Food of the Seventies, 10:30 candy bar

I also have food pages for the 80s and 90s.

Picture Gallery

Loading images, if this message doesn't go away you may need to enable javascript in order to see pictures
No images

No pictures available yet!

 Submit a picture 

crispy wafer covered in white chocolate w/cherry stripes.. very light..flavorful..kind of tasted like rice crispies treats but not as heavy....oh the memories...Brings tears to my eyes!!
Links for more info

The following are links about 10:30 candy bar you may find interesting. Also check out the other pages.

  • No links have been submitted for this page yet.

Submit a link to more information about 10:30 candy bar

User Stories and Comments

The following are comments left about 10:30 candy bar from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Laura - July 05, 2008 - Report this comment
omg I look for these candies everywhere. I love the 10:30 bar. I was addicted as a kid. Then all of a sudden they were gone.I guess I didn't eat enough of them.
Kat - August 20, 2008 - Report this comment
My mom used to love these candybars, so I vaguely remember receiving these as treats until I was around 5 years old or so. I've wanted to surprise her with them, but I guess I won't be able to do that. They did taste good, but I honestly don't remember exactly what they taste like anymore.
Eddie - September 09, 2008 - Report this comment
Oh man I used to buy this candy bar when ever I could raise the 25 cents. That was over 30 years ago, and I'm still thinking of this candy.
Marie - September 16, 2008 - Report this comment
I used to eat one of these every morning for breakfast my senior year in high school. I seem to recall a cinnamon flavor in there somewhere, too. I'm so bummed they're not made anymore. Does anyone know who made them? Maybe we can start a campaign!
Jim - September 17, 2008 - Report this comment
I remember them as well, you are correct about the was the red stripes on the white chocolate. Which company made these?
Randy - September 27, 2008 - Report this comment
Yeah! those red stripes were definitely cinnamon! I remember a Saturday morning commercial where I actually saw the candy bar for the first time, and this is what made me go to the candy store and buy one. LOL......They also had like rice krispy type crunchies in them and were almost lumpy because of them. I was a chubby kid and I LOVED my candy and these bars were my favorite, while they lasted.I guess it was around 1977-78 because they were next to the Reggie bar.
john - October 13, 2008 - Report this comment
Wow! It was my crack n my dealer was 7/11. lol I'm 40 now n i think i was 9 or 10 when my addiction started with the 10:30 bar. I swear i use to make 2 to 3 trips to the store. There was nothing like it....
Kimmy - October 18, 2008 - Report this comment
I loved them. There's no other candy out there like them. They were sooooo good. I don't remember who made either. was it Mars? Neilson?...
Gretchen - October 31, 2008 - Report this comment
These were my absolute favorite candy bars - kind of like a cookie/candy combo. So sad when I couldn't find them anymore.
Todd - November 01, 2008 - Report this comment
I cannot believe someone else remembers these! Nobody I know has heard of these. They were awesome!
Mariah - November 01, 2008 - Report this comment
Correct me if I'm wrong but this was the first white chaocolate candy bar and one of the best bars ever made! My first experience was in NorthCarolina in 1975, I brought one box for my entire family while on our road trip. I'm now in my mid 40's and still can remember that day like it was yesterday. What ever happened to that candy bar? And yes! it was a cinnamon that added to the great taste. Cheers to all of my fellow 10:30ians!
Michael - November 12, 2008 - Report this comment
I was begining to think that 10:30 bars were a figment of my imagination until I found this site! Everytime I asked some one if they remembered 10:30 bars thay would just look at me funny! Does anyone know where the name came from? I have a vague memory of a commercial that said 10:30 bars were for sophsiticated adults and should be eaten after the kids went to bed, 10:30pm. Does this ring a bell with anyone?
Dee-Connecticut - January 26, 2009 - Report this comment
OMG! I'm so glad to see that there are others out there who remember this delectable treasure! I thought my brother and I were the only people in the world who enjoyed the 10:30 bar. I used to buy at least 1 or 2 every time we went to the corner store - they were 25 cents. I would LOVE to have just ONE MORE. I saw, however, that they are no longer made. Bummer. Is there any candy company out there that will make it again? I'm sure they will make tons of money from us children of the 70's who want to revisit our youth. :-)
Johnny - February 01, 2009 - Report this comment
I can't believe there are other people who remembered this candy bar. I remember as a kid coming home from school and buying this candy. It was the best candy bar. I wonder if it will ever come out again.
Cathy - February 17, 2009 - Report this comment
I could have sworn this was called the "10:30 AM" bar, and the marketing also referred to it as a "breakfast danish" candy bar. I've wanted to find these again for years now, and I only have 1 friend who even remembers them. They were so good!
Diane - February 26, 2009 - Report this comment
Those candy bars were awesome. The last time I remember having one was when I was like 8 and then they just disappeared. Too bad! We should start a campaign.
Renee - March 26, 2009 - Report this comment
'Ahhhh Haaaaa!' ... Here the music of the angels?! I have been looking for people like me and found you all regarding 'THE 10:30 CANDY BAR!'(The voice of the heavens speaking, lol.)the last time I had this candy bar was in the Bronx, NY probably circa 1978, and then it DISSAPEARED thus having me go into re-hab and looking for other white chocolate confections with cinnamon and wafer like crunch candy...I thought that a ZERO BAR would help but, 'NAH'.... They need to bring this candy bar back...I still feinding for it...and people dont knowwhat I am talking about when I mention 'THE 10:30 CANDY BAR'...(there's that voice A candy bar so great, it deserves capital letters. My people...10:30 CANDY BAR eaters...'sniff sniff'... God bless, have a great day ALL. :)
Jenna - April 15, 2009 - Report this comment
My absolute favorite candy bar ever! My parents would take summer walks and in route back to our house they would always stop and get me a 10:30 candy bar. Who gets to deside which candies stay and which are axed???? If I had to make a sacrifice candy for candy I think the Good & Penty. or Payday, even!
