omg I look for these candies everywhere. I love the 10:30 bar. I was addicted as a kid. Then all of a sudden they were gone.I guess I didn't eat enough of them.

My mom used to love these candybars, so I vaguely remember receiving these as treats until I was around 5 years old or so. I've wanted to surprise her with them, but I guess I won't be able to do that. They did taste good, but I honestly don't remember exactly what they taste like anymore.

Oh man I used to buy this candy bar when ever I could raise the 25 cents. That was over 30 years ago, and I'm still thinking of this candy.

I used to eat one of these every morning for breakfast my senior year in high school. I seem to recall a cinnamon flavor in there somewhere, too. I'm so bummed they're not made anymore. Does anyone know who made them? Maybe we can start a campaign!

I remember them as well, you are correct about the cinnamon...it was the red stripes on the white chocolate. Which company made these?

Yeah! those red stripes were definitely cinnamon! I remember a Saturday morning commercial where I actually saw the candy bar for the first time, and this is what made me go to the candy store and buy one. LOL......They also had like rice krispy type crunchies in them and were almost lumpy because of them. I was a chubby kid and I LOVED my candy and these bars were my favorite, while they lasted.I guess it was around 1977-78 because they were next to the Reggie bar.

Wow! It was my crack n my dealer was 7/11. lol I'm 40 now n i think i was 9 or 10 when my addiction started with the 10:30 bar. I swear i use to make 2 to 3 trips to the store. There was nothing like it....

I loved them. There's no other candy out there like them. They were sooooo good. I don't remember who made either. was it Mars? Neilson?...

These were my absolute favorite candy bars - kind of like a cookie/candy combo. So sad when I couldn't find them anymore.

I cannot believe someone else remembers these! Nobody I know has heard of these. They were awesome!

Correct me if I'm wrong but this was the first white chaocolate candy bar and one of the best bars ever made! My first experience was in NorthCarolina in 1975, I brought one box for my entire family while on our road trip. I'm now in my mid 40's and still can remember that day like it was yesterday. What ever happened to that candy bar? And yes! it was a cinnamon that added to the great taste. Cheers to all of my fellow 10:30ians!

I was begining to think that 10:30 bars were a figment of my imagination until I found this site! Everytime I asked some one if they remembered 10:30 bars thay would just look at me funny! Does anyone know where the name came from? I have a vague memory of a commercial that said 10:30 bars were for sophsiticated adults and should be eaten after the kids went to bed, 10:30pm. Does this ring a bell with anyone?

OMG! I'm so glad to see that there are others out there who remember this delectable treasure! I thought my brother and I were the only people in the world who enjoyed the 10:30 bar. I used to buy at least 1 or 2 every time we went to the corner store - they were 25 cents. I would LOVE to have just ONE MORE. I saw, however, that they are no longer made. Bummer. Is there any candy company out there that will make it again? I'm sure they will make tons of money from us children of the 70's who want to revisit our youth. :-)

I can't believe there are other people who remembered this candy bar. I remember as a kid coming home from school and buying this candy. It was the best candy bar. I wonder if it will ever come out again.

I could have sworn this was called the "10:30 AM" bar, and the marketing also referred to it as a "breakfast danish" candy bar. I've wanted to find these again for years now, and I only have 1 friend who even remembers them. They were so good!

Those candy bars were awesome. The last time I remember having one was when I was like 8 and then they just disappeared. Too bad! We should start a campaign.

'Ahhhh Haaaaa!' ... Here the music of the angels?! I have been looking for people like me and found you all regarding 'THE 10:30 CANDY BAR!'(The voice of the heavens speaking, lol.)the last time I had this candy bar was in the Bronx, NY probably circa 1978, and then it DISSAPEARED thus having me go into re-hab and looking for other white chocolate confections with cinnamon and wafer like crunch candy...I thought that a ZERO BAR would help but, 'NAH'.... They need to bring this candy bar back...I still feinding for it...and people dont knowwhat I am talking about when I mention 'THE 10:30 CANDY BAR'...(there's that voice again...lol...) A candy bar so great, it deserves capital letters. My people...10:30 CANDY BAR eaters...'sniff sniff'... God bless, have a great day ALL. :)

My absolute favorite candy bar ever! My parents would take summer walks and in route back to our house they would always stop and get me a 10:30 candy bar. Who gets to deside which candies stay and which are axed???? If I had to make a sacrifice candy for candy I think the Good & Penty. or Payday, even!

I remember it was in a clear wrapper with the words 10:30 bar on them in red letters. I thought I dreamed this too. A great candy bar, then disappeared....

OMG!!! I was going out of my mind trying to find ANYONE who remembered this chocolate bar! No one I know remembers it at all!

This was the absolute greatest candy bar ever made! I am so happy to have found this site and all of you who allow me to know it was all real!

The best candy bar ever. I don't even remember any longer what it tastes like exactly, but I remember not being able to get enough of them. They must have had a hard drug in them because they were not available very long. I cant find a single photo or old ad for one anywhere. I am beginning to go conspiracy theory on this.

You are all correct, the best candy bar ever!!! I do believe it was cinnamon stripes...still no one knows who made this?

I've been telling people about this for years. I couldn't remember what it was until I got here through Google. I thought it was either Sweet Marie, or Mr. Big...or something, that came out with white chocolate. Now I know it's the "10:30" bar!! Thank Goodness...it was driving me bonkers. I remember buying these, I think, for 27 cents (2 cents tax on 25) in Toronto. Best chocolate bar ever!!

Ditto everything above: I've been looking for them since the 70's- you would think with all the crappy candy bars out there SOMEONE would try to re-create the classics and make a fortune!!! P.S does any one remeber the crunchy candy treats that Jewel Tea used to sell? It was sold as "the favorite candy of Guy Lombardo" it came in a yellow box and was kind of expensive. Any Photos? tlanephoto@yahoo.com

My cousin and I made this a daily ritual when we were together, sitting on the curb, getting fat on those delicious candy treats. We still talk about them, good times. Sure do wish they would bring them back like they have done with other "retro" candy. Isn't anyone out there listening!

IT WAS A GOOOOD CANDY. I HOPE IT COULD BE ABLE AGAIN