Food of the Seventies, Wigwag Chocolate Bar

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Hmmmm, trying to figure out how to describe this one, it was a chocolate covered chewy caramel bar..fairly long, it had a pretzel effect....I DO remember how messy they were to eat, whenever you took a bite the chocolate would kind of fall off of the caramel and if it was a hot day, you had little bits of melted chocolate all over your clothes. Im from Canada, so this may have been a Canadian or British brand.
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Greg - October 17, 2007 - Report this comment
I remember Wigwags. I was about 6 (1976) when the made a "come back". They are still sold in Nova Scotia at Pete's Frootique and are called "Curly Wurly". Its a Cadbury bar and its still popular. And yes, they were messy to eat but I loved em, and still do. Last time I ate one....oh, about 31 years ago!
Terry Charlton - February 18, 2008 - Report this comment
i would love to have a WigWag chocolate bar i remember eating them when i was a kid is there some way i could get one of them to remind me of the great taste if you could Email me at to tell me how i can get some of them sent to me i live in Alberta Canada al i remember is the way they kind ya look like a ladder but zig zagged lol.
William Reeve - March 24, 2008 - Report this comment
Someone in Vancouver reported (March 23, 2008) finding five boxes of WigWags which her brother, who was said to have been addicted to them, had hidden away in 1979.
tim shag - March 29, 2008 - Report this comment
i recently acquired aforementioned boxes (5) of wigwags to celebrate my 25th birthday. thanks for the stomach ache william reeve!
Danial Knipfel - June 01, 2008 - Report this comment
I remeber the WIGWAG when I was just 6-7 yr old 1977. And man did I love them I remeber at a hockeys my mom would buy a hotdog then a wigwag for dessert ill never forget them.
ROLF - August 23, 2008 - Report this comment
Greg - October 31, 2008 - Report this comment
Yes, the WigWag.... looked like braided pretzels. They were sooooo good. I remember eating them at Hallowe'en especially. Had to bring everything home to be inspected but that was the first thing I went for.
TRACYP - November 18, 2008 - Report this comment
In Ontario you can buy the Curly Wurly in the Bulk Barn food stores at the back with the candy bars from other countries. We found them on the weekend and it was identical to the Wig Wag - messy and stretchy caramel. Makes you feel like a kid again. Weird to fight over them with your husband. ha ha
Brenda - November 27, 2008 - Report this comment
We were talking about these at work today, when a gingerbread house came in for a charity raffle. I always remember WigWag because they made the best 'fences' for gingerbread and similar baking projects. Don't recall that I ever actually ate one!
Kelly - March 19, 2009 - Report this comment
Hey Rolf! My dad worked at the drug store in Kingston - but long before you visited there. Small world... I loved Wig Wags and don't know of anyone other than my sister who remembers them. Curly Wurly is the same thing, not as large but perhaps that's to avoid the chocolate falling off. I used to put mine in the fridge to keep it from melting all over - chocolate bits on your clothes always put mom over the edge.
Ellie - April 13, 2009 - Report this comment
Hi neighbours from Kingston, On. I remember the Wig Wag chocolate bar. My colleagues and I are just having a discussion about candy we had as a kid. Those bars were yummy!
Fanny Tremblay - May 29, 2009 - Report this comment
Depuis que j'ai 9 ans environ, je rêve d'y gouter à nouveau. A plusieurs reprises, j'ai parlé de la wigwag a des amis. Je me demandais si j'étais la seule à me souvenir de cette gaterie si sublime. Ce soir, en terminant notre souper, mon chum m'a dit...pourquoi tu ne fais pas une recherche sur internet. C'est à la fois ridicule mais combien intelligent !!! :0) Je suis heureuse de voir que je ne suis pas la seule à m'ennuyer d'elle ! hi!hi!
