Clothes of the Seventies, Luv-it Jeans

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Type of clothing:
When it was popular:
Description: Blue jeans with different designs or words embroidered on the back pocket Disco, Bee Gees (HAD to have those!), hearts, rainbows, etc. I keep searching ebay to see if ANYone kept them!:)
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User Stories and Comments

The following are comments left about Luv-it Jeans from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Lil Porkchop - June 23, 2008 - Report this comment
OMG! I loved Luv-It jeans!! I had so many different pair. I wish now that I would have kept them. I can't remember all the ones I had. My favorite pair had lips and I think lipstick on the back pocket. I had some with rainbows and the ones with hearts. I had a pair with oranges, I wish I could remember more. Every time Read's department store got a new pair, my best friend I were begging our mom's for them. Just went searching for a pic but haven't found one yet. Thanks for making me smile thinking back on this!
sj - August 31, 2008 - Report this comment
I have been looking forever to see if I could find something about Luv-It jeans. I had several pair also and my best friend and I always planned which ones we were going to wear. My favorite outfit was red corduroy pants with skates on the pocket with a long sleeve shirt with red skates across the chest. This made me smile too.
elizabeth beckert - November 08, 2008 - Report this comment
OMG. I so want a pair of luv-its jeans again. I had two pairs, one with the lipstick on one pocket and lips on the other, the other with a couple in a VW bug and a movie screen. I would kill to have them back.
lisat - November 29, 2008 - Report this comment
I loved the roller skate one! I thought I was the best skater...I wasn't! LOL I did get a pair but NOT the Luv-It with the skate on it. Oh well....
falisse - December 12, 2008 - Report this comment
WOW! One of the original skinny jean brands! Does anyone remember the black shiny Olivia Newton John (Grease) Luv-Its? I so wanted the pair with the heart with a bite taken out of the corner, but I was too young :-(
Becky - January 23, 2009 - Report this comment
I also had LUV-IT jeans in the 6th grade. I bet that they would be a big seller today. Maybe some Hanna Montana LUV ITS or something.
Kathy - January 23, 2009 - Report this comment
My FAVE Luv Its were the ones with the gymnasts on the pockets and the skate you could REALLY tie!I always wanted the ones with the white v-shaped fringe on them! Of course, I wanted those AWESOME "Grease" ones too! Luv Its and Dr. Scholl's slip-on clogs!!!! SWEET!
Missy - April 27, 2009 - Report this comment
I loved my Luv it and Wiggles jeans!!! I remember the ones with the lipstick, frog and the skates!!! I have been looking for them on ebay, so far no luck. They were my favorite jeans in 1979, 80, & 81 during middle school.
mary - August 27, 2009 - Report this comment
I have been looking for these on ebay as well. I absolutely loved them. If anyone finds anything on them please email Many of the old brands appear to be coming back.
RachelK piccirillo - September 15, 2009 - Report this comment
I 2 have been looking for a pair of saddle back and plain luv it jeans my favorits were my Brite Yellow w/ the saddle back and of course my plain pink ones i would love to have a pair once again thy ought to fabricate once again. PLEASE
Traci-Michelle - October 09, 2009 - Report this comment
I still have my Mork and Mindy pair of Luvit jeans!
Sharon - December 18, 2009 - Report this comment
I sold Luv It jeans in the late 70s, early 80s in my boutique, Hang Ups. Some of my customers were used as models to come up with the best fit! And they did fit very well! Our Bottoms Fit Yours!
Sarah - December 30, 2009 - Report this comment
I too have been scouring the internet for Luv it jeans for my 4 year old. I had the rainbow ones, ice cream cone ones and a chocolate chip cookie ones. What ever happened to them. If anyone finds them please email me at Sharon, what happened to the company?
Aunt Tootsie - January 28, 2010 - Report this comment
I had some w/ burgers & fries, roller skates and the lipstick ones!
AmiBel - March 31, 2010 - Report this comment
I had several pairs! I loved them too! I had the roller skate rainbow on the pockets with a matching shirt. I had a Mork and Mindy pair with a cracking egg on the back pocket. I had the popular lipstick and lips pair. I also had a pair with the Superman logo on the back! I remember wearing the jeans to go see a superman movie. lol Seems hardly anyone remembers these jeans! I just had to look them up. I wish I'd saved them!
Cynthia - November 05, 2010 - Report this comment
Just found a pair of wiggles with the roller skate at a thrift store. My six Year old will look so cute, they are in really good shape and even have the two butt cheaks on the tab. Then I will tell her about when I used to sport them around the skating rink
alysa - November 23, 2010 - Report this comment
i LOVED luv-it jeans!! my sisters and i had them! bought them a melba's dance school in mcallen, texas! wouldn't they be a HIT if they came back?! also yo-yo platform sandals! wish they'd come back!
Shannon - August 13, 2011 - Report this comment
