Food of the Seventies, Chocolate Flavored Peanutbutter

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I cannot remember the product or company name, but I specifically remember chocolate peanut-butter. You could find it on the top shelf of the peanut-butter section back in the late 70s, like goobers (the peanut-butter and jelly in the same jar) was also on the top shelf. The Chocolate Peanut-butter came in a small (around 8-10oz.) plastic tub-like container that was "chocolate" brown in color. It was GOOOO-ooood.
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AmazonQueen467 - May 30, 2007 - Report this comment
I remember the flavored "Peanut Butters" as a kid. There was a Banana Flavored, a Chocolate Flavored, and Cinnamon! I FREAKIN' LOVED the Banana & Chocolate ones! OMG!! It was called KOOGLE. They were in small containers ONLY and those were around in 1971-1977 or along in there somewhere. I know it was not before I was 4 and not after I was 10 years old.
o2b17 - May 31, 2007 - Report this comment
OMG! Some one else remembers Koogle peanut butter besides me and my younger sister! She loved the banana flavored and I loved the chocolate flavor! We ate it by the spoonfuls! I remember it roughly from 1975-1978.
dilipear - June 01, 2007 - Report this comment
I recently mentioned Koogle to my co-workers and nobody knew what I was talking about!!! Thank God someone does because I knew I ate this stuff and LOVED it!!!
lowflyer - January 04, 2009 - Report this comment
Me Too!! I remembered the chocolate flavored peanut butter from my childhood but only got the empty eyed stare when I would mention it to my peers. Thanks for bringing clarity and a name to a fleeting childhood memory.
emileo - January 16, 2009 - Report this comment
I loved Koogle!!! I used to eat on plain white bread. It was great! A few years ago Jif had flavored PB. The chocolate one was pretty close to the Chocolate Koogle.
stormy - March 04, 2009 - Report this comment
i liked butterscotch. if it wasnt for this link id still think i was loosing my mind.
Kymberlyb - March 12, 2009 - Report this comment
Did this Koogle Chocolate flavored Peanut Butter come in a small jar with an Owl on the front of it? I live in Michigan in the 70's and we used to get a chocolate flavored peanut butter that was awesome. I can't remember the name of it, but I do remember it had an Owl on the label
Gretchen H - July 30, 2009 - Report this comment
Thank you so much for remembering the name! I have been telling my friends about this stuff for years, and everyone thinks I'm crazy. I used to eat the vanilla pb straight from the jar on Saturday mornings while watching cartoons LOL.
Debbie - August 12, 2009 - Report this comment
I have been searching for the banana flavored peanut butter for years!!!!!!!! I LOVED IT SO MUCH! I remember the chocolate too but the banana was my favorite! What happened to KOOGLE?????
Donna - August 29, 2009 - Report this comment
I loved the banana flavor too, I saw on another site that it was made by Kraft and they stopped making it in '76 or'77- I sure wish i had some.
Ttaci - October 27, 2009 - Report this comment
Thank God I'm not crazy! For years I have been asking people if they remeber koogle peanut butter, and no one remembers. Chocolate was amazing! Reese Cup in a jar! Yum!
Emily - October 28, 2009 - Report this comment
Go to and where is says "suggest a item" you can type in what you want. This store has stuff that hasn't been seen in years!! I love it!! I remember Koogle! It was good stuff!!
Peggy - November 28, 2009 - Report this comment
Was it called Nutella?
Vicki - June 01, 2010 - Report this comment
OMG! I have been trying to remember this brand name for years! My grandparents always had the Banana flavored one at their house when I was a kid.
Cheryl - August 15, 2010 - Report this comment
You can make a pretty good chocolate Koogle at home by mixing pre-made canned chocolate frosting with p-nut butter. i think the measurements are about half and half, or a little less frosting than p-nut butter. adjust to taste:) i LOOOOVED koogle!!!!!
Belinda - November 03, 2010 - Report this comment
I am so happy that someone else knows about this. Whenever I aske people they've never heard of it!
Brenda - November 06, 2010 - Report this comment
"BRING IT BACK!!!!!! My kids think I've lost it!! I was never without Peanut Butter Koogle!! I tried the Cinnamon, but gave it away!!! Let's get it back on the shelf!!!!
Jim Lindeman, TX - November 10, 2010 - Report this comment
I remember Koogle. I even remember the Ad on TV. A cartoon monster singing with a blond kid. they sang a song that went Koo Koo Koogley eyes, Koo Koo. undernieth the lid had cartoon eyes that would spin when you moved it with your finger. I was 5 at the time.
Susan - June 09, 2011 - Report this comment
Yes! Yes! Yes! Banana Koogle was the best-I remember eating it with a spoon and like so many others, I get deer in the headlight stares from my friends when I mention it! I want to say I was living in Arizona at the time, maybe they didnt have it here in the south...yummo!
Vickie - June 10, 2011 - Report this comment
Yes...Yes...I can still taste the banana and the cinnamon to this day...this stuff was awesome!
Bryan - June 21, 2011 - Report this comment
Man that stuff was good. I can not believe so many peaple remeber this. I loved the banana koogle, I can still tast it. I would buy it if it ever came back
Linda - August 23, 2011 - Report this comment
Here you are. A flashback!! Search koogle on youtube. There is a commercial there. The video number is..PPSnDwBDhsQ. I am also adding a pic of the lid.
eddie - December 27, 2011 - Report this comment
yes they did make it in the 70's but was taken off reason is unknown to me === i do agree they should bring it back it seems to me that EVERY TIME THEY HAVE SOMETHING GREAT OR GOOD THEY TAKE IT OFF THE MARKET and that stinks if you ask me
Tammy - June 30, 2012 - Report this comment
I loved the chocolate one so much. The very last time I saw it was actually in the year 2000. They only had the chocolate one, it was awesome. I wish they would bring it back. NO, it was NOTHING LIKE THAT NUTELLA CRAP. Nutella sucks.
Dawn - December 04, 2012 - Report this comment
I remember the banana peanut butter from the 70's!!!!! OMG I have dying for some!!! for some reason I tink the name of it was Googly Eyes(?)or maybe it just googly eyes on the jar LOL but I'm online trying to find something to match it.and nutella does suck.
Deerbear - January 09, 2013 - Report this comment
I loved the chocolate one but wasnt there some cinnamon flavoring also in the chocolate. Something like the Mexican Hot Chocolate bars. It got me to love peanut butter sandwiches but lasted just such a short time.
John - December 04, 2014 - Report this comment
thank god someone else remembers this stuff. I knew I wasn't crazy, I absolutely loved the banana and chocolate and I remember the TV commercial had a strange little multi eyed monster that would say something like (koo koo kooglie eyes)
Penny - June 20, 2015 - Report this comment
So many times I have ask people if they remember having chocolate peanut butter in the 70's and everyone thinks I am crazy, lol! I knew I wasn't imagining it. It was delicious!! I've never forgotten it!! I can still remember the taste!
Dd - February 20, 2017 - Report this comment
I have been talking about this and no one seemed to know what i was talking about. Glad to see these post
MH - November 19, 2017 - Report this comment
...and I thought I was the only one who remembered KOOGLE. I'm glad I found you all :)
Mike - April 29, 2018 - Report this comment
What about the owl peanut butter that someone else mentioned above? That's what brought me this thread. I lived in Michigan also in the 70s and the was another brand with flavors that had an owl. I think it was striped like the goob er peanut butter these days. But I think it had banana and chocolate flavors besides jelly.

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