Tom - May 12, 2009 - Report this comment
I remember it was in a clear wrapper with the words 10:30 bar on them in red letters. I thought I dreamed this too. A great candy bar, then disappeared....
Dorothy - May 14, 2009 - Report this comment
OMG!!! I was going out of my mind trying to find ANYONE who remembered this chocolate bar! No one I know remembers it at all!
MattDelgado - May 18, 2009 - Report this comment
This was the absolute greatest candy bar ever made! I am so happy to have found this site and all of you who allow me to know it was all real!
Jim - May 18, 2009 - Report this comment
The best candy bar ever. I don't even remember any longer what it tastes like exactly, but I remember not being able to get enough of them. They must have had a hard drug in them because they were not available very long. I cant find a single photo or old ad for one anywhere. I am beginning to go conspiracy theory on this.
James - June 07, 2009 - Report this comment
You are all correct, the best candy bar ever!!! I do believe it was cinnamon stripes...still no one knows who made this?
Scott - July 09, 2009 - Report this comment
I've been telling people about this for years. I couldn't remember what it was until I got here through Google. I thought it was either Sweet Marie, or Mr. Big...or something, that came out with white chocolate. Now I know it's the "10:30" bar!! Thank was driving me bonkers. I remember buying these, I think, for 27 cents (2 cents tax on 25) in Toronto. Best chocolate bar ever!!
Tom - July 26, 2009 - Report this comment
Ditto everything above: I've been looking for them since the 70's- you would think with all the crappy candy bars out there SOMEONE would try to re-create the classics and make a fortune!!! P.S does any one remeber the crunchy candy treats that Jewel Tea used to sell? It was sold as "the favorite candy of Guy Lombardo" it came in a yellow box and was kind of expensive. Any Photos?
Lisa - August 10, 2009 - Report this comment
My cousin and I made this a daily ritual when we were together, sitting on the curb, getting fat on those delicious candy treats. We still talk about them, good times. Sure do wish they would bring them back like they have done with other "retro" candy. Isn't anyone out there listening!
ede17pr - September 13, 2009 - Report this comment
AmyD - December 02, 2009 - Report this comment
OMG! I really was starting to believe that I created this candy bar in my head! I was a young girl when my Grandfather had a corner store in Jamestown, NY. He would let me have any candy I wanted. I was in love with the 10:30 candy bar!!! My backup was the Skybar. But oh man... I loved a 10:30. I wish my memory was better because I have no idea who is the maker. I would buy a case today if I could get my hands on some!!!! :)
rhonda - December 08, 2009 - Report this comment
Yes! Thank goodness! PEople that understand my pain. Maybe if we all do some sort of special order...combine our order and get them to recreate this bar for a limited more time- that would be a dream come true.
Kevin - December 10, 2009 - Report this comment
We were just talking about candy bars in the office and I mentioned my childhood favorite--the 10:30. No one ever heard of it and I googled it looking for a picture of it (no luck), but I came across this site. Thank you all for agreeing with me about the best cabndy bar EVER, letting me know that I am not alone, and for proving I'm not crazy.
mike - December 11, 2009 - Report this comment
sean - January 18, 2010 - Report this comment
The candy was made the Schrafft's Candy Company in Charlestown, MA. My next door neighbor used to work at the factory making candy there. Yes, 10:30 bars were his specialty. I used to get 10:30 bars for free about 3 days a week whenever I passed by the house!!! Thank God I was a very physically active child! Man, they just don't make them like that anymore. "Schrafft's was founded as a candy company by William F. Schrafft in Boston, in 1861. Frank Shattuck took over in 1898, expanding the company to include restaurants. By 1915, they had nine stores in Manhattan, one in Brooklyn, and one in Syracuse, NY as well as the facility in Boston. They had grown to 22 stores in 1923, 42 stores in 1934,[2] and 55 stores in 1968[3]. PET milk purchased Schrafft's in 1967; breaking the ice cream, restaurant, and candy operations into separate companies. The Ice Cream label is the only one which currently survives, having been purchased by the LeSauvage family, owners of several ice cream labels. The New York-New York Hotel and Casino in Las Vegas features a Schrafft's Ice Cream parlor. Currently the building, Schrafft's Center, is owned by the Flatley Company, and now operates as a commercial property."
joe - January 19, 2010 - Report this comment
I was recently at the "Candy Kitchen" in Madeira Beach FL. Retro candy lined the shelves, but sadly, the owner had never heard of the 10:30 bar. She said that it was most likely discontinued. I remember the taste was as unique as he name and neato keen groovy.
Heidi - January 24, 2010 - Report this comment
OK, so I used to go to the 7-11 in the afternoon and eat one of these while I played pinball. I miss not only the candy bar but the great machine.
Kat - January 31, 2010 - Report this comment
Thanks Sean for the background on the candy company that made it. Too bad the company isn't around anymore; I'd totally buy the candy again.
Adam K - February 01, 2010 - Report this comment
I used to eat 10:30 bars when I was a student in NYC, back in the late 70s, early 80s-- I was a big junk food/chocolate fan, and absolutely loved these light but delicious treats. I often still think of them. I remember Schraffts restaurants, too: we used to have one near us in Waterbury, Connecticut. Now I live in the UK, and our beloved Cadbury's is about to be swallowed up by Kraft, which doesn't bode well. I guess that's why I started thinking of 10:30 bars. Thanks to all who share the memories!
Adam K - February 01, 2010 - Report this comment
Oh, and one other thing -- one of the most distinctive things about this bar was that the wrapping was transparent, so you could see what you were buying! Now, here's a tricky one: I seem to remember that, at one point, there were two varieties of this bar. Anyone else remember that?
