE COCKA-LITE BAR WAS DISCONTINUED AFTER I SENT THE OMPALOOPA BOYS OVER TO THE COCKA-LITE FACTORY AND THEY DESTROYED THE PLACE
ZenGrrl - November 18, 2007 - Report this comment
I L-O-V-E-D the ChocoLite bar!! Several years ago, I tried the Nestle Aero bar and those yummy childhood memories came flooding back. I just read that a product called Bubble Chocolate (or something like that) is planned to be introduced in the US. It sounds like a reincarnation of the glorious ChocoLite bar. I can't wait!!
day - February 03, 2008 - Report this comment
I am told that Nestle Canada still makes the Mirage and it is exacly the same as the ChocoLite.
Melanie - February 13, 2008 - Report this comment
Isn't it strange? I was just craving the ChocoLite bar and I googled it and here we are! Ah...the collective unconscious...Anyway, I loved it, even at the tender age of, what, like 6? I'm off to google more randomness....
Ryan - May 31, 2008 - Report this comment
Did the choco lite have a tv commercial that featured a boatful of people on a chocolate river?
Janae - June 04, 2008 - Report this comment
I loved the Choco-lite bar and wish they still made them! Like Ryan, I just googled it and found out that I am not alone. Think we could convince Nestle to bring it back in the interest of nostalgia?
Melissa - June 06, 2008 - Report this comment
Unfortunately, I never had a Choco-lite bar, but my mother talks about them constantly. So, I did a lot of research and for Mother's Day I bought her a candy bar made by Nestle, called the Aero bar. It too is a Canadian product but can be purchased through Amazon.com. Here is a link: http://www.amazon.com/Aero-10-Chocolate-Canada-Superstore/dp/B000MWFJAM/ref=pd_bbs_sr_1?ie=UTF8&s=gourmet-food&qid=1212771790&sr=8-1
Pam - June 06, 2008 - Report this comment
All I remember from the commercial was that it was a cartoon and there was one part where a girl was flying atop a Chocolite bar, the bar had wings as it flew. I do remember a chocolate river now that you mention it.
Barb - July 03, 2008 - Report this comment
They need to make it again. I've been trying to figure out the name of the candy bar... everyone I described the Choco-lite to..couldn't remember it! It was my favorite candy bar!!!!! I'd love to see a picture of it...
debbie - July 10, 2008 - Report this comment
OH i loved the CHOCOLITE candy bar ! I wish they would make it again .. maybe if we all begged Nestle .. they would amke it again .
Jules - July 24, 2008 - Report this comment
I too googled choco lite bars!! There the best!! I was hopeful I could buy it on line. I tried the others and there not the same. lets start a petition!!! I LOVE CHOCOLITE!!!
Tom Cavanagh - July 28, 2008 - Report this comment
does anyone have a picture of a choco-lite. im trying to recall it. was it in a yellow wrapper?
Mark - July 30, 2008 - Report this comment
It was a yellow wrapper with brown trim.
Jules - July 31, 2008 - Report this comment
It also had the effec t of bubbles, and I think it was in pieces (like a Dove bar) I can see it in my head!
karla - August 11, 2008 - Report this comment
I work in an international foods store and we got in aero bars. My first thought was "I have had this before." I googled it and found it. I would kill to have one today! ahh the 70's.....
Mary Jo - August 12, 2008 - Report this comment
I loved choco-lites too! I'm on a (unfulfilled) search for some of my old favorites. Choco-Lites, Milk Shake Candy Bars, Yohoo Candy Bars. No luck so far. But other posters are correct, Aero bars are the closest you will find to a choco-lite
crazy amy - September 06, 2008 - Report this comment
i agree with many of you-if we all contacted nestle or whoever made this wonderful candy bar(and all other companies who used to make good food products)maybe they would re-make these items-maybe if we told them of this site they would see all the people who long for the old products. one condition-NO NEW OR IMPROVED VERSIONS!(no trans fats or sugar free or whatever crap they want to force on us-let us spend our remaining years enjoying our memories to the fullest!)hell,all the tv commercials are aimed at us now(set to music like led zeppelin,queen,etc.)why not sell us what we already proved we liked?
