Food of the Seventies, Carnation Breakfast Squares

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Oh my, I miss these so much. They were like a dense brownie, and they came in chocolate and vanilla. Chocolate ones were to die for! Oh, how I miss them!!
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User Stories and Comments

The following are comments left about Carnation Breakfast Squares from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

kare - November 17, 2007 - Report this comment
My fav breakfast square was the cinn. they also had butterscotch. I have been looking for a recipe from carnation for 30 yrs... they were great.
Ginger - February 28, 2008 - Report this comment
I LOVED the cinnamon ones! I wish we could all petition Carnation to make them again!
Laura - March 25, 2008 - Report this comment
They were the best!!! I still have cravings for them. Why can't they make them again? I would sign the petition.
Babette - June 06, 2008 - Report this comment
Me, too! Been craving the chocolate breakfast squares for decades!! I loved that they weren't overly sweet and they had an odd sawdusty kind of texture, but holy cow I want them and I NEED them. Nothing else comes close to what a fabulous treat they were :( grumble grumble
Jamie - June 12, 2008 - Report this comment
I'm just so glad someone besides me remembers these! I've asked people all over the country if they've even HEARD of them, to no avail. Babette, too right, not very sweet, kind of dry and super-dense, but oh those Squares...
Joy - July 05, 2008 - Report this comment
Oh my Gosh!!! I had these every morning on the school bus. The chocolate ones. A delicious dry type of brownie. I e-mailed the company, and got some stupid response about the bars. I wish these would come back! Yum, it makes me drool.
Mike - July 23, 2008 - Report this comment
My kingdom for a Breakfast Square!
Cathy - September 08, 2008 - Report this comment
Every DAY I had those. I would sign a petition, too. The best thing every created ... I still crave the taste of them every now and then. I married a guy 10 yrs younger than me ... poor thing never had one. I feel bad for him.
Susan - September 10, 2008 - Report this comment
I am so relieved. Thought I was the only one in the world that remembered. Wish they were around for my high school age kid - who never eats breakfast. They were SOOOOOO yummy! Sawdusty and sweet! YES!!!
Duane Arbanas - December 12, 2008 - Report this comment
I too remember them! Soya based?? Very tasty!! I am trying to figure out how to make them!
Diana T - December 14, 2008 - Report this comment
I used to eat one every morning before my mom sent us out the door to school. I have been craving one for over 25 years now! Does anyone have a recipe?
Mark - January 06, 2009 - Report this comment
Alright - I made a petition so all please follow the link and sign. You will have to copy & paste:
Reba - February 02, 2009 - Report this comment
those were the best breakfast bars ever! My favorite was the cinnamon ones Please bring them back
Bob - March 03, 2009 - Report this comment
I loved the Chocolate ones. They were kind of dry but tasty. If they would bring them back for old time sake for a bit they would sell right out. So long as they used the original recipe, otherwise we will know.
Brenda - March 06, 2009 - Report this comment
Oh, those yummy breakfast squares, what memories. Saturday mornings in front of the tv, watching cartoons, having a package of breakfast squares (chocolate) and a big glass of milk. As I recall, they came 2 to a package. There were also 2 kinds of chocolate ones, one had a white cream in the center, the other had a fudge cream. Anybody else remember this?
christine - March 20, 2009 - Report this comment
OMG these are so good sometimes i can still taste them. they bring back goot memories...
Chloe - June 09, 2009 - Report this comment
I crave Breakfast Squares all the time! I only remember chocolate and vanilla but they were fab-u-lous! Are you listening, Carnation?!!
Nancy - July 10, 2009 - Report this comment
I am so glad I found this site! No one else has ever heard of these. I loved them. They were a treat in our family. We only had them when we went on vacation. Only had the chocolate variety and yes, you describe them exactly the way I remember them-a dense brownie, YUM! Please bring them back!
Bo;; - July 13, 2009 - Report this comment
The store in my hometown never carried them. When I go to go to Grandma's with my Mom, we would always stop at the store near her house and do our shopping. if I was good, we would get some. The pinnacle was getting to split a pack on the way home. I was the oldest and my Mom used to take me to the DR for my allergies and leave my brothers with Dad. That was a memory I had been thinking about for a long time. I just had a Little Debbie Zebra cake and it reminded me of breakfast Squares. Man, I wish they would bring those back.
JK - July 31, 2009 - Report this comment
bring them---------bring them back--------- bring them back-------bring them back
Madeline - August 03, 2009 - Report this comment
I used to sneak into my dad's closet and take at least one, oh they were sooooo good! I have been wanting to write to the company too, so glad i found this site. Please consider bringing them back Carnation. They were unforgetable!!
Sharon - August 11, 2009 - Report this comment
Those breakfast squares were the BEST. I ate them everyday before school. I would love for Carnation to bring those yummy squares back. I would buy them all up from my local store. The chocolate ones were my personal favorite but my mother always bought chocolate and vanilla.
KGRL - August 12, 2009 - Report this comment
I loved them too! I wish they brought them back.
Denise - August 12, 2009 - Report this comment
I only remember the chocolate brownie bottom and I believe a chocolate type frosting but they were the best! I don't remember any type of filling. They came in twin packs in a box of 8 or 10. I rarely ever ate breakfast after they quit making these. I would buy these for myself and my children if they brought them back!