GTC - February 04, 2010 - Report this comment
Wow - most of the comments mirror mine! I ate these in high school back in the '70s, and they were my favorite candy bar. Like many of you, after they disappeared no one seemed to remember them - except me! Now my wife won't think I'm nuts. Actually, she will, but at least not about the 10:30 Bar!
Rene - February 06, 2010 - Report this comment
My father would stop by a little neighborhood market after work at least once a week. He would pick up my brother and I each a candy treat. One day, back in the 70's, he bought a 10:30 bar for me. I was hooked immediately! I requested them from there on. Then the sad day came when he brought home some other candy. He then informed me they were all out. The next trip produced another poor substitute candy and the horrible news that they weren't carrying them anymore. My father tried in to find my greatly favored 10:30 bar at other places, to no avail. Now I'm the parent and I have been searching for "the greatly fabled" 10:30 bar for my son to try. It's tremendously depressing to find out that I've spent the last 30+ years looking for something that ceased to exist at the end of the 70's. Other candies and chewing gums have come back from oblivion. Will some candy manufacturer please hear our pleas and bring back our beloved 10:30 bar!
Amin D. - February 10, 2010 - Report this comment
If I had a time machine I would go back to 1978 when I was in the third grade at PS 29 in Brooklyn, just buy at least one more. Finally, I have proof for my wife that this candy bar really existed, it wasn't just in my head. Oh man my pop used to give me a dollar to take to school to buy pizza for lunch and at least once a week i would buy FOUR bars for lunch and not even think about the pizza or anything healthy.
Springfield Steve - February 19, 2010 - Report this comment
I remember when these came out. I was in fourth grade and lived in Springfield, MA. I used to stop at the drug store a block from my house and buy one of these whenever I could. I seem to remember this bar being very smooth and tasty and a lot more interesting than the usual Hershey Bars or Snickers. The other odd thing about this is that with most foods (candy in particular), another company usually comes out with a copy of it eventually or at least something that tastes similar. I've never seen anything even remotely like the 10:30 since it was discontinued (I don't think they made it for more than a few years).
Springfield Steve - February 19, 2010 - Report this comment
“The E.P. Lewis Company became a subsidiary of the Schrafft Company in later years. Originally located in Boston, the Lewis Company set up shop in Malden, Massachusetts, in 1933. During the 1930’s, 1940’s, and 1950’s, it produced a number of candy bars such as the Lewis Peppermint Bar, Lewis Nougat Bar, and Rainbow Jellies. One of the Lewis products launched from the Schrafft factory in Sullivan Square in Charlestown, Massachusetts, was the 10:30 bar, advertised as “that candy bar that’s somethin’ else.” The 10:30 bar was made of crisped rice and a candied mixture that was covered with an off-white milk chocolate and could be viewed through a clear wrapper, a sales enhancer, given the bar’s appetizing appearance. The Schrafft Company prospered over the years, but eventually fell o hard times. In 1981, it went out of business briefly before being taken over by new management.” From “The Great American Candy Bar Book,” © 1982 by Ray Broekel, Houghton Mifflin Company, 2 park st., Boston, MA 02108 I've submitted a scan of the illusive 10:30 wrapper from the above book (a picture of which I can't seem to find anywhere on the entirety of the Internet). I wish it were in color, but the book is printed in B&W.
Joey Joe Joe - February 24, 2010 - Report this comment
Sweet mother of God Almighty! I AM NOT ALONE!!! Thank God there are people out there who remembered the decadent 10 friggin' 30 bar!!! I thought maybe I had hit my head in 1975 while buying comic books! I've told so many people about this bar for years! And no one EVER heard of it! Indeed, there is a cry throughout the land for the 10:30 bar! VIVA LA 10:30, Dammit!!! I want you back so bad!!!!
Cookie - April 01, 2010 - Report this comment
I was just searching the web to see if I could find some retro place that sold 10:30 candy bars and I found this site. This was my favorite (my brothers' too) candy bar. I can't believe they're not made anymore. They were the best! Just like many of you that have posted, I can't find anyone that remembers them. Isn't that strange? I was wondering if this candy was only sold in certain states. I see that most of you are from the northeast, me too (Buffalo, NY). I wish the 10:30 WOULD COME BACK!
Sheri - April 08, 2010 - Report this comment
That candybar was the best! I have such vivid memories of my childhood but I couldn't remember the name of that candybar. Thank you to all for helping me! I lived across the street from a little mini mart and would save every penny to get one of those bars. I too am from the northeast Upstate NY (UTICA).
Greg - April 10, 2010 - Report this comment
Wow! It's good to see there are so many who remember this candy bar. I was living with my Dad on an Air Force base thirty years ago and I got this candy bar in a vending machine at the local movie theater. It was absolute heaven to eat these candy bars. Addiction does not express what these bars meant to me. Does anyone remember who made them? Does the "recipe" exist? Who could restart this? Arrggghhhh just too many questions.....still must hope......
René - May 22, 2010 - Report this comment
I'm located opposite of the majority--- southwest. So yes, Cali had them too!
wade - May 31, 2010 - Report this comment
it is the best candy bar I ever had! Nobody else had ever heard of it, so this web site confirms my reality teting!
Marsha - June 09, 2010 - Report this comment
Yes! Finally! I too have been looked at as crazy everytime I asked anyone my age,44 about the WONDERFUL 10:30 Candy bar. For those of us with chocolate allergies, this was the best! 7/11 was the spot to hang out after school,and a Slurpee and a 10;30 bar sure beat out milk and cookies. hahaha I'm in N.Tonawanda,NY and no body seems to remember this bar. What a shame!A friend in Toronto vaguely does. Does anyone remember Fudge gum? I would gladly purchase a couple cases of the 10;30 bar if it were available!
