Food of the Seventies, Cap'n Crunch Vanilla Cereal

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this cereal had a picture of a white whale on it. It was another very tasty cereal. kudos to anyone that can remember this one from the early 70's!.
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User Stories and Comments

The following are comments left about Cap'n Crunch Vanilla Cereal from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Keith Holm - March 17, 2008 - Report this comment
Another one I am glad someone mentioned. friends didn't believe me when I said I remember Vanilla crunch. I loved that cereal.
TGV - March 24, 2008 - Report this comment
yes i remember this one! I thought she was called Vanilla Nella or something. The whale! Wish this site was able to provide images of these products. That'd REALLY take me back!
RLH - May 31, 2008 - Report this comment
The whale's name was Wilma. I have no idea why I remember that.
Doc - September 22, 2008 - Report this comment
I believe it was "Nilly" the Whale. It was short lived
sara - November 03, 2008 - Report this comment
Oh I do wish you would come back soon with theis ceral. Sure do wish that you would try to do so. A big fan from ky
Andrea - December 11, 2008 - Report this comment
This was the best cereal! Like TGV, none of my friends believed this actually existed.
Marti - February 18, 2009 - Report this comment
I was only 3 or 4 at the time, but I remember the taste and how much I loved it. My mom still remembers how I had to have it every day. Waiting for it to come back!
Susan - February 22, 2009 - Report this comment
People look at me like I'm crazy when I mention Vanilla Captain Crunch. I wish they would bring that stuff back. To this day I still crave it.
Steven - March 03, 2009 - Report this comment
This was hands down my favorite cereal as a kid. Not my favorite Captain Crunch cereal but my favorite cereal, period! I'm 41 now and I can almost still taste it. I'd pay double the price just to have it back. It was delicious! Bring it back Quaker. PLEASE!!!
John - March 30, 2009 - Report this comment
I loved this cereal and can still taste it. People think that I am crazy when I talk about Vanilla Capt. Crunch!! I wish that they would bring it back!!!
doctc5 - April 07, 2009 - Report this comment
i never ate cereal because i don't drink milk... but i ate this one out the BOX!
Mark - April 16, 2009 - Report this comment
I found the same thing. Many people do not remember this cereal. I liked it a lot. I wish it were still around so I could let the kids of today try it.
Duncan - April 23, 2009 - Report this comment
This was my favorite cereal growing up. If it comes back on the market I'll be buying it regularly.
Kevin Francis - May 10, 2009 - Report this comment
She was definitely known as "Wilma the White Whale," not "Nilly"
Gravygood - June 13, 2009 - Report this comment
Crazy. I have been asking whatever happened to this cereal for YEARS. It was my favorite as a little boy. And again, no one believed me that it existed.
Ann - July 27, 2009 - Report this comment
has any one had a cereal that taste like this? I loved vanilla crunch cereal. Please let me know if there is any thing out there. I wish they would come back with it. I do think it would do good.
Brenda - August 02, 2009 - Report this comment
WOW I remember this one; It was AWESOME. Would love to have it again!!!
Diane - August 18, 2009 - Report this comment
My dad worked at Quaker, so we always had plenty of Quaker products in the house, but Vanilly Crunch was hands-down my favorite (nobody else seemed to remember it... until I saw this page). I too ate it straight out of the box. Let's hope they bring it back someday...
Tess - September 19, 2009 - Report this comment
Hi, does anyone remember the Captain Crunch cereal song?
deb - October 10, 2009 - Report this comment
I absolutely loved this cereal! My other favorites at the time: Quisp, BooBerry, Count Chocula...?
Ronaldo - October 27, 2009 - Report this comment
Can't believe I finally found some people that remember this one....I've been laughed at for years by friends that did not believe me. They obviously never tried it because it was outstanding!!!
godless - November 03, 2009 - Report this comment
YES! People thought I was crazy talking about the White Whale Vanilla Captain Crunch. NOW for the big question - wasn't there a GRAPE captain crunch with a purple octopus? TELL ME I'M NOT CRAZY HERE PEOPLE
lorelei - December 07, 2009 - Report this comment
I also loved this cereal. I was telling my kids about it, one of them told some other people about it. they were told that I was crazy, that there never was a vanilla crunch. I can't believe is was ever stopped, and can't wait for them to bring it back. I think it will be as adicting as peanut butter crunch is,
Annette - December 22, 2009 - Report this comment
OMG!!! I'm not alone....I feel like I'm part of a elite group of ppl who have tasted this fantastic cereal!! Ppl don't believe me either until I found this page...they believe me now! Bring back that sweet delicious taste!
dekard - December 28, 2009 - Report this comment
BEST....CEREAL.....EVER. I would kill to have Quaker bring it back. Also, does anyone recall that in the late 70's it changed to a pruple box with an octopus mascot? Or am I thinking of yet another obscure incarnation of Captn Crunch?
kat - January 06, 2010 - Report this comment
I was telling people about this cereal and they didn't believe me so I'm glad I found this site. I too would buy the VANILLY CRUNCH with the whale on the front of the box, .if they brought it back. I think my kids would also! like it.
