Food of the Seventies, Cake Frosting Mix In A Box

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I can't remember if it was Betty Crocker or Duncan Hines, but it was pre-tub frosting. The one I loved was the orange flavor because it had a recipe you could use with the mix to make orange creamy candy. I loved that stuff.
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RetroJunkie - September 02, 2007 - Report this comment
I believe it was made by Jiffy who also made various muffin mixes in those same little boxes.
Kia - June 14, 2008 - Report this comment
I think i know what you are talking about. It is still made, it is called Betty Crocker Homestyle Frosting ( Fluffy White). It is my husband's favorite. I mostly find it at small town grocery stores like Piggly Wiggly and Ingles. You maybe be able to find it on Hard to Find grocer.
Lindy - August 28, 2008 - Report this comment
Betty Cocker had the cake frosting mixes in a box to match the cake mixes in a box. I remember My Mom made me cherry chip cake birthday cake with the matching cherry chip frosting. It wasn't ready to serve (like the canned stuff) you had add stuff to it.
Kim - September 07, 2008 - Report this comment
I've been extremely saddened since the loss of this delicious cake frosting mix. The "Cherry Chip" frosting mix was sooooo good and the cherry chip cake is just not the same without the mix. Yeah, yeah, they have the gross TUBS of pre made stuff that tastes like a bunch of yukky preservatives. The Cherry chip cake with the cherry chip box frosting mix was truly a tradition in our family as so many of us loved it. I used to want that cake for my birthday all of the time and so does my brother in law. When ever I decided to make a cake, it would be the cherry chip. Sadly, we really have lost this beloved stuff!!!!!!!!
Mrs Dean Wormer - October 24, 2008 - Report this comment
I thought all the standard cos (Duncan Hines, Pillsbury, etc) made frosting mix. I remember using them very frequently. (Love this website, btw!)
TCTina - January 08, 2009 - Report this comment
Those boxed frostings that you added butter and whatever too tasted so much better than the canned stuff.
B Woodier - March 04, 2009 - Report this comment
The fudge frosting in a box was made by a company called QT. It was excellent. I bought it in New York City and don't know if it is still made today. I am looking for it here in Miami. The tub frosting is too oily and never tastes right.
jolynn - June 16, 2009 - Report this comment
I used the Fluffy White frosting all the time when I was baking cakes as a kid. I loved the chocolate boxed frosting as well. The stuff in the tub tastes horrible--I make frosting from scratch rather than use the tub.
Monica - August 19, 2009 - Report this comment
I remember these. My sister and I would make them all the time. Why did they ever stop making them?
Sheila - August 22, 2009 - Report this comment
I live in IL and I'm pretty sure you can still buy the Betty Crocker fluffy white frosting mix. I think I saw it at a Super Walmart here.
jaylil - November 24, 2009 - Report this comment
QT frosting was the Best!!!!!!!
joe zapp - December 15, 2009 - Report this comment
i remember when my older sisters baked a cake, and they always used QT box frosting, i always waited to lick the bowl and the mixer things, of course they would prolong the agony and mix longer or have me do favors before i got the frosting....i dont think QT is around anymore i goggled it and there is no places listed...very very sad
Susan G - December 18, 2009 - Report this comment
I always used the boxed frosting mix, mostly the chocolate and was wondering why they ever stopped making it. The tub frostings just don''t have that great taste. Betty Crocker smarten up!!!!
Karen W - February 14, 2010 - Report this comment
I also had the Betty Crocker "Cherry Chip" cake and frosting growing up for my birthdays. My mom made it in a heart shaped pan since my b-day is close to Valenrine's Day. Found the cake mix (actually my mother-in-law did), put missing the frosting mix :( I agree the tubs don't do frosting justice. I too wish BC would bring back the box frosting mixes.
Lani J - February 15, 2010 - Report this comment
I want them back. Jiffy, Duncan Hines, Betty Crocker, Pillsbury, QT., they all had Cake Frosting Mix in a box. Loved the Frosting for German Chocolate Cakes. Hope someone hears that I want the boxed frosting mixes brought back.
