Food of the Seventies, Puffa Puffa Rice

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Kellogg's Puffa Puffa Rice. Clean Puffed rice (small on the spoon) with a light honey coating. Advertised with a sort of Hawaiian theme. Came out late '60s, probably discontinued very early '70s.
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The following are comments left about Puffa Puffa Rice from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

AK - April 18, 2008 - Report this comment
I remember this! And it had a hula girl on the front of the package.
janice walsh - September 14, 2008 - Report this comment
never mind talking about it! "KELLOGS" get your a**e into gear and get your PUFFA PUFFA RICE back in our cereal bowls asap
brian groves - November 19, 2008 - Report this comment
yes.........we want puffa puffa rice back!! it was great!
Jerry - November 26, 2008 - Report this comment
My brother was always irritatingly emphatic that he wanted Puffa Puffa rice, not puffed rice!
Beth - December 25, 2008 - Report this comment
I have missed this cereal since I was a kid. It was great bring it back!!!!
Anita Aloha - February 17, 2009 - Report this comment
I was the Hawaiian Dancer on the Kellogg's Puffa Puffa Rice Breakfast Cereal Commercial - in the 1960's, shot in Hawaii - (On YouTube). I was just on the "Finale" of America's Got Talent - Season 3 - as one of the "Audition All Stars", October 1, 2008 (On YouTube). I was in the Red Dress Juggling with my Poi Balls from Hawaii and Dancing - with a High-Kick, Show-Girl Floor-Work, Upside-Down Splits and Exercise Gymnastics. I would love to do another commercial for Kellogg's. Love, Anita Aloha
Bill - April 10, 2009 - Report this comment
There is no Box on Facebook when asking your 5 fav cereals of all time.This and Quisp were my favs!
Topgun - June 14, 2009 - Report this comment
I used to eat a whole box at a time of this cereal. To this day, I always tell people it was by far my favorite cereal. Why it was discontinued is beyond me, it was always sold out at our supermarkets.
Darrell - August 06, 2009 - Report this comment
I still remember this commercial very well. I can't remember where I put my keys, or anything elsse important, but I can still sing this in the right key word for word. The mind is a terrible thing to waste.
Gary - August 13, 2009 - Report this comment
Kellogs... Bring back Puffa Puffa Rice. Somebody start a campaign, it worked with Golden Nuggets.
peppertrekker - September 02, 2009 - Report this comment
I remember my first cereal I liked was puffa puffa rice....I am 46 now and still can taste it....bring it back please
GinE - January 11, 2010 - Report this comment
This was my all-time favorite cereal, and I've told my kids about it many times. I think I can even still sing the theme song! It was one of the very few cereals that I didn't put sugar on... and I put sugar on EVERYTHING! Bring it back for a new generation to enjoy! We should start a petition; there's one online for Smores Cereal.
Dave - February 26, 2010 - Report this comment
I loved this too and it was nearly always sold out at the local supermarket when my mum went shopping. There are several pages about this on the web and I am surprised they aren't attempting a reintroduction or retrial.
Diana - June 03, 2010 - Report this comment
Loved puffa puffa rice as a girl. The cereal boxes had pictures of the Monkees and you could cut the picture from the box for pin ups.
moe - September 16, 2010 - Report this comment
i loved this ceral when i was a kid id buy it now if i could it would be nice to have it back on the shelves
Gail - October 26, 2010 - Report this comment
This was my FAVORITE cereal of all time!!! I got lucky in 1982, I was shopping in a warehouse-type supermarket and came across one lone box high up on a shelf, I was stunned!! I ate the entire box for supper that night. Apparently they didn't quit making it as early as everyone thought. I haven't seen it since, I keep hoping and looking though :)
Chris - November 05, 2010 - Report this comment
One of my all timefavorites as a child. i guess it was comparable to sugar smacks or super sugar crisp. The cover I remember was the kids in the canoe and later the train.
A-New-a A-Now-A Jr. - November 05, 2010 - Report this comment
tvadsongs-dot-com - Kelloggs Puffa Puffa Rice The internet is wonderful. :-) I've been looking for this for ages.
jackie fuell - March 05, 2011 - Report this comment
everywhere i go in the world i search for PUFFA PUFFA RICE, my sons were brought up on it , please oh please for there sake bring it back,so i can die happy
Team Taylor - October 12, 2011 - Report this comment
I am so relieved I am not the only one. I truly loved Puffa Puffa Rice and think about it to this day - please bring it back!
Dave James - December 20, 2011 - Report this comment
please go on Mr breakfast .com and vote for puffa puffa rice
Rob Lambert - March 28, 2012 - Report this comment
Kellogg's PUFFA PUFFA RICE had a semi-sweet flavor similar to Nabisco Rice Puffs. I believe PUFFA PUFFA RICE was discontinued by 1971. I have two different commercials, with the Hawaiian hula girls, from network kinescopes of "Gilligan's Island (CBS, 1966)," and "The Monkees (NBC, 1967)."
Rob Lambert - December 25, 2014 - Report this comment
Found another Puffa Puffa Rice TV ad (no hula girls in this one) from late 1969. Banana Splits hand puppets were inside boxes of this, and Froot Loops. Snorky was the elusive one, making it tough to collect all four. The ad first aired on "H.R. Pufnstuf" the Saturday morning, 10/25/69, NBC-TV.
Rob Lambert - October 15, 2016 - Report this comment
Found a variant TV commercial with different hula girls and a shot of Diamond Head among the scenes. This aired on the spaceman/caveman sitcom, "It's About Time," over CBS (3/12/67). Oddly, this obscure, one-season series is now on Antenna TV Sunday mornings
Rob Lambert - February 20, 2018 - Report this comment
On the Chicago scene: Found TV commercial block for Kellogg's. First, Sugar Pops with the whip-cracking cowboy. Second, Puffa Puffa rice with natives rowing Hawaiian canoe and hula girls. This aired on "Bozo's Circus" over WGN in March, 1968. Original cast of Bob Bell (Bozo), Ray Rayner (Oliver), Don Sandburg as Sandy the Tramp and ringmaster Ned Locke. Grand Prize Game and a Bozo cartoon shown within the hour (a noon CT telecast.
Rob Lambert - September 20, 2018 - Report this comment
On back of a 1969 Puffa Puffa Rice box, a mail-in offer of four Banana Splits wall posters for a dollar and a box top. Individual posters of Fleegle (overweight beagle), Bingo (gorilla), Drooper (lion with mangy mane) and Snorky (mute elephant), all with mod background designs (like "Laugh-In"). Also, Canadian Puffa Puffa Rice boxes with a train locomotive instead of Hawaiian volcano. From England, Sooty, a cuddly stuffed bear, on box.

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