JCP - September 07, 2008 - Report this comment
I LOVED Choco Lite!!! I crave it about every 3 weeks, 2 days, and 4 hours (approx). Could we maybe buy the recipe, and start making it on our own. I remember the sugar in the chocolate cruncing between my teeth. It was my favorite candy bar. Ah, the good ole days.
the sreamin'brakeman - September 07, 2008 - Report this comment
when i was a teenager- i lived with my much older brother and he grounded me for going out on halloween night while he and my sister in law went out.so of course- i stayed home and dished out the candy.needless to say none of the trick or treaters got a chocolite bar,because i ate them all.then i killed them both while they slept-HAHAHAHAHA-just kiddin'. OR AM I!?!? BWAHAHAHA BWAHAHAHAHA!!!!
Deanna - September 19, 2008 - Report this comment
Here's the closest thing to a Choco-Lite that's currently manufactured: http://www.youtube.com/watch?v=qwKNy4jSFF4 Milka Luflee is expensive, as it has to be shipped from Germany, but it's SO worth it! ;-)
Gina - September 27, 2008 - Report this comment
Chocolite was my favorite candy bar when I was little. I remember my friends and I going up to Jakes candy store for chocolites and penny candy. I haven't had any or seen any since those days. I thought the chocolite was a figment of my adult imagination until I googled it. I'm crushed they have been discontinued completely.
apair_2004 - September 27, 2008 - Report this comment
Wow. I sat down and wondered what i could google up about my childhood....I thought about my very first loved Chocolate bar,"Choco-lite".I couldnt beleive my eyes that i found that any of you at all are out there still in love with and in searh of this candy bar! How sweet it is! Ya know, if all of us on here e-mail Nestle's we might make a difference and bring it back! I agree with "crazy amy"...NO NEW AND IMPROVED VERSIONS,just that same ol' choco-liciousness we all still crave to this very day, decades later!! I hope there wasn't any artifical sweeteners in it cause im allergic. Hey "Barb" im with you, i'd love to see a photo of this choco-sensation once again!! Hey "Mark"...i dont remember the wrapper being yellow with brown trim? I'm glad you said that though, i just remember chowin down on it (smiles!). Well, every one, if all else fails, all of us here could pitch in and ask to purchase the recipe, like "JCP" suggested, sound like a good idea?! Does to me, that is, if all else fails....Question: Exactly why did this choco-lite bar get discontinued anyway?
Tim - October 03, 2008 - Report this comment
Why must everyone say "google it"? Google has enough money and the people who came up with the name are laughing that it became part of the internet lingo. Milkshake was also a good bar.
Tony - October 13, 2008 - Report this comment
I remember as a kid I always thought the design on the canday bar looked like the window part of the front door in Bewitched. I remember the yellow papery inner wrapper. I loved these.
Terry - October 17, 2008 - Report this comment
I loved this candy bar. I remember a commercial for it which showed these guys in some sort of bubble-thing, advertising how 'airy' and 'lite' it was; when you bit into a Coco-lite, you would see air bubbles
Tony, - October 27, 2008 - Report this comment
I thought that exactly! I was wondering if I was the only one who thought that! I loved it as a kid. I was a child of the 70s, and Choco-lite is just one of many things I miss. Great minds thnk alike, eh?
Michelle - November 02, 2008 - Report this comment
To everyone on this website: I have tried to convince Nestle to start making the Chocolite candy bar again. I did not have any success. They told me that the candy bar did not sell well. I find that difficult to believe. Alot of people miss that candy bar. Any other suggestions?
LeVon - November 03, 2008 - Report this comment
Another product gone from my childhood....I couldn't remember the name until I came to this website. I bought the Aero bar awhile back from Cost Plus Imports here in Modesto, Ca and instant memories...I remember a yellow wrapper around the bar and a brown wrapper on the outside...Didn't it come only like in four pieces but connected? I also remember the little "window" or "fan shaped" design printed on each piece.
Mary - November 18, 2008 - Report this comment
I googled ChocoLite bar and yup, just like the rest here I am! I used to steal dimes from my dad's dresser to get my ChocoLite bar fix. My dream or goal was to have a hidden stash, but I could never even save one! I was an addict. I LOVED them! Oh I wish they would bring it back!
Erika - December 01, 2008 - Report this comment
Aero bars are not the same. They are similar, but the texture is different. I LOVED Chocolites....I cannot believe Nestle won't give them another try. Never should have stopped making them to begin with considering some of the crappy candy they still sell.
Grego - December 03, 2008 - Report this comment
Awww chocolite how I miss thee....great reminiscing on my childhood and yes it was the 70's and i was a baby...38 now lol
karen of ann arbor - December 09, 2008 - Report this comment
All of you choco-lite lovers are my new best friends. Same story...I had a craving and then memory took over...told my sister...she brought back an Aero from Canada. It helped but it was not "lite" or "bubbly" enough...If Nestle hears us, let's have a 70's reunion and cruise down that river or float in the balloon!
