Food of the Seventies, Bit-O-Honey/00,000 Bar

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Thanks for your site. I was just remembering Dynamints, that's what led me here. Anyway, you mention the Texan Bar spot, "Last request, Gringo?" Well, Bit-O-Honey had a similar firing squad one, excutioner says, "Do you have a last request?," the condemned man says, "Bit-O-Honey." The punchline: such a big, chewy bar lasts so long, the guy doesn't get shot. Bit-O-Honey was divided into five sections with wax paper. It tasted like honey flavored peanut butter. B.O.H. was impossibly hard in cold weather, but a wonderfully pliable chew in the heat It is still around, I believe, but I fear for my dental work more than I did when I was ten! The 0,000 Bar (now known as the 0 Grand Bar) was/is chocalate, caremel nugat, and rice crispies baked into the top layer. The commercial always showed kids clamping down and stretching the nugat about two feet. I could never get it to go even two inches no matter what I did.
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The following are comments left about Bit-O-Honey/00,000 Bar from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

D - December 14, 2007 - Report this comment
Yeah man, I remember that Bit-O-Honey commercial. And like you I fear for my dental work far more than when I was 10.
JJ - May 03, 2008 - Report this comment
Anyone have, or can post a link to, the 70's Bit-O-Honey TV commercial that was extremely psychedelic, animated, very colorful, dark "Tomorrow Never Knows" type music, etc.? Can't find this on the web. Thanks!
Zack - October 15, 2008 - Report this comment
I remember that '70's Bit-O-Honey commercial! Sort of a Peter Max-type animation. They mentioned the now-gone Bit-O-Peanut Butter too. Unfortunately I have not been able to find that commercial anywhere either!
little Alex in the 60's - January 31, 2009 - Report this comment
I remember a Bit-O-Honey tv commercial that has been haunting my mind for years,I think it was back in the 60's.There was a group of teens on a beach singing a song while a boy was playing a guitar.I need to see this commercial one more time!!!!before I die!!!Does any body remember this commercial?
DA - March 28, 2009 - Report this comment
That '70s one, is that where the "nuts" say, "We are the nuts!" and some dude says, "Beat it, you guys!"
Michelle - September 07, 2009 - Report this comment
Looking for words from the "Bit of Honey" commercial that starts with "Bit of Honey goes a long long way, if you have ______________________ it lasts all day. Need to know what goes in the blank. Have a bet riding on this. Thanks
Don - September 28, 2009 - Report this comment
__one head___
Gerry - October 28, 2009 - Report this comment
Don, the missing words are "one head" Hope this helps!
BARBARA - November 19, 2009 - Report this comment
"Bit of Honey" commercial that starts with "Bit of Honey goes a long long way, if you have one piece, it lasts all day! that's how I remember it.
Robert Einhorn - December 18, 2009 - Report this comment
The Bit'O Honey psychedelic commercial was done by my good friend Fred Mogubgub, one of the kings of pop art at the time. I remember him telling me that the FCC removed it from the air because it was giving epileptics seizures. It was a remarkable commercial,can't find it on web.
AL - February 24, 2010 - Report this comment
I remember that psychedelic animated bit-o-honey commercial and the jingle that accompanied it went like this."Six chewy pieces, are six times the fun,six times the flavor in a bit-o-honey barrrrrrrrrrrr".
Paul Hogroian - May 05, 2010 - Report this comment
That commericial must still exist somewhere!
heelguy - October 13, 2010 - Report this comment
"I'm Honey/And we are the Nuts/Beat it, you guys!" I just wish I could see that loopy tv ad again. I remember friends and I were using the "beat it" line as a catchphrase. Ah. Nothing like youth.
Mitch - March 18, 2011 - Report this comment
Yep, I remember that animated Bit O Honey commercial too. It had an old western motif. The girl said "I'm honey!" and then two fat bald guys with spinning heads and glasses said "and we are the nau-uts!" and then the main protagonist says "beat it, you guys!" I though the lyric was "six juicy pieces/go six times as far/six times the flavor in a Bit O Honey Bar!"