Kelly - June 13, 2009 - Report this comment
Funny to see that others remembered this bar too. It was my favorite bar when I was a kid. It has been about 30 years since I had one and I still think about it alot today. I wish they were still on the market :-(
Marlene - June 29, 2009 - Report this comment
I grew up in rural Manitoba and when ever we went into town shopping, my dad would buy me a Wig Wag bar. I loved them and don't understand why Cadbury stopped making them. I tried the "Curly Wurly" from the bulk food store - but its not the same. The toffee is not as chewy or as buttery. If you took a McCormick's toffee bar, stretched it out and covered it in milk chocolate - then you would be very close to reproducing the actual taste. Mmmmm, think I will go out and buy some McCormicks toffee tonight!
Kari in Nova Scotia - July 07, 2009 - Report this comment
I always kept a quarter in my mitten at figure skating to buy a Wig-Wag bar, they were great to eat in the cold. I really miss them and the liquid four flavors bar...Can't understand why they ever disappeared.
Trish in China - July 10, 2009 - Report this comment
I remember buying them in my local Winnipeg drugstore. I loved them. for all the reasons stated by others. One thing I also remember is they had a 12 inch "ruler" along one side of the wrapping to prove that it 12 a foor long!
Westcoast Linda - August 20, 2009 - Report this comment
I remember Wig-Wag when I was 6 and I used to call it Wig-Wam. I just discovered the Curly Wurly and was soo excited to be right back in my 6 year old head pulling the caramel and trying not to let the little chocolate bits fall. My Fave from the early 70's was Kount Chocula and Frankenberry boo berry cereals :-)
Tammy from Eastcoast - August 24, 2009 - Report this comment
I miss the wig-wag and like Linda always called it Wig-Wam, glad to know someone else called it by this too!!! My son has no idea what candy fun he is missing out on.
Madeline - August 31, 2009 - Report this comment
Oh my gosh..I also called it the wig-wam bar.This conversation came up at camp this past weekend, and now I'm on the hunt for a wig-wag bar. I wonder who the company was that made them? Anyone know?
L - September 07, 2009 - Report this comment
They are STILL made, but under the name "Curly Wurly". Cadbury makes them.
Susan in Ontario - September 18, 2009 - Report this comment
LOL!! I knew I remembered the name right~ I just bought 2 Curly Wirly's at Giant Tiger for my kids and was telling hubby who grew up in Elimra Ontario all about how we loved them and could buy them at the Jolly Mart in Fort Saskatchewan when we were kids.. Ohhh I am going to go eat mine right now.! the memories~
John Buckmaster - September 25, 2009 - Report this comment
I live in Vancouver and I used to love wig wag bars when I was a kid too. I'm wondering if anyone knows of a place here that sells them or the Curly Wurly. John
tim - November 08, 2009 - Report this comment
John. There is a candy store of W4th in Kits that has the Curly Wurly bar. But also Sweet Factory store in Guildford Mall has them too.
Wigwag Lover - November 30, 2009 - Report this comment
These are no longer made in Canada but instead imported from Europe and are called Curly Wurly ... you can probably find them in specialty candy shops - there is a little store in Whitecourt, Alberta called Tiddlee Winx (780-778-5822) and they sell them individually or a 5 pack for $5.99 ...
Rory - December 02, 2009 - Report this comment
All of us 'kids' in the 70s remember Wig Wags - I remember stretching them out and the chocolate flaking off and then melting. We used to buy them at the Cordova Bay Variety Store near Victoria and walking home up the hill... wonder if the store is still there or even if parents allow their kids to walk that far!!
Janice - January 20, 2010 - Report this comment
Wig Wags were my treat of choice after my dance lessons in the 1970's in the fishing village of Steveston, BC. I was so excited to find Curly Wurly bars a few years ago, I actually squealed in the store. I have found them at the Great Glass Elevator candy store in Whistler, the British Home store in Steveston and the Candy Aisle stores in Kits and Steveston.