Karrie - December 15, 2008 - Report this comment
I loved them. Didn't they have tiny bits of honey too?
Jason - January 02, 2009 - Report this comment
I loved the Choco-lite too. I remember the yellow inner wrapper and the brown outer wrapper witht he word "Choco-lite" written in some groovy 60's-70's type font. I know they were a big seller in my area. How I would love to have one right now.
stefanie - January 11, 2009 - Report this comment
I remember the choco-lite. It too was my favorite. Maybe we should all ban together and write to Nestle asking them to re-introduce the Choco-lite candy bar?
Wendy - January 14, 2009 - Report this comment
I've been singing the slogan in my head, and I've been trying to find the commercial, but no luck. Wasn't it: "Chewy ooey gooey...chocolite!" ? I just want to hear the song one more time! LOL
Lizzle - February 01, 2009 - Report this comment
I still remember the jingle ... "you never felt so good about chocolate ... 'cause chocolate never felt so good as Choco-lite"
JJ - February 21, 2009 - Report this comment
Chocolite was my favorite chocolate fix as a kid. I can still taste it to this day! And that yellow and brown wrapper so vivid in my mind. Why is it i have problems remembering things that happened last week HA HA - Nestle should bring back the candy bars from the 70's as part of a retro promotion or something. Make the candy available for a limited time - see how the sales go this time around. Maybe I'll share the thought with Nestle -Hey, I'm desperate!
LaFawmduh - February 21, 2009 - Report this comment
Oh my gosh a site devoted to my all time favorite candy bar that I have mourned the loss of every day since it was discontinued?! DANG! I wish I had a Chocolite! C'mon brothers and sisters of ChocoLite let's get together and storm the Nestle office with emails asking them to remake this heavenly bar. Hey in England, Cadbury put one of their candy bars Wispa back on the market after public outcry when it was discontinued. Look on the England Cadbury site about Wispa and see the whole story on there how they listened to the customers and brought Wispa back. Complaining works!
Jason L - March 14, 2009 - Report this comment
Hi gang. I recently acquired an original Choco' Lite candy bar wrapper from the early 1970's and thought you guys would enjoy seeing it. You can check it out, in all its' glory over here: http://www.flickr.com/photos/jasonliebigstuff/3353435909/
Lynn L. - March 17, 2009 - Report this comment
This is TOO funny. I occasionally Google something from my past that I recall -especially when friend and family members tell me they don't recall any such thing and try to make me feel like I imagined it!!! Like Body On Tap shampoo. Everyone I asked said they didn't remember it and had never heard of such a thing, so I googled it to make sure I wasnt losing my mind. I was talking about Choco'Lite bars with my mother the other day and she didn't remember any such candy bar. My brother and I used to eat them all the time. I always wondered why they quit making them. Lets get a petition going and send to Nestle.
Paul R. - March 28, 2009 - Report this comment
I think the jingle was "Chocolate never felt as thick and light as Choco Lite" followed by a voice over saying "it feels so light, like it had wings". Anyway my brother and I used to eat these all the time, we LOVED them!
Dana B. - April 17, 2009 - Report this comment
I have told my kids so many times that Choco-lite was my FAVORITE candy bar. We were watching the movie 13 Going on 30 (a blast back to the 80's and I mentioned my FAVORITE candy bar was Choco-lite. My 13 year old said "google it Mom" and here I am. Body on Tap was my also FAVORITE shampoo too. It gave hair tons of body.