Tony - August 26, 2009 - Report this comment
My vice was the spiced bars with milk! I would save up my allowance and buy my own, since mom wouldn't buy them. I sent an e-mail to the company suggesting that sales might not have been through the roof in the 70's...but with the ability to target via the internet, and the fact that we're probably all 40+ and doing ok financially...we could afford to pay a premium...but all they did was put me on a mailing list....
Angela M. - August 30, 2009 - Report this comment
I still crave those dense cakes with the butterscotch-like icing. On the mornings that I didn't drink Carnation Instant Breakfast before school, I would eat a Carnation Breakfast Square and drink a big glass of cold milk. Oh, Carnation [or Nestle'], please bring them back...or give us the recipe!!!
Angela M. - August 30, 2009 - Report this comment
Since my previous post, I found out that neither Carnation nor Nestle' were the manufacter of the Breakfast Squares. You can see a photo of the box at the flickr website. (Unfortunately, I can't post a link here.) But, you can search with the terms "1970's General Mills Breakfast Squares". Ahh, the image brings back delicious memories!
Angela R - September 16, 2009 - Report this comment
In deed, the BEST 'breakfast' food of all time! No one I know remembers these tasty treats but I loved them. Please, Carnation, bring them back...they'd be a hit again!
Mindy - October 08, 2009 - Report this comment
Wow, I am so happy other people remember these. My friends think I am nuts. The cinnamon was my favorite with a glass of milk. Would sell my soul for one right now. Bring these babies back!!!!
Ann - October 30, 2009 - Report this comment
Absolutely LOVED the chocolate ones! Ate one everyday for breakfast as a kid. Would love it if they came back!!
Aleesa - November 07, 2009 - Report this comment
Wow! Both my mom and I miss Breakfast Squares! I signed the petition too. Here's my petition comment: "Growing up in the 70's-80's, I never knew a time when these weren't in our cupboards. I always bugged my mom to let me have some but she was so frugal with those things. We were both completely in denial when she found out they had been discontinued! Maybe if she and other moms who weren't so stingy with their kids' treats had just given in to our demands, these tasty, cakey, squares of joy would still be available. Oh mom--why did you have to be so stingy????? Please, General Mills, bring them back!"
Brenda - December 17, 2009 - Report this comment
OMG! i just has a little debbie devils food square that reminded me so much of the chocolate breakfast squares...PLEASE BRING THEM BACK now!
Gigi - January 07, 2010 - Report this comment
Like all the people here, I have been on an enless search for these squares. They should definately be brought back to California! I KNOW THEY WOULD SELL! They had such a unique taste, my mom and I loved them!! OMG!!
Lisette - January 08, 2010 - Report this comment
Breakfast squares were the only filling food leaving you with lots of energy all day. And you could eat them for a snack also. That's about the only food I really miss and have searched for. Why did they go away anyway? Bring them back please.
B. Rourke - January 24, 2010 - Report this comment
I remember four types of Breakfast squares. Cinnamon, Pecan, chocolate, and i believe chocolate malt. Yes they were tasty. My brother and i fought over them all the time.
Mark - February 28, 2010 - Report this comment
I remember having these after school waiting for basketball practice to start. Weren't these suppose to "replace" a meal, at least that's what my mom thought so during basketball season she'd have one of those by my plate each morning for like I said afterschool thinking she gave me something to "fill me up" until I got home at 8 o'clock that night. I did like them but always was left hungry. lol
eddy - March 07, 2010 - Report this comment
i was talking to my wife about favorite breakfast and snack foods and i told her about breakfast squares. they are to this day my very favorite snack i have ever had. in junior high, i had hypoglycemia, so after school i ate a two pack and was of to the races for track and gymnastics. my poor wife has never gotten to experience the greatest breakfast bar the word has ever known. big ole bummer.
80silguy - March 12, 2010 - Report this comment
Here is an email I received from Carnation inquiring about the Breakfast bars: Thank you for your inquiry regarding the availability of CARNATION® INSTANT BREAKFAST® Bars. We really appreciate your feedback. At Nestlé, we are dedicated to you and your family throughout every phase of your lives. Your comments are valuable to us, as it helps us to improve our products and services. We receive many requests asking that we bring the bars back and will take all of them into consideration. In the meantime, we will be sending coupons for CARNATION® INSTANT BREAKFAST ESSENTIALS™ and POWERBAR® PRIA® BAR. Please allow 7-10 days for delivery.
Mz Jackson - March 26, 2010 - Report this comment
Why dont they bring the Bfast SQUARES back???? I have been wanting them for over 25 years too!!! For crying out loud Put them back on the shelf! So many people love them, want them, will buy them! I will buy them by the case! I ate practically the entire box after school as a kid. Mom use to hide them from us, but I always found them! These Bfast squares would sure taste a whole lot better than the crap they have out there now! Was there an ingredient that was illegal?? that would be the only reason to stop it. PLEEEEEEZE...we are begging you!!! Bring them back! Bring them back!!! They will Sell, They will sell!!!!!
Square Crazy - March 26, 2010 - Report this comment
Ok, here is the next idea. Who is with me on trying to copy the recipe and making our own millions??? If we wait on Carnation or Nestle's or whoever made it, then we may die by then. And we won't die Happy!!! We need our squares! That Sawdusty, dry-mouth,lightly frosted, sweet yummy feeling that makes you crave a big glass of iced cold milk to wash it down! OMG my mouth is watering just thinking about it! Chocolate, Vanilla, Strawberry, Cinnamon, Bring them all back!!!!! ;-)
Q - April 07, 2010 - Report this comment
The 1970's Breakfast Squares were made by General Mills.