Laura - February 21, 2010 - Report this comment
You can still find the powdered frosting mixes in the health food sections of stores (usually organic), but what I want is the fudge recipee that used to be on the boxes of the powdered frosting mixes. Then I would buy the frosting mix that I can find and try making fudge with it. Does anybody have the recipee from an old frosting box?
LINDA M - July 09, 2010 - Report this comment
CrazyK - September 28, 2010 - Report this comment
Jiffy still makes chocolate and white frosting mixes.
Marita - December 13, 2010 - Report this comment
We used to make a chocolte whipped cream filling with the powdered chocolate fudge frosting mix, it was the best cake in the world. I really miss that stuff. I have used Jiffy, it works but is just not as good as Betty Crocker was. BETTY, BRING BACK THE BOX FROSTING PLEASE!!!!!!
Kelly - February 07, 2011 - Report this comment
I haven't seen this mix anywhere, and I've traveled across the country. I do, however, have a recipe that I've prized and loved since it's intro to me in the 70's by my Mom. It's simply called Fluffy White Icing. To this day, I use it on every cake that calls for icing, adding to it depending on the cake. It's a butter based icing, but differs from buttercream. Delish!!!
sheila - April 08, 2011 - Report this comment
My mom used the lemon frosting mix to make this yummy cake called Topsy Turvy.I would give anything to find some so we could have this family favorite again. The mix frostings were sooo much better. No nasty artificial vanilla flavor or fake chocolate aftertaste. Bring 'em back,I say!!!
renee - May 15, 2011 - Report this comment
I remember QT cake frosting it was the best. I agree bring it back!
susan - July 18, 2011 - Report this comment
I inherited all of my mother's Bake Off recipe books from the 60's and 70's. They used the frosting mixes in many of their dessert recipes, but since no one makes a pineapple frosting mix anymore or any of the other great frosting mixes, the books just sit on the shelf. Very sad.
Candy - September 12, 2011 - Report this comment
I'm still looking for the german chocolate frosting mix but Amazon has the Fluffy White and it can be ordered online!!!!! Just got my shipment of 12 boxes. YUM!!
heidi - September 25, 2011 - Report this comment
I would be my dad's favorite child if I could find the german chocolate frosting in a box! =)
Marie - October 01, 2011 - Report this comment
Just ordered 24 boxes of frosting from This frosting brings back some wonderful childhood memories.
Michelle - January 13, 2012 - Report this comment
The frosting mixes were a million times better than this premade plastic spread you companies sell trying to convience us spread on our cakes!!! Remember the old saying, "If it isn't broken, don't fix it." seems that no one like this stuff so lets bring back what we as the consumers want. Please =o D
Debby - February 11, 2012 - Report this comment
The boxed frosting mixes were definitely better. Don't understand why they were ever taken off the market. Any body out there have a frosting recipe that compares?
John - April 14, 2012 - Report this comment Here it is - Bett Crocker and Jiffy, in fact. Plus a whole bunch of 70s faves including candy and sodas in 12oz size glass!!
Cher - June 22, 2012 - Report this comment
I miss the boxed pudding cake. There are some out now called Lava cake, just not the same not as much gooey awesome pudding as the older ones.
Sarah - July 18, 2012 - Report this comment
I LOVED the Betty Crocker chocolate frosting mix in a box and would be overjoyed to see it return to supermarket shelves. Used to make a sour-cream cake & added more sour-cream to the frosting. My favorite cake ever.
Peg - July 20, 2012 - Report this comment
When the BC cherry frosting mix in a box was discontinued - I no longer could make the cherry mash candy that was the best ever! I have tried frosting mix from a can and even "from scratch" frosting but nothing brought the results that boxed cherry frosting mix did. Now the stores no longer carry the cherry frosting in a can either. Don't the companies ever consult the buyers!!!???
Bobbie - August 05, 2012 - Report this comment
I have about 10 fantastic recipes using the boxed icing mixes that used to get rave revues. Like everyone else, those favorites are no more. Perhaps if enough people complained to the companies they might bring them back. Second thought, it's doubtful, the almighty dollar is probably why they stopped making them.