Lee, Capt. USAF (Ret) - April 19, 2009 - Report this comment
I too remember the Choco lite bar as a kid. When we went to my grandmother's during the Thanksgiving and Christmas holidays we visited this small gas station/general store just up the road. My cousin's with their parents would all embark on a journey to the store. Sometimes though, just my brother and I with my mom and grandmother would visit on a more consistent basis. I remember that the owner's house was connected to the back of the store. She walked down a short hallway with a door at each end to go between house and store. Of course the gas station/store had only two pumps and was open from 7am-6pm M-Sat and closed on Sunday. Mrs. Sessems was her name. She was a sweet old lady, she loved children and I always looked forward to visiting her. Anyway, I remember even though the store was small she had a huge candy selection that was encased in a cabinet with a glass front that doubled as the checkout counter. All you had to do was tell her what you wanted and she opened the cabinet to get the item. My brother and I were allowed 3 candy bars each and a soda. I ALWAYS ASKED for 2 CHOCO LITE bars. THOSE WERE MY FAVORITE AND MAN THEY ROCKED! Sometimes, I would get a Mary Jane as my third choice. Since we were repeat customers Mrs. Sessems remembered us and usually slipped us a free candy bar of our choice when we thought mom wasn't looking. I also remember we only paid .15 for each candy bar and .25 for a 16oz GLASS BOTTLE Pepsi. ALL SODA tastes better in a glass bottle PERIOD. I have read most of the other comments of fellow Choco lite'teers and feel your pain. I too wish that Nestle would bring it back even if for a short time. I have seen Hershey's package some of their bars in their old fashioned labels and sending them out to sell. I think the Choco lite bar in its nostalgic wrapper would make a nice addition. In my attempts at surfing the web I have encountered several statements as to why the bar was discontinued. Most commonly was that the sales of the Choco lite bar sharply declined compared to the Hershey's lineup. I guess that is the democracy of Corporate America for you. Of course, you can't get Pepsi in a 16oz GLASS bottle anymore either. Now they are in cans or plastic bottles and not for a Quarter, more like $1.25 out of your pocket. Several of you have commented on the Aero bar, some say that the flavor is a good likeness to the Choco lite while others not so much. I think that for old time’s sake I will take the plunge and try one. To all, I bid you happy hunting.
Amy B (formarly M) - May 04, 2009 - Report this comment
Like you many, many, many others, I, too "googled" after craving the wonderful choclatey goodness of days gone by.... We used to walk down to the Ben Franklin dime store (also gone) in Eau Claire, WI, after school and spend a quarter or two on our favs (bottle caps, pixie stix, CHOCOLITE, etc). PLEASE NESTLE, PLEASE!!! I haven't found a comparable equivelent yet :)
gerry - May 06, 2009 - Report this comment
me after discussing favorite candy bars as kids I thought of the choco lite and am now craving it! PLease bring it back :)
Brian - May 07, 2009 - Report this comment
Just watching an episode of "Lie to Me" tonight. A prisoner on the show asked for a box of "Chocolites" I thought to myself,...."Hey, they don't make those anymore!" My fav as a kid. I remember the wrapper, the yellow inside wrapper and the half wagon wheel design on the candy,....I remember getting a big giant one once too! I just had to search it online! I'll have to try this areo bar now! I also had a JJ Walker doll! DY-NO-MITE!
sadclown-drivin' - May 13, 2009 - Report this comment
Wow! Landed here after a education on New Coke and Cyrstal Pepsi. Loved Chocolite. Can't believe Nestle' won't make a candy bar we loved from 30 years ago. Now on to find out who shortened the Marathon Bar. So mean.
Sue - May 20, 2009 - Report this comment
Oh my gosh I've asked people for years and no one (absolutley NO ONE!)remembers this candy bar. Then they look at me like I made it up or something. I still crave these things. So funny to see that there are other goofy people out there who would Google some old candy bar. I'd love it if we could get them to make it again. Hmmm... but I'm wondering... would it taste as good as we remember?
LCC - May 25, 2009 - Report this comment
I loved those and still think of them sometimes when I'm craving goodies (like today). Glad to see I'm not the only one who remembers them. I wish they would make these again!
Pattie - June 08, 2009 - Report this comment
I am so glad to know that there are people out there just like me who still long for the taste of the AWESONE Chocolite candy bar!!! I have talked about this candy over the years with dozens of people and no one has a clue as to what I am talking about!!! I remember growing up in the 70's and stopping at the neighborhood candy store with my mom on the way home from school for a special treat, it was always Chocolite!!!! Nothing I have tasted over the years even comes close!!!
Shelley - June 09, 2009 - Report this comment
I am so excited to find that so many others loved the Choco'lite bar as much as I did!!! I used to buy the miniatures by the bagful; I have been pining for them ever since they were discontinued (and twenty-eight or so years is a looong time). I just bought some Aero bars in Canada but they're not quite the same. I thought it was me . . .
Steve - June 18, 2009 - Report this comment
As I recall, they had a straight milk chocolate version, as well as one with raisins. MMmmm MMMmmmm. Good stuff. My mammaw use to keep a constan supply of those things around the house.
Terri - July 03, 2009 - Report this comment
Whew, I am glad it is not just me! I googled chocolite, too, and here I am. No one I have mentioned the candy bar to has known what I am talking about, but I loved it! My grandmother would buy them for me when I was really young, in the early to mid seventies. I wish Nestle would reintroduce them.

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