Jerry - February 02, 2010 - Report this comment
I think we should start a petition drive to bring it back!
Hunt - March 25, 2010 - Report this comment
I ate it in 1970 and the vanilla was so good, and i wish that they will bring it back out because im eating the old 70's cereal quisp and its good...Im from NYC
Tom - March 27, 2010 - Report this comment
Oh man, this was the best cereal! I use to love the way it made the milk turn vanilla flavored. (Nesquick Vanilla drink takes me back to that taste). I’ve contacted Quaker twice about bringing it back, both times they said they can’t promise but you never know. Everyone should call them… strength in numbers!
Donna - April 16, 2010 - Report this comment
I agree, we should all contact the customer suggestion line at the company and "suggest' that they bring this back!!!! So many people loved that cereal. I also liked vanilla cookie crisp, which I don't think they make anymore either.
Kai - June 27, 2010 - Report this comment
Loved it as a kid.
Marie - July 19, 2010 - Report this comment
This was my favorite cereal also. I'm 44 and I still remember it. They always discontinue the good stuff!
Gregory - July 24, 2010 - Report this comment
This (Vanilly)was the Best of the Crunch cereals. I remember all of them, Crunch Berries-Crunch Berry Beast, Peanut Butter-Smedley, Cinnamon-Jean LeFoot, Vanilly-Wilma the Whale, Punch-had a Hippo, and Choco-I don't remember the character.
carl - August 03, 2010 - Report this comment
the greatest cereal ever!!! how can they make peanut butter crunch and not bring this back
Bill - August 14, 2010 - Report this comment
No one believed me either. I really miss this cereal. What a shame that they do not bring it back in a limited run. I know my kids would enjoy this cereal. I agree that a petition should be initiated. I miss my Vanilly Crunch!
Leslie - August 16, 2010 - Report this comment
There are 3 cereals from the past I would LOVE to have again (I just turned 44): Vanilly Crunch, Post Pink Panther Flakes and Team Flakes. You can go on You Tube and type in "Vintage TV Commercials", and see all your old cereal favorites again:-)
Leslie - August 16, 2010 - Report this comment
Oh, and I forgot General Mills "Fruit Brute".
Mary - October 18, 2010 - Report this comment
OMG!! Please every one call or petition them!!! tell them to bring my Vanilly Crunch BACK!!!!!! Please!!! OMG I love it! I,m 49years and I too remember how good it was why the hell did they take my Vanilly Crunch from me!):
Teri - October 27, 2010 - Report this comment
Lite & Easy supplies it on their menu, Indeed awesome!
Dan - November 27, 2010 - Report this comment
It was like eating a bowl of itty bitty ice cream cones with out the brain freeze!
Punch - January 16, 2011 - Report this comment
I was talkin bout this cereal 2 days ago,so i started lookin 4 it. My friends had no idea what i was tryin 2 describe to them. Bring them back,bring them back, bring them back!They were good.
lade d - January 26, 2011 - Report this comment
please bring back vanilla crunch i remember eating this whin in the 70;s I would like to buy some cereal,
Gail - March 14, 2011 - Report this comment
I LOVED this cereal. I remember eating it at my grandmother's house. I just now read that all Cap'n Crunch cereals are being retired and will no longer be available. I guess we can forget about Vanilly Crunch ever coming back! :(
marcy - May 18, 2011 - Report this comment
I LOVE VANILLY CRUNCH Please Please bring it back its soooo good!
Dwayne - June 12, 2011 - Report this comment
Vanilla Crunch was my favorite and I surely miss it and want some now.Can we do anything to get it back on the market so I could stock up.
David Lent - June 13, 2011 - Report this comment
Oh man, I loved this stuff back in the '70s as a kid. Some thirty plus years later I still have a craving for it.
Jeff - July 29, 2011 - Report this comment
I was super young but Vanilly Crunch TOTALLY ROCKED!! I'm sure Quaker won't bring it back but it would be cool if they did a limited time offer (LTO) on this one.
