Food of the Seventies, Big Town Cake

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It resembled a moon pie. They came in chocolate and vanilla. I would love to find out if they are still available for purchase.
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The following are comments left about Big Town Cake from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Frances - January 15, 2008 - Report this comment
My brother's favorite snack at recess in our Texas elementary school in the 1950's was the Lance Big Town Cake. It consisted of 2 square slabs of gingerbread cake with marshmallow sandwiched in between, with scalloped edges which was then dipped in either a pink glaze, a chocolate glaze or a creamy beige glaze all of which seemed to taste the same. He favored the dark pink one if it was available from the "cafeteria lady". They cost a nickel and while I really liked them, he loved and craved them. Would give almost anything to be able to find a supply for him.
Gene - February 27, 2008 - Report this comment
Big Town cakes are not produced anymore.
marietta armstrong - February 05, 2009 - Report this comment
Bobbie - March 12, 2009 - Report this comment
In the '50s when my Dad would come home from driving a coal truck he would bring my brother and I, along with the two neighbor kids a Lance Big Town Cake home. We would all set on the front steps and eat them together.
Jenna - March 28, 2009 - Report this comment
Whenever my brother and I would walk as kids to my aunt's house, we were always allowed to have big town cake after supper. You brought back one of my best and most nostalgic childhood memories.
Delacy Moore - June 09, 2009 - Report this comment
please bring back the lance big town moon pies...chocolate, vanilla, banana...chocolate was my favorite....
Eric - August 15, 2009 - Report this comment
The Big Town was soooo much better than the moon pie. Bring them back!!!
mary - October 23, 2009 - Report this comment
I grew up in Charlotte, home of Lance. I have emailed 3 times in the past 4 yrs. asking about possibly bringing the B.T. cake back. Once I was told they got rid of the chocolate dipping equipment.Later, I wrote suggesting they sell the recipe to Lil Debbie cakes, saying surely they had the equipment.Lance responded that they were thinking of bringing it back so didn't go for that idea. Well that was about 3yrs.ago, nothing happened.I wrote last week. This time they didn't even give me the courtesy of a reply.I've even told them if they would make them I would buy them and give them out to people free to advertise and boost sales. This was such a great snack cake, far superior to Moon Pie, better than any product Lance makes now. Maybe everyone should email them. WE WANT BIG TOWN CAKES!!!!!
Reba - November 22, 2009 - Report this comment
The Lance Moon Pies was the best. When you needed a sweet bite of something or chocolate that was what I went to get. I wish they would come back. Maybe we need to get everyone one our email address and that we send Christmas cards to write to the Lance Corp. and tell the how me would like them to bring them back. If we tell all our friends how good they was maybe with all of us working together we can get it done.
Pattie Brown - January 29, 2010 - Report this comment
I too had a weakness for the Lance Big Town Cakes. They were always my favorite. Along with an RC Cola...could not be beaten. Would like for Lance to start producing again. It beats a moon pie all to pieces.
Sharon T. - January 31, 2010 - Report this comment
Yes Lance Big Towns were the best. Much much better than Moon Pies or Scooter Pies. My brother and I bought one everyday for elementary school lunch at five cents each. As an adult I continued to buy them until I could no longer find them.
Anita M - August 22, 2010 - Report this comment
OMGGGG i miss those things so much beats the moon pie to bits!! plzzzzzzz Lance make them again!
Mary B. - September 08, 2010 - Report this comment
I agree with all of the above. I have been hakering for the Lance Big Town Cake for a long time and wondered why they were no longer for sale. I would buy them at a pharmacy which carried Lance products or in the vending machines. I always bought at least 5 or more because they always ran out. I guess everyone thought like me-get as many as you can. Moon Pies Scooter Pies or all the other imitators can never compare to the Big Town. It is too bad that Lance did not know a gold mine when they saw one. I can think of at least most of their products they could have discontinued. Hopefully, they sold the recipe to another company. Could be overseas. Check with your family and friends who are overseas and see if they have it. Big Town or nothing!!!!!
askwall - September 21, 2010 - Report this comment
Please forward their email address and I surely will email Lance. I soooo miss their Big Town Pie!!!
