Food of the Seventies, Big Town Cake

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Description
It resembled a moon pie. They came in chocolate and vanilla. I would love to find out if they are still available for purchase.
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User Stories and Comments

The following are comments left about Big Town Cake from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Frances - January 15, 2008 - Report this comment
My brother's favorite snack at recess in our Texas elementary school in the 1950's was the Lance Big Town Cake. It consisted of 2 square slabs of gingerbread cake with marshmallow sandwiched in between, with scalloped edges which was then dipped in either a pink glaze, a chocolate glaze or a creamy beige glaze all of which seemed to taste the same. He favored the dark pink one if it was available from the "cafeteria lady". They cost a nickel and while I really liked them, he loved and craved them. Would give almost anything to be able to find a supply for him.
Gene - February 27, 2008 - Report this comment
Big Town cakes are not produced anymore.
marietta armstrong - February 05, 2009 - Report this comment
I GREW UP IN NC WHERE AS A CHILD WE WOULD WALK TO THE NEAREST COUNTRY STORE 6 MILES. WALKING WITHOUT SHOES OR THE HOT SUN DID NOT MATTER. BECAUSE AT THE END I COULD WALK BACK EATING MY FAVORITE A LANCE BIG TOWN CAKE. SO LANCE WHY NOT DO A PROMOTION FOR A FEW MONTHS SUPPLY US WITH OUR FAVORITE CAKE ONE MORE TIME.
Bobbie - March 12, 2009 - Report this comment
In the '50s when my Dad would come home from driving a coal truck he would bring my brother and I, along with the two neighbor kids a Lance Big Town Cake home. We would all set on the front steps and eat them together.
Jenna - March 28, 2009 - Report this comment
Whenever my brother and I would walk as kids to my aunt's house, we were always allowed to have big town cake after supper. You brought back one of my best and most nostalgic childhood memories.
Delacy Moore - June 09, 2009 - Report this comment
please bring back the lance big town moon pies...chocolate, vanilla, banana...chocolate was my favorite....
Eric - August 15, 2009 - Report this comment
The Big Town was soooo much better than the moon pie. Bring them back!!!
mary - October 23, 2009 - Report this comment
I grew up in Charlotte, home of Lance. I have emailed 3 times in the past 4 yrs. asking about possibly bringing the B.T. cake back. Once I was told they got rid of the chocolate dipping equipment.Later, I wrote suggesting they sell the recipe to Lil Debbie cakes, saying surely they had the equipment.Lance responded that they were thinking of bringing it back so didn't go for that idea. Well that was about 3yrs.ago, nothing happened.I wrote last week. This time they didn't even give me the courtesy of a reply.I've even told them if they would make them I would buy them and give them out to people free to advertise and boost sales. This was such a great snack cake, far superior to Moon Pie, better than any product Lance makes now. Maybe everyone should email them. WE WANT BIG TOWN CAKES!!!!!
Reba - November 22, 2009 - Report this comment
The Lance Moon Pies was the best. When you needed a sweet bite of something or chocolate that was what I went to get. I wish they would come back. Maybe we need to get everyone one our email address and that we send Christmas cards to write to the Lance Corp. and tell the how me would like them to bring them back. If we tell all our friends how good they was maybe with all of us working together we can get it done.
Pattie Brown - January 29, 2010 - Report this comment
I too had a weakness for the Lance Big Town Cakes. They were always my favorite. Along with an RC Cola...could not be beaten. Would like for Lance to start producing again. It beats a moon pie all to pieces.
Sharon T. - January 31, 2010 - Report this comment
Yes Lance Big Towns were the best. Much much better than Moon Pies or Scooter Pies. My brother and I bought one everyday for elementary school lunch at five cents each. As an adult I continued to buy them until I could no longer find them.
Anita M - August 22, 2010 - Report this comment
OMGGGG i miss those things so much beats the moon pie to bits!! plzzzzzzz Lance make them again!