Julie - November 14, 2012 - Report this comment
I agree, the canned stuff of today doesn't compare to the boxed mixes of the 70's and 80's, but I am surprised that no one has mentioned Jiffy's Caramel icing in a box, that was my family's favorite, my Mom would use it frequently on chocolate cake and the combination with a glass of ice cold milk was indescribable, yum. I have looked everywhere and Jiffy only makes the white or fudge icing in a box now, sad. Cannot have that treat again. My Mom also fixed homemade fluffy white icing for all of our birthday cakes, traditions lost, :+(
qwho - November 26, 2012 - Report this comment
you can buy jiffy white frosting mix, I have been using it for probably 40 years, can't find it in stores, but buy it from chelsea baking company in michigan, they make the stuff and mail it out by the case
Lover of Old Timer - February 11, 2013 - Report this comment
You can buy the Jiffy white frosting mix in a box at HyVee (midwestern) Food Stores.
Debbie - February 25, 2013 - Report this comment
I too have some great recipes using the Pillsbury boxed frosting mix. One recipe was called "Frost & Bake Cookies" from 1970 and required either the Pillsbury Coconut Almond or Pecan Frosting Mix to be mixed in the batter. They were delicious. I am hoping to find the recipe with a substitution for the frosting mixes. No luck so far.
debi - March 11, 2013 - Report this comment
my mom use to let us pick whatever cake we wanted for our b-day i always picked choc. cake with fluffy white frosting from a mom just put boiling water and beat it til it was fluffy and had had kind of a marhmallow taste to it,it was so yummy i made it all the time after i got married.last time i could buy it was was not jiffy,cuz i found the jiffy & was so excited,i made it & it was not mom thinks it was betty crocker.
Sha - June 07, 2013 - Report this comment
Found the perfect alternative, it tastes just like the frosting in a box. Go to and find the recipe for the seven minute frosting. I had to add a 1/4 teaspoon More of cream of tartar to get the consistency but it is perfect .
Melinda - October 21, 2013 - Report this comment
I loved the boxed frosting. I ate it dry and mixed. I hate the stuff in a tub. yucky sweet. The only 1 better is Walmart’s whipped better cream.
Barbara Hill - February 20, 2014 - Report this comment
I used to love making Coconut Pecan Cookies at Christmas. Recently is found it again; however, you can no longer find boxed frosting mix. They were very easy to make and very good. Any suggestions for what to use instead of ingredients found in the Coconut Pecan Frosting mix
Rik Lapham - February 24, 2014 - Report this comment
Jiffy still makes White & Chocolate frosting mixes in the box. I'm trying to get them to bring back the caramel frosting. That was fantastic. Contact them at
Lindy - May 13, 2014 - Report this comment
One of my favorite recipes is a Fudge Ring Cake that requires the Coconut Pecan Frosting mix. I would like to be able to make this cake but still not able to find this dry frosting mix. Please help
Wendy - June 10, 2014 - Report this comment
I have looked EVERYWHERE for the boxed fluffy white and German chocolate frosting that my mother used in the 60's and 70's.... Sad to say it's nowhere to be found.... If I knew how they made them I believe I would get rich because they blew the canned stuff AWAY!!!
Judy - June 11, 2014 - Report this comment
There were a lot of different flavors of frosting mix. The only one I didn't like was ghetto vanilla. Yuk. I used the Fluffy White o make divinity. I miss the wonderful flavors of cake mix they offered in the seventies. Now I make everything fom scratch. You can do if, too,
Bonnie - July 12, 2014 - Report this comment
I used to get the Jiffy Extra Fluffy White Frosting on my birthday cakes (I'm 68) and did the same for my daughter until I couldn't find it anymore. I am not a great cook and can't get any of the recipes to taste the same.
Linda - September 12, 2014 - Report this comment
Please bring back the frosting in the boxes, I can't stand those in the tub, just plain nasty tasting. I use to get Jiffy White Fluffy frosting mix that was just like the 7 minute frosting and I guess they have stopped making it, please bring it back.
Donna Marshall - October 06, 2014 - Report this comment
Love the Fluffy White Frosting in a box--where can I find it??????????