Tommy.....Charlotte - November 10, 2010 - Report this comment
Use to buy them by the box, Very hard to find but I did love them. Lance, as a stock holder---would love to see you bring them back! Tks,
Sheri....Houston TX - December 16, 2010 - Report this comment
Sooooo glad to see all y'all rallying to try and bring back the Lance Big Town Pie, ate the by the dozens as a kid. E-mailing Lance is a great idea
jenn - January 10, 2011 - Report this comment
my grandma retired from lance, i loved big towns, moonpies suck!!
charlie - April 10, 2011 - Report this comment
Out of nowhere, I just got a craving for lance's big town cake. I used to eat them at my grade school and loved them!(much better than moon pies made now.) I wish Lance would give us more more chance to taste a big town cake!(strawberry, chocolate, vanilla, etc.)
Tia E - April 12, 2011 - Report this comment
I remember Big Town's were my absolute fav!!! My dad use to take me to the store when I was a little girl and get them for me. I hated moon pies (still do). They died out after the 80's Lance should do a limited addition snack release with all the retro stuff
Linda - April 21, 2011 - Report this comment
Just got a craving for a big town moon pie!! We would follow the Lance truck just to see where he was going to get the big town moon pie. The gingerbread flavor was just yummy!! Why do they discontinue something that was just amazing?? No road trip was complete without finding them snd buying all they had!!
Dominic - June 06, 2012 - Report this comment
I found this site while looking to see if Big Towns were still around. Sometimes I dream about them at night and I'm a 50 yr old executive. This sounds like an entrepreneurial opportunity. It had a unique flavor that stays with you. It's cool to see so many folks feel EXACTLY the way I do. I would love for the next generation to experience them!
Nick W - June 24, 2012 - Report this comment
Big Town was, unquestionably, my favorite snack in the 1960s. Anyone who thinks that a Moon Pie can compete just has not tried Big Town yet!
donna k - July 20, 2012 - Report this comment
I think its time to bring the big town pie back. the chocolate coating with marshmellows were the best.I miss that taste and have found no other product that can touch the original BIG TOWN PIE! Lance co. please make your consumers happy, we will support the the great big town pie PLEASE!
shelby - August 19, 2012 - Report this comment
I started craving one of these cakes today! I would love to have three or four right now;>) I WOULD PIG OUT!LOL
Ken - September 02, 2012 - Report this comment
Wow! So cool to see that so many people feel the same way I do about BIG TOWN CAKES! As a little boy in the early 70s I LOVED them...chocolate was my favorite. My dad used to buy them for me as an after dinner treat. Bring them back Lance! Waaaay better than moon pies!
T.J.A. - September 05, 2012 - Report this comment
I have read the above comments concerning Lance's Big Town Pies they were the best. I remember them from elementary school with the gold-n-chees and Coated grahams cookies. Lance if your company value it's customers you will bring back the "Big Town Pies.
Paul L. - September 17, 2012 - Report this comment
I have been looking for the Lance moon pies for the last 3 years. Thought for sure I would find them again back here in TN like I did the Goo Goo candy bar and Kripy Kreme donunts( though now you can find the donuts outside the south). I find the Lance assortment of cookies everywhere and people say they are the best. But I say have you had the Lance moon pie and they say what?? They talk about moonpies but I tell them if you think you like that moonpie that is everywhere now you don't nothing unless you have had the Lance moonpie... oh yeah your little pecan pies are still the greatest too! But Please make the Lance Moon Pie so I can let everybody taste what the real deal moonpie is!!??
Sally S. - November 13, 2012 - Report this comment
I grew up in Hickory NC. We had a little neighborhood store that use to sale ALL of Lance snack products. My abosolute favorites where those round devils food cakes with vanilla cream frosting in between two layers and the raisin cake with the frosting in between two layers. I used to get get a butter knife and slice the cakes and play with my tea set pretending to "have tea" Oh..the memories. My all time favorite cake was the sweet potato cake that they made. OOOOH I can just taste that thing right now! It wasn't a whole round cake, but it was in the shape of half that. So moist and spicey. Just delicous. The store couldn't keep enough of those things! Lance really to do a THROW BACK TO RETRO SNACKS!!! If only once a year forever! The best snacks ever!