Gunnar - May 09, 2010 - Report this comment
I've actually moved into action mode on this and have a retro-sweets (that's the type of aficionados we are in fact) expert looking into it. They are selling in Europe where I am, but if they find anyone who has the rights and is making these today I should find out and I will post the info! You who remember eating breakfast squares during the 1970's on school mornings probably also remember hearing the theme from "Uncle Waldo" on morning TV before schooltime?
Gunnar - May 09, 2010 - Report this comment
I did some checking and it appears that our beloved B-squares met with staunch media criticism already in 1973 on nutritional grounds. They apparently contained mostly fat, water and sugar and the nutritionally-oriented consumer media were at the time already gathering forces against products labelled as nutritional and targeted towards children. But we're adults now and a square now and then will certainly do not harm!
Ronbo - August 09, 2010 - Report this comment
Those Breakfast Squares were THE BEST. Dry and still chewy :))). The ones I had were light in color.Vanilla maybe or butterscotch not sure.I remember watching Ultraman and eating them right after school lol. How I want to go back to the days before corn syrup alas :(.
Stevie - August 16, 2010 - Report this comment
I want them, and I want tosnik em in Milk like I used to, while watching Gilligans Island!!!
Bucky - October 22, 2010 - Report this comment
I still find myself in the breakfast aisle, hoping that one day I will find the tasty treat of my youth. Until finding this site, I didn't even know what they where called. Hopefully, someday, they will make them again. Wouldn't that be a great day. It's the little things we remember that bring the most joy.
Bunny - October 27, 2010 - Report this comment
My best Breakfast Square memory is from around 1976 - Christmastime. I was 12 and I'd wake up before the others, go downstairs and turn on the Christmas tree lights. Then, I'd get a package of squares (any and ALL flavors!) and lay on the couch, watching the lights blink in the light of early dawn and enjoy my breakfast before having to get dressed and ready for school. I recall there being 4 flavors, two varities of chocolate, vanilla and cinnamon. I preferred the vanilla and cinnamon.
Christina Smith - November 13, 2010 - Report this comment
My friend and I were just watching an episode of a Disney cartoon that had brownies that looked just like the ever delicious Breakfast Squares. I decided to look them up to see if we could get them. I can't believe there are so many people with the same memories. Butterscotch was my favorite. Chocolate was hers. Every morning before school. MMMMMMM!! Bring them back carnation! PLEASE!
James S. - January 07, 2011 - Report this comment
I am so happy there are others who remember and loved these delicious creations as much as me. Yes, Saturday morning cartoons with my chocolate Breakfast Squares. PLEASE bring them back even for a short while.
JW - February 01, 2011 - Report this comment
I LOVED the vanilla ones! Great for on the go or a snack!
susan - February 16, 2011 - Report this comment
Bring back Breakfast Squares - Chocolate!!!! They were so yummy, delicious!!!
Scott - February 16, 2011 - Report this comment
Squares kicked ass!!! Bring 'em back! My friend Susan is right----YUMMY FREAKING DELICIOUS!!
Alisha - March 05, 2011 - Report this comment
I thought I was the only one who ate Breakfast Squares and that's why they were discontinued. I happened to google "what happened to breakfast squares" and found all of you! who still crave them the way I do over thirty years later! Amazing! I too really wish these were back in the supermarkets. Someone mentioned that they sometimes still look for do I.
Vinnie - March 10, 2011 - Report this comment
Every so often, I think about Breakfast Squares. Why can't we have them. I mean, really. Someone, please, get the recipe and make these things!
Amy McIntyre - March 26, 2011 - Report this comment
I miss them too...chocolate was the best but vanilla and cinnamon were good too. We always had the variety pack.
MB - April 05, 2011 - Report this comment
So glad to know I'm not alone in my fond memory of breakfast squares. I remember how hard I had to work on my Mom to convince her to buy them. I use to try and eat them 1 layer at a time.
MB - April 05, 2011 - Report this comment
Someone posted a picture of the box on flickr(I guess I can't post a link) so awesome. They were by General Mills. I think some people are mixing up General Mills Breakfast squares with Carnation Instant breakfast bars with were chocolate coated and shaped like a candy bar.
ron winstead - May 17, 2011 - Report this comment
what would it take to make them again they were awesome.
MAJIKLINE - July 02, 2011 - Report this comment
I miss them, too! Thought I was alone because none of my friends even remember them. Brings back lots of memories reading all the comments here.
Harry - July 19, 2011 - Report this comment
We used to get Breakfast Squares only when we went camping or on similar trips. That made them all the more special! If I could get them now, I would always have a few boxes on hand in the house, so that I could feed my children (and myself) whenever I was in a hurry, or wanted a special treat.
Christine - August 05, 2011 - Report this comment
I LOVE Breakfast Squares!! My mom used to buy them for us for any day of the week. My faves were chocolate and vanilla. Carnation, PLEASSEE bring them back!???
peggy Fowler - August 19, 2011 - Report this comment
I too miss breakfast squares ate them every day, when they took them away i had withdrawals/ please, please please bring them back.!!!