Travis - March 17, 2010 - Report this comment
Wig Wags where by far the best bar you could buy, back in the 70's,,, and should still be available today... I Remember as a kid going down to Sam's Store in the Harbour, of Parry Sound Ontario,,, and also to the Lucky Dollar and buying these oh so yummy bars,,,,, Damn I wish I had one right now,,,,lol Buy the way,,, the Curly Wurly bar is also very good,,,,,, But nothing beat that 16" chocolate covered caramel bar wrapped in a white wrapper with Blue writing on it....... Cadbury,,,, bring them back,,, we need our fix
Marie - March 31, 2010 - Report this comment
I loved them too....I wish they would make them again....Please cadbury...
Saskatchewan Wig Wag Eater - April 30, 2010 - Report this comment
I too ate these as a child growing up in Saskatchewan and they were my favorite! The chocolate bits always ended up everywhwere but it was such a fun chocolate bar to eat. I now live in Calgary and have found out that you can buy them at the British Shop. There is one in Eau Claire Market downtown and they are called Curly Wirly.
Newfoundland - May 20, 2010 - Report this comment
70's yes. Yummy yes. Messy YES!!
Prince Edward Island- on the - May 26, 2010 - Report this comment
These are the best bars ever!! I used to put them in the freezer and the chocolate did end up everywhere. Is the Curly Wirly the same?
Eastern Ontario - June 13, 2010 - Report this comment
I remember the commercials from the 70's... "It's three hands high, WIG-WAG WIG-WAG ..." lol
Tracy in Manitoba - July 25, 2010 - Report this comment
I will never forget the Wig Wag bar, funny but for all thse years I always remembered it to be WIG WAM. Ate it as a kid in the 70's. One of my best things in my child hood. Sure miss them, I would love to see a picture of the wrapper again. Kids of today don't know what they are missing. Bring back the real thing !!!!
Bonnie - August 31, 2010 - Report this comment
The caramel was made by MacIntosh Toffee.
joyce - September 22, 2010 - Report this comment
hey guess what i was looking for those wigwag cause my husband asked me if it still exist and i told him i guess not cause i never saw those wonderful wigwag. my son was getting married and i went into a candy store with my son looking for those candies pink and blue well anyway any colors and i thought of the wigwag so i asked the owner if he had any wigwag and he didnt even no what it was so i explain to him what its was and he said he would look into it a month later he cald me cause i left him my phone number and he told me that he did find some but they were no longer caled wig wags but curly wirly and MYYYYYYYYYYYYYYY GOD they are the same but as little smaller but really tasty just like the old time and thank you my candy store bu the way i bought 10 wigwag ( curly wirly ) to me they are still called WIGGGGGGGGG WAGGGGGGGGG XXXXXX
nicole - September 27, 2010 - Report this comment
Oh my gosh, i found them at the bulk barn today, I couldn't believe it. They are called curly wirly. They are so good. I was so surprised to find this site. I've been thinking about these bars for about 30 years. hahaha. Can't believe they still make them, they are by cadbury as somebody was wondering. I hope you find them.
nicole - September 27, 2010 - Report this comment
does anyone remember the commercial for the bar?? where can i find it. i want to see it
kate - October 15, 2010 - Report this comment
I have to know: it this the one with the most inane jingle EVER? "Wig Wag's big - yeah yeah yeah! It's not small - no no no!" Or is it the jingle for some other 70's era candy? The jingle runs through my head every so often and it's frustrating singing "[blank blank]'s big - yeah yeah yeah...." I do clearly recall Wig Wags though. Like so many others, the joy was in stratching them out and having all the chocolate fall off. I'd be sad at losing the chocolate, but not enough to stop the compulsion to streeettch it into long, tenuous strands. Fun.
Krista - October 22, 2010 - Report this comment
If anyone is in Nova Scotia, Pete's Frootique in Dartmouth has a 5 pack of curly Wurly Bars, (aka Wig Wam Bars) for $1.99. They are english bars, imported from there. I was telling an english friend about the Wig Wams and he said, oh a Curly Wurly, I've seen them at Pete's in the imported section! so, there they are, Pete's or England, they still exist and are still YUMMY!!! Look up curly wurly bar on google image... a blast from the past!!!