Tracy - September 02, 2011 - Report this comment
WOW! I was starting to wonder if I had made it up! NO one I have ever mentioned it to remembers it not even my older sister!
doreen allam - September 13, 2011 - Report this comment
Wow I am so glad I found this site. I was eating Count Dracula which was from the 70s also only every year starting in September till November I guess to help celebrate Halloween. It got me thinking about Vanilla Crunch every time I bring it up to one of my friends like you remember when Capt Crunch use to make Vanilla Crunch and they all say I am out of my mind there was never a cereal called Vanilla Crunch. Thank God I thought I was loosing it. I sure wish they would bring it back. Best cereal ever made. Maybe we should all call the number on the box and inquire about this..
Tina - September 19, 2011 - Report this comment
I loved the vanilla crunch. I wish they bring it back, at least for a short time.
Jackie - October 06, 2011 - Report this comment
I remember waiting for the truck deliveries at Safeway's for this cereal. They could not get it on the shelf good before selling out. I was in the 2nd grade then. Hopefully, it will be made again...
Bill B - December 06, 2011 - Report this comment
I've thought about this cereal. I soooooo wish they'd bring it back in it's ORIGINAL recipe/taste!!! I'd buy a truck load!!!!
Cathy - December 13, 2011 - Report this comment
Vanilla Crunch was the best!!! I hope they consider bringing it back....
Chris - February 28, 2012 - Report this comment
Miss my Vanilla Crunch! Please come back! Anyone remember Quisp cereal?
Bruce - April 29, 2012 - Report this comment
Vanilla crunch cereal was my favorite cereal. Never knew why it was so short lived. Please bring it back.
Lori - May 22, 2012 - Report this comment
I also loved this cereal! My kids didn't believe me either. I wish they would bring it back so that they could try it and I could say "See, I told you." I would really like to try it again myself.
Rob Lambert - June 12, 2012 - Report this comment
Cap'n Crunch Vanilly Crunch was not bad. I preferred original or Crunch Berries myself. Probably slow sales shortened this cereal's shelf life (1973-1975). In a magazine, I found a strange cross-promotion ad involving this cereal and the Marx Big Wheel. If you bought four boxes of Cap'n Crunch (any type), and a Marx Big Wheel, send the store receipts and Cap'n Crunch box tops, get a three-dollar rebate. You'd have to spend $20 or more to get the rebate. This was in mid-1974.
Tom - June 13, 2012 - Report this comment
So good to see this. I don't know anyone who remembers this variety of Cap'n Crunch, or Wilma. I recall it distinctly, around 1974. I was about six, and for some reason Wilma the Whale and the oddball vanilla flavor really struck me as novel. Loved it.
Jill - June 29, 2012 - Report this comment
I also LOVED Vanilly Crunch and even though it may not be the healthiest cereal, this would be the one I'd induldge on... Bring it back and I'd buy it. :-)
scott - July 12, 2012 - Report this comment
I think they need to bring it back. no one could tell me why they discontinued it. I would like to know. If anyone can figure out a way to get them too I'm in. lets see this favorite cereal come back.
Rob Lambert - July 12, 2012 - Report this comment
To Scott, Jill and all who really want Vanilly Crunch back: Heavy appealing to a new generation of corporate brass at Quaker may help. Unfortunately, Vanilly Crunch wasn't nearly as popular. Given the longevity of orginal Cap'n Crunch (1963), Crunch Berries (1968) and Peanut Butter Crunch (1969). Likely, all who worked at Quaker in the early '70s are gone. I, for one, was always bewildered as to how Peanut Butter Crunch survived over 40 wasn't that good.
Conrad - July 23, 2012 - Report this comment
I also really loved Vanilly Crunch. So here's another request to bring it back (if anyone from the company ever checks these things.)
Lynn - September 03, 2012 - Report this comment
Best cereal ever !
Shelli - September 20, 2012 - Report this comment
Vanilla Crunch was my favorite. Now I can show this to my husband to prove that it DID exist!!!
Cereal freak - October 05, 2012 - Report this comment
This was vanilla years before vanilla became popular in everything else (candles, room fresheners, other cereals, etc.). Loved this cereal. I can still taste it. Mmmmm.... Don't know why they got rid of it. It seemed to sell really well. It was always sold out at the grocery store, and all our neighbors had it, too. WHY DID THEY DISCONTINUE IT?? Maybe the chemicals were dangerous.....
Bobby D - October 06, 2012 - Report this comment
I've told my kids about this cereal for years. Know one I know remembers Vanilly Cap'n Crunch. Glad to see I'm not alone on this, bring it back!
Rob Lambert - October 06, 2012 - Report this comment
Answering to Cereal Freak: Vanilly Crunch was discontinued in 1975 because sales were not strong enough to be profitable. It simply wasn't popular enough to rival original Cap'n Crunch or Crunch Berries. To my knowledge, Vanilly Crunch was not recalled for any reason.
