Food of the Seventies, Carnation Instant Breakfast

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Description
It was a thick packet of chocolate, strawberry, vanilla, malted, etc. ingredients that you stirred into milk. Kind of like the diet shakes they have today. It was billed as a complete breakfast, with all the nutrients, but we kids quickly identified it as a great excuse to drink a milkshake for breakfast. "But mom, it has all the vitamins and nutrients we need!"
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User Stories and Comments

The following are comments left about Carnation Instant Breakfast from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Paige - October 14, 2010 - Report this comment
My mom quickly found out that it was the only way to get anything in me for breakfast. I didn't like to eat right when I got up and so drinking breakfast was the key. I loved the eggnog flavor and the malted chocolate one. Today I can still find them but they are only vanilla, strawberry and chocolate.
Jim - January 12, 2013 - Report this comment
I remember Carnation Instant Breakfast I liked the Egg Nog flavor too. They also had Chocolate Marshmallow, Banana, Strawberry, Coffee, Rich Chocolate, Dark Chocolate, French Vanilla, Chocolate Malt and Vanilla
Lindy - January 16, 2013 - Report this comment
They still make it. It's in the powder packets or ready to serve bottles.
Chantelle - January 30, 2013 - Report this comment
Eggnog was the firm favourite in our house growing up. Such a shame they stopped making that flavor. It made having to drink powdered milk in Nassau as a child almost tolerable.
alfapolaris` - November 18, 2013 - Report this comment
eggnog WAS the absolute best flavor!!!! wish they still made it... perhaps if enough of us write in...the might make it seasonally ---perhaps for the holadays
Di - February 27, 2014 - Report this comment
I wish they would bring the eggnog flavor back! It was my favorite!
Tina - October 14, 2014 - Report this comment
My sister and I actually had physical fight over the 1 packet in the variety pack! I don't understand why they discontinued this flavor! I would buy a whole box of just eggnog!!!!
alfapolaris - November 20, 2014 - Report this comment
i miss the eggnog too. just who the heck is in charge at carnation anyway. we should band together and suggest that they bring it back
Eggy - November 20, 2014 - Report this comment
Yes, it would be nice if Nestle brought back the original flavors, especially eggnog. But there is more too it than just that. Nestle ruined Carnation's original formula for the powder as well. The original powder formula produced a wonderfully rich shake with great texture (although, sometimes a little lumpy). Nestle revised the formula (around the same time as they introduced the Sweet Success diet shake powder) to make it more "stirrable". This resulted in the shake coming out quite foamy with poor, foamy texture. This ruined both the Instant Breakfast and Sweet Success (which had great chocolate chip and almond flavors) powders sometime around 1996. Before that, they were great. Nestle sold off Sweet Success after they ruined it, but they can still save Carnation Instant Breakfast (or whatever it is called now). But I doubt they will. Nestle is notorious for ruining product they acquire. The only restraint they've shown is with Haagen Dazs. So, the original Carnation Instant Breakfast Eggnog flavor will only live on in the dreams of those who remember it, until we all die off.
Shellyslm - June 11, 2016 - Report this comment
That is such a shame isn't it. Our children and grandchildren will never get to experience the delicious flavor and texture of those wonderful glasses of morning glory before school... And they call what they did progress, new and improved, ya right...
Chinese Ark - July 20, 2016 - Report this comment
I used to love these, I drank them all the time.
tinatalker - August 30, 2016 - Report this comment
I loved the chocolate marshmallow, but was picky as a child so eggnog would have turned me off. I'd love to try it now, but alas, we are all out of luck.
Tim - December 28, 2016 - Report this comment
Nestle how about adding or introducing again these old flavors so many of us remember?
Harold - March 10, 2017 - Report this comment
I loved the eggnog flavored variety. I found this site while trying to track it down again via the internet. I've had pretty good lucky with many things from my youth e.g. Wink, Royal milk crackers, etc. But this will be a failure...sadly. Maybe we should try beating on Nestle to see if we can sway them...ten we could go after Bacon Thins (another wonderful blast from the tasty past).
Bob - August 08, 2017 - Report this comment
