Food of the Seventies, King Vitamin
I also have food pages for the 80s and 90s.
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A Captain Crunch-like cereal fortified with vitamins. When the FDA came down on cereal companies in the early seventies and insisted they list the nutritional value in cereals, King Vitamin was way ahead of the game. After that time, cereal companies started fortifying all of their cereals. The only cereals that used to be fortified were the adult ones like Kellogg's Concentrate, Total, Special K, etc.
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