Catherine - February 04, 2013 - Report this comment
I grew up eating lance big town cakes, introduced to me by my sweet Alabama mom who could not live without them. My mom is not doing well now and all she ever asks for is a lance big town cake. If anyone knows where I can find them please let me know! I'll buy them buy the case if I have to!
Barbara - May 24, 2013 - Report this comment
In response to Catherine's post on Feb 04,2013 regarding the Lance cakes... "My all time favorite cake was the sweet potato cake that they made. OOOOH I can just taste that thing right now! It wasn't a whole round cake, but it was in the shape of half that. So moist and spicey. Just delicous. The store couldn't keep enough of those things! Lance really to do a THROW BACK TO RETRO SNACKS!!! If only once a year forever! The best snacks ever!" I absolutely LOVED those sweet potato cakes too.. I was just trying to explain them to a co-worker and decided to see if I could find a picture of them online. It was my all time favorite snack as a kid growing up in SC. I would purchase a case if they would make them again.... What a pity that they stopped making them.
Toney S - June 07, 2013 - Report this comment
Amen! I've been craving one of those lucious snacks for years now! They were great! I would by 2 cases if they were to make them one more time!!
Mary B. - July 08, 2013 - Report this comment
I wrote back in 2010, and it seems none of this has done any good in convincing the Lance Co. in bringing back the Big Town. Why? I continue to crave them and want one so badly.
ANNE STACY - September 09, 2013 - Report this comment
Sharon B. - September 24, 2013 - Report this comment
Grew up in 50's, used to sneak off to golf course lounge to buy big town cakes, favorite childhood memory, miss those cakes, very unique flavor. Lance why! Why! Not make them again??
tanya w - October 24, 2013 - Report this comment
I also grew up eating Big Town cakes and nothing can compare. Have contacted Lance in past to no avail and really do not understand why with as many people wanting to see reproduced again, sell the recipe to someone who will!! Maybe we need to boycott Lance until they do!!
ninastar - November 08, 2013 - Report this comment
just had MOON Pies delivered to office and took me back to the 70s and Lance BIG Town Cookies-they are and were by far the Best around! Please bring them back!!!
Mike - November 23, 2013 - Report this comment
I would by a truck load of the big town cakes! Those were the best cookie i ever had. Lance yall need to bring it back its a money maker and also keep all of us happy by buying them.
Tameka - February 04, 2014 - Report this comment
I also grew up on big town cakes. They were my favorite cookies and I still keep thinking bout them everyday. Please bring them back please.
Dominic - July 06, 2014 - Report this comment
I want to chime in as well. I grew up in Richmond Va in the 70's and there was nothing like a Big Town at the end of the day. The moon pies of today just don't approach the flavour. It's hard to describe but I'm so glad to see I'm not alone. I cannot eat a moon pie since it always seems lacking.
Mary Jo - July 22, 2014 - Report this comment
just bring them back! please.
Debra Cox - July 24, 2014 - Report this comment
the big town cakes was very good I also grew up on them.I use to buy a whole box from lance man.
Debra Cox - July 24, 2014 - Report this comment
I also grew up on the big town moon pies.I use to buy a whole box from lance man. PLEASE BRING THEM BACK.
vicki - August 10, 2014 - Report this comment
I'm from Baltimore, Md. I grew up on Big Town Cakes they were and are the best snack ever.I hate to walk in a store and moon pies on the shelves. Can someone @ lance corp please bring them back.Please!!!!!!
Diane - September 06, 2014 - Report this comment
I would love to have a Lance Big Town. Please bring them back. I want to share this cake with my sons. I grew up eating them.
Mike - November 24, 2014 - Report this comment
I don't ask for much.I'm 62 and have heart trouble. God has been good to me, but I yearn for a "Big Town Cake".Nothing else compares.Please Lance, please, please. We baby boomers are desperate!! Please.