Shannon - December 08, 2010 - Report this comment
i live in medicine hat ,albertA.these were my fav when i was a kid,,,,where can i find them?and can i oreder some online????help...i wanna share with my kids....
Nancy in Montreal - January 14, 2011 - Report this comment
My dad had a cornecr store and if I helped I would get paid with a Wig Wag. Last summer we were visiting Ottawa and I found some in a specialty candy store. I bought some for my kids and I think I was happier than them.... If anyone knows of a place in Montrea I would like to know.
Carolyn - January 19, 2011 - Report this comment
I wish Cadbury would bring them back too!!! I want one now!!!! I also liked the Reeses Fudge Cups ( like the peanut butter cups) but they were discontinued too. ... :-(
kailey - March 02, 2011 - Report this comment
i just wanted to say their now called curlywurly and their at the bulk barn ask for it at the counter but what sucks is their not available in Quebec
Janice - May 12, 2011 - Report this comment
We live in a small town in Alberta and my husband is so thrilled that he found his fav chocolate bar from his childhood in a drugstore in our town. It is now called a Curly Wurly, but its smaller than the old Wig Wags, but he's still happy!
bertrand - July 10, 2011 - Report this comment
j me souviens tres bien de la Wig Wam et de l annonce qui passait a la tv... la toute nouvelle tablette wig wam... longue de 3 mains wig wam wig musique ressemblait a rock around the clock
Rhonda - July 13, 2011 - Report this comment
WigWag bars were one of my favorites; reading some of the comments left here just brings back such memories of them.. and believe me I have gone on the hunt for one of these bars again.. They dont make WigWam, but yes a curlywurly, I just found on a trip to vancouver Island.. Smaller, but just as good and memorable as the Wigwam.. Krista, you are bang on with the Jingle, and yes, they stretched out for miles it seemed... LOL.. wow what a great memory.. so glad to find this site as it has been driving me crazy to find one.. glad to know the curly wurly is the same...
Kathy - July 25, 2011 - Report this comment
I remember the WigWag bars too!! It was the mid to late 70's. I also remember a chewy chocolate bar that was called "5 Star". It was a chocolate covered, chewy caramel bar...think it had coconut in it as well. Used to be able to buy them for a nickel. Haven't seen them around since!!
Lynn - July 27, 2011 - Report this comment
I was just talking about WigWag bars.It does bring back memories Rhonda.Any one know were to get one ie;curly wurly? I live 1 hour north west of Toronto.
Melanie - August 23, 2011 - Report this comment
As a kid these were my favorite too. For years I dreamt of them and one day to my amazement about 7 years ago I came across the Curly Wurly at The Great Canadian Superstore. They are not exactly the same but darn close. Why the heck would Cadbury discontinue the best chocolate bar ever made?.....why?!
Jen - September 10, 2011 - Report this comment
I was born in Scotland and we had a candy known as a Curly Wurly. When I moved to Canada when I was 5(mid-70's), I used to get this candy at a store near my school called a WigWam (but I guess after all these years, I got the name wrong). They are the most brilliant candy EVER!!! I still have family in Scotland so every time they come to the states to visit (I followed my then-fiancee there), they bring me a 'care package' which includes Fruit Gums and Curly Wurlys) Lynn...try Bulk Barn: they used to sell them when I was living there. If not,down town toronto has a couple of stores. One that comes to mind is Tobacco Haven in the Atruim on the Bay. I can't recall where it is because the last time I went back, it had moved to another end of that mall. Good luck!!!!
KirkInMontrealCanada - December 30, 2011 - Report this comment
I was just thinking about the Wigwag bars..I am 46, I remember them well...they were popular when I was a friends and I loved them..
Amanda - January 19, 2012 - Report this comment
Curly Wurly is the closest we'll get to it
Paul - May 27, 2012 - Report this comment
They were actually made by MacIntosh. Mmmmmmmmm, and were they good.
Micheline - June 28, 2012 - Report this comment
Oui, j'en reparle souvent de cette barre de chocolat décadente, de mon avis!!! C'était ma gâterie préférée. Ramenez là sur le marché svp!!!
