Food of the Seventies, Toast'ems

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The pop tart made by Kellogs was called Toast'ems.
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User Stories and Comments

The following are comments left about Toast'ems from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Ric West - November 18, 2008 - Report this comment
I think you will find that they were originally made by General Mills, not Kellogs.
Eliz - July 19, 2009 - Report this comment
They are made by the Shulze and Burch Biscuit Company. The website is:
Jenn - October 13, 2009 - Report this comment
Toast-Ems were not made by Kellog's. Kellog's made Pop-Tarts. They were competitors. Today, Toast-Ems are made by Shulze and Burch Biscuit Co., and they still feature that cool zig-zag pattern on the crust bottom. Way better than Pop-Tarts! You can find Toast-Ems at most Dollar Tree stores.
gojira - February 14, 2010 - Report this comment
I randomly found some @ a $ Tree & had fond memories of my childhood. Much better than pop tarts ... more moist.
Tina poff - March 01, 2010 - Report this comment
I just recently purchased a variety box of "toastem's and low and behold instead of getting my daughters favorite kind "chocolate fudge"and wild berry in the box that was suppose to be in it...We found "Apple"and "brown sugar"....Whats up with that...dude ..all looking forward to a chocolate fudge ..what a let down..hey whats their phone # any way..thay outta send me some dang fugde and wild berry...hehehehehe
mary - March 26, 2010 - Report this comment
i just bought some toastems at a big lots. i haven't tried them yet, i hope they are the same ones i remember growing up. i thought they quit making them!
mary - May 30, 2010 - Report this comment
Wrong,,,,,,,POST made toastem's
Donna - June 24, 2010 - Report this comment
Mary is absolutely right. They were called Toastem Popups. I ought to know, my late father was part of the team at Post Cereals who helped develop the machinery to make the product. They graciously put his name on the patent! By the way, to Battle Creek natives (yes, Post is in Battle Creek too, the first cereal manufacturer here) it was always Postum, I suspect the Toastem name was a play on that.
M. Stembridge - July 30, 2012 - Report this comment
I bought a box of varity pack of 12 I open one this morning it didnt have any strawberry in side of the popup what do I do if the others dont have fruit inside?
Asja Blue - May 03, 2013 - Report this comment
I love toast ems I eat them EVERY day and they don't have them in my country :( I love them SO much I import them!
Rich - May 12, 2013 - Report this comment
I'm getting the name of Toastems confused with another non-pastry snack. What were the 3/8" thick slices of cheese that you would apply to a slice of bread and either bake em or microwave them? The Reuben flavor had real chunks of corned beef in them and were delicious! Probably between 1981 and 1985 or so. Help!
Marje - July 17, 2013 - Report this comment
I purchased a box of Toastem's (brown sugar cinnamon). Upon opening the package all the pouches were hard as bricks. Definitely not edible. I sent an email to the company & also called at six times. Have never heard a word from them.
Anna - October 16, 2013 - Report this comment
I swear I eat a box a day ! I'm so addicted to them , can't even look at pop tarts. I heat 2in the microwave for 25 sec. They come out perfect. I wish morepeople sold them , because dollar tree only carries 2 flavors at a time . Strawberry n brown sugar . Anyways love love love them
rjuneau - May 27, 2015 - Report this comment
The Apple used to be the BEST can't find anywhere
Pat - April 09, 2016 - Report this comment
I agree the Apple were so good with sprinkles of sugar on them instead of frosting
Moe Williams - July 10, 2016 - Report this comment
I remember being a kid...POST Toast' frosted...those were the BEST!!! Can I still get them???? ANYBODY???? I'm getting old and would love to eat them at least one more time!!
Tesha - November 05, 2016 - Report this comment
My favorite flavor was grape. Don't think any had frosting back then. Remember the little x's on the top? ARE they still there?
Rob Lambert - February 25, 2018 - Report this comment
From the Saturday morning cartoon vault, a TV spot for Toast 'Em Animal pastries. A cartoon with a safari hunter using a net to bag three different types. These were Cinnamon Lions, Berry Bears and Chocolate Elephants. This aired on "Hong Kong Phooey" over ABC (10/12/74). Scatman Crothers of "Chico and the Man" voiced Hong Kong, superhero dog who doubled as Henry, a janitor in a police station. Joe E. Ross voiced Sgt. Flint, and Julie Bennett as Rosemary Giddy, a policewoman on double duty as meter maid and switchboard operator. In several cartoons, she helped solve crimes, as well as rescue Hong Kong or Sarge out of danger. The series parodied "Kung Fu."
Rob Lambert - June 01, 2018 - Report this comment
From the prime time TV vault, an original Toast 'Em spot with two little boys, plus Toast 'Em frosting, in a squeeze tube, for one to spread frosting on unfrosted pastries. This aired on "Mayberry RFD" over CBS (9/29/69). Along with General Foods, the Philip Morris Tobacco Company co-sponsored the successor to the "Andy Griffith Show," with former "F-Troop" CO Ken Berry as the star, along with George Lindsey and Jack Dodson.

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