JB - August 22, 2011 - Report this comment
They were my FAVE in the 70's (chocolate). I believe they were a product of General Mills, not Carnation.
loffland214"at"yahoo"dot"com - August 29, 2011 - Report this comment
I have an empty box in front of me right now! Made by General Mills in Chocolate, Vanilla and Cinnamon.I will scan it, post it here and sell it on eBay soon or email me with your offer for box and I sell it to you. It's a 3 flavor variety pack. From 70's. "Series 38" as it says on side of box. Loffland214"at"
loffland214"at" - August 29, 2011 - Report this comment
Listed ingrediants: Sugar, vegatable shortning, flower bleached, sorbitol, dried milk protein, pe/ut butter, isolated soy protein, brown sugar syrup, egg white,sot protein concentrate, mono and diglycerides, cocoa, salt, corn starch, flavoring, leavening, dextrose, magnesium carbonate, more vitamine crap too long to write here.
Ron - August 29, 2011 - Report this comment
I had these for breakfast almost every morning before school back in the early 70's. Kinda dry but ehe icing was good. Tried to split them from top and bottom with the top having all the icing. Too bad us consumers can't always have what we want. Wish everyone knew the difference between the Carnation ones and the square general mills ones. Totally different!
Dave - August 29, 2011 - Report this comment
God, yes. I loved those, can still remember their unique flavor and consistency. Chocolate, of course. Always. Those sooo need to come back in the worst way. I remember not understanding (as a kid) how something so incredible as these could be discontinued. They were fabulous -- Carnation et al. needs to bring them back, and they have to be the same as they were, that same taste and texture.
Michelle - September 06, 2011 - Report this comment
OK, I took a chance doing a search for one of my favorite childhood foods thinking that I wouldn't find anything and maybe I imagined them, but low and behold, not only did I find that they did exist but that I'm not alone who loved these. I can still remember how they smelled and tasted with a glass of ice cold milk. Chocolate was my favorite. Oh I wish they would come back.
Joan - September 23, 2011 - Report this comment
I loved these love the choc ones wish they would bring these back they are so good thats what I had every morning before school please bring these Back Thanks !!
tristan - October 06, 2011 - Report this comment
Loved them so much too! Did they have some super-secret addictive drug (maybe just sugar and fat?) in them that has caused me to search for them over and over for 30+ years? Favorite was cinnamon, then a butterscotch and vanilla tie. At this point, even if they came out with chocolate only I might buy out the store. (Used to let my sister have those.)
Ron - October 31, 2011 - Report this comment
There has been an empty box for sale on eBay for 1 month now.
Wanna B-Square - November 05, 2011 - Report this comment
These things were a classic, had them practically every day for breakfast before heading off to school. I can taste the chocolate ones right now! The list of ingredients read like the inventory at a chemical supply house, mmmm. They were the ultimate manufactured food, 3-layers laminated and coated top and bottom, looked like they were cut out of 3/4" lacquered plywood.
john - December 06, 2011 - Report this comment
i loved the general mills breakfast squares back in the 70's i would always eat one before school because i hated cereal with milk. it has this texture like a brownie but had some type of gooey, crumbly, and dry filling that tasted unusually deliciuous. my favorite was vanilla wished i could buy some today.
Mandy - December 19, 2011 - Report this comment
I am so glad to hear other people remembering these!! I LOVED ALL of the flavors!
teg - December 22, 2011 - Report this comment
did i read Gunnar's comment right? They still sale them in Europe??? Soooo unfair... Hey Gunnar, can u send me some??? Pleeeeeease?
Fran - January 04, 2012 - Report this comment
Oh How I LOVED the chocolate squares!!! I think about them often and can remember the smell and taste. After I couldn't buy those any longer I switch to the Carnation Breakfast Bars (kinda like granola and mini choc chips made into a candy bar then dipped in chocolate). Has anyone found anything "out there" that tastes like the WONDERFUL chocolate squares?? Or maybe a recipe for them??
milnerb1 - January 19, 2012 - Report this comment
I sure wish somebody had a recipe! I still remember them too after 30 years. Must've been some addictive flavor additive.
margaret - January 24, 2012 - Report this comment
I totally loved Breakfast Squares! They were made by General Mills. They were awesome! There were 4 flavors, I think. Chocolate Malt was my favorite! I loved the flavor & texture! Wish they would bring them back!! Ah, the taste memories of childhood!!
Vic - February 21, 2012 - Report this comment
Oh how I miss those tiny little breakfast squares. 2 in a pack, the chocolate was my favorite. In the mornings before running downhill to catch the school bus, and you had to have a glass of tang with it! Great.....
Shell - March 02, 2012 - Report this comment
I have searched the net over the years for the Breakfast Squares and finally I find this site! I crave these every time I try to find a suitable meal replacement bar. They are all too sweet, chocolaty, and chewy. I would to buy them by the case at any price.
Deb - March 02, 2012 - Report this comment
Just found something that is very similar, in fact...brought back memories of eating the choc breakfast squares. Try the Nabisco Oreo brownie bars with creme filled center....the texture and flavor is very similar. oh so good!!!
Barbie - March 06, 2012 - Report this comment
Chocolate were my favorite. And like many others here I crave them every time I look at the current breakfast bars - Yuck - I hate granola. Give me one of those old fashioned chocolate breakfast squares! I think I ate them almost every day for lunch and any time I could get one for a snack. These posts should be forwarded to the Carnation company.
Gwen - April 02, 2012 - Report this comment
I've been missing my Breakfast squares so much for many many years. The chocolate with milk- I will never get over them. I wish they would make them exactly the same way if they bring them back.
