The commercials advertising the gum were more memorable than the gum itself, although each stick was the same size as your average sticks, such as Doublemint, etc. and was always advertised as having 32% more gum by weight than Trident. As for the commercials, they usually centered around some historic figure, specifically Abner Doubleday as he was inventing baseball, Alexander Graham Bell as he was inventing the telephone, Robin Hood, etc. The entire approach of the commercials were of a comical bent ending with a horrible pun and the classical bass drum beat immediately after the pun was spoken. (BAWOOM!)

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