Food of the Seventies, Carnation Instant Breakfast

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It was a thick packet of chocolate, strawberry, vanilla, malted, etc. ingredients that you stirred into milk. Kind of like the diet shakes they have today. It was billed as a complete breakfast, with all the nutrients, but we kids quickly identified it as a great excuse to drink a milkshake for breakfast. "But mom, it has all the vitamins and nutrients we need!"
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The following are comments left about Carnation Instant Breakfast from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Paige - October 14, 2010 - Report this comment
My mom quickly found out that it was the only way to get anything in me for breakfast. I didn't like to eat right when I got up and so drinking breakfast was the key. I loved the eggnog flavor and the malted chocolate one. Today I can still find them but they are only vanilla, strawberry and chocolate.
Jim - January 12, 2013 - Report this comment
I remember Carnation Instant Breakfast I liked the Egg Nog flavor too. They also had Chocolate Marshmallow, Banana, Strawberry, Coffee, Rich Chocolate, Dark Chocolate, French Vanilla, Chocolate Malt and Vanilla
Lindy - January 16, 2013 - Report this comment
They still make it. It's in the powder packets or ready to serve bottles.
Chantelle - January 30, 2013 - Report this comment
Eggnog was the firm favourite in our house growing up. Such a shame they stopped making that flavor. It made having to drink powdered milk in Nassau as a child almost tolerable.
alfapolaris` - November 18, 2013 - Report this comment
eggnog WAS the absolute best flavor!!!! wish they still made it... perhaps if enough of us write in...the might make it seasonally ---perhaps for the holadays
Di - February 27, 2014 - Report this comment
I wish they would bring the eggnog flavor back! It was my favorite!
Tina - October 14, 2014 - Report this comment
My sister and I actually had physical fight over the 1 packet in the variety pack! I don't understand why they discontinued this flavor! I would buy a whole box of just eggnog!!!!
alfapolaris - November 20, 2014 - Report this comment
i miss the eggnog too. just who the heck is in charge at carnation anyway. we should band together and suggest that they bring it back
Eggy - November 20, 2014 - Report this comment
Yes, it would be nice if Nestle brought back the original flavors, especially eggnog. But there is more too it than just that. Nestle ruined Carnation's original formula for the powder as well. The original powder formula produced a wonderfully rich shake with great texture (although, sometimes a little lumpy). Nestle revised the formula (around the same time as they introduced the Sweet Success diet shake powder) to make it more "stirrable". This resulted in the shake coming out quite foamy with poor, foamy texture. This ruined both the Instant Breakfast and Sweet Success (which had great chocolate chip and almond flavors) powders sometime around 1996. Before that, they were great. Nestle sold off Sweet Success after they ruined it, but they can still save Carnation Instant Breakfast (or whatever it is called now). But I doubt they will. Nestle is notorious for ruining product they acquire. The only restraint they've shown is with Haagen Dazs. So, the original Carnation Instant Breakfast Eggnog flavor will only live on in the dreams of those who remember it, until we all die off.
Shellyslm - June 11, 2016 - Report this comment
That is such a shame isn't it. Our children and grandchildren will never get to experience the delicious flavor and texture of those wonderful glasses of morning glory before school... And they call what they did progress, new and improved, ya right...
Chinese Ark - July 20, 2016 - Report this comment
I used to love these, I drank them all the time.
tinatalker - August 30, 2016 - Report this comment
I loved the chocolate marshmallow, but was picky as a child so eggnog would have turned me off. I'd love to try it now, but alas, we are all out of luck.
Tim - December 28, 2016 - Report this comment
Nestle how about adding or introducing again these old flavors so many of us remember?
Harold - March 10, 2017 - Report this comment
I loved the eggnog flavored variety. I found this site while trying to track it down again via the internet. I've had pretty good lucky with many things from my youth e.g. Wink, Royal milk crackers, etc. But this will be a failure...sadly. Maybe we should try beating on Nestle to see if we can sway them...ten we could go after Bacon Thins (another wonderful blast from the tasty past).
Bob - August 08, 2017 - Report this comment
Yes, eggnog was the best. Rich and malty too. I just tried carnation for the first time in 30 years - vanilla. Good, but like someone else wrote - not so malty as it use to be. AND WE NEED EGGNOG!!
Rob Lambert - August 26, 2018 - Report this comment
On the Chicago Scene. Another in a series of Carnation radio commercials aimed at the teen crowd. This one for Instant Breakfast mix (in five flavors) stresses the term "Go-Go," and "Carnation Gives You Go-Go!" It was sung by unfamiliar studio musicians, but quite catchy. It aired on WCFL in October, 1967, during transition from Madman Ron Britain to Barney Pip around 9 PM (CT). Another station angle at the time, Pip began his show with a musical pledge of allegiance. Not to the American Flag, but to WCFL, backed by (recorded) studio musicians. Other commercials included Pepsi (Beats the Others Cold), Sinclair Oil ($3.98 gas pump transistor radio) and Sears (record dept.) with members of The Seekers.
Rob Lambert - November 11, 2018 - Report this comment
From the prime time TV vault, an early commercial which claims that Carnation Instant Breakfast has equal minerals and vitamins in bacon, eggs, toast and orange juice. This aired on "Hullabaloo" over NBC (9/27/65). Guest host was David McCallum of "Man From UNCLE," who acts out an espionage plot within episode. Hullaballoo Dancers dressed like school cheerleaders. The Animals among musical guests. Arrid Deodorant, Clearasil pimple balm and TWA Airlines also sponsored. Network promo for "Virginian." McCallum's partner on "UNCLE, Robert Vaughan, would host an episode later that season (as "Man From H.U.L.L.A.B.A.L.O.O."). Regular segments included "Hullaballoo A Go-Go" and "Top Pops."

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