omg I look for these candies everywhere. I love the 10:30 bar. I was addicted as a kid. Then all of a sudden they were gone.I guess I didn't eat enough of them.

My mom used to love these candybars, so I vaguely remember receiving these as treats until I was around 5 years old or so. I've wanted to surprise her with them, but I guess I won't be able to do that. They did taste good, but I honestly don't remember exactly what they taste like anymore.

Oh man I used to buy this candy bar when ever I could raise the 25 cents. That was over 30 years ago, and I'm still thinking of this candy.

I used to eat one of these every morning for breakfast my senior year in high school. I seem to recall a cinnamon flavor in there somewhere, too. I'm so bummed they're not made anymore. Does anyone know who made them? Maybe we can start a campaign!

I remember them as well, you are correct about the cinnamon...it was the red stripes on the white chocolate. Which company made these?

Yeah! those red stripes were definitely cinnamon! I remember a Saturday morning commercial where I actually saw the candy bar for the first time, and this is what made me go to the candy store and buy one. LOL......They also had like rice krispy type crunchies in them and were almost lumpy because of them. I was a chubby kid and I LOVED my candy and these bars were my favorite, while they lasted.I guess it was around 1977-78 because they were next to the Reggie bar.

Wow! It was my crack n my dealer was 7/11. lol I'm 40 now n i think i was 9 or 10 when my addiction started with the 10:30 bar. I swear i use to make 2 to 3 trips to the store. There was nothing like it....

I loved them. There's no other candy out there like them. They were sooooo good. I don't remember who made either. was it Mars? Neilson?...

These were my absolute favorite candy bars - kind of like a cookie/candy combo. So sad when I couldn't find them anymore.

I cannot believe someone else remembers these! Nobody I know has heard of these. They were awesome!

Correct me if I'm wrong but this was the first white chaocolate candy bar and one of the best bars ever made! My first experience was in NorthCarolina in 1975, I brought one box for my entire family while on our road trip. I'm now in my mid 40's and still can remember that day like it was yesterday. What ever happened to that candy bar? And yes! it was a cinnamon that added to the great taste. Cheers to all of my fellow 10:30ians!

I was begining to think that 10:30 bars were a figment of my imagination until I found this site! Everytime I asked some one if they remembered 10:30 bars thay would just look at me funny! Does anyone know where the name came from? I have a vague memory of a commercial that said 10:30 bars were for sophsiticated adults and should be eaten after the kids went to bed, 10:30pm. Does this ring a bell with anyone?

OMG! I'm so glad to see that there are others out there who remember this delectable treasure! I thought my brother and I were the only people in the world who enjoyed the 10:30 bar. I used to buy at least 1 or 2 every time we went to the corner store - they were 25 cents. I would LOVE to have just ONE MORE. I saw, however, that they are no longer made. Bummer. Is there any candy company out there that will make it again? I'm sure they will make tons of money from us children of the 70's who want to revisit our youth. :-)

I can't believe there are other people who remembered this candy bar. I remember as a kid coming home from school and buying this candy. It was the best candy bar. I wonder if it will ever come out again.

I could have sworn this was called the "10:30 AM" bar, and the marketing also referred to it as a "breakfast danish" candy bar. I've wanted to find these again for years now, and I only have 1 friend who even remembers them. They were so good!

Those candy bars were awesome. The last time I remember having one was when I was like 8 and then they just disappeared. Too bad! We should start a campaign.

'Ahhhh Haaaaa!' ... Here the music of the angels?! I have been looking for people like me and found you all regarding 'THE 10:30 CANDY BAR!'(The voice of the heavens speaking, lol.)the last time I had this candy bar was in the Bronx, NY probably circa 1978, and then it DISSAPEARED thus having me go into re-hab and looking for other white chocolate confections with cinnamon and wafer like crunch candy...I thought that a ZERO BAR would help but, 'NAH'.... They need to bring this candy bar back...I still feinding for it...and people dont knowwhat I am talking about when I mention 'THE 10:30 CANDY BAR'...(there's that voice again...lol...) A candy bar so great, it deserves capital letters. My people...10:30 CANDY BAR eaters...'sniff sniff'... God bless, have a great day ALL. :)

My absolute favorite candy bar ever! My parents would take summer walks and in route back to our house they would always stop and get me a 10:30 candy bar. Who gets to deside which candies stay and which are axed???? If I had to make a sacrifice candy for candy I think the Good & Penty. or Payday, even!

I remember it was in a clear wrapper with the words 10:30 bar on them in red letters. I thought I dreamed this too. A great candy bar, then disappeared....

OMG!!! I was going out of my mind trying to find ANYONE who remembered this chocolate bar! No one I know remembers it at all!

This was the absolute greatest candy bar ever made! I am so happy to have found this site and all of you who allow me to know it was all real!