Dudley - April 09, 2012 - Report this comment
Remember them as a kid. I was crazy about the chocolate. But every time I like something, it goes away.
Kenny - April 18, 2012 - Report this comment
I remember the chocolate ones as a kid. Now that I realize they made cinnamon and spiced flavors, I really, really want them back!
Marsh - May 01, 2012 - Report this comment
During Jr High school I ate these for breakfast every weekday morning. Chocolate, with a glass of milk. Later, when I started backpacking, I would take these as meals - perfect backpack snack or meal. I sooo miss them
Paul - May 20, 2012 - Report this comment
So glad to find some like minded souls remembering the greatness of Breakfast Squares! Chocolate were fantastic... but Cinnamon were truly etherial. Wonder what happened with this product? I'm 47 and STILL get a strong craving for these every so often.
Kathy - May 30, 2012 - Report this comment
Just recently discovered that Grandma's brand cookies, peanut butter flavor, has the SAME taste as the chocolate Carnation Breakfast Squares! Boy, did it make me REALLY want a Breakfast Square!!!
Michelle - June 16, 2012 - Report this comment
Genisoy Chocolate Fudge Brownie energy bars are about as close as I've come to Carnation Instant Breakfast bars. Everything I like gets discontinued :(
Karen from Kansas - August 11, 2012 - Report this comment
I remember eating these while watching Captain Kangaroo. Yummy!
Robin - September 03, 2012 - Report this comment
I loved the cinnamon and the Maple flavor. I was never able to eat breakfast foods, would get sick if I tried, but I could eat breakfast squares and Loved them! Wish they would bring them back!
Roz Hurst - October 12, 2012 - Report this comment
So I didn't imagine them! I have been craving them so much lately but couldn't remember the brand. With all the bars available nowadays I think the could easily sell these again!
Sue - October 23, 2012 - Report this comment
I ate these when I was at college. Like a lot of you, I still check for them at stores and on the web, just in case. Yes, the cinnamon were an unearthly delight. And vanilla. All of them. There was a dry, protein-powder density and heft to these generous squares! Seriously addictive!
Kerry - November 07, 2012 - Report this comment
I have been craving these for years and years..if carnation made these again, I would probably buy them out.
Darlene - December 27, 2012 - Report this comment
I love thease bars i still crave them every time i go shoping i check hoping they brought them back
TD - December 31, 2012 - Report this comment
My mom used to buy the chocolate ones when I was a kid. They were my absolute favorites. I wish General Mills would bring them back!!!!!!!!
Paula - January 02, 2013 - Report this comment
What was it about that cardboard like taste, and chewy consistency that made us all go nuts! There wasn't anything else like it on the market back in the 70s. Chocolate was always my favorite. If they are selling them in Europe, why can't we have our squares back?
lab - January 08, 2013 - Report this comment
bring em back PLEASE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! THEY WERE SOOOOOOO GOOOOOD
Diane - April 26, 2013 - Report this comment
I Too LOVED these!! We Also Used To Buy These For Camping, Which We Did Every Weekend !! &I Remember Eating Them Afterschool Before Drill Team Or Gymnastics Practice!! Let's Get Others Together To Call General Mills Co.and Bring Them Back!! Sunvalgifts At Gmail
Diane - April 26, 2013 - Report this comment
I Just Stared A Facebook Page For These!!Please Join! Called " Bring Back General Mills Breakfast Squares" Let's Try To Get Thousands To Join And Leave Their Memories,And Get General Mills Attention!!
Kay - May 08, 2013 - Report this comment
My family LOVED THESE . . . . and then one sad day they disappeared. What happened to them? No one seems to know. It's like the great mystery of the 70's. Here one day and gone the next. There's not even a recipe or reference on them. All I can figure is that they were made from magical goodness, and the magical goodness is no longer available. Please someone find it. My taste buds are begging!
JP - May 09, 2013 - Report this comment
My favorite as a kid. Why, why, why did they have to go away. Have been looking for them for 3 decades.
CMJ - May 30, 2013 - Report this comment
Ah, like many others on here, it's so good to know that I'm not the only one who remembers these things. From what I remember, truth be told, I can't imagine these things were THAT healthy. Crazy sweet, they were. Must've been 30% sugar! ~~~ The closest I've been able to find these days are the "Space Food Sticks" you can buy at museums and online and such places. Close, but not quite the same. (Certainly not as dense...)
Dudley - June 11, 2013 - Report this comment
Maybe we can start a petition. I live here where General Mills is located. What do we do.
Valerie - June 23, 2013 - Report this comment
BRING BACK THE BREAKFAST SQUARE!!!! After all these years, I can still recall the smell, flavor and texture. Chocolate was the only flavor I ate. I can just imagine how great they would be with a cup of fresh, hot coffee. Oh My God!!! I'm drooling just thinking about it. They were a treat in my house as well. I made them last as long as I could. I would only allow myself 1 a day, even though I wanted more.
Tim - July 11, 2013 - Report this comment
I too like many of you grew up on the AWSOME breakfast square (chocolate), I have been looking for them forever. Now I know why I can't find them...THEY STOPPED MAKIN THEM!!!! I still drink Instant Breakfast and want my brownie!
Amy - July 24, 2013 - Report this comment
My family ate these everyday. I wish carnation would bring that back. I'd sign and circulate a petition to bring them back!!!!!