Betty Carlson--11/16/14 - November 16, 2014 - Report this comment
I used the boxed frosting and the one I liked was the sour cream. I made fudge from this and put walnuts in it. It was so good. They always do away with something and add something else that is never as good. I agree--I don't like the canned frosting.
mellokitty1969 - December 09, 2014 - Report this comment
With Christmas coming up I was thinking about Betty Crocker Fluffy White frosting mix in a box because they had a no-cook, no-fail Divinity recipe. I used to make this every year for my dad but haven't been able to get the mix since the late '90's. I remember the Orange and Cherry chip flavors too. The boxed frosting mixes were so much better than the canned stuff which has a chemical aftertaste and trans-fats. Oh well, Merry Christmas and Happy Holidays!
Michelle banks - December 17, 2014 - Report this comment
I am plannin on makin divinity as a gift for my mother. I can not find the dry mix anywhere in monterey county ca. Can u substitute the premade canned frosting for the dry mix? If so.... how do u do the substitution?
judy - December 24, 2014 - Report this comment
I had a brilliant idea....make a "tunnel of fudge" cake. I was shocked to discover that I couldn't buy a box of icing to make this retro favorite. Boo hoo! Bring it back!!
Ron V. - December 25, 2014 - Report this comment
I have been racking my brain trying to remember what boxed icing my mother used since not one icing can compare to it. Someone mentioned QT and that's it and it was the best, better than any homemade. I can't find it anywhere, how sad when such a good product leaves the shelf.
mellokitty1969 - December 26, 2014 - Report this comment has a recipe for Tunnel of Fudge cake that's pretty good since they no longer make the Bundt cake mix anymore.
Pat B. - January 21, 2015 - Report this comment
In the mid-70's I actually made wedding cakes for friends and several word-of-mouth customers. I frosted all the cakes with Betty Crocker sour cream frosting (from the box mix) and everyone loved it. It wasn't too sweet. I would love to find if it's available now. And, I, too, would like to find the box mixes by Betty Crocker back on the store shelves regularly.
Laurie - February 24, 2015 - Report this comment
We used to make Duncan Hines white cake with succulent Betty Crocker Creamy Cherry Frosting. They were delish' Always had some left over frosting to make the kids graham cracker sandwiches to take on car trips or to the drive-in. Where can I buy these boxed mixes?
Barbara Labrador - April 06, 2015 - Report this comment
I used to make a recipe for coconut/pecan balls with the boxed frosting mix. I'm so sad that they have discontinued these frosting's because they were so good and you could use them in a variety of recipes. I dont understand why people cant still order them by the case in order to still have the items available for those of us that do not want to eat the awful frosting in a can or tub. Please oh please bring back the boxed frosting mixes!!
Barbara Bauer - June 27, 2015 - Report this comment
I would love to see the box German Chocolate Icing return on store shelves. I loved it mixed with whipped cream.
Nicole Horton - December 03, 2015 - Report this comment
I too would love to be able to make the cherry mash candy, I miss so much from childhood, but i cannot find the cherry frosting mix...I will not stop looking for something to work though. this year i am def on mission. God Bless
B Ireland - December 18, 2015 - Report this comment
The BC Cherry Frosting mix was the base for a favorite Christmas candy, Cherry Mash balls. There are other recipes out there, but none as good as the one using the cherry frosting mix.
tracey harris - January 06, 2016 - Report this comment
Bring back box mixes. I need fluffy white frosting in a box to make my son's fav. Fluffy white frosting, mini choc chips and coconut. Simple if you have the right stuff.
nobuko leungwai - February 02, 2016 - Report this comment
My mom use to make a chocolate coconut bundt cake in the 80's and it's no where to be found!!! I think it was dunncan that made it. It also had a coconut glaze that came with the box😕 I so wish they would bring all 70 80's cake mix back!
T. Sims - February 21, 2016 - Report this comment
My Mom would make the German Chocolate cake and top it with the Coconut Pecan frosting made by Betty Crocker. The cake mix is still good, but since the frosting only comes pre-made and in a tub; it is not even close to being as good as it was when it was in the box and you added butter to it and cooked it. Wish the frosting would come in the box again. A lot of people would buy it.
p.cooper - February 23, 2016 - Report this comment
What's wrong with these companies?! Why can't we find frostings in the box? I say we boycott all of them and make everything from scratch. Maybe if we hit them where it hurts, they'll listen.