Loved my Luv It jeans. My favorite pair I received for Christmas in 1980. The word Foxy was on one pocket with a fox head on the other. Came with a matching short sleeved shirt. Also had a pair with a ribbon rainbow on the pockets and a long sleeve shirt to match. Wish they still made them would love to see my little girl in them!
Starr - September 06, 2011 - Report this comment
My three daughters were so tiny and in the late 70's & early 80's Wiggles Jeans were the ONLY jeans that they could keep up! I have searched to find some for my little grandaughters....but we did keep the Kermit the Frog ones and Miss Piggy ones, as well as one tiny pair of Wiggles Jeans' shorts. If you find them, let me know, please. It was neat to see you other gals looking for memories you had of those years! And I have the tag on them at the hip that identifies them and remember the lipstick, rollerskates, etc.
nancy - October 01, 2011 - Report this comment
if anyone has a picture of a pair of luv-it jeans please post!! my daughter wants to see how stylish I was back in the 80' goto and send me a message!!
Alainae - October 04, 2011 - Report this comment
I just listed a NEW pair of Luv-it jeans on ebay. They are originals and still have the tag. Check it out! Do a search on ebay for them!
artgal1990 - November 29, 2011 - Report this comment
I had tons of these jeans--Superman, lipstick, sparkle stars, Bugs Bunny... BUT I kept some of these and am listing a SUPER RARE pair with "Na-No Na-No" and a gloved hand from the popular TV show Mork & Mindy!!!! They are in near mint condition from 1978!!!! Check it out! Do an ebay search for "luv it mork mindy"
wes - July 01, 2012 - Report this comment
I had the one's with gold fringe down the legs! they were my favorite. think I have a photo, will post if find it!
MelissaM - July 29, 2012 - Report this comment
So I was about 10 years old when these came out and they were all the rage. Tropical themed clothes were super hot and I had a white pair of Luvit jeans with bright parrots on the back pockets. Super cool!
AuntMoxie - August 17, 2012 - Report this comment
I had a white pair with pink and blue notes on a treble clef on the back pockets. This was in 5th grade, and a friend of mine called me "musical butt." Thanks to the person earlier who enlightened me as to the style called "saddle back." I know exactly what that is!
jody - August 28, 2012 - Report this comment
Anybody have any Luv-It jeans they want to sell? email me at
Krisri - September 03, 2012 - Report this comment
I had luv it's with burgers and fries on the back pockets! Also birthday ones with the cake and colorful candles!!! I wish I would have kept them! I can remember pondering forever which ones to pick!!!! I had the lips too!!
Sandy - December 31, 2012 - Report this comment
Has anyone located the Wiggles jeans yet? I am trying to help a business locate that type and not sure they are still being made or what company actually made them
Margaret - March 23, 2013 - Report this comment
I had lavender purple satin Luv-its. I thought I was so stylish! LOL.
patricia - March 28, 2013 - Report this comment
search bing "luv-it" i found a picture of white luv-it jeans w/colored stars on th pockets. I had a few pairs of "Ditto" jeans and also found alot of pictures of them. So fun to rember middle school!
The Old Jean Guy - April 23, 2013 - Report this comment
ashley josephson - May 03, 2013 - Report this comment
i have a store full of luv it brand bellbottoms with all the designs in the pockets please call me at 208 447 6041 i can ship from store all new with tags grandma hade a store and stored it all i also have other vintage clothes and brands hope to hear from u
Alicat - September 12, 2013 - Report this comment
Does anyone have a picture??
Lisa - June 11, 2014 - Report this comment
i begged my mother for a pair of wiggles jeans and received a pair of ms. piggy pants for my birthday. I wore them until they fell apart then my mom sewed the ms. piggy patch on a pillow for me. I was looking for the jeans when I found all of these wonderful comments. So Fun!
Sharon - January 15, 2015 - Report this comment
I have gold heart with the bite out of it that was given to me by Tony Kaufman, the president of Luv Its. It has my name on the front and Luv It '75 on the back. I ordered the majority of jeans for my Hang Ups store in Canyon Country from Luv It! Those were good times!
Deanna Sample - February 05, 2015 - Report this comment
I just listed 4 pairs on eBay if anyone is interested:-)
Rae - August 16, 2015 - Report this comment
I loved my luv-it jeans! 4th and 5th grade especially. Banana split with a single spoon Fries and a burger Spearmint gum with the green satin (?) emblem cupcakes Roller skate And just solid red ones were my favorite.
Kelly - June 20, 2016 - Report this comment
My dad had a jeans company called Kelly of California, they had miss piggy, bee gees, rainbow cloud, starburst, lipstick, roller skates and a bunch more. The company was around from 1975 to 1982.
Laurie - July 11, 2016 - Report this comment
I was a child model for Luv-It jeans, and yesterday at my mom's house I found an old logo T-Shirt. Ah the nostalgia of it all!
Tonja - January 13, 2017 - Report this comment
I remember a knock-off Ditto style with an upside down "saddle", but the name that comes to mind is "Do Its". I can't find anything about that.... maybe Luv Its had a "Ditto" type design?

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