Food of the Seventies, Broadway Licorice

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1" wide flat rolled up ribbons of red licorice. They came packed 4 wide in a clear wrapper.
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The following are comments left about Broadway Licorice from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Kenneth Udut - January 24, 2008 - Report this comment
Also known as Delfa Rolls. There was also a strawberry fish that tasted the same. Boy, I miss them!
alyce - March 28, 2008 - Report this comment
I used to buy the Broadway strawberry licorice in Miami and St. Petersburg in large quantity and it was delicious. As a kid there was a red licorice about a half inch wide ribbon that was rolled up and there was a jaw breaker in the middle. How can we get the manufacturers to bring back these delicious candies? No matter where I travel, if there is a new brand to try I do, . . . but they are never as good as the oldies.
George Hester - July 20, 2008 - Report this comment
In Cornwall NY USA around 67 68 or so there was a Gluby store just up the Main Street. They had all kinds of stuff but the candy I would get when they had them was the Red Broadway licorice. I remember they got increasingly hard to find as we neared the 70s. None I tried had anything in the middle. They were rolled flat say about 1 inch wide and maybe 18inces when you rolled them out. I liked them really hard they sometimes got stale but for me the staler the better. A new wannabe came on the market in its waning days. It could trick me so I had to be careful. Last time I had them was probably 1975.
Lisa - December 02, 2008 - Report this comment
Someone should resurrect Broadway licorice rolls. What a tremendous childhood memory.
John T - December 03, 2008 - Report this comment
To George Hester boy you got that right the staler the better. quick story I once found black lic in the same shape plugs as plug chewing tobbaco. fresh it was hard as the dickens.
Rich - December 18, 2008 - Report this comment
Broadway licorice was the best!Growing up in Michigan this was one of my favorite things as a kid. Tried all kinds of others trying to find a replacement, no such luck! I guess it will just a fond memory of childhood.
Tim OB - January 09, 2009 - Report this comment
This was the best candy. To this day I still hope to stumble upon it. Whatever happened to it? I lived in NJ as a kid and when I moved to FL could not find it. I would have releatives mail me some. It was the greatest and nothing has come close since.
Catherine - January 23, 2009 - Report this comment
From Michigan, I can still taste the Broadway licorice rolls. There is still no flavor quite like it. I remember growing up as a kid, it would be a treat when I went to Kresge or Woolworths. My parents would get me a roll and it would have to last; for there was no more until I went shopping with them again. What a great rememberance. I wish I could find some again & share the experience with my own children.
Alyce - February 18, 2009 - Report this comment
Okay, how about all you lovers of the Delfa Roll write to Hershey, - they have a contact form on the net. Maybe with enough requests we can urge them to track down the old recipe and resurrect this wonderful candy.
John - March 13, 2009 - Report this comment
This is to funny, my girlfriend is pregnant and was talking about how much she wished she could have some of those licorice rolls she used to have as a kid. I went on line searching for them and found this site. I don't have the heart to tell her you cant get them anymore
maddi - April 19, 2009 - Report this comment
I loved Broadway licorice, as a kid. I lived on Long Island. I would spend all my lunch money on packs of it! Haven't been able to find it anywhere.
Kaitlyn - May 20, 2009 - Report this comment
My boyfriend in New Jersey would put a roll in my locker several times a week. Gosh, I miss them. I found them in St. Louis around 1979 ... but never since.
Karen - June 19, 2009 - Report this comment
They're coming back!!!!!!
Eileen - August 03, 2009 - Report this comment
We will be getting them in our store in a few weeks...
Gerrit J Verburg - August 28, 2009 - Report this comment
The wait is almost over! On September 15 we will start shipping Broadway Rolls (2.11oz.) in strawberry and black licorice. Based on initial taste tests our strawberry rolls are better than ever. The texture is a little softer while we have added more flavor. I am confident you will enjoy your new supply of Broadway Rolls as much as I do.
ANTONIO DUMAS - September 08, 2009 - Report this comment
They will be in my store anyday now, i know the manufacturer personally and he assured me i will be the first to recieve these, check out my store, or call 954-564-2987 we ship everywhere in the world, we will have red,black in the 4piece as well as single package pieces in case you just need a one shot fix.
Cheryl - September 10, 2009 - Report this comment
Gerrit J Verburg My sisters and I love you thank you so much for bringing these back. Just wish it was sooner.
Karen - September 16, 2009 - Report this comment
softer, more flavor = makes me worry they won't be the same. But I will try them!
Mark - October 03, 2009 - Report this comment
I just just went to a fair in Pa they had them there
Nicki - October 03, 2009 - Report this comment
Wow! We just went to a retro candy store today and I was searching for Broadway licorice rolls, with no success! When I tried to describe them to my family, no one could remember them! So I came home to see if I could find them on the net! So glad to see that so many other people enjoyed that tasty treat as much as I did!
