Clothes of the Seventies, A-Smile Jeans

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When it was popular:
Description: Way before Brooke Shields made it popular to show off your butt in jeans, A. Smile Jeans were THE JEANS that gave any butt a good shape. There slogan had a donkey at the end, it said, Put A, Smile On Your (ASS) These jeans were the original Stove Pipe jeans, about 12 inches wide all the way down. The other cool thing about them were the flap pockets that went straight down right at the belt line and only about 4 fingers wide and 3 inches deep. There was no sewn outline to the pocket, they were hanging on the inside of the pants with just a rectangular flap (with the bottom coming more to a point)sewn on to cover the opening. There hasn't been a better fitting jean made since.
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User Stories and Comments

The following are comments left about A-Smile Jeans from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

barbie - May 29, 2007 - Report this comment
cool i love tose jeans too!
P.BRIDGFORT - February 05, 2009 - Report this comment
Kez - March 17, 2009 - Report this comment
I loved the overalls. I seem to be the only one who remembers them! I had a purple pair
Bobby Univ.of Maryland 1970 - April 01, 2009 - Report this comment
next to levis only jeans i have ever loved my dad hated those wide leg jeans. they were the greatest jeans ever. wish I could find a pair of vintage smiles
Bk - June 13, 2009 - Report this comment
I went to University of Cincinnati with "Bucky" (SB)who started the A smiles jean co and later went on to start Bugle Boy jeans. A shout out to Stanley from one of the "rookies"
pk - July 14, 2009 - Report this comment
see the cherokee group Original group is bringing them back out.
GaryG - July 20, 2009 - Report this comment
Bobby Univ. of Maryland, A friend's brother was friends with the co-founder so I regularly got A. Smile stuff back in the late 60s/early 70s. I still have an intact pair of the denim bell-bottoms in very good shape. Who knows, I might just part with them for the right price. :D
pk - July 24, 2009 - Report this comment
Cherokee is in the process of bringing this line of clothing back to the market.
Kat - September 11, 2009 - Report this comment
I loved the overalls too I think I had them in every color and have a school picture taken in one pair!!
Cleopatra - November 10, 2009 - Report this comment
I lived in Australia as a kid, and I used to have a white pair of smile jeans - BUT- they also zipped off into shorts!!!! Please is there anyone out there who would remember this. Thanks everyone.
jodistar - January 12, 2011 - Report this comment
i totally had purple and pink a smile overalls what were the ones that were 2 tone? purple front pink back? were those A. smile too? .......and I'm from Alaska, YES we had them there too ;)
danarai88 - April 30, 2011 - Report this comment
my older sister had them in royal blue and purple i couldn't wait to get her hand me downs. she had a terrycloth shirt to match the blue ones :) - August 12, 2011 - Report this comment
i remember having a pair of yellow ones and i got them all dirty when i fell down an embankment by the Pacific Ocean in La Jolla, California in like 1980, I loved my Asmile Jeans.
Ang - August 28, 2011 - Report this comment
I thought these jeans were being remade by Cherokee. Does anyone have any info on this? It is 2011 and I haven't seen them on the market yet.
Ash - September 08, 2011 - Report this comment
I worked for A. Smile for a few years, both in NYC and in Atlanta when a dozen of us got transferred down there. I'd give anything to be able to take a stroll again through the warehouse to pick out the "baggies" (the famous wide leg, high waisted style) in any color and at the employee discounted price. Damn those jeans made your butt look great!
Lori - December 18, 2011 - Report this comment
I thought A Smile Jeans had an ice cream cone on the butt pocket loved those jeans had them in a red as well comfy pants.
LoriSeidler/Boston - January 19, 2012 - Report this comment
I knew Bobby,Bucky,Donny and Jack in their first house together(in the 20's downtown).Hanging with them while they put the ASmile together-the sketches-the swatches-ad writing.Everyone helped with ideas.It was the end of play-work begins
choot - June 09, 2012 - Report this comment
gandu hai brand
David - September 06, 2012 - Report this comment
I knew Stanley "Bucky" the Co founder from my college days! Two of my High School friends came down to Miami for spring break from the U of Cincinnati with him. 3 years later I was working for a large Textile firm in NYC and They didn't have the credit to buy fabrics from me. Things turned around for them and before yopu knew it They were on the cover of Menswear Magazine! - January 01, 2013 - Report this comment
I have a pair that I am listing on eBay today. I have had them for a while but didn't know much about these jeans so I was googling and found this site.
Chris Canary - November 08, 2013 - Report this comment
I had A Smiles in the heavy cotton, not jeans. Maroon, green, blue, tan and black. I also ad 3 pair of the flap pocket jeans. These pants gave you a total Moose Knuckle and made your butt look so good, it could make a blind man cry. I had them about 3 inches too long to cover my platform shoes. When the shoes went out, I took the pants all to a seamstress to have them cuffed. When "Disco Fashion" died, it went FAST. Straight legs were coming in. Then we got hit with the disgusting Dockers look for 20 years. f I were 60 and A Smile re-released a line of ORIGINAL pants, I would buy them, wear them and be buried n them. I LOVED A Smile Pants....
Tom King - November 14, 2013 - Report this comment
Have been hanging on to two pairs with the tags still on them. Not sure what they're worth today. TKTOPDOGS@YAHOO.COM
Onerook - May 03, 2014 - Report this comment
I worked at their warehouse for a few years. Great people and a lot of fun to work. I learned how to make patterns and went to work in other jean places so I could make my jeans fit like the A Smile ones did.
Caryn - June 20, 2014 - Report this comment
worked for A.Smile in Atlanta until they moved to CA. what a wild ride it was!!! Would love to know where some of those friends are now and what they are doing.
Zucco - August 05, 2014 - Report this comment
@Caryn, are there patterns available anywhere?
Arwen fine - February 14, 2015 - Report this comment
I went to Woodstock with Bobby (co-founder) and friends in those days, when I was known as Linda Harris
Denise - August 11, 2019 - Report this comment
Still have one pair. Best jeans ever, made you look like a rock star.
Suzy - December 12, 2019 - Report this comment
I was HOT in my A Smile's....pretty sure anyway! They made everyone look like they had a flat tummy.
Denise - March 17, 2020 - Report this comment
I just came across a really cool A Smile Mirror display sign with donkey and all!
John Sison - May 29, 2021 - Report this comment
Hi Bobby n Bucky, Working for A Smile Jeans for almost 5 years was very memorable! Thank you Bobby n Bucky for all the great memories! Started in NYC, moved to Atlanta and everything is history. Hope you guys are still rockin n rollin! Put A Smile on your Ass! Wow!
laurenne - May 29, 2021 - Report this comment
just wanted to say hi

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