Gerard T - November 22, 2012 - Report this comment
Wow, this cereal takes me back. I loooooved vanilly crunch. I found Quisp in my local grocer. Just like capn crunch. Oh, for those halcyon days of vanilly crunch and fisher price toys.
Chris - March 13, 2013 - Report this comment
With the new flavors such as cinnemon roll etc. it would seem the right time to bring it back
aggies hubby! - July 07, 2013 - Report this comment
nobody believes me and my wifes around the same age how could people forget!!bring it bak asap lol!!!!!
Lori - July 17, 2013 - Report this comment
Wow, seeing the picture of the box takes me back. I can finally prove to my husband this cereal did really exist!
Terence - July 21, 2013 - Report this comment
oh my goodness, i was talking about this cereal last night, my girlfriend thought i was making it up along with the Jean Lafeette cinnamon cereal. i was started to think maybe they didnt exist and i was eating some other cereals.. memories, welcome back!!!!!
Ivan, TNkid - August 04, 2013 - Report this comment
I am amazed all good comments about one of my faves as a teen! Does anyone recall puffapuffa rice-ad had an islander flairCOOL!
Mr. Big - August 30, 2013 - Report this comment
Awesome. I loved stuffing my mouth full of them and letting that sugary sweet vanilla flavor just melt in my mouth! I'm a vanilla junky and this cereal was great on vanila ice cream, too. Hope to see these on store shelves again
Gerald-Cedar Rapids - September 13, 2013 - Report this comment
I love Vanilla Crunch was great....please bring it back...give more workers a job here at the CR Quaker Oats Plant.
JW - April 07, 2014 - Report this comment
Cap'n Crunch's Vanilly Crunch was my favorite cereal from childhood - and of course, discontinued. Its mascot was "Wilma, the winsome white whale" - a friendly female whale who wore lipstick and had long eyelashes. Quaker's latest entry to the Cap'n Crunch series, "Cinnamon Roll Crunch" is delicious beyond description - and reminds me of "Cracker Jack Cereal" - a short-lived mid-80s phenomenon. I still have a Cracker Jack cereal bowl from that time. I fear that the negative opinions of a handful of bloggers will make this cereal disappear forever. I wish that Quaker would splurge for its baby boomer customers - and bring back, at least, a limited run of Vanilly Crunch. Is that asking too much of big business?
Buddy OK - August 12, 2014 - Report this comment
I am so thrilled right now. FOR DECADES...I have sworn this product existed. NOBODY believed me! I even remembered the whale. now best memory of this kick-ass cereal was not only the taste, but even more-so the SMELL! Best ever! I used to get in trouble in kindergarten b/c I would beg my Mom to let me bring the WHOLE BOX to school. Not to eat...BUT TO SMELL! I would carry it around and put it under my nose for nap-time, drifting off into slumber to the greatest smells ever. I can't quite remember how it looked, but I loved it.
randy - February 16, 2015 - Report this comment
It's messed up so many people remember vanilln capt. Crunch from the past but yet u won't bring it back you should so more people will know how good it was and can be again there's too much peanut butter or chocolate now adays
Greg T - April 01, 2015 - Report this comment
Vanilly Crunch was my absolute favorite cereal when I was a kid back in the mid 70's. I am now 51 years old and I would be so pumped to see this cereal back on the shelves. To be able to taste this one more time would be AWESOME and take me right back to my childhood. PB Crunch and Regular Crunch are good but are not in the class of Vanilly Crunch. Bring it back Quaker!!
Dawn t - May 04, 2015 - Report this comment
Yep I get the same looks "No I don't remember a whale on a captain crunch box or a vanilla round ball tasting cereal called vanilla crunch". So glad I am not the only one who remembers it. Dam wish I had a bowl now. Love my captain crunch and my crunch berries. I loved that vanilla taste 😄
Nina - February 29, 2016 - Report this comment
I bring this cereal up now and then- nobody believes it existed. I loved it. Thanks for the post!
Jeff - May 26, 2016 - Report this comment
Thank you, thank you, thank you for this post. I always mention this cereal and no one remembers this one. I get looked at as if I have three heads. I knew it existed. I used to love this cereal.