Lizzy - August 26, 2010 - Report this comment
Someone has the recipe somewhere. What a wonderful candy bar! I remember not getting as filled up with this... and thinking the MilkyWay might be a better deal.. nahhhh! The flavor of this one was SO incredible.
Jim - September 23, 2010 - Report this comment
Well, I thought I was the only person on Earth to remember this candy bar. My dad used to bring me one home from work every Friday. I must have been 5 or 6 years old, and can still taste this candy to this day.
Diane - November 01, 2010 - Report this comment
Must have been an East Coast thing, most people around here don't remember it except for two co-workers who, like me, are originally from western NY. One of my all-time favorite candy bars as a kid, next to Nestle Coffee Crisp (Canada only).
Linda - November 06, 2010 - Report this comment
omg, I knew I was telling the truth. I started thinking maybe I made it up in my head. I always say to my husband, "You know what kind of canday bar I can go for? Then I would answer and say a 10:30 bar. He always says there was no such thing. I knew I was not wrong. omg that is the best candy bar in the world. I knew I was not crazy and I knew it existed. I remember it was white and the other wrapping was clear so you could see the bar right through the wrapper. omg I loved that candy bar. Hello to all my fellow 10:30ians!
CVC-Bflo - November 10, 2010 - Report this comment
I can't tell you how much I miss this candy bar. Not only does it take me back to my childhood, but it was a darn good candy bar. I can't believe no one makes this anymore. With all the garbage out there, this would be such a nice treat. Right now, all I want, is to find a picture of the 10:30 bar, but can't. Can anyone help?
Donna from Queens - December 07, 2010 - Report this comment
RLY? - January 01, 2011 - Report this comment
You people are nuts. I tried a bite of a 10:30 bar when I was about 9 years old, it was DISGUSTING. Neither of my brothers nor my cousins could take more than a bite either, it tasted like vomit!
Tequila - January 16, 2011 - Report this comment
I still think about that candy bar today. I'm totally shocked that many people remember it. It was a good candy bar. One of the best ever made. And no it did not taste like vomit.
Tony - January 20, 2011 - Report this comment
Yes! i knew the tasty 10:30 bar existed! I remember them being smaller than other bars but sooo much better in the pacific northwest. I also remember the mentioned fudge gum.keep the gum, i want more 10:30 bars.
Casie - January 29, 2011 - Report this comment
Love the 10:30 bar. Give me the recipe so I can try to make them, please!!!
10:30 Fan - March 26, 2011 - Report this comment
Yeah, it was 10 cents less expensive than the (expensive) Nielsen Crispy Crunch (which had a second flavor, lemon) -- 10:30 bars were only 15 cents! I LOVE and MISS it -- we need to have a "cause" on Facebook to try to get it back -- I think now, the market is ready for it -- along with Jean LaFitte's Cinnamon Crunch cereal (Quaker, also yummy good)! Regarding Adams gum -- it is still around, but be ready to pay through the nose for it! Look up retro candies -- the sour cherry flavor is one I had -- I remember sneaking it into my mouth when I was in Junior High -- lol -- Best regards!
Tom - April 03, 2011 - Report this comment
I used to buy these for a dime at the gas station (full service!) around the corner from my house. I've been to The Candy Kitchen on Madeira Beach and I asked about 10:30's also, no dice. But they have lots of other cool retro candy, check out my flickr page- search for "tlanephoto" then "candy".
Maria - April 07, 2011 - Report this comment
I bought the 1030 candy bar every morning before school started and every afternoon. It was my favorite i would like one right now they need to start making them again. i was buying this candy bar in 1976 i still remember how it tasted.
Lenny - April 10, 2011 - Report this comment
This site is blowing my mind!! I have thought of this candy my whole life since I had my last one in the 70's!! I agree with what everyone has said!! Except for the fool who said he and his family could not eat them!! There is always one!! I actually entered a cookie contest based on the 10:30 bar!! I live in Long Island,New York and used to get mine at a stationary store after school and on weekends!! I also bought my KISS posters there!! What a combo!! The 70'S was a great time to grow up!! I got to see KISS last year!! I hope to experience the joy of a 10:30 bar in the near future!! So long to all my new friends!!
JB - April 25, 2011 - Report this comment
Unreal...grew up in Ontario, remember this bar when I was age 5-8, couldnt remember the name, until this site. It was the only white chocolate bar around, with red accents, even. It was the only bar I ever asked for. How does a single candy bar evoke such deep rooted memories for so many? I'm sure it was laced...
Bill S in CT - April 29, 2011 - Report this comment
I always get my hopes up when I stumble upon a retro-candy shop but have never found them. I swear I would buy out all the stock if I ever did see them again. A fabulous piece of childhood memory.
Z - June 09, 2011 - Report this comment
Everyone thinks I am crazy for suggesting that these existed! My best friend and I ate tons of them! We could only get them from one machine at one gas station, but the trip (and trouble that I go in) was well worth it! They are no longer made. Sad, I would love to try them on my kids!
Renee From The Hill - June 15, 2011 - Report this comment
The Object: 1030 Candy Bar The Mission: TO FIND IT! (or at least other people who know about it!) The Place: Where I first had it - A McCrory's Department store, Castle Hill Avenue, Bronx, NY somewhere in the mid to late 70's... The NEW Mission Impossible (?) - to get a petition to someone to make this delectable treat again! MAN I developed a cavity or 2 eating these candy bars! LONG LIVE THE 10:30 Candy Bar! I still remember what it tastes like!!!!!