BessW - November 22, 2011 - Report this comment
"If you have SIX heads, it lasts all day."
Mark Sommer - January 07, 2012 - Report this comment
A great ad~somebody must have it somewhere!
Chomper01 - February 16, 2012 - Report this comment
The song jingle for the "$100,000" Bar went like this at the end: "This is your caramel bar ..(Ahhh...).. Nestle's 100, 000 Dollars Bar." I used to tried it in the 70s; but it was way-too stretchy on the caramel side.
Mitch - September 13, 2012 - Report this comment
The $100,000 Bar jingle went "Carmel (ah), chewy chewy carmel (ah) this is your carmel bar, Nestle's $100,000 Bar". Nestle later changed the bar's name to 100 Grand, which is what it remains today.
JJ - December 13, 2012 - Report this comment
Zack: "Sort of a Peter Max-type animation." - Yes! Robert Einhorn: Thanks so much for info on Fred Mogubgub. Regarding the FCC pulling the ad, it's funny, I do remember the commercial running only for a short time too. I'd still love to find a version to watch, please update - anyone - if you find? Thanks!
Chomper01 - August 28, 2013 - Report this comment
You can still see and watch the two commercials by simply going to . Hope this helps out a bit. [^_^)
Hphilly - February 05, 2014 - Report this comment
I have a bet regarding Bit O Honey as well.. only my bet is about the 2 commercials with a guy named Harvey. In one he was in front of a firing squad and his last request was a Bit O Honey & by the time he was done eating it, the firing squad fell asleep.. In the other, Harvey was supposed to walk a high wire & when asked, "are you ready Harvey?" he replied, "as soon as I eat me Bit O Honey" and again by the time he finished it, the entire audience fell asleep & he snuck down the ladder... can anyone help me with this?? I can't find any video clips anywhere!!!
Jt - May 29, 2014 - Report this comment
I think the spinning heads say " hi brothers hi others were the nuts brothers were bita and she's honey"and and the announcer says "beat you guys"
Rob Lambert - October 21, 2014 - Report this comment
The starting description may be a little off. Appears that Chuck is describing the Nestle $100,000/100 Grand candy bar. Nestle began producing these in 1965, and the name was shortened to 100 Grand in 1972. A German puppet character named Little Hans pushed these in TV commercials for about four years, until 1970. My earliest references on Bit O Honey go back to 1946, when it was made in St. Louis by the Schuster Candy Company.
Lance S - November 14, 2014 - Report this comment
Bit o' Honey goes, a long long way! It's the chewy candy, you don't have to chew. Just melt it in your mouth until the nuts come through!
Maureen - June 01, 2015 - Report this comment
Wow. I remember Fred when you and I were dating in the 70's. Sorry to hear about his death. I can't seem to find you anywhere.
Rob Lambert - January 09, 2016 - Report this comment
Found from another source that Bit O Honey goes back to 1924, made by Schutter, in plants in Chicago and St. Louis. Picked up a 1948 Archie comic book with a combined ad for Bit O Honey and another candy bar, Old Nick (rival to Mars Milky Way). Found TV commercial for Bit O Honey and Bit O Peanut Butter bars. A guitar-strumming singer (looks like Bobby Vee) does a musical pitch for several teens at a (California) beach. This aired on Dick Clark's daytime "Where the Action Is" music montage over ABC (11/2/66). Candy bars still carried Schutter brand (acquired by Ward Candies in 1969, later in the 1980s by Nestle.
Rob Lambert - April 22, 2017 - Report this comment
From the Saturday morning cartoon vault: TV commercial block with a variant $100,000 Bar (teens eating them). Second ad was for the Triple-Decker Bar with Little Hans (calls it a candy sandwich) with plain milk, dark and white chocolate layers. This aired on the "Road Runner" show over CBS (3/18/67). Nestle makes the Very Best Chocolate (slogan), as sung by Hans (Paul Frees).

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