Cherri - August 18, 2013 - Report this comment
OH MY GOODNESS!!! It is so totally weird to read comments from other people that are JUST LIKE reading your own mind... Like: I thought I was the only one that remembered them. The chocolate was to die for. Why did they disappear? PLEASE BRING THEM BACK!!! They would definitely sell compared to whats out there now. Nobody else has ever heard of them. Nobody remembers them. I can still taste the chocolate ones. They were so chewy and dry. They were so good! I miss them. My favorite as a kid. I have still been searching for these even after 30 years. SERIOUSLY....... If all of us have been searching for these for the past THIRTY YEARS for these to reappear on the store shelves, they must have been pretty awesome, I'm sure you would agree! GENERAL MILLS - PLEASE BRING ORIGINAL BREAKFAST SQUARES BACK!!!!!!! Please, please, PLEASE!!!
linda - September 22, 2013 - Report this comment
why can't they bring breakfast bars back ??? did they loose the recipe???? didn't they make eough money offthem????
Sandra - September 25, 2013 - Report this comment
I remember these, especially the chocolate ones! Does anyone have a recipe close to the original version? Similar to a very dense cake but not a lot of sugar, more like a chocolate malt flavoring to it instead of sugar. One of those yeast-less cakes with malt flavoring. Glad to see others share the same taste!
stan - October 31, 2013 - Report this comment
Mmm.. I remember racing around the store as a kid searching shelves when they stopped selling them.. god they were good. I think they were the best snack I have ever had
PONK VONSYDOW - January 19, 2014 - Report this comment
Chocolate Breakfast Squares is my all time favorite food. I ate two squares every day from the age of five until I was ten years old. Then they stopped selling them and we couldn't get them anymore and I was heavily bummed out and for life. I still crave them and have wanted more for thirty six years now. I have never found a chocolate confection as delicious as a breakfast square. All I can get is a ordinary brownie. But every time I eat a brownie I wish it was a chocolate breakfast square.
Kim - January 20, 2014 - Report this comment
I'm right there with all of you! I can taste them and feel the texture now. I miss them and would be so happy for them to be in my life again! I see that in the past people have contacted General Mills, started petitions and even set up a fb page. I think that is enough for General Mills to consider bringing them back! If not, maybe a copycat recipe out there somewhere?
Kim - January 22, 2014 - Report this comment
I emailed General Mills regarding Breakfast Squares, asking if they will bring them back to the shelves or would provide a copycat recipe if not the actual recipe and I was told that the product wasn't as successful as anticipated and once a product is discontinued it is very seldom ever brought back. Also, the recipe is proprietary and is not available. :( No good news any where in that email darn it!
Mark - February 04, 2014 - Report this comment
Also loved the cinnamon, my favorite thing! Will miss them forever.
lostintime - March 03, 2014 - Report this comment
What has the world come to when a simple request can't be made for a childhood favorite (breakfast squares) and family friend.:(
TJ - March 07, 2014 - Report this comment
My sister and I LOOVED these. Are brother in law used to work for the company so we used to get boxes and boxes of them. Would love to have the recipe.
Ken W. - April 23, 2014 - Report this comment
OMG I've Been Thinking About These For Years And Been Meaning To Google It,And Holy Cow,Guess I'm Not Alone ! LOL I Was About 5 And Every Morning ( When The World And Life was Easier ) Mom Would Give Me One! B-4 My Search On Here,All I Remember Was The Slim White Package And The 2 Brownies! Dark Chocolate On the Top And Bottom,With A Little Colored Chocolate In the Middle ! UUUUUUUMMMMMMM
Heidi - May 01, 2014 - Report this comment
I have been craving the cinnamon squares for 30 years! Every time I go to a new grocery store I always look around to see if I can find them. It would probably be dangerous if they brought them back now, I would buy a ton of them!!
kate - May 02, 2014 - Report this comment
i am determined to recreate these damn squares! i have been studying the ingredients and experimenting. the texture is unlike anything i've had since and it is very difficult to reproduce. i'll keep at it.
MICH - May 23, 2014 - Report this comment
rhonda - June 22, 2014 - Report this comment
I am so glad to see so many others loving these treats! My fav were the cinnamon ones, although the chocolate ones were good, too! Takes me back to my childhood watching Schoolhouse Rock & eating Breakfast Squares with my brother. It would be GREAT if they would bring them back so I can buy them for my 12-year-old!
Rachel - July 16, 2014 - Report this comment
I wish they would make these again. They were sooo awesome. I liked all the flavors but especially liked the cinnamon.
john - August 03, 2014 - Report this comment
i used to eat them in high school they have this texture and weren't real sweet but more chewy, don't know what was in them but nothing like them today and the vanilla, butterscotch and chocolate loved it.
Frank T. - September 07, 2014 - Report this comment
Sooooooooo wish they would bring back the VANILLA ONES!!!! I can still remember the taste and NOTHING has ever been like it!
Tina - September 13, 2014 - Report this comment
They were the best things ever!!!
Bill - September 15, 2014 - Report this comment
Like so many others, I want them back. I remember a variety pack with chocolate, vanilla, and cinnamon. My first choice was chocolate but I loved them all. Lets begin a petition. Coca Cola just brought back Surge soda. It's possible.