Park - June 18, 2011 - Report this comment
It's amazing to find this page about a candy bar, gone from store shelves two decades, that I still think of from time to time. Though I consumed a number of these at the height of their popularity I recall the last one I ate, noting how (very) sweet this little bar was. The candy was marketed mostly to women as a snack "bridge" between breakfast and lunch. I vaguely remember an ad that showed a secretary type enjoying her 10:30 Bar with a coffee. A candy available today that reminds me most of this long-gone confection is Ferrero Raffaello. Made by the same Italian chocolatiers who bring us Ferrero Rocher, this clear-wrappered chocolate-less sweet is sperical and coated with coconut. Still, something about it will surely remind you of the long lost 10:30...
Park - June 18, 2011 - Report this comment
Oops, make that "spherical"...
Steve - June 28, 2011 - Report this comment
I remember buying a bunch of them when they first came out early in 1975. The cinnamon flavor is what sticks out in my mind. I don't remember them being around past that year. Another all time childhood favorite of mine was Yes Yes cookies. They were these bite size cookies striped with milk chocolate and toasted coconut. I wonder if anyone here has any recollections of Yes Yes.
Clare - August 21, 2011 - Report this comment
Loved the 10:30 bar! Does anyone remember the other candy bar that was made around the same time that was very similar to the 10:30 only larger? It also had a clear wrapper with white choc and cinnamon flavor. In my memory it preceded the 10:30 bar, and then I discovered the 10:30 after it was gone (or was it the other way around?).
Capt Swampy - September 08, 2011 - Report this comment
What I loved about the bar was the red drippings looked like blood drizzles and at the time, the corny old horror shows started every Friday night at 10:30. I think the red dye in the drizzles on top may have had red dye #2 in it,..ending up with it leaving the shelves like the red M&Ms.
Kim - September 21, 2011 - Report this comment
I would give anything for just one more bite of a 10:30 bar! Me and my brother were raised by a single mom in the 70's and one of our favorite treats was when she would take us down to the Rolane's hosiery outlet and buy us a big bag of broken up bits and pieces of these. God we licked out the last crumb! Seriously I don't remember ever having a "real" wrapped up 10:30 bar. Like someone else said, thinking about them brings tears to my eyes :(
kim s - November 02, 2011 - Report this comment
plz bring back the 10:30 candy bar if only for a season
Glenda - November 28, 2011 - Report this comment
Oh my goodness!!! I have told my husband and son about the 10:30 bar and they looked at me like I have three heads!! My husband does not remember them at all...Wow!! I loved those candy bars. I have tried to google them and have never had luck finding anything about them. So glad somebody remembers them...they were the best!
Joan - December 31, 2011 - Report this comment
The absolute best candy bar ever made!
billy e. - January 03, 2012 - Report this comment
in brooklyn there was a store called "money in your pocket" on Flatbush Ave. it was all vending machines. i used to wipe out the inventory on 1030 bars in a matter of days.i would tell the guy to order extra just for me. then i would go to Nostrand Ave. to wipe out the Wacky Packages.I still have about 20 of these collectibles.Anyone have fond memories of these?
Kat - January 28, 2012 - Report this comment
As many others have said this was my favorite candy bar as a child and I have continued to look for them for years. I think my love of white chocolate started with them. Just decided to google it and am disappointed to find they are definitely discontinued. It has been fun to read other memories of them and find I am not alone because no one I know remembers them either. I don't remember who made them but I wish someone would bring them back. They would certainly be a hit again.
Sharon - February 08, 2012 - Report this comment
This was the best candy bar!!! lets all get something going to get this awesome candy bar back again!!!!
Sharon - February 08, 2012 - Report this comment
they were made by schraffts
Sharon - February 08, 2012 - Report this comment
in Charlestown MA
Twyila - February 08, 2012 - Report this comment
I Loved these 10:30 Bars!!!! Yep, 1977-1978!!! What A Time!!!! I AM SOOOOO GLAD TO FIND OTHERS THAT KNOW AND LOVED THIS CANDY!!!!! Why Doesn't SOME OTHER COMPANY MAKE THEM????? It Would be Sooooo Nice!!!!! Thanks for All the information about the Schrafft's Candy Company!!!!! Childhood Sweet Memories!!!!!!!!!
Vicki - February 15, 2012 - Report this comment
Wow - I loved this candy - bought them all the time in the Bronx. Wish they were still around - they were the best!
Drew - March 12, 2012 - Report this comment
I not only remember them fondly, I even remember their radio jingle: When it's 8:15 And you're out of steam If you miss the bus Don't you make a fuss It's time for a 10:30
rebecca - April 12, 2012 - Report this comment
Thank goodness. I thought I was the only person ever to eat a 10:30 bar. Nobody I asked ever heard of it. They were awesome
matt - May 08, 2012 - Report this comment
The best. 1975. Would buy the 10:30 bar from The Tolland Village Store in Ma.
FLORA - August 10, 2012 - Report this comment
OMG!!! I think I overdosed on this candy bar. As I got off the city bus on a daily basis there was a candy truck on the corner everyday. I too thought that as many as these bars I'd buy everyday would have kept the company in business. No, but seriously, I thought that maybe something was wrong with the candybar since shortly after I ate sooooo many I made myself sick. Wasn't the candybar!!! My eyes were way bigger than my stomach & I got pretty big eyes!!! LOL Whatever happened to this candybar???
Joyce - August 23, 2012 - Report this comment
I am so glad as many that we remember the best candy bar ever made. I do believe that somewhere is that recipe and somewhere a present company would love to get their hands on it to make a MILLION DOLLARS if they sold it again. I to can close my eyes and remember the taste. The delicious white chocolate and rice crunchies almost like a 100,000 bar. I couldn't get enough of them and then all of a sudden gone..... this was devasting to my sweet tooth, it was never sweet again :) I believe someone must have some connections and can find the recipe and have Hersheys or Nestle bring it back.. there is power in numbers and there are alot of us.... I will help contact me at joyce bonilla on FB and let's see what we can do!! Yeah to the 10:30 BAR......