Deanna - October 05, 2009 - Report this comment
Just got my order from groovycandies dot com. Rolls are identical, however the flavor is quite a bit off. Nothing like I remember. Could be that it has been such a long time since I've had them, but just not the same.
Steven Kutner - October 11, 2009 - Report this comment
Agree that the flavor of the new broadway rolls does not compare to the original. Too bad as I will not reorder.
Dave - October 12, 2009 - Report this comment
I agree, not the same as they use to be. I also seem to remember they were a deeper red and not opaque. I dont much care for the new ones and now i have a case to get rid of. oh well . . . Halloweens a few weeks away lol. I was really looking forward to these things to.
Harry - October 13, 2009 - Report this comment
I am SO disappointed that these don't taste the same. Why bother resurrecting them if you are going to change the flavor?? Any chance that they are SOMEWHAT similar?? close is better than nothing I suppose.
Diana N - October 22, 2009 - Report this comment
Broadway Licorice and ALL OF YOUR CHILDHOOD CANDIES can be found at B.A. SWEETY CANDY COMPANY on Brookpark Road in Cleveland Ohio. It's the largest candy store, by STOCKED ITEMS, in the world. I am lucky to live only 20 minutes away, but the lady at the store tells me that people come from all over the country, even WORLD, to come to Sweeties. Check it out on the web!
TA - October 22, 2009 - Report this comment
I actually bought some in a candy shop on Martha's Vineyard 5 years ago.They were just as good as 40 years ago in Michigan.
Michele - November 07, 2009 - Report this comment
The red licorice I remember was in a clear crispy cellophane wrapper with yellow/orange printing block letters I think, and the package was the width of a lifesaver roll or maybe wider and the licorice was a corkscrew pasta spiral that was like a wide ribbon when you unraveled it. I do not recall anything being in the middle. I just remember playing with the roll. I also thought at Halloween the manufacturer boxed them in a smaller size?
Lisa - November 14, 2009 - Report this comment
No they do not taste anything like the old ones and I loved the old kind. The new stuff is odd. The new stuff is made in China and has an odd almost plastic taste to it. I hope they look for the old recipe.
Chris - November 28, 2009 - Report this comment
I ordered the new ones for my sister as she used to love them, I tried a roll and I have to say that I'm now addicted, they're not as dark red as the originals, a bit softer which is nice and the flavor is different than the originals but the more you eat them they more you crave them....I just ordered more at, a great site for retro candy
Norris - December 12, 2009 - Report this comment
I too grew on on Broadway licorice. I just bought some today from BA Sweetie's in Cleveland, OH and I am disappointed in the taste. As soon as I opened the wrapper and smelled the licorice, I could tell that the taste was drastically different from the old licorice. It tastes OK, but nothing to call home about. I doubt if I'll buy it again. I guess I'll have to stick with my licorice ropes!
Ginger - January 22, 2010 - Report this comment
Oh, how disappointing to hear that the new Broadway red licorice is not like the original. My sister and I LOVED this red licorice when we were growing up in Syosset, N.Y. in the 60's and very early 70's. The texture and flavor was perfect the way it was.
Tony - March 27, 2010 - Report this comment
They were very disapointing. I had heard that they took the place of Delpha Rolls which were heaven on earth. These SUCK.
Terri from Minnesota - May 21, 2010 - Report this comment
These Delfa Broadway licorice rolls are delicious. I used to get them at the corner store when I went horsebackriding. They are awesome!!!!
Jones - August 06, 2010 - Report this comment
I want the old recipe, too. HATE the new recipe. The new recipe tastes too much like twizler (which, by the way, I've never liked because it didn't compare to Broadway.) Who do we talk to to get the old recipe back???
drew - September 05, 2010 - Report this comment
these suck i was looking for the old ones for soo long and was at the mall in jersey i saw a candy shop and decided to give it a shot it looked like they had some candy that i havent seen before and when i walked in right there to my surprise i saw them... they wanted $3.00 a package and had to say i craved them so much i didnt really care. i got home open them up and even shared with my mom who had turned me on to them when i was younger... i was sooo disappointed and so was my mom now were looking again anywhere i tried to email the original company to bring them back i read that malaco and leaf company made them but no answer... these suck so much bring back the old recipe
jidderbug - February 16, 2011 - Report this comment
Don't by the delfa licorice made by broadway it sucks the only thing is the same is the rolls the color is lighte in color and is sour in taste the price is high but at the time I was excited cause I thought I finally found it but its not taste like fruit roll ups keep your money don't by any
Harry - February 21, 2011 - Report this comment
I contacted the manufacturer and although he wouldn't commit to saying that they were going to make these like they used to be he did say that they were aware that most customers were disappointed in the new flavor and that they were continuing to "tweak" the product. Maybe there's hope?