The best candy bar ever. I don't even remember any longer what it tastes like exactly, but I remember not being able to get enough of them. They must have had a hard drug in them because they were not available very long. I cant find a single photo or old ad for one anywhere. I am beginning to go conspiracy theory on this.

You are all correct, the best candy bar ever!!! I do believe it was cinnamon stripes...still no one knows who made this?

I've been telling people about this for years. I couldn't remember what it was until I got here through Google. I thought it was either Sweet Marie, or Mr. Big...or something, that came out with white chocolate. Now I know it's the "10:30" bar!! Thank Goodness...it was driving me bonkers. I remember buying these, I think, for 27 cents (2 cents tax on 25) in Toronto. Best chocolate bar ever!!

Ditto everything above: I've been looking for them since the 70's- you would think with all the crappy candy bars out there SOMEONE would try to re-create the classics and make a fortune!!! P.S does any one remeber the crunchy candy treats that Jewel Tea used to sell? It was sold as "the favorite candy of Guy Lombardo" it came in a yellow box and was kind of expensive. Any Photos? tlanephoto@yahoo.com

My cousin and I made this a daily ritual when we were together, sitting on the curb, getting fat on those delicious candy treats. We still talk about them, good times. Sure do wish they would bring them back like they have done with other "retro" candy. Isn't anyone out there listening!

IT WAS A GOOOOD CANDY. I HOPE IT COULD BE ABLE AGAIN

OMG! I really was starting to believe that I created this candy bar in my head! I was a young girl when my Grandfather had a corner store in Jamestown, NY. He would let me have any candy I wanted. I was in love with the 10:30 candy bar!!! My backup was the Skybar. But oh man... I loved a 10:30. I wish my memory was better because I have no idea who is the maker. I would buy a case today if I could get my hands on some!!!! :)

Yes! Thank goodness! PEople that understand my pain. Maybe if we all do some sort of special order...combine our order and get them to recreate this bar for a limited time...one more time- that would be a dream come true.

We were just talking about candy bars in the office and I mentioned my childhood favorite--the 10:30. No one ever heard of it and I googled it looking for a picture of it (no luck), but I came across this site. Thank you all for agreeing with me about the best cabndy bar EVER, letting me know that I am not alone, and for proving I'm not crazy.

WOWWWWWWWWW!!!!!!!!!! I'M REALLY SO HAPPY TO SEE ALLLL THE COMMENTS ABOUT THIS GREAT CANDY BAR!!!!! I TOTALLY AGREE WITH EVERYONE ABOUT HOW AWESOME THE 10:30 CANDY WAS. WHAT A SHAME IT IT WAS STOPPED BEING MADE AND IT'S BEEN 30YRS! I WISH THEY'D MAKE THEM AGAIN AND I WOULD BUY A FEW OR EVEN MORE CASES IF WE COULD GET THE COMPANY??? TO MAKE THEM ONCE AGAIN!! PLEASE MAKE THESE ONCE AGAIN AND DON'T STOP. THE LAST TIME I HAD A 10:30 CANDY BAR WAS ABOUT 1978/79 IN ASTORIA QUEENS WHERE I GREW UP. MY MOM AND MY BROTHER AND SISTERS WOULD TAKE A WALK EVERY NITE TO THE NEWSTAND BY THE ELEVATED TRAIN STATION AND WE'D BUY A COUPLE OF 10:30'S. WHAT A AWESOME MEMORY FOR ME. LET'S ALL GET TOGETHER AND TRY TO FIND OUT WHO MADE THEM AND BEG THEM TO DO IT AGAIN! ALSO DOES ANYONE REMEMBER ADAMS CHEWING GUM WHICH IS NOT AROUND ANYLONGER EITHER IN THE FLAVORS OF APPLE GREEN, ORANGE AND CHERRY? MY FAVORITES WAS THE ORANGE AND APPLE. ALSO WHAT ABOUT GRETHER'S BLACKCURRANT PASTILLES, WHAT AN AWESOME TASTE THEY HAD, ANOTHER HARD TO FIND AND VERY EXPENSIVE TREAT. MIKE

The candy was made the Schrafft's Candy Company in Charlestown, MA. My next door neighbor used to work at the factory making candy there. Yes, 10:30 bars were his specialty. I used to get 10:30 bars for free about 3 days a week whenever I passed by the house!!! Thank God I was a very physically active child! Man, they just don't make them like that anymore. "Schrafft's was founded as a candy company by William F. Schrafft in Boston, in 1861. Frank Shattuck took over in 1898, expanding the company to include restaurants. By 1915, they had nine stores in Manhattan, one in Brooklyn, and one in Syracuse, NY as well as the facility in Boston. They had grown to 22 stores in 1923, 42 stores in 1934,[2] and 55 stores in 1968[3]. PET milk purchased Schrafft's in 1967; breaking the ice cream, restaurant, and candy operations into separate companies. The Ice Cream label is the only one which currently survives, having been purchased by the LeSauvage family, owners of several ice cream labels. The New York-New York Hotel and Casino in Las Vegas features a Schrafft's Ice Cream parlor. Currently the building, Schrafft's Center, is owned by the Flatley Company, and now operates as a commercial property."