Ras - August 20, 2012 - Report this comment
I found the infamous WIG WAG now under the name Curley Wurley in a candy shop in Chatham Ontario.It iscalled Sugar FixCandy Shop 235 King St W Best find in many years for me! ( : enjoy
Lee - February 26, 2013 - Report this comment
Loved wigwams growing up, ate many of them, will never forget them!!! The Curly Wurly don't even come close, nice try though :)
Kelly - July 24, 2013 - Report this comment
We get Curly Wurlys at Coleman's Grocery Stores here in Newfoundland and Labrador and also from the Bulk Barn. My "go to" treat. Only 115 calories or 3 points on Weight Watchers!
gislin - September 02, 2013 - Report this comment
What was special about WIGWAG, it was one of the first bar that was longer than the others! That's why i remember buying them. Longer but also thinner!!
Teresa - October 04, 2014 - Report this comment
I don't recall the wigwag bar but I do the 5 star bar as it was my favorite as a kid, wish I could find them again
beth - October 17, 2014 - Report this comment
Just spoke about the wigwams today during a meeting at work. Grew up in the seventies and dipped into himy Hallowe'en bag to find those first. Had to trade at least two other chocolate bars for one wigwam.
Mark - October 21, 2014 - Report this comment
I'm 46, and when I was young in the 70's I ate them a lot.Damn that chocolate bar. it steals my fillings.
dave - October 28, 2014 - Report this comment
i remeber them well,my favourite chocolate bar! wish i could still get them.anyone remember bar six from the seventies?
Leanne - October 28, 2014 - Report this comment
Teresa -- I remember 5 Star bars too! They were the best ones to get at Halloween and my parents and I would actually fight over them. I've been searching the Internet for them for years -- looks like Cadbury might sell them in India? I also found recipes today for 5 Star squares that sound like they will be good. Yum!
Nancy - November 27, 2014 - Report this comment
I am desperately trying to find the tv commercial about the Wigwam or Wigwag. What I remember is a girl doing something funny with her arms and saying " wigwam,Wigwam". I tell other people about it and no one remembers that. Has someone found it?
Josée - November 28, 2014 - Report this comment
GOOOOOD!!! Finaly, I found people who remember the wigwag chocolate bar. I've been singing and doing the funny things with my arms to my family the same as in the tv commercial that was playing in the 70th, nobody remember. The girl was saying in french, Wigwag, wigwag longue de 3 mains, wigwag, wigwag
Debbie - December 25, 2014 - Report this comment
Wig Wags were amazing. My family always talks about them. As kids we would go watch our local junior hockey team and at intermission we rushed to get pur hot chocolates and Wig Wags. Yes chocolate everywhere but they were the best! My brother has found Curly Wurley at a British shop where he lives and does buy them for stocking stuffers at Christmas for us all...YAY! I wish Cadbury would bring them back for everyone. Everytime I have a Curly Wurley it takes me to such a wonderful place and once a year just isn't enuogh.
Ian hicks - March 18, 2015 - Report this comment
OMG - I just read over the comments and man does it bring back my childhood in moosejaw Saskatchewan - my mother used to buy me a wig wag to shut me up when I would fuss in the shopping cart - I totally remember all the chocolate falling off in little bits - thanks everyone for bringing back the good memories - attention Cadbury are you listening ???
Tanya Warren - March 18, 2015 - Report this comment
Loved this candy bar as a kid and now still loving it many years later. Are local Wal-Mart in Fort St. John, BC carries English food and they have Wigwags!!! They are by Cadbury but are now called Curly Wurly. You can also find them at most Bulk Barn locations, in the English candy section.
CamNev - June 12, 2015 - Report this comment
My aunty got them on if I remember right, far to much caramel! yuk! lol
Brenda - August 06, 2015 - Report this comment
Yes, they sell them at Bulk Barns. But Walmart in Sydney River NS is now selling them as well. Check your walmarts.