Laurence - August 24, 2012 - Report this comment
So glad to add my comments about this magnificent candy bar. If only they would bring it back.
Davetta - August 25, 2012 - Report this comment
My favorite candy bar ever... I'm the only one I know who loved them. Had a former friend whose mother claimed to love them, but when she described it I knew she wasn't talking about the 10:30 Bar.
Ian - December 18, 2012 - Report this comment
I loved this bar!! My brothers and I would get a quarter for allowance for doing dishes every night of the week,and taking the garbage out. We would get a quarter every two weeks . They would buy a little paper bag of candy or chips, and I would buy the 10:30 bar. The lumpy white bar with the red swirls through it. I remember it so well because of the see through wrapper.I used to buy them at Barnett's Variety store on Barrie Road in Orillia, Ontario, Canada (They later became Neighbour's Variety) The taste was heavenly, and I absolutely loved them. I was so miserable when they stopped selling them. I have searched my whole life for them, and now I find out that I willprobably never get to taste them again. Can't even find a recipe for them which would be at least something.. Oh well...maybe one day!!
Lizz - December 19, 2012 - Report this comment
I need the recipe!!!
Kardenaize Pelletier - January 08, 2013 - Report this comment
I am a HUGE FAN of this candy bar!!! Every since I can remember it has stuck in my mind, and I will be forever looking for them so that I can experience that light airy vanilla and strawberry taste again:)
Jill - January 29, 2013 - Report this comment
I loved that candy bar I've been looking forward for years. I use to get it at luncheonette when I lived in Bayside New York. I think it was like 25 or $.35 it was so good. Please bring it back!!!!!
renee - February 07, 2013 - Report this comment
i honestly thought i was the only person in the world that remembered this wonderful candy bar...sweet heaven...i miss it soo much!!thanks for internet, so we can hear storys that mean alot to some people....thanks.
mm - February 12, 2013 - Report this comment
Responding to GTC of Feb. 2010 - There was another candy bar almost just like 10:30 called Danish which cost more. I used to blow my allowance on 10:30 bars.
mm - February 12, 2013 - Report this comment
Oops, my mistake, that was Adam K, Feb. 2010.
Desiree - March 02, 2013 - Report this comment
Does anyone remember that they came out with a 2nd flavor with peanut butter?
Hayley - March 02, 2013 - Report this comment
I sooo wish they still made 10:30 bars.. they were my absolute favorite. at the time i didn't care (cause i was a kid) but they were also a lighter calorie candy bar.. they should bring them back asap!
unggoy - March 04, 2013 - Report this comment
They were the best.
Rick - March 07, 2013 - Report this comment
I remember the 10:30 bar very well. It was crispy like the watchamacallit bar but was covered in white chocolate. I definitely remember the cinnamon flavor. So light and crispy. I wish some company would re introduce them. I'm sure they'd be a huge seller.
nicki - March 21, 2013 - Report this comment
Please someone find the recipe!!! I loved this candy EVER!ister and I used to get in in downtown Brooklyn, everyone says it just disappeared from the shelves. I am still in disbelief.
Michael - March 24, 2013 - Report this comment
Has anyone had any luck finding a picture of a 10:30 Bar?
Scuba2x2 - April 11, 2013 - Report this comment
Michael I am with you ! Any news? I actually remember ANOTHER candy bar that was identical to the To en Thirty but just went by a different monikor - like the 'west if the Rockies' Hellmans Mayo name boingo-chango :-D So glad to see I am not alone missing this candy bar LOL -scuba2x2
john - April 11, 2013 - Report this comment
I recall walking threw the ally on my way to the 711 to find coke n pepsi bottles to exchange to get my 1030 fix!! lol Whatever it took...Wow I ncan remember like it was yesterday.
Cathy- - May 05, 2013 - Report this comment
I cannot believe others remember this candy bar and still crave it...I loved this and it was my all time favorite! I remember it had a hint of cinnamon in it...sighhhh was the best!
mallmamala - June 12, 2013 - Report this comment
I live in Minnesota, and I loved getting the 10:30 bars at the bowling alley every Monday night when my dad bowled. They were not around for very long and I miss them. The other candy bar I was very fond of was the chocolate covered caramel Marathon bar. Those were so good too!!!
EpcotErin - July 04, 2013 - Report this comment
Ha! That last comment's so funny because when I was around 6 years old, in 1976, my family would often go bowling and since I was so young they would keep me entertained by letting me buy TWO whole 10:30 bars from the vending machine every time. I never remember getting them anywhere else. At that time we lived in Rochester NY. We moved out of state when I was 7 and I never remember seeing them again. They were the very best candy bar ever! I would love to try one again!
JustMyView - July 07, 2013 - Report this comment
I am so close to getting the actual ingredients!! Found someone who is a candy wrapper collector and he is going to pull a 10:30 wrapper!! There might be a problem with artificial flavors though....that could be anything.
dremorg - August 08, 2013 - Report this comment
Wow! No one I know remembers those delicious bars. They were and still would be my favorite! Wish they would come back out with them I'd buy them by the case if i could!
dremorg - August 08, 2013 - Report this comment
Crazy thing is...I searched the net & can't find a single pic of our favorite...10:30 bar!! :-(
Craig - October 28, 2013 - Report this comment
I grew up in Whitestone Queens NY and use get the 10:30 bar out of the vending machine in the local bowling Ally that was the only place that sold them
Linus - October 29, 2013 - Report this comment
The 10:30 candy bar was, in my humble insignificant opinion, the BEST bar ever created!! I grew up in CT, and at that time the bar cost 16 cents (1 cent for tax), and it's nearest rival was the Neilson Cinnamon Danish!
MichelleV - November 16, 2013 - Report this comment
WooHoo! After years of asking people if they remembered the 10:30 bar, in person and on blogs/message boards, and dozens of internet searches I am so glad to find this page! I knew it really did exist and wasn't a figment of my imagination. Wish someone could find a picture. Ahh, sweet memories!