I was recently at the "Candy Kitchen" in Madeira Beach FL. Retro candy lined the shelves, but sadly, the owner had never heard of the 10:30 bar. She said that it was most likely discontinued. I remember the taste was as unique as he name and neato keen groovy.

OK, so I used to go to the 7-11 in the afternoon and eat one of these while I played pinball. I miss not only the candy bar but the great machine.

Thanks Sean for the background on the candy company that made it. Too bad the company isn't around anymore; I'd totally buy the candy again.

I used to eat 10:30 bars when I was a student in NYC, back in the late 70s, early 80s-- I was a big junk food/chocolate fan, and absolutely loved these light but delicious treats. I often still think of them. I remember Schraffts restaurants, too: we used to have one near us in Waterbury, Connecticut. Now I live in the UK, and our beloved Cadbury's is about to be swallowed up by Kraft, which doesn't bode well. I guess that's why I started thinking of 10:30 bars. Thanks to all who share the memories!

Oh, and one other thing -- one of the most distinctive things about this bar was that the wrapping was transparent, so you could see what you were buying! Now, here's a tricky one: I seem to remember that, at one point, there were two varieties of this bar. Anyone else remember that?

Wow - most of the comments mirror mine! I ate these in high school back in the '70s, and they were my favorite candy bar. Like many of you, after they disappeared no one seemed to remember them - except me! Now my wife won't think I'm nuts. Actually, she will, but at least not about the 10:30 Bar!

My father would stop by a little neighborhood market after work at least once a week. He would pick up my brother and I each a candy treat. One day, back in the 70's, he bought a 10:30 bar for me. I was hooked immediately! I requested them from there on. Then the sad day came when he brought home some other candy. He then informed me they were all out. The next trip produced another poor substitute candy and the horrible news that they weren't carrying them anymore. My father tried in to find my greatly favored 10:30 bar at other places, to no avail. Now I'm the parent and I have been searching for "the greatly fabled" 10:30 bar for my son to try. It's tremendously depressing to find out that I've spent the last 30+ years looking for something that ceased to exist at the end of the 70's. Other candies and chewing gums have come back from oblivion. Will some candy manufacturer please hear our pleas and bring back our beloved 10:30 bar!

If I had a time machine I would go back to 1978 when I was in the third grade at PS 29 in Brooklyn, just buy at least one more. Finally, I have proof for my wife that this candy bar really existed, it wasn't just in my head. Oh man my pop used to give me a dollar to take to school to buy pizza for lunch and at least once a week i would buy FOUR bars for lunch and not even think about the pizza or anything healthy.

I remember when these came out. I was in fourth grade and lived in Springfield, MA. I used to stop at the drug store a block from my house and buy one of these whenever I could. I seem to remember this bar being very smooth and tasty and a lot more interesting than the usual Hershey Bars or Snickers. The other odd thing about this is that with most foods (candy in particular), another company usually comes out with a copy of it eventually or at least something that tastes similar. I've never seen anything even remotely like the 10:30 since it was discontinued (I don't think they made it for more than a few years).

“The E.P. Lewis Company became a subsidiary of the Schrafft Company in later years. Originally located in Boston, the Lewis Company set up shop in Malden, Massachusetts, in 1933. During the 1930’s, 1940’s, and 1950’s, it produced a number of candy bars such as the Lewis Peppermint Bar, Lewis Nougat Bar, and Rainbow Jellies. One of the Lewis products launched from the Schrafft factory in Sullivan Square in Charlestown, Massachusetts, was the 10:30 bar, advertised as “that candy bar that’s somethin’ else.” The 10:30 bar was made of crisped rice and a candied mixture that was covered with an off-white milk chocolate and could be viewed through a clear wrapper, a sales enhancer, given the bar’s appetizing appearance. The Schrafft Company prospered over the years, but eventually fell o hard times. In 1981, it went out of business briefly before being taken over by new management.” From “The Great American Candy Bar Book,” © 1982 by Ray Broekel, Houghton Mifflin Company, 2 park st., Boston, MA 02108 I've submitted a scan of the illusive 10:30 wrapper from the above book (a picture of which I can't seem to find anywhere on the entirety of the Internet). I wish it were in color, but the book is printed in B&W.

Sweet mother of God Almighty! I AM NOT ALONE!!! Thank God there are people out there who remembered the decadent 10 friggin' 30 bar!!! I thought maybe I had hit my head in 1975 while buying comic books! I've told so many people about this bar for years! And no one EVER heard of it! Indeed, there is a cry throughout the land for the 10:30 bar! VIVA LA 10:30, Dammit!!! I want you back so bad!!!!