Yes, eggnog was the best. Rich and malty too. I just tried carnation for the first time in 30 years - vanilla. Good, but like someone else wrote - not so malty as it use to be. AND WE NEED EGGNOG!!
Rob Lambert - August 26, 2018 - Report this comment
On the Chicago Scene. Another in a series of Carnation radio commercials aimed at the teen crowd. This one for Instant Breakfast mix (in five flavors) stresses the term "Go-Go," and "Carnation Gives You Go-Go!" It was sung by unfamiliar studio musicians, but quite catchy. It aired on WCFL in October, 1967, during transition from Madman Ron Britain to Barney Pip around 9 PM (CT). Another station angle at the time, Pip began his show with a musical pledge of allegiance. Not to the American Flag, but to WCFL, backed by (recorded) studio musicians. Other commercials included Pepsi (Beats the Others Cold), Sinclair Oil ($3.98 gas pump transistor radio) and Sears (record dept.) with members of The Seekers.
Rob Lambert - November 11, 2018 - Report this comment
From the prime time TV vault, an early commercial which claims that Carnation Instant Breakfast has equal minerals and vitamins in bacon, eggs, toast and orange juice. This aired on "Hullabaloo" over NBC (9/27/65). Guest host was David McCallum of "Man From UNCLE," who acts out an espionage plot within episode. Hullaballoo Dancers dressed like school cheerleaders. The Animals among musical guests. Arrid Deodorant, Clearasil pimple balm and TWA Airlines also sponsored. Network promo for "Virginian." McCallum's partner on "UNCLE, Robert Vaughan, would host an episode later that season (as "Man From H.U.L.L.A.B.A.L.O.O."). Regular segments included "Hullaballoo A Go-Go" and "Top Pops."
Ned - August 07, 2019 - Report this comment
I grew up in the eggnog and chocolate malt flavor. I wish they still made both. Only recently did I purchased some and missed not being able to buy those flavors and I didn't see a variety pack either. So I settled for the milk chocolate flavor. I often get Ovaltine chocolate malt flavor and enjoy that. I wish they'd bring back the chocolate malt and eggnog!
MJH - January 15, 2021 - Report this comment
Mom always made these for us before school and we loved them. I always got the Egg Nog flavor because my brothers didn't like it. I was lucky. We all loved the Chocolate Malt flavor so Mom would have us pick the winner piece of paper to draw from a cup to see who would "win" the Chocolate Malt flavor. I wish Carnation would bring back Egg Nog and Chocolate Malt!!!
Rob Lambert - April 08, 2021 - Report this comment
From the prime time TV vault, a combined commercial featuring Carnation Instant Breakfast and Squares with a family of four at the table. A German Shepherd begs for a Square. This aired during "Let's Make a Deal" on ABC (2/15/69). Carnation also sponsored a "zonk" consisting of 100 dozen eggs to a losing trader. The Big Deal was a paltry $5700, vacations to London and Hawaii, which nobody won. One couple won a $4000 Datsun sports car. Wesson Oil, Purina Dog Chow and Knorr soup mix also sponsored. Network promos for "Here Come the Brides" and "Dating Game."
Rob Lambert - May 15, 2021 - Report this comment
From 1963, a TV commercial for Carnation Instant Breakfast with fitness guru Jack LaLanne during his daytime, syndicated exercise show. LaLanne's pitch was that Instant Breakfast was more nutritional than whole milk. Also during the show, LaLanne pitches a product developed by himself, Moisture Tone skin treatment. To get the product, viewers had to send money to the local affiliate. The exercise periods accompanied by organ music. LaLanne's dogs joined him on the set. Outside his studio, LaLanne appeared on other TV shows, including "Peter Gunn" in 1960.
Sparkina - January 25, 2022 - Report this comment
I used to take a can of the prepared stuff with me when I rollerbladed. It was yummy stuff. Rich and creamy. It’s not as good as it used to be
Tim Smith - December 25, 2022 - Report this comment
Just adding another eggnog instant breakfast fan to the list. Nestle, what would it take to bring it back?
Clyde - June 03, 2023 - Report this comment
Nestle recently added a new powder flavor for the first time in decades! It's the Cinnabon flavor. There is a ready-to-drink version of this flavor, but they also added a powder version! I can hardly believe it! I sent them a old-style written letter, suggesting that even a limited-edition throwback version of the original variety pack of powders (eggnog, chocolate malt, chocolate marshmallow, coffee, etc.) would be a wonderful idea. I doubt they'll ever do it, but I doubt it slightly less than I did before. If they do it, I hope they hurry up. I'm turning 48 soon, and anybody else who remembers the original flavors is also probably very old or dead.

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