Food of the Seventies, Swell Bar

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A two-piece coconut bar but with bits of maraschino cherry and possibly other things. The deluxe coconut bar.
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User Stories and Comments

The following are comments left about Swell Bar from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Julia - September 18, 2016 - Report this comment
Back in 1970 my parents were going through a nasty divorce and I was shipped off to sleepover camp. I was so miserable. The only thing that kept me going, and put a smile on my face, was the weekly visit to the tuck shop and the Swell chocolate bar that I would buy there. Now, over 45 years later, I still think of those chocolate bars with such fondness. Too bad that they were discontinued and no one even remembers them or how great they were.
Barry M - December 17, 2017 - Report this comment
I also remember these rare bars of chocolate coated coconut slabs with a dob of jelly on the top Mmmm !
Anne S. - January 04, 2019 - Report this comment
I wish I knew what company made Swell. I remember the bar as having coconut, cherries and nuts and possibly even raisins. I called it the " everything" bar. I got a .10 cent allowance a week and I'd buy a Swell.
Emerson - May 10, 2020 - Report this comment
Swell bars were made by Willards Chocolates in Toronto. The Swell bar was developed in the late 1940s by accident. My father worked at Willards and made a mistake with a recipe. Rather than wasting the chocolate, he (and presumably others at the plant) added other ingredients and the Swell bar was born.

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