Bill - September 15, 2014 - Report this comment
Tony - November 10, 2014 - Report this comment
Listening to "Mind Games" by John Lennon, and I always associate that song (as once back in '73 or so I was eating a breakfast square while listening to it) with Carnation Breakfast Squares. I probably had them a few times while hearing the song. But it means they came out around the same time.
Heather - November 14, 2014 - Report this comment
I noticed this link says carnation breakfast squares. Carnation made bars. The yummy goodness from the 70's are General Mills. I loved the chocolate ones were my favorite. Smeared with peanut butter and a side of ice cold milk! I agree about getting the company's attention but let's make sure we get the right one!
JSO - November 23, 2014 - Report this comment
They were all my favorite flavor. Ive been wanting one for about 25 years too...
sharon - February 08, 2015 - Report this comment
I loved those butterscotch bars . I was about 8 years old and I would sometimes eat 3 bars at once. And I would then feel guilty. Bring them back. Nothing compares 2u!!
Slatrom - March 15, 2015 - Report this comment
I remember these fondly. Stumbled on this thread looking for them. I used to hassle my mom to buy them whenever I went shopping with her. Loved the chocolate ones. She had to put the box on a high shelf to keep me away from them. I would get one package a day until the box was gone, then I would have to go back to hassling her to buy more. When they were discontinued, I searched high and low for them in every store we went to. I was always disappointed. I still look for them when I walk down the breakfast isle, hoping one day they will return. I remember one year my mother allowed me to use my Christmas money to buy a box and I ate the whole box in one day. I wish they would bring them back!
Christine - May 06, 2015 - Report this comment
Oh what I would give to have a chocolate breakfast square again!! Bring them back! There is nothing else like them!!
Suzi - June 22, 2015 - Report this comment
I love these squares too, I was just a young child. I only could get them at my babysitters. My mom could not afford to buy them. I would love to taste one now I bet they would taste horrible because of all the other foods in life I have experienced. I didn't get a lot of tasty treats as a child so that's probably why I all thought they tasted soooooo good. Just a thought. I remember some old movies that I thought "oh my! that was the best movie, the best graphics" and then when I watched the re-run 30 years later- I thought I would laugh my head off--- I thought that was good?!
Jennette - July 17, 2015 - Report this comment
OMG!!! I love this page!!! Right!! Bring back the squares!! Chocolate were my all time favorite morning breakfast with a big glass of instant chocolate carnation mix with milk... Then my parents would send me off to school.. Poor teachers... ;D Ok... What can we do!! I'm in for any good ideas!
Laura - September 08, 2015 - Report this comment
My mother bought Breakfast Squares for her break time at work. Having a large family she never bought them for us kids but when she wasn't home i would sneak into her room and take one from her hidding place. She never found out. My fav was the chocolate. To die for.
Laurie - January 04, 2016 - Report this comment
I used to eat these everytime i went to my grandmas!! She would buy the butter pecan and the chocolate ones. These were so awesome and are part of the best memories of my life. I would love for them to bring them back!
J. Scott Wilson - February 27, 2016 - Report this comment
Absolutely loved these things. They were awsome. We should buy the rights and get these back on the market. Only an idiot would discontinue such a product!!!
Kimmie - March 01, 2016 - Report this comment
I sure don't see how General Mills can say the Breakfast Squares didn't do well!! Look at all the people that LOVES them!! Geez... Come on GENERAL MILLS!! How many folks does it take?? You've almost got 100%.... BRING THEM BACK!!! BRING THEM BACK!!! BRING BACK THE "BREAKFAST SQUARES"!!!!!
SteveMc - March 14, 2016 - Report this comment
I distinctly remember that they changed the recipe for these things sometime along the line and the revision did not turn out well. I went from loving them, to feeling betrayed by them when I took a bite. If someone could bring them back with the early recipe I would buy them regularly. I couldn't tell you which ones I liked the best they were all so tasty. I would feel so excited when my Mom would buy a variety pack of these things, I'd want to hoard them like Golem holding his precious. This was my favorite breakfast food from my childhood.
Danny T - March 22, 2016 - Report this comment
I remember and mis them so much. Please bring them back.
Deanna - March 28, 2016 - Report this comment
Yes please bring them back. I loved them, especially the chocolate. A bit dry, but the were good.
George R - April 09, 2016 - Report this comment
Maybe they were bribed. Remember we are supposed to be supporting variety AND FAIR BUSINESS RELATIONS
AllisonOK - May 28, 2016 - Report this comment
My parents bought the butterscotch breakfast squares--I was thinking it was like butter pecan but whatever the flavor was called they were awesome--better even than carnation breakfast bars. I would buy them too if they brought them back.
janet - June 11, 2016 - Report this comment
Geez just sending all these comments & Memories of eating these should make the company put on the shelf again! Put them in the candy isle if its all sugar, Call them Candy Squares! who cares what they are called ...just make them taste the same! and they could make healthier I would think adding stevia or other natural sugars that have come out since the 70's They remind me of an Extra thick pop-tart in a square instead of rectangle;)
FREDERIC KRAUS - July 24, 2016 - Report this comment
B square Lover - August 01, 2016 - Report this comment
Is there a prayer we could say so it could be answered? If they dont sell( which we know that wont happen!) then take off the shelf. B squares! B squares! B squares! Oh, that sounds more like a cheer! whatever works! WE WANT THEM NOW ;)
andromedax - September 05, 2016 - Report this comment
If General Mills has no intention to ever bring them back, it might make them some money to sell the recipe to those of us who would love to make our own breakfast squares. I am sure making some profit off an old product is better than the recipe sitting in some file cabinet collecting dust and making nothing for the company. Maybe they could take advanced prepaid orders for the products and make them a couple times during the year for those of use who would pay to have them back. I am sure their would be several thousand people ordering cases of the breakfast square's to tied us over until the next production. There could be a nice little profit for them, either way it's better than getting nothing for an old product that people really want back.