George - December 22, 2014 - Report this comment
I'm 53, always lived in North Carolina, and grew up eating the delicious Big Town cakes. I would even consider voting for a Democrat if they would start producing them again. MMM
Donna - December 27, 2014 - Report this comment
Big Town pies were very fresh and the coating of Chocolate was a milk chocolate that was not overly sweet but just right. The graham cracker crust made it the perfect snack. There was a bootleg version that I made myself get accustomed to, but it still does not meet Big Towns excellence. I think Lance should bring them back one more time, with a chance for me to stock up!
Mae - April 19, 2015 - Report this comment
I also love the Big Town Cake. As a teenager in the mid 70's, I would buy one almost everyday. I wish Lance would consider bringing back one of their best products. The Town pie is and was far better than a moon pie.
Mary B - May 31, 2015 - Report this comment
I wrote a comment in 2010, and still no Lance Big Town cake. I talked to a Lance delivery person and he was wondering the same thing. The "moon pies" are no where near as good. Too sweet or something. That includes Little Debbie and those other companies. If Lance is not going to make them anymore, at least put the recipe on line or sell it to another company who will make them for us. I am going to boycott Lance until they bring back the Big Town.
C C - July 17, 2015 - Report this comment
i moved a man about 8 years ago that worked as a supervisor at lance,i asked him why they stopped making the big town moonpie? "THE KING DADDY DOG OF MOONPIES" and he told me that the sales were down so they discontinued making them. he also told me they were made from all the left over dough from other things that they made. i told him if thats what made them so good i didnt care what leftover dough, batter, was used. idk y they would discontinue making them because everybody i knew bought them by the box so how could sales be down. it was the best moonpie ever.
Mike Knight - July 27, 2015 - Report this comment
I worked for Lance for 30 years We sold Bigtown Cakes in Choclate. Vanilla and banana flavors, There was a strawberry flavor that was discontinued in 1979. We also had a 2pack Choclate For Vending machines.
Reba - January 14, 2016 - Report this comment
I wrote this site nin 2009 telling how I had contacted Lance several times about Big Town Cakes.At that time they told me they were considering bringing it back, but they no longer had the dipping equipment. Surely a company like Lance has the money to buy one machine. I think if they did that they would find out sales for the cakes would soon pay back the cost. It is obvious there is still strong following out there. I see comments as recent as 2015. This was topic of conversation at my family Christmas gathering this year. I think we need to bombard Lance with emails on this.They could make a fortune bringing it back.
Mike Fontaine - January 26, 2016 - Report this comment
I buy 2 a week for one dollar at my local Giant food store,they are made by Chattanooga baking company
Dominic - July 09, 2016 - Report this comment
Mike, The moon pies from Chattanooga baking company is a far cry from the Big Town. I know a lot of us of a certain age are nostalgic for the flavor since it was a constant component of our lunch boxes (ham and cheese on white bread, apple juice, chips and Big Town) back in the 70s, but the fact is it was a better snack. We are not hallucinating.
betty - August 10, 2016 - Report this comment
I am 77 yrs old and remember the big town cakes and there is no snack cake that compares. please bring them back.
Levi - September 07, 2016 - Report this comment
Place Bring Big Town Cakes back
Terrence - October 15, 2016 - Report this comment
Bring back the Big Town cakes! Moon Pies have a slightly bitter taste. The Big Town had a much sweeter flavor. If Lance can't afford another "chocolate dipping machine", then they should sell the recipe to the Chatanooga bakery!
Madonna - September 22, 2017 - Report this comment
I would buy the recipe 😊🤗😜 Moon Pie can handle the competition. Sanford, NC
mildred - March 27, 2018 - Report this comment
please bring back the very delicious BIG TOWN.There is no comparison to it,certainly not the moon pie.SO PLEASE,PLEASE BRING IT BACK.We all miss them.
Elaine Brown - May 24, 2018 - Report this comment
Please bring the Big Town cake back please please please! My sister and I are still talking about the Big Town cakes. Chocolate was my favorite and the rest of them were my next favorites. Bring back the Big Town!
T.A. - June 16, 2018 - Report this comment
Bring back the Big Town Pie please. How much begging does it take. We are willing to help buy the machine you need to produce them. Love those Big Town pies, coated grahams, & golden cheese.

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