Mary B. - September 08, 2010 - Report this comment
I agree with all of the above. I have been hakering for the Lance Big Town Cake for a long time and wondered why they were no longer for sale. I would buy them at a pharmacy which carried Lance products or in the vending machines. I always bought at least 5 or more because they always ran out. I guess everyone thought like me-get as many as you can. Moon Pies Scooter Pies or all the other imitators can never compare to the Big Town. It is too bad that Lance did not know a gold mine when they saw one. I can think of at least most of their products they could have discontinued. Hopefully, they sold the recipe to another company. Could be overseas. Check with your family and friends who are overseas and see if they have it. Big Town or nothing!!!!!
askwall - September 21, 2010 - Report this comment
Please forward their email address and I surely will email Lance. I soooo miss their Big Town Pie!!!
Tommy.....Charlotte - November 10, 2010 - Report this comment
Use to buy them by the box, Very hard to find but I did love them. Lance, as a stock holder---would love to see you bring them back! Tks,
Sheri....Houston TX - December 16, 2010 - Report this comment
Sooooo glad to see all y'all rallying to try and bring back the Lance Big Town Pie, ate the by the dozens as a kid. E-mailing Lance is a great idea
jenn - January 10, 2011 - Report this comment
my grandma retired from lance, i loved big towns, moonpies suck!!
charlie - April 10, 2011 - Report this comment
Out of nowhere, I just got a craving for lance's big town cake. I used to eat them at my grade school and loved them!(much better than moon pies made now.) I wish Lance would give us more more chance to taste a big town cake!(strawberry, chocolate, vanilla, etc.)
Tia E - April 12, 2011 - Report this comment
I remember Big Town's were my absolute fav!!! My dad use to take me to the store when I was a little girl and get them for me. I hated moon pies (still do). They died out after the 80's Lance should do a limited addition snack release with all the retro stuff
Linda - April 21, 2011 - Report this comment
Just got a craving for a big town moon pie!! We would follow the Lance truck just to see where he was going to get the big town moon pie. The gingerbread flavor was just yummy!! Why do they discontinue something that was just amazing?? No road trip was complete without finding them snd buying all they had!!
Dominic - June 06, 2012 - Report this comment
I found this site while looking to see if Big Towns were still around. Sometimes I dream about them at night and I'm a 50 yr old executive. This sounds like an entrepreneurial opportunity. It had a unique flavor that stays with you. It's cool to see so many folks feel EXACTLY the way I do. I would love for the next generation to experience them!
Nick W - June 24, 2012 - Report this comment
Big Town was, unquestionably, my favorite snack in the 1960s. Anyone who thinks that a Moon Pie can compete just has not tried Big Town yet!
donna k - July 20, 2012 - Report this comment
I think its time to bring the big town pie back. the chocolate coating with marshmellows were the best.I miss that taste and have found no other product that can touch the original BIG TOWN PIE! Lance co. please make your consumers happy, we will support the the great big town pie PLEASE!
shelby - August 19, 2012 - Report this comment
I started craving one of these cakes today! I would love to have three or four right now;>) I WOULD PIG OUT!LOL
Ken - September 02, 2012 - Report this comment
Wow! So cool to see that so many people feel the same way I do about BIG TOWN CAKES! As a little boy in the early 70s I LOVED them...chocolate was my favorite. My dad used to buy them for me as an after dinner treat. Bring them back Lance! Waaaay better than moon pies!
T.J.A. - September 05, 2012 - Report this comment
I have read the above comments concerning Lance's Big Town Pies they were the best. I remember them from elementary school with the gold-n-chees and Coated grahams cookies. Lance if your company value it's customers you will bring back the "Big Town Pies.
Paul L. - September 17, 2012 - Report this comment
I have been looking for the Lance moon pies for the last 3 years. Thought for sure I would find them again back here in TN like I did the Goo Goo candy bar and Kripy Kreme donunts( though now you can find the donuts outside the south). I find the Lance assortment of cookies everywhere and people say they are the best. But I say have you had the Lance moon pie and they say what?? They talk about moonpies but I tell them if you think you like that moonpie that is everywhere now you don't nothing unless you have had the Lance moonpie... oh yeah your little pecan pies are still the greatest too! But Please make the Lance Moon Pie so I can let everybody taste what the real deal moonpie is!!??