Marie - March 30, 2016 - Report this comment
I agree! Bring it all back! The Choc fudge frosting in the box by Betty cricket was the best ever! I can not make any of my moms recipes with out that!
Donna - September 20, 2016 - Report this comment
If anyone has a substitute recipe for the coconut pecan or pecan frosting mix in a box please let me know.
Sylvia - September 26, 2016 - Report this comment
I have a Lime Torte recipe that calls for 1 package of Fluffy White frosting mix as an ingredient. I'm dying to make it. Of course I can't get the frosting mix. Help!! Please bring back the box frosting mixes. Betty Crocker and Jiffy get on it, please get on it!!!!
Sunny - October 03, 2016 - Report this comment
For those of you inquiring about the (dry/boxed) Coconut Pecan Frosting Mix made by Pillsbury. A number of years ago I wrote an inquiry to the Pillsbury company regarding this particular product and expressed my frustration in no longer being able to purchase it off of the shelf. I received this prompt response from Pillsbury: "Do you have a recipe calling for dry coconut pecan frosting mix and found that it is no longer available? Well, no need to fret! Pillsbury has provided this helpful recipe for cooks who still want to use those tasty recipes calling for the mix!" The recipe they sent me is as follows: 1 cup sweetened flaked coconut, 3/4 cup brown sugar firmly packed, 1/2 cup all-purpose flour, 1/2 cup chopped pecans, 3 tablespoons butter or margarine. In a medium bowl, combine coconut, brown sugar, flour and pecans; mix well. Using fork or pastry blender cut in butter or margarine. In the future should you have product concerns of any type, I have found the best course of action is to contact the manufacturer directly. These companies employ a team of helpful staff who are delighted to assist you. I hope this is comment/post will beneficial. As I rarely visit this website...You are welcome!
Jane - January 12, 2017 - Report this comment
Thank you Sunny! I am thrilled to have this since I have a cake which uses the dry mix as a ribbon, and was going to attempt to recreate it myself. I would have not known to use flour. I am sure this could be used as a formula using other flavorings and powdered sugar.
Clarice Degnan - April 01, 2017 - Report this comment
Years ago there was a recipe on the Betty Crocker White Fluffy Frosting mix box. It was angel food cake using the frosting mix plus adding, I think, whipping cream. Then You garnished with fruit or canned pie filling. There was a long period of time when I was unable to find the fluffy white frosting mix. Now I have ordered it online and hoping that someone has the recipe that I'm remembering.
Phil Parmelee - July 14, 2017 - Report this comment
As a teen, I used to love the chocolate frosting mix that you added butter to. In fact, I used to make up the frosting, spread it into a round cake pan, refrigerate it and eat it in pieces like fudge. Yum!!!
Linda Fredricksen - December 13, 2017 - Report this comment
Yes, yes, yes...the good old days! Betty crocker frosting mixes used to come in a box, not a can. I have wished for years that they would return to the shelves like so many other non-replaceable lost foods. My favorite was the banana cake mix and banana frosting mix. Oh, it was so delicious. It had a fresh homemade taste, like you had made it yourself. Not, the awful artificial taste that lingers in your mouth long after the icing is gone. And, you can add whatever you want to the tub icing of today, and NEVER get rid of that awful artificial taste. Anyone who has had the old box icing knows exactly what I'm talking about. I wish the boxed fudge icing would return. I used it for everything! But, gone for good. Only fond memories are left. I know you can buy the fluffy white in the box still. I haven't made it in years, but I doubt it is the same as it once was. I don't know if you can still buy the coconut pecan icing, for a German chocolate cake, in the box still or not. It, no doubt, has been changed to a tub as well. If only these companies would not change these old tried and true products.
Steve Norton - May 31, 2018 - Report this comment
My all time favorite was the Chocolate Sour Cream frosting. Probably Betty Crocker but not 100% sure. Tried to make a scratch version and not as good. I too wish they would bring back the boxed frostings, those canned ones are terrible.
Baked not faked - August 04, 2018 - Report this comment
Walmart has Betty Crocker, Pilsbury and Wilton dry frosting mix on line, you can order it and have it sent to your home but they charge for shipping or sent to the store closest to you at no charge.

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