Anna - October 02, 2011 - Report this comment
Try Hometown Favorites online...they apparently carry the Broadway rolls but it says they're "improved", which usually means ruined. But I haven't tried them so I can't say whether they taste the same or not.
andrea - February 05, 2012 - Report this comment
Just purchased an entire case of the Broadway Strawberry rolls by Gerrit's. Not at all what we all remembered and loved with the Original Broadway Delfa roll. They're not even close to the same...You may like these (I personally don't)...but they are not even close to the original recipe.
Gary - November 23, 2012 - Report this comment
I agree with most of you on the Strawberry rolls. Not as dark as they use to be and the flavor is too fruity. It's not the same recipe. Better off with twizzlers.
Anthony Reed - March 06, 2013 - Report this comment
I like the new Broadway Rolls they are really good and pretty close to the original. I live in Canada now and found them in this huge Candy Store in Nanton, Alberta. They ship across Canada. they had Black Licorice, Red Licorice and even Blue Raspberry. Tried em all and loved em!
kim roseberry - March 22, 2014 - Report this comment
i, like all the others, grew up loving the Broadway Licorice Rolls. I used to walk home from school and stop at the candy store and buy a couple of broadways for the walk. I have missed them for a long time and I want to get some but all of you seem so disappointed I don't know if I should.
Arthur Gannon - April 25, 2014 - Report this comment
i could get 4 rolls for a quarter get a penny back god i miss the old days i'm not even going to try these imposters.
stillandre - May 11, 2014 - Report this comment
Wasn't there another brand name, besides Delpha or Broadway? In the 70s, that thick flat wide licorice had a real strange name. It kills me that I cannot think of it because I had found it again briefly here in Northern NJ at a convenience store attached to a BP Gas Station. It again disappeared and the counter person does not know what the heck I'm talking about, of course! It very well may be "Delpha", but I'd have to see and taste it again to be sure.
Mark rade - July 30, 2014 - Report this comment
I loved the old originals too, for someone to go to the trouble of remaking and marketing them you would think they would have used the same recipe. After all that's why us old folks remembered them. They were so good. Please offer them back as the originals
Iconic Candy - October 06, 2014 - Report this comment
What you are looking for was the Danish Ribbons aka Delfa Roll. They had a distinct strawberry flavor. Look at they are back and available soon.
Mark calleb - April 01, 2015 - Report this comment
Miss the Delpha rolls, I am in michigan they vanished in the late 90's along with this great flavored string licorice that I bought in packages in the 70's and 80's , -I was buying in bulk at candy stores then i went in one day and they had the string licorice but was twizzler flavored! Why can't we got our licorice back?
cami - June 08, 2015 - Report this comment
The Broadway roll is not as good as the Delpha roll.
Lisa Murphy - August 04, 2015 - Report this comment
PLEASE bring back the original Delfa Roll. I have tried the Gerrit's Broadway Roll and are terrible tasting. Was very disappointed. We want the original.PLEASE PLEASE....
Cathy Bastian - January 31, 2016 - Report this comment
Hey Guys, I too...grew up on the Delpha rolls that taste identical to the rope licorice flavour and even the the Red Vine's licorice. So back about 10 years ago, I re-visited the same store where my parents bought the Delpha Danish Rolls for us at the local General Pary Store in Warren, Michigan. The store owner told me that when the "Original of the Delpha Danish Roll" retired from the family business and sold the company with the name and description, BUT WOULD NOT SELL THE ORIGINAL RECIPE of the Old-World Licorice flavour. The original owner's grandfather invented the recipe and passed it to his grandson, who kept his promise to never sell the recipe. THe man died and so did the recipe. P.S. The General Store owner also said the new owners of the Delpha/Broadway company continues to argue with the folks that that did acquire the recipe from the original mfr. As we all know....the taste is the pudding. The new claimed owners are just wanta-be's. Like the one comment reads....I'll just continue to buy the licorice rope.....this company should make the Danish Rolls...........betcha his stock index would climb.
Iconic Candy - February 15, 2016 - Report this comment
Broadway Roll and Danish Ribbons are two completely different companies and products. While they looked similar, the Delfa Roll was a Manaco Leaf product from Denmark. The reinvention of the Broadway roll is a Chineese copy that many say tastes like plastic. Iconic Candy, specialists at returning "Iconic" candy back to the market in their original formula and packaging are bring the Danish Ribbons/Delfa Roll Back! Keep an eye out for the Delfa Roll this year. Also Check out our Reed's & Regal Crown Rolls which were returned in 2015.
Cathy Bastian - August 28, 2016 - Report this comment
Thank you " Iconic Candy"...for clarifying the names for me. So did the grandson re-considered and broke his promise to the grandfather...and sold the original recipe? If so, I'll buy them by the boxes for my kids like my parents did. P.S. the Broadway Company blocked my email out from their site. I guess the truth hurts.

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