Sally S. - November 13, 2012 - Report this comment
I grew up in Hickory NC. We had a little neighborhood store that use to sale ALL of Lance snack products. My abosolute favorites where those round devils food cakes with vanilla cream frosting in between two layers and the raisin cake with the frosting in between two layers. I used to get get a butter knife and slice the cakes and play with my tea set pretending to "have tea"...lol Oh..the memories. My all time favorite cake was the sweet potato cake that they made. OOOOH I can just taste that thing right now! It wasn't a whole round cake, but it was in the shape of half that. So moist and spicey. Just delicous. The store couldn't keep enough of those things! Lance really to do a THROW BACK TO RETRO SNACKS!!! If only once a year forever! The best snacks ever!
Catherine - February 04, 2013 - Report this comment
I grew up eating lance big town cakes, introduced to me by my sweet Alabama mom who could not live without them. My mom is not doing well now and all she ever asks for is a lance big town cake. If anyone knows where I can find them please let me know! I'll buy them buy the case if I have to!
Barbara - May 24, 2013 - Report this comment
In response to Catherine's post on Feb 04,2013 regarding the Lance cakes... "My all time favorite cake was the sweet potato cake that they made. OOOOH I can just taste that thing right now! It wasn't a whole round cake, but it was in the shape of half that. So moist and spicey. Just delicous. The store couldn't keep enough of those things! Lance really to do a THROW BACK TO RETRO SNACKS!!! If only once a year forever! The best snacks ever!" I absolutely LOVED those sweet potato cakes too.. I was just trying to explain them to a co-worker and decided to see if I could find a picture of them online. It was my all time favorite snack as a kid growing up in SC. I would purchase a case if they would make them again.... What a pity that they stopped making them.
Toney S - June 07, 2013 - Report this comment
Amen! I've been craving one of those lucious snacks for years now! They were great! I would by 2 cases if they were to make them one more time!!
Mary B. - July 08, 2013 - Report this comment
I wrote back in 2010, and it seems none of this has done any good in convincing the Lance Co. in bringing back the Big Town. Why? I continue to crave them and want one so badly.
ANNE STACY - September 09, 2013 - Report this comment
MY FAVORITE SWEET IN MY 76 YEARS WAS A BIG TOWN. MY UNCLE WOULD DRIVE UP AT MY GRANDPARENT'S HOME IN HIS LANCE TRUCK, AND NEED I SAY MORE. PLEASE, PLEASE BRING THEM BACK. SO MUCH BETTER THAN ANY OTHER SNACK ON MARKET. I AM PLEADING WITH YOU, LANCE CO. WHAT IS YOUR PROBLEM?
Sharon B. - September 24, 2013 - Report this comment
Grew up in 50's, used to sneak off to golf course lounge to buy big town cakes, favorite childhood memory, miss those cakes, very unique flavor. Lance why! Why! Not make them again??
tanya w - October 24, 2013 - Report this comment
I also grew up eating Big Town cakes and nothing can compare. Have contacted Lance in past to no avail and really do not understand why with as many people wanting to see reproduced again, sell the recipe to someone who will!! Maybe we need to boycott Lance until they do!!
ninastar - November 08, 2013 - Report this comment
just had MOON Pies delivered to office and took me back to the 70s and Lance BIG Town Cookies-they are and were by far the Best around! Please bring them back!!!
Mike - November 23, 2013 - Report this comment
I would by a truck load of the big town cakes! Those were the best cookie i ever had. Lance yall need to bring it back its a money maker and also keep all of us happy by buying them.
Tameka - February 04, 2014 - Report this comment
I also grew up on big town cakes. They were my favorite cookies and I still keep thinking bout them everyday. Please bring them back please.

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