Diane S - November 25, 2013 - Report this comment
Ok so anyone who loved this candy could NOT possibly find this site and NOT leave a message... LOVED THEM... Used to drive down a mile hill on my bike to get them from cumberland farms and push the bike back up the hill. THEY WERE WORTH IT. I'm going to give this link to those retro candy stores in hopes they can do something. OMG THE BEST
Bill S - January 08, 2014 - Report this comment
What a treat that bar was...I always hope upon hope of finding one in a retro candy shop. Agree with so many of these comments, what would it take to request these be reintroduced by the manufacturer?
Zardozed - January 15, 2014 - Report this comment
Like most people here, I usually get blank stares whenever I ask anybody if they remember this candy. Admittedly I didn't love it but ate it when in the mood for a change-up. It started my life-long love of white chocolate.
Steve - January 27, 2014 - Report this comment
The 10:30 bar was the very best. There was nothing like it then and has never been anything like it since! May the candy powers that be start making this bar again! Like right now!
Anita - January 29, 2014 - Report this comment
I absolutely remember this AWESOME, did I mention AWESOME candy bar - I was just asking my co-workers have they heard of it - 10:30 was and still is the BEST candy bar ever made (there I said it)
John - February 22, 2014 - Report this comment
I remember this candy bar! It was so good! The first time I bit into it I was IMMEDIATELY HOOKED! I remember in 1976 going every weekend to the store with a quarter and coming back home (Bronx, NY) up 11 flights of stairs and biting into was SO worth it! I'd give anything if they'd come back out with these bars!!!
Timothy - May 07, 2014 - Report this comment
I grew up in Flint, MI. We use to collect loose change from around the house, cash in bottles and cans just for that 10:30 bar in the late 70s. I've been looking for that candy bar every since. Man, you talk about memories. Enough! I'm drooling!.
Tam - June 23, 2014 - Report this comment
I would make these myself for all of you, if I could perfect the formula. I made them once, they were pretty good, think I put too much cinnamon in them. Any input?
Stacey D - July 04, 2014 - Report this comment
I'm so glad that I stumbled on this page. The 10:30 bar was my absolute favorite candy. I'm a true candy junkie and this candy was scrumptious. I would get these from my neighborhood candy store several times a week. Oh the 70's were great! I'm from NYC and noticed that many comments were left by New Yorkers. Does anyone remember "Grape Duds?" They were purple colored grape flavored milk duds. Delish!
Donna G. - July 04, 2014 - Report this comment
I thought I was the only one that remembered this delightful candy bar. Oh 10:30, I miss you so!
Jeremy Y - August 05, 2014 - Report this comment
After more than 30 years, I suddenly had a craving for the 10:30 bar this morning. Looked it up and found this site. Nice to know others enjoyed this awesome treat. Wish they still made it.
Afua - August 14, 2014 - Report this comment
I'm finally not alone. I loved this bar and always had the wrong time name. Now I know. I'd eat 2 after...sad to say..ballet class.
Sugar Dtreet - September 12, 2014 - Report this comment
I loved this candy bar and it's true NO ONE I KNOW EVER HEARD OF IT. Which makes me even want one more. In Niagara Falls, NY you could get them everywhere. ours were made by Nielsen, I think. Thanks for the pleasant memories!
Cherie Burton - October 03, 2014 - Report this comment
I always think about this candy bar...It was delicious, light and crispy...I thought by looking online, I would find hope in my search for this candy bar, but to no avail, their's no more 1030 candy bar too bad..
Cindy P. - October 26, 2014 - Report this comment
This was my favorite candy bar in high school in the late 70's in White Plains NY - I ate one every day! Never found another candy bar like it - you have to have a really sweet tooth as it was the sweetest candy bar ever! White chocolate/cinnamon/rice crispies - I would try and make a home version if I could find a recipe! I still think about it and wish I could buy it or make a substitute home recipe bar like it! I still crave it.
Ryan K - November 04, 2014 - Report this comment
I totally remember this candy bar as my most favorite childhood treat. Just last day I was with a group of friends when our discussion turned to chocolate bars and then ones we remembered eating when we were kids. I described this bar (not knowing what it was called) and everyone looked at me with blank faces. I had to start searching the internet just to prove myself!
Mr. 10:31 - December 05, 2014 - Report this comment
What did they put in it that makes us still crave it? It had a lightness to it, like it was the candy bar that angels would eat... probably still do, as no doubt they are available in afterlife vending machines. In hell they're all melted, though.
deb - April 23, 2015 - Report this comment
I LOVED these I used to have a luncheonette/candy store around the corner from my house and would go there every day after school to get one of these...never found anything even close to it..
Troy - September 04, 2015 - Report this comment
I have been thinking about this candy bar,for over 40 years.To remember a damn piece of candy,it had to be good.Damn shame they don't sell them anymore.
Stephen - October 18, 2015 - Report this comment
My gf has no idea what I mean when I say, "you don't remember the 10:30 bar!" I couldn't believe it and just like others say it showed up, I fell in love and then it just disappeared. Yes, it was very sweet, a crispy strawberry-ish nougat flavor with that awesome white chocolaty cover. I remember eating them till I got sick. I remember the wrapper being either a clear plastic with a big red 10:30 on it or a white wrapper with same 10:30 design. Ahhh, those were the days.
Donna G. - December 19, 2015 - Report this comment
I sent a request to the Vermont Country store to see if the 10:30 bar can be revived. I will let you all know if it can be done!
Lisa - December 29, 2015 - Report this comment
I can't believe this is the candy bar I have been thinking of....I thought I was's not the darn zero bar....what was in this that I still remember 40 years later? If I could just see a pic of the wrapper!
