Food of the Seventies, Hardees

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They were a burger food chain that at the time had the largest burgers with the usual condiments (onion,lettuce, tomato,cheese) but they had acommercial with a cartoon sheriff and crook and had the jingle "hurry on down to hardees where the burgers are charcol broiled, hurry on down'
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User Stories and Comments

The following are comments left about Hardees from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Todd - December 17, 2008 - Report this comment
I believe the cartoon sheriff's name was Gilbert Giddy-Up. Hardee's also had a great sliced ham sandwich which had a melted swiss style of gooey cheese on it, they called it the Yumbo. I still have one of the aluminum coins that says, good for one free cheeseburger, they gave them out in the 70's.
carolyn - March 27, 2009 - Report this comment
I worked at Hardees in laurinburg nc in 1976,they had a sandwhich that was called the big twin it was 2 patties with "secret sauce" that was actually thousand island dressing, lettuce and was great. they always gave away cartoon glasses, also speedy mcgreedy was one of the characters that speedy mcgreedy was trying to catch. there are still a few hardees locations open around here but the burgers are not as good as they were all those years ago....
Sarah - January 22, 2010 - Report this comment
I went to Hardees in MN as a very young child. Loved them and they had a weird mustard/ketchup combination sauce if I'm remembering correctly. And statue with spiral eyes. I nearly drove off the road when I saw Hardees in Georgia when I was on a business trip. (I've lived in CA since age 5.) Turns out that they are just Carl's Jr. now. Same menu.
Rob Lambert - March 16, 2012 - Report this comment
I recall when the first HARDEES restaurant opened here (Racine, WI) in 1974. It repaced a drive-in called Sandy's. Marshal Hardee was the company mascot until about 1977. The slogan at the time was, "Hurry on down to HARDEES...Where the burgers are charco-broiled." This HARDEES store is still open, along with another in Sturtevant.
Steve Spears - May 24, 2012 - Report this comment
As a kid in the 70's, I remember the Big Twin and prefered every thing at Hardees to McDonalds. It was a common stop for our little league football team after a win. Hardees had a junior version of the Big Twin that I always requested, it had the same sauce...
Chris Keating - July 25, 2012 - Report this comment
Hardee's was active in Australia in the early 1970's (trading in different states as "Hardee's" and "Hartee's"), before disappearing virtually overnight when a local TV current affairs show revealed that one of the stores was using dog food as hamburger patties...
Adelina G. Nunez - April 29, 2013 - Report this comment
I have great childhood memories when we use to go and eat at the Hardees in Mt. OLive, North Carolina in the 70's. I collected the cartoon glasses and I still have them. I love Hardees.
Rob Lambert - July 31, 2017 - Report this comment
Hardees goes back to 1960, originating in Greenville, North Carolina. Over a 32-year period, Hardees bought up several restaurant chains. These included Burger Chef, Roy Rogers and Sandy's Drive-Ins. Most stores used the open-grill method of cooking burgers. Around 1998, Hardees switched to an all-angus beef burger menu, raising the prices considerably. A Hardees store opened in Sturtevant WI in 1995, but closed in 2014. Another on Racine's north side opened in 1990, replacing a chicken place. That Hardees closed in 2000. The 1974 store still operates.
Rob Lambert - September 30, 2017 - Report this comment
Lambert's Local Line. From July, 1974, two newspaper ads in the Racine Journal-Times for Hardees (three months after it opened). First, introducing the quarter pound Heftee Burger, selling for 69 cents. Came with tomato, onion, pickle and two cheese slices. Restaurants were hesitant to use mushrooms, because of the botulism scare of 1973. Second ad offered a hard plastic quart cup with purchase of large soft drink (35 cents). The cup had cartoon figure of Marshal Hardee, with bullet holes in his cowboy hat. Slogans of the time were: Hurry On Down To Hardees and Feeling Good Inside.
Rob Lambert - May 27, 2018 - Report this comment
Two animated commercials from 1974 with Marshal Hardee and a burger thief named Speedy McGreedy (wore trench coat). One ad highlights the Huskee Jr. double cheeseburger. The other, a cheeseburger combo meal.

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