Gordon - December 27, 2016 - Report this comment
Like so many others here, Vanilly Crunch was my favorite cereal as a kid, and I'd like to see it brought back. If you'd like to see that happen, too, call Quaker - 800 234 6281 and ask them to bring back Vanilly Crunch. I've done it a couple times, but there's strength in numbers. No one there will know what Vanilly is, so maybe suggest it like a new idea - Can you bring out a vanilla flavored crunch in a ball shape, like Cinnamon Roll Crunch? To me, the more recent Cinnamon Roll Crunch, which is now off the market as well, had ingredients similar to Vanilly Crunch. It was like Vanilly Crunch with cinnamon added on top. I don't think if they get enough requests for a vanilla crunch, there's a strong possibility. So even suggest it to your friends on Facebook. Give the phone # above, and suggest they call and recommend it. (I'm not sure if we're allowed to put phone numbers in these links, but if not, just find the toll free number on the side of any Cap'n Crunch box.)
Gordon - December 27, 2016 - Report this comment
Oops - I meant "I DO think if they get enough request....."
Howe - February 27, 2017 - Report this comment
It's nice to know that other people remember this cereal constantly looking for it was a very good cereal Captain Crunch the whale can't find it so delicious General Mills bring it back
Howe - February 27, 2017 - Report this comment
It's nice to know that I'm not alone in Remembering this cereal Vaneli crunch in my opinion was the best cereal Captain Crunch ever made please pretty please if possible bring it back
Rob Lambert - March 26, 2017 - Report this comment
From the Saturday morning cartoon vault: TV commercial in which the Good Ship Guppy starts sinking! Wilma the Whale takes the ship on her back and brings it safely to the mainland for repair. This aired on "Ghostbusters" over CBS (10/11/75). NOT the Bill Murray series, but the original Krofft show that reunited two "F-Troop" co-stars, Forrest Tucker and Larry Storch.
Rob Lambert - March 27, 2017 - Report this comment
Correction on last comment: The live-action "Ghostbusters" series was by Filmation, not Krofft. This was the first live-action show produced by the well-known cartoon factory. The buffoonery of Tucker and Storch resembled that of a Krofft show.
Jimmy V - July 25, 2017 - Report this comment
This was my favorite cerial of all time and dag gone it they quit making it. Doesn't seem fair ¿¿¿
Rob Lambert - September 16, 2017 - Report this comment
From the Saturday morning cartoon vault, a combined TV spot for Vanilly and Cinnamon Crunch cereals. Wilma the whale helps prevent Good Ship Guppy from being commandeered by pirate Jean LeFoote. This aired on "New Adventures of Gilligan" over ABC (9/21/74). The first sequel to the classic CBS series which ended in 1967. Series was produced by low-budgeted Filmation studios. All but two original cast members lent their voices (Tina Louise and Dawn Wells declined, had other commitments). While Gilligan, Skipper Jonas, Prof. Hinckley and the Howells were animated close to their likenesses, Ginger looked and sounded more like Sabrina (Archies), while the cartoon Mary Ann was more cynical, crass and less attractive than original, sweet Wells. Filmation's mistress of female voicing, Jane Webb-Edwards did both in the first 16 episode cartoon. Most stories carried a pro-social lesson or moral about environment, teamwork, jealousy, etc. Dawn Wells did return for the 1982 "Gilligan's Planet" cartoon sequel, voicing Ginger and Mary Ann.
JosniC - November 14, 2017 - Report this comment
Oh my gosh, my husband & I both remember Vsnnily Crunch, it was our favorite as children! I'm with all of you, I'd pay double if they brought it back!
Rob Lambert - December 29, 2017 - Report this comment
Found more Vanilly Crunch box pictures. From mid 1974, Sea Dog was on box (preceded Wilma Whale). From 1975, toy mini binoculars in specially marked box. I'm also using this to mark 50 years of Crunch Berries in '18. From the Saturday morning cartoon vault, an early TV spot with Cap'n and crew on the uncharted island where Crunch Berry bushes exist, and the crew saves the friendly Crunch Berry Beast from being taken (to sell) by pirate Jean LeFoote. This aired on "George of the Jungle" over ABC (3/9/68). Along with George, Super Chicken and Tom Slick cartoons filled the hilarious 30-minute show.
Rob Lambert - April 27, 2018 - Report this comment
From the Saturday morning cartoon vault, Jean LeFoote and his band of pirates bandage their feet, using stealth strategy to board the Guppy at night, attempting to swipe the Vanilly Crunch. Carlyle, the little mute kid, traps them and alerts Cap'n crunch with a whistle. This aired on "These Are the Days" (cartoon set in early 1900s) over ABC (9/28/74). Also, an earlier commercial with the Guppy crew visiting Robinson Crusoe, an old Hermit who wanted no company until he tasted Cap'n crunch cereal. This aired on "Tom & Jerry" over CBS (9/25/65). Crusoe was voiced by Shepard Menken, who was better known as the wacky inventor, Clyde Crashcup, on the "Alvin" show.

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