Jeff - March 16, 2016 - Report this comment
Grew up in Saskatchewan Canada and these were not just different but exceptionally tasty, even better than the hazelnut-infused "Bar Six"! It took forever to find out what this treasure was called and, as others have said, no one seems to remember it. There is no doubt a market for it 30 years later. How close would we get by de-milk-chocolatting a "Mr. Big" rice crisps/wafer bar, enrobing it with melted white chocolate, letting it harden and then dripping Quik strawberry milk syrup with cinammon on it?
Steve - January 02, 2017 - Report this comment
I loved 10:30! Like so many others on here, I thought I had imagined the 10:30 candy bar. PLEASE BRING IT BACK!!!
Antonia - February 23, 2017 - Report this comment
I thought I had dreamed this candy bar. This was the best candy bar ever! I wish I could find a recipe or at least a picture.
Robert - April 01, 2017 - Report this comment
My grandfather used to advertise 10:30 bars and he would bring a bunch home. My family said they were disgusting. They said they tried to give them away during Halloween and nobody would take them. Now I kinda wish I could try one now.
Shawn - April 22, 2017 - Report this comment
We had a drugstore in town in the 70's called Kingan's Pharmacy located in Westfield NY that carried these, and every time we were in town, I had to have one. They were my favorite! I have been trying to re-create the recipe in my kitchen and remember white chocolate, cinnamon, and crisped rice, but I think something may be missing. Can anyone help me figure it out? I can still vividly remember the taste even though it has been almost 40 years since I have had one. Please help me figure it out. I am sooo close, and I would love to have a viable recipe to share. I know it won't be exact, but if I can come close, we may all be able to make something that will satisfy our craving for this amazing candy bar!
Buddy Kurtz - August 09, 2017 - Report this comment
when I was 7,8,9 I remember living next door to a candy store and always bought them, I found a retro candy shop online and they said most requested candy bar that is no longer made
Michael Angelone - August 09, 2017 - Report this comment
I remember the 10:30 candy bar had the white icing and pink stripes, which is what initially drew me to it. It not only was delicious, it looked delicious, as well. There were several candy stores in my childhood neighborhood that carried it. When I was visiting cousins in their childhood neighborhood, which is where I live now, there were several candy stores in that area that carried them too. This was in Brooklyn, NY in the mid-to-late 1970s. After that, I don't ever recall seeing the 10:30 candy bar again, sadly. They always stop making great products, but this candy bar certainly brings back great childhood memories! 😀😀😀😀😀
Jeannie R. - November 01, 2017 - Report this comment
They were my FAVS!!! All my brothers, Regi 10:30!! I can't even find a picture of them!??! What company put them out, does anyone recall? They had see-thru package if I can remember because I remember they were white with red drizzled stripes. I remember them being amazing, I think they were rice crispy inside?
Jim G - November 02, 2017 - Report this comment
Between the 10:30 Bar and the Marathon Bar, I don't know which one I loved more when my dad came home on payday. We didn't have a lot of money, but I do remember those days as such a treat even now. You can't even find a picture of a 10:30 Bar anymore.
Alan M - December 14, 2017 - Report this comment
Ate these on a regular basis until I joined the Canadian Armed Forces and went overseas. When I came back they were no longer available. I couldn't remember the name, but it was side marketed as the UnChocolate Bar.
Sharon - January 24, 2018 - Report this comment
I cannot believe that I finally found people who remember this!!! I am in my 40's and to this day I have not found anything that compares. I would be beyond happy if someone would seriously find out how to start a campaign to make these again. Does the company who made them still exist? I love all of you people who share my passion for this candy.
Rob Lambert - January 24, 2018 - Report this comment
Sharon: 10:30 bars were by Schrafft out of Charlestown, Mass. Company folded in 1981. 10:30 bars were only made about six years, primarily sold in New England.
Chuck - March 07, 2018 - Report this comment
I am now 52 and think about this candy bar often!! I would love to see a picture of it, if I cannot have one!! Memories at its best!!
Candy Lewis Evans - July 11, 2018 - Report this comment
I’m smiling from ear to ear now reading all these wonderful childhood memories and comments. You see, my great great grandfather started this company and I’m named after it. I remember as a kid getting Easter baskets taller than me. Would love to see a wrapper. Anyone got a pic or other EP Lewis Candy info/stories/pics? Many thanks
Rob Lambert - July 11, 2018 - Report this comment
Edgar P. Lewis Candy Co. (f. 1922) in Malden, Mass. a site, has a foil wrapper photo for a peppermint patty chocolate mint (from 1970 or so). Another site, has photo of a cardboard treasure chest box for chocolates (looks from 1940s).
Candy Lewis Evans - July 13, 2018 - Report this comment
Thank you so much Rob for your speedy reply. I was able to view the wrappers, however, unable to access the site with the treasure chest box. Would you be so kind to email it to ? Many thanks
Linda - August 01, 2018 - Report this comment
I loved reading these comments. I loved and remembered this bar like it was yesterday I only had them a couple times they were sold at our Hospital gift shop in Indiana I never saw them anywhere else and nobody I ever ask had heard of the them. I keep looking from time to time that’s when I found this site.
Greywolf - August 13, 2018 - Report this comment
Holy cats. I was just sitting here and reminiscing about candy from the 1970s, and thought of the 10:30 bar. Loved those things. There was so much more candy variety back in the '70s. Now it seems like the market is dominated by Hershey and Mars. I'm excited when I see something on the shelf like a Big Cherry or an Abba-Zaba... and don't get me started on the death of Neccos.
Timothy - August 21, 2018 - Report this comment
Wow! I'm glad I found this page. Every time I mention this candy bar, people look at me like I'm crazy. They just don't remember it. I wish some company had the recipe and produce it again.

Submit a story or info about 10:30 candy bar