TracyR - September 09, 2016 - Report this comment
I loved them as well & wish they would come back!! I ate them as a child and still crave them :(
AuntieKK53 - October 04, 2016 - Report this comment
I LOVED these so much that I gave in to google! What & Why did they take these off the shelf? I loved the spiced ones and by the time I finished those I would eat the entire box by nighttime! PLEASE bring back these delicious, brownie like breakfast treats!! PLEASE!!
Tim R - October 11, 2016 - Report this comment
I bought some Fiber one cinnamon coffee cake bars the other day and they brought back the memory of the GM Breakfast Squares. Someone needs to get, or develop a recipe for them.
Ed S. - October 22, 2016 - Report this comment
I remember breakfast squares so well.I used to eat them during my college days, when I missed bteakfast,or just needed a sweet treat. I liked any flavor. I'd love to see them on the market again!
Debbi F. - November 10, 2016 - Report this comment
I loved the chocolate. I have been wanting these for years too. I wish they would bring them back. no improvements, just like they were.
Kim J - February 10, 2017 - Report this comment
I miss these bars so much. I haven't read through all of the comments to know if anyone has contacted GM or not to suggest bringing them back. I think I will! If they are not going to, I hope they would part with the recipe. We could adjust the recipe for the servings. :)
Ash1963 - February 25, 2017 - Report this comment
I was just watching an episode of The Bob Newhart show and they talk about breakfast smidgins. I told my husband I used to eat a chocolate brownie breakfast bar, but could not remember the real name...then I saw this discussion. I loved those bars! I still remember how they would be great to know how to make them! So many things made the 1979s great....these were one of them!
Toni - March 29, 2017 - Report this comment
We were really poor growing up but my mom always made sure she bought these for me and my little brother and sister- We loved them so much and my mom would always have them waiting for us after school. To this day there is nothing on earth like them! It's a taste you just don't forget. Please bring them back -- I would love to continue on the tradition with my little girl :)
Lisa Pierce - April 14, 2017 - Report this comment
They were sooooooo awesome! Especially the cinnamon! I don't know why they ever stopped making them. I just worry if they did try to market them again, they would change the recipe. They would definitely have to keep the exact same recipe to make them the way they were back then.
Tim E - October 20, 2017 - Report this comment
I feel the same as all of you- i can still taste those chocolate squares. Over the past 4 decades, i have bought and tried every chocolate breakfast bar i could get my hands on- none ever tasted one bit like the GM Breakfast Squares. But i have found something recently that is really as close as i think we'll ever get to that exquisite taste. Think Thin High Protein Bar: chocolate fudge. OMG it's so close- not too sweet or dense, brownie like feel, mildly chalky center. The first bite sent me reeling from the similarities. Try it and see for yourself.
Beth - November 13, 2017 - Report this comment
Sign the petition! Lets bring back the squares!
Kim - June 11, 2018 - Report this comment
So glad I finally remembered to search for Breakfast Bars. I was thinking about the delicious chocolate ones, but the comments here made me remember that I also loved the vanilla and cinnamon flavors. I would buy them if they ever brought them back. So what if there were not the most healthy food in the world. Yummy, and nothing quite like them. The dense dryness and the smooth, thin layer of icing on top...mmm.
Sheryl - June 26, 2018 - Report this comment
I loved the chocolate ones. I used to eat them in the morning or after school. I could have eaten the whole box. Can't find anything that is similar in taste. They were the best!
Rob Lambert - August 23, 2018 - Report this comment
On the Chicago Scene. Carnation tried making breakfast seem cool to teenagers in a rocking radio commercial. Powdered milk and breakfast squares. On WCFL with DJ Barney Pip in October, 1967. This aired around 10 PM (CT). Pip was sort of a teen idol among Chicagoans. By 1970, the role was outgrown, and Pip was heard less, but still hosted live-music shows at clubs until leaving for New York (1971). Other talk involved the return of Dick Biondi (Halloween show) after several month's absence (quit WLS).
Katarina Castillo - October 15, 2018 - Report this comment
I just want to say I am SO glad I am not alone in my obsession with the Chocolate Breakfast Squares!!! I am so glad someone started that Facebook petition to bring them back!!! I can never forget them ... my “heaven” has those in the kitchen and a huge glass of milk to go with!!!
Niki Masood - March 19, 2019 - Report this comment
I thought these were a figment of my imagination. I remember the vanilla with milk on Saturday morning with cartoons, but no one else remembers. I would love to see Carnation bring them back. Companies are always looking for that next big product...Hello? #bringbackbreakfastsquares.
Payton Kim - June 13, 2019 - Report this comment
i loved the cinnamon ones. when i found out that they were being discontinued, i wrote a letter to [some address] and begged them not to do so. i told them how much i loved the cinnamon ones, and the vanilla ones. [i'm not a fan of chocolate]. to my surprise, I received a nice reply 'thanks for your letter, blah blah, sorry ....' and two CASES of bars. one vanilla, one cinnamon. I was in heaven.

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