Luc Milloy - September 14, 2015 - Report this comment
I so badly want to see the commercial since my dad has told me so much about it! Please post a link to the video or if someone has it on tape I`ll transfer it to digital and put it online. Thanks!
Stacey - January 06, 2016 - Report this comment
Wig Wags now called Curly Wurly can be purchased at London Drug locations :)
dave - November 08, 2016 - Report this comment
I used to work for Hudson's Bay Wholesale back in the 70's and 80's. I was the "candy man". Went from convenience store to store selling candies, chocolate bars, chips etc. I sold Wigwag bars and also ate Do any of you older folks remember the jingle of the Wigwag commercial? "it's a good time bar, wigwag wigwag. It'll go real far wigwag wigwag..... at the end of the commercial, the big kid would get up over the other kid's shoulder and with a deep voice say "wigwag".
Chris - December 28, 2016 - Report this comment
After a C.A.L hockey game at the Harold Harvey arena back in the early 1980's I would get a wigwag bar for a post game treat. Loved that chocolate bar. I had always remembered the bar but couldn't recall the name. Then a few years ago I discovered the Curly Wurly and thought that was the bar I had enjoyed as a kid, but after further research I conclude it definitely was the wigwag! The Wigwag name rings a bell, where Curly Wurly just didn't. Cheers!
Collette - February 13, 2017 - Report this comment
I loved the Wig Wag and in early 70's, my mother or older siblings would bring me to the local drugstore to get one. The Curly Wurly is good but not as creamy and chewy. I remember that you'd take a bite from the Wig Wag and the caramel would stretch out forever. My little arms couldn't even stretch far enough to break the caramel. So good!
Kim from Winnipeg - April 02, 2017 - Report this comment
Just found curly wurly at Save on Foods. Remember them also as a kid in the 70's my Baba would always buy them for myself and my sisters. So good!
James Franco - April 30, 2017 - Report this comment
WigWag!!!!! 4eva!!!!!
Leela - October 22, 2017 - Report this comment
I also Loved the Wigwam bars, they were soooo good! I just saw they are selling The Curly Wurly bars at Walmart in the international food section and they are exactly the same just a different name. 😊
Bev - October 28, 2017 - Report this comment
I LOVED the wigwag, but for some reason I too called it a wigwam...don't know why, but others above me also had that name...must be a reason?? Anyone know? I grew up in SK, and we had our own names for things. I assume the Curly Wurly is ok, haven't tried one, but not the same caramel, as Macintosh is the original, and Curly is by Cadbury...but I will try and find it.
Dawn - January 15, 2018 - Report this comment
I’m looking for the commercial. All I can remember is “it’s three hands high wig wag wig wag” I need to prove a point lol
Lemon Tree - March 12, 2018 - Report this comment
Loved buying this candy bar with my paper route money in Falcon Lake during the summers of the early 70's ...and it was called nickel I've ever spent.
Jeff - May 01, 2018 - Report this comment
did anyone ever find the Wig Wag commercial? was explaining the candy bar to an associate of mine and even after I demonstrated the Televison ad, with the deep Wig Wag voice and arms straight out at the shoulder hands hanging down as if they are broken and swinging, he never heard of it, and thought I was crazy.
darren - June 22, 2018 - Report this comment
I used to freeze mine. When they are frozen and brittle they just break apart. Still tasted good. But without getting to jammed in your teeth.
Nathan Elke - August 16, 2018 - Report this comment
I remember WigWags fondly (though as I just told a co-worker, I loved to damn many chocolate bars. :) I am from SK, too, but never called it WigWam; I assume it's a nickname/play on words. I've had many Curly Wurlys in the last few years (Pine & Fancy and our local British import store get them) and they're good, too. I think WigWag was bigger, though.
Terri - September 27, 2018 - Report this comment
I loved the Wig Wag... best chocolate bar ever. Sadly I have had a few curly wurlys and they are definitely not the same :( They are smaller and a different texture and flavour... I miss the Wig Wag and would love to see it come back!

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